Assessment Strategy - BBA 2202, Intermediate Accounting

BBA 2202, Intermediate Accounting

1) Assessment Strategy

CLOs Teaching-Learning Strategy Assessment Strategy CLO1 Lecture/Individual work Test

CLO2 Lecture/Group work Test/Class Performance

CLO3 Lecture/Presentation Test/Assignment

CLO4 Lecture/Viva-Voce Test

CLO5 Lecture/ Open Discussion Test 2) Marks Distribution:

Assessment and Evaluation Factor Marks

a) Continuous Assessment (40%)

Class Test 15%

Assignment/Homework 05%

Class Performance 05%

Mid Term 15%

b) Final Examination 60%

Total Marks 100%

3) Make-up Procedures

189

● Missed Class Tests, Assignment, Class performance and Midterm: There will be no make-up exam if anyone intentionally misses class test or midterm exam without any valid and legitimate reason. Absence in the exams will be regarded as absent and Zero (0) marks will be applied. Notifying the instructor before the exam is a must if a student misses any exam for reasons beyond his/her control. In extreme circumstances, if the student cannot inform earlier, he/she must inform the instructor within three (3) days of the exam.

● RIB (Referred, Improvement and Backlog) exams will be conducted according to the Examination Policy for Undergraduate Programs of BAUST.

Part- D: Learning Materials:

Recommended Reading:

Eugene F. Brigham and Joel F. Houston. Fundamentals of Financial Management (Cengage Learning).

Supplementary Readings:

James C. Van Horne. Financial Management and Policy (Prentice Hall).

James C. Van Horne and John M. Wachowicz Jr., Fundamentals of Financial Management (Prentice Hall).

S. A. Ross, R. W. Westerfield and B. D. Jordan. Fundamentals of Corporate Finance (Irwin and McGraw-Hill).

BBA 3101, Advertising and Promotion Part A

1. Course Code : BBA 3101

2. Course Title : Advertising and Promotion 3. Course Type : Core Course

4. Level/Term : 3-I

5. Academic Session : Summer 2022 6. Course Teacher(s) : Md. Zaber Hossain 7. Pre-requisite : N/A

8. Credit Value : 3.00 9. Contact Hours : 42

10. Total Marks : 300

11. Rationale of the Course : Required Course 12. Course Objectives :

i. Identify the terms and concepts that are commonly used in promotion and advertising, as indicated by performance on tests, projects, and assignments.

ii. Give the relationships which underlie these terms and concepts, as indicated by performance on tests, projects, and assignments.

iii. Demonstrate preparation to comprehend the basic advertising and promotion concepts and functions, as indicated by overall performance in preparation and presentation of promotion and advertising projects.

13. Course Learning Outcomes (CLOs) and Mapping of CLOs with Program Learning Outcomes (PLOs):

190 CLO1 Apply knowledge about the advertising and promotional tools for communicating value to

the customers.

CLO2 Evaluate and undertake several advertising & marketing communication appeals and media selection plans.

CLO3 Analyzing personal selling and public relation skills to build a favorable corporate image.

CLO4 Understand how to enhance marketing communication skills using digital technologies.

Mapping of Course Outcomes to Program Learning Outcomes (PLO)-

PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7

CLO1 3 2 2 1

CLO2 2 3 3 2

CLO3 2 3 2 2 2 1

CLO4 2 2 3

Part B

14. Course plan specifying content, CLOs, co-curricular activities (if any), teaching learning and assessment strategy mapped with CLOs.

Week Topic Teaching-Learning

Strategy

Assessment Strategy

Corresponding CLOs

The Evolution of Advertising:

What is advertising? The role of advertising in business and economics,

Lecture notes, ppt, Reference books

Class Test Final Exam Participation

CLO1

The growing need for advertising, The evolution of advertising as an economic tool, The effects of advertising.

-do-

Class Test Final Exam Participation

CLO1 CLO2

Advertising Design: Message strategies, Cognitive strategies, Affecting strategies,

-do-

Class Test Final Exam Participation

CLO1

Brand strategies, Frameworks and models of creating advertisement, Measuring advertising effectiveness.

