With due respect, I would like to inform you that I have completed my internship report on "Analysis of Marketing Promotions of Concord Entertainment Company Ltd". Diploma in Business Administration Department of Business Administration, Faculty of Business and Entrepreneurship, Daffodil International University. Marketing Promotions Analysis of Concord Entertainment Company Ltd” was designed to have practical experience while going through theoretical understanding.
This internship report entitled “An Analysis of Marketing Promotions of Concord Entertainment Company Ltd” presented and supervised by Honorable Teacher Professor Mohammed Masum Iqbal, PhD Professor and Dean.
Objectives of the Study
This internship report is in partial fulfillment of the BBA program at Daffodil International University which awarded me an internship at Concord Entertainment Company ltd.
Scope of the Study
Methodology of the Study
An Overview of Concord Entertainment Limited
Accord is an energy and neighbor industry progressing with the true goal of surpassing desires in the current bold powerful business condition, it is basic to dynamic and can change and look at new business openings on reasonable occasions since (CEnCL) started in 2002. CEnCL ) have chosen and built up their quality in the business sections from the foundation of the association incitement and media outlet and it has work force and master approach to manage business card has a lifted necessity of field of excitement and redirection improvement (harmony collect the mother of CEnCL) has one of the essential anything to be no country or in any case apply Technology with the help of biologically safe advancement material or build something that has never been worked in soil progression and make improvement material the movement business and Hospitality event congregation and Resort Hotel ready garments and the progress of engravings require sensible cabin checking trust can without much of a rack contrast with ever in the current business condition variable director contact our business that obligation in higher standard institutional reliability and sound corporate governance guarantee to Business ethics reflected a strong foundation on which harvests can finish faster by continuing brilliant things and entertainment for our customers in the coming years that the authority may want to see indicate progressively essential high by sitting concentrated on destinations and trying to achieve them their commitment is to grade the individual fulfillment and people of Bangladesh up by master inclusion in this field, they seize the opportunity to express there or their distraction and things across the country that formed in it today Concord set up Fantasy Kingdom in 2002 in Ashulia, Dhaka in a record time of only 10 months. The Foy's Lake Entertainment Complex is located in more than 350 areas known for excellent lakes and slopes in the center of Chittagong. Harmony has several firsts in this division; the country's first-class carnival, water park, truck track, trade motel and full-scale concessions resort.
Concord e entertainment and hospitality industry that develops with the end goal of exceeding expectations in the current bold aggressive business environment it is essential to be dynamic and have the ability to change and seek new business openings at appropriate opportunities. The sole vision of (CEnCL) is to improve the quality of life of the people of Bangladesh.
Chapter-03
Promotional Activities of Concord Entertainment Ltd
Burp and Belch describe progress as "the coordination of all merchants began attempts to create channels of information and effect with the true goal of offering items and adventures or promoting an idea." It is widely recognized that progression strengthens short-term offers. To promote their progress (CEnCL) they likewise use these devices for advancement, they use the distinctive print media like Prothom Alo' they additionally use different electronic media like Chanel I, Bangla vision, (cancel) dependably use television radio and paper for promotion , (CEnCL) trust that normal publication can move their topic in our nation, many individuals imagine that (CEnCL) is not for them, they cannot use it to shed light on this misconception, they needed to using TV radio and daily newspapers and furthermore giving their various offers to client Another purpose behind promotion is to attract customers according to the nature of the goods that are requested. Notice conveys a remarkable exploit which is really increase the price of the item that is the reason that there is an outrageous probability of getting backlash if.
Since late direct advertising is one of the real parts of the temporary mix. CEnCL) try to use this instrument correctly. They make use of various online platforms such as Facebook, YouTube and other social web pages to promote their administration. They offer a distinctive travel offer via Facebook on Facebook in various ways. They have their own page. They promote a distinctive occasion that they sorted as "U15 Inter School Kart Championship", they composed various online test rivalries, such as in football world glass, they composed a test and gave the dream kingdom's entrance ticket to challenge the winner, they arranged various selfie challenges during different celebrations they post on Facebook on different social/festive occasions they generally post their costs and offer an overview of the internet life with the aim that individuals will insist and go to the dream kingdom and their other office to get their to take on additional conventional administration. Promoting deals is a kind of boost that gives an extra motivation to buy items or administration.
Deal promotion can be characterized as “an immediate inducement that provides an additional appreciation or motivating force for the item to the business power, traders, or a final buyer for the essential purpose of closing a quick deal.” According to Laroche et al. (2003), deal promotion is "an activity-oriented advertising opportunity whose raison d'être is to influence the behavior of the association's customers." providing extra motivation. Because (CEnCL) is in the consumer market and they are the best temporary devices for this association, and (CEnCL) generally use these instruments to promote their administration, they have organized several open occasions and given a distinctive discount coupon for various offers in various events. go to different schools and give different discount coupons, they also go to different associations of the owner of Sopping Moll and try to convince them and give them a distinctive discount coupon with the aim that they can come and accept this extraordinary open door and make the most of their be able to get relaxation time Promoting deals is a form of improvement that provides an additional motivating force to purchase items or administration.
Deal promotion can be characterized as “an immediate inducement that provides additional appreciation or motivation for the item to the business power, wholesalers, or a final customer for the essential purpose of closing a deal quickly.” According to Laroche et al. (2003), deal promotion is “an activity-oriented presentation opportunity whose raison d'être is to influence the behavior of the association's customers.” giving extra impulses. Since (CEnCL) is in the consumer market and they are the best temporary devices for this association and (CEnCL) largely use these instruments to promote their administration, they have organized several open occasions and given several discount coupons for various offers in At different events they go to different schools and give a distinctive discount voucher, they also go to different associations of the owner of Sopping Moll and try to convince them and give them a distinctive discount voucher with the aim that they can accept this incredible open door and make the most of their recreation time.
Chapter-4
Problems Identified
Concord Entertainment Limited made their last TVC in 2012, but it is still the most important tool in promotional activities. But they cannot try to reach those areas where they can capture their target customer. Concord Entertainment does not focus on their modern advertising tools like Google AdWord, Netflix entertainment, SEO.
They do not use pop-up ads, paid search, YouTube ads which are widely used for promotional activities. But day by day their target people will show their interest on online platform.
Chapter-5
Recommendations And Conclusion
After analyzing the promotional activities of Concord Entertainment Limited I have a suggestion that there are some areas where they should improve to capture their customers. Concord Entertainment Limited should pay more attention to making TVC because it still now attracts the mind of customers. They can promote their services like Fantasy Kingdom, Fy's Lake and Water Kingdom through exciting YouTube ads, Netflix free access by offering facilities like One can get 2 days subscription of Netflix without payment option. They should pay more attention to Google AdWord , SEO.
Unfortunately, sometimes pop-up advertising seems to be the most irritating, but they can use this tool if they get permission from the customer. They can also focus on paid search and YouTube ads, as most people today search the Internet and YouTube. They should focus on a new form of advertising, such as free rides for special children, announcing VVIP care for those people who are over 65 years old, they can also promote it.
Amidst the section level position program at Concord Entertainment limited, for the most part limited time practices have been practically observed in addition to energy development. It is impossible to go into the importance of every branch activity due to time imperatives. In any case, the most necessary undertakings to achieve the goals of the position program at the section level have been taken.
