Part-B
PLO 1 PLO 2 PLO 3 PLO 4 PLO 5 PLO 6 PLO 7
CLO 1 2
CLO 2 3
CLO 3 3
CLO 4 3
CLO 5 3
59 Mapping Course Learning Outcomes with the Teaching-Learning & Assessment Strategy:
CLOs Teaching-Learning Strategy Assessment Strategy CLO1 Lecture/Individual work Test
CLO2 Lecture/Group work Test/Class Performance CLO3 Lecture/Presentation Test/Assignment
CLO4 Lecture/Viva-Voce Test
CLO5 Lecture/ Open Discussion Test
Course Code: BBA 3101 Course Title: Advertising and Promotion Credits: 3.00 Rationale of the Course:
The rationale of this course is to provide a general overview of advertising and other promotional tools, their roles in business, advertising-marketing relationships, strategic planning, creative aspects, media choices, and integration of all elements.
Course Content:
The Evolution of Advertising: What is advertising?, The role of advertising in business and economics, Advertising Design: Message strategies, Cognitive strategies, Affecting strategies, Brand strategies, Advertising Appeals and Execution: What is advertising appeal?, Rational appeal and its types, Emotional appeal, Moral appeal, Advertising Media Selection:
Media Strategy, Media Planning, Media Selection, Media Mix, Consumer Promotions:
Discounts, Coupons, Premiums, Bonus Packs, Price Off, Sweepstakes, Rebates, and Others.
Trade Promotion: Nature of trade Promotion, Types of Trade Promotions, and Objectives of Trade Promotions
Mapping of Course Learning Outcomes (CLOs) with the Program Learning Outcomes (PLOs):
CLO1 Apply knowledge about the advertising and promotional tools for communicating value to the customers.
CLO2 Evaluate and undertake several advertising & marketing communication appeals and media selection plans.
CLO3 Analyzing personal selling and public relation skills to build a favorable corporate image.
CLO4 Understand how to enhance marketing communication skills using digital technologies.
PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7
CLO1 3 2 2 1
CLO2 2 3 3 2
CLO3 2 3 2 2 2 1
CLO4 2 2 3
Mapping Course Learning Outcomes (CLOs) with the Teaching-Learning & Assessment Strategy:
60 CLOs Teaching-Learning Strategy Assessment Strategy
CLO1 Lecture, Open Discussion Test
CLO2 Lecture, Group work Test/Class Participation
CLO3 Lecture, Viva-Voce Test/Assignment
CLO4 Lecture, Consultations Test
Course Code: BBA 3102 Course Title: Production and Operations Management
Credits: 3.00
Rationale of the Course:
The students will learn tools aimed at innovation in business operations to improve productivity and capacity with available resources. In addition, they will develop skills that allow them to configure business processes to channel operations and reduce bottlenecks.
Course Content:
Introductions to Production and Operations Management: Concept of Operations-Operations Management- Functions- Transformation process-Life Cycle approach- Trends and challenges in operations management- Relations with other specialists-Historical development.
Operations Strategy: Meaning of Operations Strategy- Corporate Strategy-Operations Strategy Model- Productivity Measurement-New Operations Themes-Market analysis-Competitive priorities-Services strategy-Manufacturing strategy-Mass Customization.
Capacity and Layout Management: Capacity and layout Planning-Measures of capacity-Layout types- Designing process layout-Designing product layout-Economies of Scale-Diseconomies of scale- Capacity strategies-A systematic approach to capacity decisions-Simulation-Decision Trees- Managing capacity across the organization.
Statistical Process Control: Meaning of statistical process control-Common causes of variation-The inspection process-Quality measurement-Sampling-Sampling distribution-Statistical process control methods.
Inventory Management: Definition of inventory-Functions of inventory Management-Requirements for effective inventory management-Costs involved with inventory-Economic Order Quantity (EOQ) model- Problem on EOQ- Inventory control system-Continues review system-Periodic review system.