-do-

Class Test Final Exam Participation

CLO2 CLO3

Advertising Appeals and Execution: What is advertising appeal?, Rational appeal and its types,

-do-

Class Test Final Exam

Participation CLO2

6 Emotional appeal, Moral appeal,

Other important advertising ^-do-

Class Test

Final Exam CLO3

191 appeals used by the marketers,

Advertising execution approaches.

Participation

Advertising Media Selection:

Media Strategy, Media Planning, Media Selection,

-do-

Class Test Final Exam Participation

CLO3

MID Term CLO1

CLO2 8 Media Mix, Media Selection in

Business to Business Markets ^-do-

Class Test Final Exam Participation

CLO2 CLO2

Consumer Promotions:

Discounts, Coupons, Premiums, Bonus Packs, Price Off, Sweepstakes, Rebates, and Others.

-do-

Class Test Final Exam Participation

CLO1 CLO2

Trade Promotion: Nature of trade Promotion, Types of Trade Promotions, Objectives of Trade Promotions

-do-

Class Test Final Exam Participation

CLO3

Personal Selling, Database Marketing and Customer Relationship Management:

Personal selling service, Steps in personal selling, Telemarketing, Retail sales presentations,

-do-

Class Test Final Exam Participation

CLO3

Database marketing steps, Methods of direct marketing, Permissions marketing, Customer relationship marketing steps

-do-

Class Test Final Exam Participation

CLO2 CLO4

Public Relations Events: Public relation tools, Cause related marketing, Green marketing, Public relationship tools, Sponsorship marketing, Event marketing

-do-

Class Test Final Exam Participation

CLO3

Internet Marketing: Marketing Functions on the Internet, E- Commerce and its Incentives, B2B

-do-

Class Test Final Exam Participation

CLO4

Part C

15. Assessment and Evaluation 1) Assessment Strategy

CLOs Teaching-Learning Strategy Assessment Strategy

CLO1 Lecture, Open Discussion Test

192

CLO2 Lecture, Group work Test/Class Performance

CLO3 Lecture, Viva-Voce Test/Assignment

CLO4 Lecture, Consultations Test

PART-D

16. Learning Materials

1) Recommended Readings

Integrated Advertising, Promotion and Marketing Communications, Kenneth E. Clow, Donald Baack

2) Supplementary Readings:

Advertising & Promotion, George E. Belch and A. Belch-, Irwin McGraw Hill Advertising and Promotion, C. Hackley

BBA 3102, Production and Operations Management

Part A

1. Course Code : BBA 3102

2. Course Title : Production and Operations Management 3. Course Type : Core Course

4. Level/Term : 3-I

5. Academic Session : Summer 2022 2) Marks distribution:

Assessment and Evaluation Factor Marks

a) Continuous Assessment (40%)

Class Test 15%

Assignment/Homework 05%

Class Performance 05%

Mid Term 15%

b) Final Examination 60%

Total Marks 100%

3) Make-up Procedures

 Missed Class Tests, Assignment, Class performance and Midterm: There will be no make-up exam if anyone intentionally misses class test or midterm exam without any valid and legitimate reason. Absence in the exams will be regarded as absent and Zero (0) marks will be applied. Notifying the instructor before the exam is a must if a student misses any exam for reasons beyond his/her control. In extreme circumstances, if the student cannot inform earlier, he/she must inform the instructor within three (3) days of the exam.

 RIB (Referred, Improvement and Backlog) exams will be conducted according to the Examination Policy for Undergraduate Programs of BAUST.

193 6. Course Teacher(s) : Md. Rabiul Awal

7. Pre-requisite : N/A 8. Credit Value : 3.00 9. Contact Hours : 42

10. Total Marks : 300

11. Rationale of the Course : Required Course 12. Course Objectives :

i. To understand the linkages between process and operations design, business strategy and globalization.

ii. To understand the different elements of operations and how to analyze an operational environment in terms of these elements.

iii. To understand and address the challenges facing the operations manager by applying theoretical concepts to exploit innovative practices (e.g. lean system, location, layout, SPC, new technologies and the growing social agendas, such as CSR).

13. Course Learning Outcomes (CLOs) and Mapping of CLOs with Program Learning Outcomes (PLOs):

CLO1 Understand the basic concept of production, operations and other related issues.

CLO2 Analyze product design, operations strategy and focus on competitive priorities.

CLO3 Understand and apply statistical process control techniques, location and layout designing procedure with the goal of maximizing firm’s productivity

CLO4 Analyze constraints and inventory management to ensure optimum utilization of firm’s resources for creating utility

CLO5 Evaluate factors of lean systems of manufacturing that minimizes the wastage of production and supply chain process

CLO6 Evaluate comparative approaches to operations management in a global context.

PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7

CLO1 3 2 2 2 2 3 2

CLO2 2 3 2 3 2 3 2

CLO3 2 2 2 3 1

CLO4 3 3 2 1 2 3 3

CLO5 1 2 3 2 3 1

CLO6 1 2 3 3 1 3 1

Part B

14. Course plan specifying content, CLOs, co-curricular activities (if any), teaching learning and assessment strategy mapped with CLOs.

Week Topic Teaching-Learning

Strategy

Assessment Strategy

Corresponding CLOs

Concept of Operations, Operations Management-Functions-

Transformation Process-Life Cycle approach- Trends and challenges in operations management- Relations with other specialists-Historical development.

Lecture notes, ppt, Reference books

Class Test Final Exam Participation

CLO1

Meaning of Operations Strategy- Corporate Strategy-Operations Strategy Model-Productivity

-do-

Class Test Final Exam Participation

CLO1

194 Measurement-New Operations

Themes-Market analysis.

Competitive priorities-Services strategy-Manufacturing strategy- Mass Customization.

-do-

Class Test Final Exam Participation

CLO1 CLO2

Capacity and layout Planning- Measures of capacity-Layout types- Designing process layout- Designing product layout- Economies of Scale-

-do-

Class Test Final Exam Participation

CLO1 CLO3

Diseconomies of scale-Capacity strategies-A systematic approach to capacity decisions-Simulation- Decision Trees-Managing capacity across the organization.

-do-

Class Test Final Exam Participation

CLO2 CLO3

Meaning of statistical process control-Common causes of variation-The inspection process- Quality measurement-Sampling.

-do-

Class Test Final Exam Participation

CLO1 CLO3

Sampling distribution-Statistical process control methods- Mathematical Problems regarding SPC.

-do-

Class Test Final Exam Participation

CLO2 CLO3

Mid-Term CLO1, CLO2, CLO3

Definition of inventory-Functions of

inventory Management-

Requirements for effective inventory management-Costs involved with inventory.

-do-

Class Test Final Exam Participation

CLO4

Economic Order Quantity (EOQ) model-Problem on EOQ- Inventory control system-Continues review system-Periodic review system.

-do-

Class Test Final Exam Participation

CLO1 CLO4

The theory of constraint-Managing Bottleneck in service processes- Managing Bottleneck in manufacturing processes-Applying the theory of constraints to product mix decisions.

-do-

Class Test Final Exam Participation

CLO5 CLO6

Managing constraints in Line processes-Practices-Scheduling in Manufacturing- Gantt chart- Performance measures.

-do-

Class Test Final Exam Participation

CLO5

Job Shop Dispatching- Multiple work station scheduling-Linking manufacturing scheduling to the supply chain.

-do-

Class Test Final Exam Participation

CLO1 CLO5

Continuous improvement using a lean systems approach-Strategic characteristic of Lean Systems- Supply chain consideration in lean systems-Process considerations in lean systems.

-do-

Class Test Final Exam Participation

CLO5 CLO6

Designing lean systems layout-One worker multiple machines-Group technology-The Kanban systems.

-do-

Class Test Final Exam Participation

CLO5

195 Part C

15. Assessment and Evaluation 1) Assessment Strategy

PART-D

16. Learning Materials

1) Recommended Reading:

Operations Management: Strategy and Analysis - Lee J. Krajewski and Larry P. Ritzman.