Constraint Management and Scheduling: The theory of constraint-Managing Bottleneck in service processes- Managing Bottleneck in manufacturing processes-Applying the theory of constraints to product mix decisions-Managing constraints in Line processes-Practices-Scheduling in Manufacturing- Gantt chart- Performance measures-Job Shop Dispatching- Multiple work station scheduling-Linking manufacturing scheduling to the supply chain.
Lean systems: Continuous improvement using a lean systems approach-Strategic characteristics of Lean systems-Supply chain consideration in lean systems-Process considerations in lean systems- Designing lean systems layout-One worker multiple machines-Group technology-The Kanban systems.
Mapping of Course Learning Outcomes (CLOs) with the Program Learning Outcomes (PLOs):
CLO1 Understand the basic concept of production, operations and other related issues.
CLO2 Analyze product design, operations strategy and focus on competitive priorities.
CLO3 Understand and apply statistical process control techniques, location and layout designing procedure with the goal of maximizing firm’s productivity.
CLO4 Analyze constraints and inventory management to ensure optimum utilization of firm’s resources for creating utility.
CLO5 Evaluate factors of lean systems of manufacturing that minimizes the wastage of production and supply chain process.
61 CLO6 Evaluate comparative approaches to operations management in a global context.
[[
PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7
CLO1 3 2 2 2 2 3 2
CLO2 2 3 2 3 2 3 2
CLO3 2 2 3 1
CLO4 3 3 2 1 2 3 3
CLO5 1 2 3 2 3 1
CLO6 1 2 3 3 1 3 1
Mapping Course Learning Outcomes (CLOs) with the Teaching-Learning & Assessment Strategy:
Course Code: BBA 3103 Course Title: Supply Chain Management Credits: 3.00
[
Rationale of the Course:
Supply chain management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. Using a strategic framework, students are guided through all of the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing.
Course Content:
Understanding the Supply Chain: Definition of Supply Chain, The Objective of a Supply Chain, Decision Phases in a Supply Chain, Process Views of a Supply Chain. Achieving Strategic Fit in a Supply Chain: Competitive and Supply Chain Strategies, How is Strategic Fit Achieved?, Supply Chain Levers to Deal with Uncertainty, Expanding Strategic Scope.
Supply Chain Drivers and Metrics: Financial Measures of Performance, A Framework for Supply Chain Decisions, Facilities, Inventory, Transportation, Information, Sourcing ,Pricing. Designing Distribution Networks and Applications to Omni-Channel Retailing:
Factors Affecting Distribution Network Design in the Supply Chain, Design Options for a Distribution Network, Online Sales and Omni-Channel Retailing. Network Design in the Supply Chain: The Role of Network Design in the Supply Chain , Factors Influencing Network Design Decisions , Framework for Network Design Decisions , Models for Designing a Regional Network Configuration , Models for Identifying Potential Sites in a Region , Models for Demand Allocation and Plant Location.Designing Global Supply Chain Networks: The Impact of Globalization on Supply Chain Networks , The Importance of Total Cost in Global Networks, Risk Management in Global Supply Chains , Evaluating Network Design Decisions using Decision Trees , To Onshore or To Offshore: The Value of
CLOs Teaching-Learning Strategy Assessment Strategy
CLO1 Lecture, Open Discussion Test
CLO2 Lecture, Group work Test/Class Participation
CLO3 Lecture, Viva-Voce Test/Assignment
CLO4 Lecture, Consultations Test
CLO5 Lecture, Analysis of academic texts, cases, and examples
Test CLO6 Lecture, Case Study Solving, Group
Discussion
Test/Presentation
62 Flexibility in a Supply Chain Under Uncertainty.
Demand Forecasting in a Supply Chain: The Role of Forecasting in a Supply Chain , Components of a Forecast and Forecasting Methods, Time-Series Forecasting Methods , Measures of Forecast Error , Building Forecasting Models using Excel.
Aggregate Planning in Supply Chain: Aggregate Planning and its Role in a Supply Chain, The Basic Trade offs in Aggregate Planning, Aggregate Planning using Linear Programming , Aggregate Planning in Excel.
Sales and Operations Planning in a Supply Chain: Responding to Predictable Variability in the Supply Chain, Sales and Operations Planning at Red Tomato.