2) Supplementary Reading:

Restoring Our Competitive Edge: Competing through Manufacturing- Hayes and Wheelwright.

CLOs Teaching-Learning Strategy Assessment Strategy

CLO1 Lecture, Open Discussion Test

CLO2 Lecture, Group work Test/Class Participation

CLO3 Lecture, Viva-Voce Test/Assignment

CLO4 Lecture, Consultations Test

CLO5 Lecture, Analysis of academic texts, cases, and examples

Test CLO6 Lecture, Case Study Solving, Group

Discussion

Test/Presentation

2) Marks distribution:

Assessment and Evaluation Factor Marks

a) Continuous Assessment (40%)

Class Test 15%

Assignment/Homework 05%

Class Performance 05%

Mid Term 15%

b) Final Examination 60%

Total Marks 100%

3) Make-up Procedures

 RIB (Referred, Improvement and Backlog) exams will be conducted according to the Examination Policy for Undergraduate Programs of BAUST.

196

BBA 3103, Supply Chain Management Part A

1. Course Code : BBA 3103

2. Course Title : Supply Chain Management 3. Course Type : Core Course

4. Level/Term : 3-I

5. Academic Session : Summer 2022 6. Course Teacher(s) : Lima Nasrin Eni 7. Pre-requisite : N/A

8. Credit Value : 3.00 9. Contact Hours : 42

10. Total Marks : 300

11. Rationale of the Course : Required Course

12. Course Objectives : The objective of this course is to introduce students to the key concepts and techniques that will allow them to analyse, manage and improve supply chain processes for different industries and markets. With this text, students gain a deeper understanding of supply chains and a firm grasp on the practical managerial levers that can improve supply chain performance.

13. Course Learning Outcomes (CLOs) and Mapping of CLOs with Program Learning Outcomes (PLOs):

CLO1 Understand the structure of supply chains and the different ways through which supply chains can become competitive in the market

CLO2 Analyze the foundational role of logistics as it relates to transportation and warehousing.

CLO3 Develop an understanding of the importance of logistics in the formulation of the business strategy and the conduct of supply chain operations.

CLO4 Learn how to align the management of a supply chain with corporate goals and strategies.

PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7

CLO1 3 2 3 3 3 3 2

CLO2 2 3 2 3 3 2 3

CLO3 3 3 2 3 2 2 2

CLO4 3 2 2 3 2 3 3

Part B

14. Course plan specifying content, CLOs, co-curricular activities (if any), teaching learning and assessment strategy mapped with CLOs.

Week Topic Teaching-Learning

Strategy

Assessment Strategy

Corresponding CLOs

Understanding the Supply Chain:

Definition of Supply Chain, The Objective of a Supply Chain, Decision Phases in a Supply Chain, Process Views of a Supply Chain.

Lecture notes, ppt, Textbooks, Reference books

Class Test Final Exam Participation

CLO1

197 2

Achieving Strategic Fit in a Supply Chain: Competitive and Supply Chain Strategies, how is Strategic Fit Achieved? Supply Chain Levers to Deal with Uncertainty, Expanding Strategic Scope.

-do-

Class Test Final Exam Participation

CLO3 CLO4

Supply Chain Drivers and Metrics:

Financial Measures of Performance, A Framework for Supply Chain Decisions, Facilities, Inventory, Transportation, Information, Sourcing, Pricing.

-do-

Class Test Final Exam Participation

CLO2

Designing Distribution Networks and Applications to Omni-Channel Retailing: Factors Affecting Distribution Network Design in the Supply Chain, Design Options for a Distribution Network, Online Sales and Omni-Channel Retailing.

-do-

Class Test Final Exam Participation

CLO2

Network Design in the Supply Chain: The Role of Network Design in the Supply Chain, Factors Influencing Network Design Decisions, Framework for Network Design Decisions , Models for Designing a Regional Network Configuration , Models for Identifying Potential Sites in a Region , Models for Demand Allocation and Plant Location.