Coordination in a Supply Chain: Lack of Supply Chain Coordination and its Impact on Performance , Obstacles to Coordination in a Supply Chain ,Managerial Levers to Improve Coordination, Some Practical Approaches to Improve Supply Chain Coordination.
Managing Economies of Scale in a Supply Chain Cycle Inventory: The Role of Cycle Inventory in a Supply Chain, Economies of Scale to Exploit Fixed Costs ,Aggregating Multiple Products in a Single Order, Economies of Scale to Exploit Quantity Discounts , Why do Suppliers offer Quantity Discounts?, Short-Term Discounting: Trade Promotions, Managing Multiechelon Cycle Inventory, Managerial Levers to Reduce Cycle Inventory.
Sourcing Decisions in a Supply Chain: The Sourcing Decision in a Supply Chain, Total Cost of Ownership, Designing a Sourcing Portfolio: Tailored Sourcing, Sharing Risk and Reward in the Supply Chain.
Pricing and Revenue Management in a Supply Chain: The Sourcing Decision in a Supply Chain, Total Cost of Ownership, Designing a Sourcing Portfolio: Tailored Sourcing, Sharing Risk and Reward in the Supply Chain.
Information Technology in a Supply Chain: The Role of IT in a Supply Chain, The Supply Chain IT Framework, The Future of IT in the Supply Chain.
Mapping of Course Learning Outcomes (CLOs) with the Program Learning Outcomes (PLOs):
CLO1 Understand the structure of supply chains and the different ways through which supply chains can become competitive in the market
CLO2 Analyze the foundational role of logistics as it relates to transportation and warehousing.
CLO3 Develop an understanding of the importance of logistics in the formulation of the business strategy and the conduct of supply chain operations.
CLO4 Learn how to align the management of a supply chain with corporate goals and strategies.
PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7
CLO1 3 2 3 3 3 3 2
CLO2 2 3 2 3 3 2 3
CLO3 3 3 2 3 2 2 2
CLO4 3 2 2 3 2 3 3
Mapping Course Learning Outcomes (CLOs) with the Teaching-Learning & Assessment Strategy:
CLOs Teaching-Learning Strategy Assessment Strategy
63 CLO1
Lecture, Open Discussion, Class Performance, Exercise
Test/Presentation CLO2
Lecture, Analysis of academic texts, cases, and examples
Test/Class Performance CLO3
Lecture, Written assignment, Test/Assignment CLO4
Lecture, Presentation, Viva-Voce Test
Course Code: BBA 3104 Course Title: Bank Management Credits: 3.00 Rationale of the Course:
This course aims at enabling the students to understand and to contribute to the strategic operational policies and practices of commercial bank management in a competitive environment. Throughout the course the student will observe the impact of various external and internal challenges on the banking industry and the strategies developed to deal with these threats.
Course Content:
Introduction: Meaning & Definition; Historical Development; Types of Banks. Functions of Commercial Banks. Modern Banking Systems; Banking Systems in Bangladesh: Evolution, Development and Challenges; Islamic Banking System in Bangladesh. Ethics in banking. Bank Administration: Organization Structure of Banks; Management STRATEGIEs; Management of Nationalized Commercial bank: Board of Directors; Responsibilities and Powers of Board of Directors; Audit Committee of the Board; Management of Private Banks: Bangladesh Bank Guidelines; Banks and Legal Environment. Bank Fund Management: Sources and Uses of Bank Funds - Functions as Collector of Bank Funds; Functions as User of Bank Funds; Performance Evaluation of Bank; Indicators of a Successful Bank; Performance Based Classification of Bank;
Indicators of an Unsuccessful Bank. Commercial Banks’ Deposit Management: Life Blood of Commercial Banks; Objectives of Bank Deposit; Classification of Deposits; Types of Deposit Accounts; Factors determining the level of Deposits; Special Types of Deposit Schemes; Types of Account Holders; Special Types of Account Holders. Bank Reserves and Liquidity Management:
Concepts of Bank Reserves: Primary Reserve; Secondary Reserve; Working Reserve; Legal Reserve;
Required Reserve; and Primary Reserve vis-a-vis Secondary Reserve. Concepts of Liquidity; Liquid Assets of Banks; Nature of Bank Liquidity; Type of Liquidity; Liquidity Vs Profitability; Liquidity Indicators; Liquidity Management Theories. Loan Management: Concepts of Loan; Loans Vs Investments; Characteristics; Functions and Classification of Bank Loans; Importance of Bank Loan;
Methods of Loan pricing; Considerations of Loan pricing; Principles of Sound Lending. Bank Loan policy: Elements of Loan Policy; Structure of Loan Management; Steps followed in Loan Operations;
Credit Analysis; Use of Financial ratios for Credit Analysis; Documentation, Supervision and Security of bank Loans; Loan Activities; Classification of Loans for Reporting Purposes; Guidelines for Bank Loan Classification in Bangladesh. Good vs Problems Loans; Indicators of Problems Loans; Causes of Problems Loans; Guidelines for Handling Problem Loans in Bangladesh. Foreign Exchange Management: Foreign Currency Derivatives; Foreign Exchange, Foreign Exchange Rate; Foreign Currency Transaction; Forward Contracts; Translation Methodologies. Electronic Banking: Concepts, Objectives, Developments, and Structure of Electronic Banking; Basic Components of Electronic Banking; Types of Electronic Banking, Internet Banking, Problems of Electronic Banking in Bangladesh, Suggestions for Improvement of Electronic Banking in Bangladesh..
Mapping of Course Learning Outcomes (CLOs) with the Program Learning Outcomes (PLOs):
CLO 1 Understand the Origin and the growth of the Banking System in Bangladesh.
64 CLO 2 Remember broad functions of banks, banking services and functions of the
regulatory authority.
CLO 3 Analyze the functions of e-service of commercial banks in Modern Banking.
CLO 4 Classify the different types of Bank Accounts.
CLO 5 Understand the concept of loan management and foreign currency PLO 1 PLO 2 PLO 3 PLO 4 PLO 5 PLO 6 PLO 7
CLO 1 2
CLO 2 3
CLO 3 2
CLO 4
CLO 5 3
Mapping Course Learning Outcomes (CLOs) with the Teaching-Learning & Assessment Strategy:
CLOs Teaching-Learning Strategy Assessment Strategy
CLO1 Analysis of academic texts, cases, and examples
Test/ Presentation
CLO2 Analysis of academic texts/Lecture Test/Assignment
CLO3 Lecture/Exercise/ text book Test/Assignment
CLO4 Group work/Individual work , examples Test/ Class Performance CLO5 Open Discussion/Debate, cases Presentation/ Test
Course Code: BBA 3105 Course Title: Advanced Financial Accounting
Credits: 3.00 Rationale of the Course:
This course covers advanced financial reporting issues and accounting methods for company accounting. It introduces different types of inter-entity relationships and related accounting issues and accounting treatments. Students will learn how to prepare, read, analyze and evaluate the consolidated financial statements based on the guidelines provided under the relevant Accounting Standards.