-do-

Class Test Final Exam Participation

CLO2

Designing Global Supply Chain Networks: The Impact of Globalization on Supply Chain Networks , The Importance of Total Cost in Global Networks, Risk Management in Global Supply Chains , Evaluating Network Design Decisions using Decision Trees , To Onshore or To Offshore:

The Value of Flexibility in a Supply Chain Under Uncertainty

-do-

Class Test Final Exam Participation

CLO2

Demand Forecasting in a Supply Chain: The Role of Forecasting in a Supply Chain , Components of a Forecast and Forecasting Methods, Time-Series Forecasting Methods , Measures of Forecast Error , Building Forecasting Models using Excel.

-do-

Class Test Final Exam Participation

CLO4

Mid Term CLO4

Aggregate Planning in Supply Chain: Aggregate Planning and its Role in a Supply Chain, The Basic Trade-offs in Aggregate Planning, Aggregate Planning using Linear Programming , Aggregate Planning

-do-

Class Test Final Exam Participation

CLO4

198 in Excel.

Sales and Operations Planning in a Supply Chain: Responding to Predictable Variability in the Supply Chain, Sales and Operations Planning at Red Tomato.

-do-

Class Test Final Exam Participation

CLO1

Coordination in a Supply Chain:

Lack of Supply Chain Coordination and its Impact on Performance , Obstacles to Coordination in a Supply Chain ,Managerial Levers to Improve Coordination, Some Practical Approaches to Improve Supply Chain Coordination.

-do-

Class Test Final Exam Participation

CLO4

Managing Economies of Scale in a Supply Chain Cycle Inventory: The Role of Cycle Inventory in a Supply Chain , Economies of Scale to Exploit Fixed Costs ,Aggregating Multiple Products in a Single Order, Economies of Scale to Exploit Quantity Discounts , Why do Suppliers offer Quantity Discounts?, Short-Term Discounting: Trade Promotions, Managing Multiechelon Cycle Inventory, Managerial Levers to Reduce Cycle Inventory.

-do-

Class Test Final Exam Participation

CLO2

Sourcing Decisions in a Supply Chain: The Sourcing Decision in a Supply Chain, Total Cost of Ownership, Designing a Sourcing Portfolio: Tailored Sourcing, Sharing Risk and Reward in the Supply Chain.

-do-

Class Test Final Exam Participation

CLO1

Pricing and Revenue Management in a Supply Chain: The Sourcing Decision in a Supply Chain, Total Cost of Ownership, Designing a Sourcing Portfolio: Tailored Sourcing, Sharing Risk and Reward in the Supply Chain.

-do-

Class Test Final Exam Participation

CLO4

Information Technology in a Supply Chain: The Role of IT in a Supply Chain, The Supply Chain IT Framework, The Future of IT in the Supply Chain.

-do-

Class Test Final Exam Participation

CLO1 CLO4

Part C

15. Assessment and Evaluation 1) Assessment Strategy

CLOs Teaching-Learning Strategy Assessment Strategy

199 CLO1

Lecture, Open Discussion, Class Performance, Exercise

Test/Presentation CLO2

Lecture, Analysis of academic texts, cases, and examples

Test/Class Performance CLO3

Lecture, Written assignment, Test/Assignment CLO4

Lecture, Presentation, Viva-Voce Test

PART-D

16. Learning Materials

1) Recommended Reading:

Supply Chain Management: Strategy, Planning and Operation, Sunil Chopra, Peter Meindl & D. V. Kalra, 4^th Edition, Pearson Education

2) Supplementary Readings:

Essentials of Supply Chain Management – M. Hugos- Wiley

Principles of Supply Chain Management- R. Crandall, W. Crandall, and C. Chen.

2) Marks distribution:

Assessment and Evaluation Factor Marks

a) Continuous Assessment (40%)

Class Test 15%

Assignment/Homework 05%

Class Performance 05%

Mid Term 15%

b) Final Examination 60%

Total Marks 100%

3) Make-up Procedures

 RIB (Referred, Improvement and Backlog) exams will be conducted according to the Examination Policy for Undergraduate Programs of BAUST.

Dalam dokumen Major Area in Accounting (Halaman 188-200)