Course Content:
Financial Accounting and Accounting Standards: Financial Statements and Financial Reporting; Objective of Financial Reporting; The Need to Develop Accounting Standards;
Parties Involved in Standard-Setting Process: Securities and Exchange Commission (SEC);
American Institute of Certified Public Accountants (AICPA); Financial Accounting Standards Board (FASB); Generally Accepted Accounting Principles; Issues in Financial Reporting; GAAP in a Political Environment; Financial Reporting Challenges; International Accounting Standards; Ethics in the Environment of Financial Accounting. Corporations:
Organization and Capital Stock Transactions: The Corporate Form of Organization, Characteristics of a Corporation, Forming a Corporation; Stockholder Rights; Stock Issue Considerations; Corporate Capital; Accounting for Issues of Common Stock; Issuing Par Value Common Stock for Cash; Issuing No-Par Common Stock for Cash; Issuing Common Stock for Services or Noncash Assets; Accounting for Treasury Stock; Purchase of Treasury Stock; Disposal of Treasury Stock; Accounting for Preferred Stock; Dividend Preferences;
65 and Liquidation Preference. Income Statement and Related Information: Income Statement;
Usefulness of the Income Statement; Limitations of the Income Statement; Quality of Earnings; Format of the Income Statement; Elements of the Income Statement; Intermediate Components of the Income Statement; Condensed Income Statements; Single-Step Income Statements; Reporting Various Income Items; Unusual Gains and Losses; Discontinued Operations; Extraordinary Items; Earnings per Share; Different Income Concepts; Other Reporting Issues; Accounting Changes and Errors; Retained Earnings Statement; and Comprehensive Income. Balance Sheet and Statement of Cash Flows: Balance Sheet:
Usefulness of the Balance Sheet; Limitations of the Balance Sheet; Classification in the Balance Sheet; Balance Sheet Format; Evolving Issue: Balance Sheet Reporting: Gross or Net? Purpose of the Statement of Cash Flows: Content and Format of the Statement of Cash Flows; Overview of the Preparation of the Statement of Cash Flows; Usefulness of the Statement of Cash Flows; Additional Information; Supplemental Disclosures; Techniques of Disclosure. Preparation and presentation of Departmental Accounts and Branch Accounts.
Intangible Assets: Identifiable and unidentifiable intangibles, acquired externally or developed internally, initial recognition and measurement, measurement after initial recognition, research and development cost (IAS-38), impairment of intangible assets.
Accounting for Joint Venture: Jointly Controlled Operations, Jointly Controlled Assets, Accounting for Non-Trading Concerns: Definition, objectives, capital fund, sources of revenues, receipts and payments account, preparation of the financial statements.
Mapping of Course Learning Outcomes (CLOs) with the Program Learning Outcomes (PLOs):
CLO 1 Explain the importance for International Financial Reporting Standards (IASs and IFRSs) and the process of their formulation and implementation.
CLO 2 Make accounting entries relating to issue of shares, forfeiture of shares and treasury stocks transactions and their treatments in the financial statements.
CLO 3 Prepare the Income Statement and Retained Earnings Statement, and calculate the Earnings Per Share (EPS) and show the items involved with Other Comprehensive Income.
CLO 4 Explain purposes of and prepare a Classified Balance Sheet, Statement of Cash Flows of companies in accordance with International Financial Reporting Standards (IASs and IFRSs).
CLO 5 Gain a practical knowledge and skill of preparing Departmental Accounts, Branch Accounts, Accounts of Banks and Insurance Companies including recording transactions related to Royalties, Hire Purchase and Installment Payment Systems.
PLO 1 PLO 2 PLO 3 PLO 4 PLO 5 PLO 6 PLO 7
CLO 1 2
CLO 2 3
CLO 3 3
CLO 4 3
CLO 5 3
Mapping Course Learning Outcomes (CLOs) with the Teaching-Learning & Assessment Strategy:
CLOs Teaching-Learning Strategy Assessment Strategy
CLO1 Lecture, Open Discussion Test
66 CLO2 Lecture, Group work Test/Class Participation
CLO3 Lecture, Viva-Voce Test/Assignment
CLO4 Lecture, Consultations Test
CLO5 Lecture, Analysis of academic texts, cases, and examples
Test
Course Code: BBA 3106 Course Title: Insurance and Risk Management Credits: 3.00 Rationale of the Course:
This course introduces the concept of risk and techniques of identifying, measuring and managing it.
In this context, insurance as a risk management tool is discussed with references to its role, functions and basic principles as applicable to different classes of insurance. The course aims to provide the students with a broad understanding of risk and insurance as a means to manage it. This forms the foundation to facilitate the students in their further studies on insurance.
Course Content:
Introduction of Insurance: Origin and History-Definition-Nature-Scope-Role-Social and Economic values of Insurance. Fundamental Principles-Insurance Contract; Life Assurance: Contract-Kinds of policies and annuities-Mortality Table-Claims and Settlement-Premium Plans-Computation of net premium-Calculations of reserve Surplus and its distribution; Marine Insurance: Contract-Types of Policies-Marine Losses-Claims and Settlement; Fire Insurance: Contract-Claims and Settlement- Reinsurance; Miscellaneous Insurance: Postal Life Insurance; Group Insurance; Accident Insurance;
Automobile Insurance; Risk Management: Definition of Risk-Classification of Risk-Insurance as a Device for Handling Risk. Objectives of Risk Management. Fire Hazards, Physical and Moral Hazards, Approaches towards Risk Prevention, Peril; The Insurance Act, 2010: Nature of the Contracts of Insurance; basic principles of law of insurance; features of marine, fire and life insurance; liability of underwriter.
Mapping of Course Learning Outcomes (CLOs) with the Program Learning Outcomes (PLOs):
CLO1 Demonstrate knowledge of common insurance policies and the industry operations.
CLO2
Reveal competency in assessing the types of risks facing financial institutions, corporations, organizations, and individuals and recommending insurance policy coverage accordingly
CLO3 Develop skills to facilitate insurance product cost and pricing, marketing, and distribution.
CLO4 Design a risk management program for a business organization.
PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7
CLO1 3 2 2 1 2
CLO2 2 2 2 2 3 2 1
CLO3 3 2 2 2
CLO4 1 3 2 3 2
Mapping Course Learning Outcomes (CLOs) with the Teaching-Learning & Assessment Strategy: CLOs Teaching-Learning Strategy Assessment Strategy
CLO1 Lecture/Open Discussion Test
67 CLO2 Lecture/Written assignment Test/Class Performance
CLO3 Lecture/Presentation Test/Assignment
CLO4 Lecture/Viva-Voce Test
Course Code: BBA 3201 Course Title: International Trade and Business Credits: 3.00 Rationale of the Course:
This course offers a global perspective and helps build a solid foundation and under-standing of the factors affecting the global marketplace and the mechanisms of shipping management.
After pursuing the course students will learn the theories of international trade, different terminology used in international trade such foreign exchange, balance of payment, terms of trade with details explanation, documents used in export and import, marketing strategy and policy applied for exporting goods from Bangladesh, services and institutional facilities available in Bangladesh for increasing export, the overall foreign trade condition of Bangladesh and the global structure and conditions of shipping operations.
Course Content:
Introduction: Definition of International Trade, Difference between Domestic Trade and International Trade, Importance of International Trade in the World Economy, Classifications of International Trade, Procedures of Exporting Goods from and Importing Goods in Bangladesh; Limitations of planning; Principles of Planning.
International Trade Theories: Economic Basis for International Trade, Mercantilism, Absolute Advantage, Comparative Advantage, Factor Endowment Theory, Heckscher–Ohlin Theory, International Product Life Cycle Theory, Porter’s Diamond Model.
Protectionism and Free Trade: What Is Meant by Protectionism, Arguments for and Against Protectionism, Instruments of Protectionism, What Is Meant by Free Trade? Arguments for and Against Free Trade, Methods of Removing Barriers to Free Trade.
Modes of Entry into Foreign Nations: Characteristics of Multinational Enterprises, Why Firms Become Multinational Enterprise, The Internationalization Process, Modes of Entry (Licensing, Franchising, Export, Joint Venture, Strategic Alliance, Merger, Local Packaging and Assembly, FDI), Waterfall Approach, Sprinkle Approach.
International Politics and Culture: Political Ideologies and Economic System, Economic Integration, What is Culture?, Home Country vs. Host Country’s Culture, Key Dimensions of Culture (Hofstede’s Dimensions of Culture, Trompenaars’ Seven Dimensions of Culture, The GLOBE Project’s Nine Dimensions of Culture), Applying the National Culture Framework, Cross-Cultural Management.
Balance of Payment: Concepts of Balance of Payment and Balance of Trade, Elements/Components of Balance of Payments, Factors Affecting Balance of Trade and Payment, Equilibrium in the Balance of Payment, Causes of Disequilibrium in Balance of Payment, Measures for Correcting Adverse Balance of Payment.