Director of Communications

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BRAC University Job Description

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Job Title: Director of Communications

Position Purpose

The Director of Communications is a senior leader who promotes, enhances and advances the reputation of the University by leading, developing and delivering the overall brand positioning and narrative of the University- through the Communication & PR strategy, plan and activities that builds the BRAC University brand and raise awareness of its activities across the target audience.

Organizational Relationships

Position Type: Parmanent- full time

Reporting to: Vice-Chancellor

Staff Responsible to you: Departmental Staff

Hours of Work: Hours required to do the job. May be required to work days, evenings, weekends and public holidays. Must return to duty whenever needed.

Functional Relationships:

1. Internal Contacts: Other Directors/ Deans within the University structure.

2. External Contacts: Bangladeshi and international media,

Directors in other Universities, Schools and Divisions; NGOs, Marketing and Communications agencies.

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1.0 Key Accountabilities

Specific Duties & Responsibilities

1.1.1 Evaluate, develop and implement a strategic communications plan that will enhance the reputation of BRACU in Bangladesh and internationally. Clear goals and metrics that will be established that addresses a variety of target audiences and ensures brand recognition on multiple platforms.

1.1.2 Formulate the overall Brand, Communications and PR Strategy for the university.

1.1.3 Lead the overall Brand Development and Reputation Management activities of the University.

1.1.4 Lead all the internal and external communications across various channels- ATL & BTL- for Brand Communications, Image Campaigns, Enrolment, Outreach, Sponsorship, Events, Partnerships etc.

1.1.5 Lead and supervise all campaign planning and executions.

1.1.6 Lead and supervise all Public Relations activities.

1.1.7 Manage key issues relating to media relations, media crisis management and assume the role of spokesperson for the university.

1.1.8 Align communications with the University’s vision, mission and support its key strategies . 1.1.9 Lead and supervise all communications content development.

1.1.10 Directs, analyzes and recommends market research which may include audience analysis and survey development to constantly monitor and measure marketing results to ensure that marketing goals and targets are achieved.

1.1.11 Creates multiple tools and tactics to heighten the recognition of BRACU which enhances and grows brand recognition that results in a greater voice and position on the national and international academic stage.

1.1.12 Directs and the university’s social media and web presence from a brand communication and reputation management perspective.

1.1.13 Lead and supervise production and design of all visual content across the channels- print, electronic, online (including web and social media, along with various printed promotional materials including brochures, prospectus, publications etc.

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1.1.14 Oversees the communication division’s expenditure and the budgeting process. Is responsible for delivering marketing and communication services within established budgets and expected to see value-opportunities to increase value at all times.

1.1.15 Creates and manages a range of materials in support of executive visibility focusing on presentations, speeches, leadership activities. Develops and manages the University event and visibility calendar for selected executives ensuring coordination with the corporate relations/ alumni office to support university engagement and advancement goals.

1.1.16 Builds and develops a communications team that can meet the service expectations of the community with sufficient skills and capacity which is stable in terms of successorship and skill redundancy. While constantly seeking to develop the university’s communication team of professionals, growing individuals and providing a work place that is rated as outstanding by members of the profession.

1.1.17 Determine a strategic set of vendor\partner\institution relationships to enhance the internal workforce, drive down commodity costs and take advantage of co-branding opportunities.

1.1.18 Foster and develop external relationships in order to best support the University’s communications strategy as well as develop internal relationships in order to influence, promote as well as maintain brand coherence.

1.1.19 Support an organization-wide reputational risk management strategy as well as specific strategies in support of the university’s advancement, industry engagement as well as international engagement goals.

1.1.20 Develop functional excellence through the provision of advice, knowledge and leadership to others within the communications discipline.

1.1.21 Oversee compliance and quality assurance management are in line with requirements under the university’s risk management framework as well as ensure compliance with relevant internal and external guidelines including legislation, statutes, regulations and policies.

1.2 General Duties & Responsibilities

The general duties and responsibilities of a Director in the University are:

1.2.1 Administrative Duties relating to all matters that the membership of a University entails, including School/Division/University wide activities.

1.2.2 General Responsibility to undertake all other duties as directed by the Vice Chancellor.

1.3 Qualifications

Appropriate Bachelor/Master level qualification in Marketing, Communications or Business. Masters preferred.

1.4. Knowledge & Skills

 Significant experience of providing leadership to the PR and communications function of a strongly branded organization.

 Experience in PR, Communications and Brand Management, with textual and visual creatives supervision and decision making.

 Having the experience of successfully positioning institutional / corporate brands, with Strategic thinking, Effective leadership, influencing skills, very strong interpersonal skills, strong capabilities in copy and content writing, and sharp design sense.

 Experience in Social Media Management

 Experience in Reputation and Risk Management.

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1.5 Other Duties

It is acknowledged and agreed that evolving needs or emphasis of the University may require a role/job/position to change from time to time but such alteration shall not be deemed to be a variation of the employment contract/Terms and Conditions of Employment or a breach of the same provided that the substantial nature of the employment remains consistent with the parties intentions at the time of the offer of the job and acceptance of the offer.

1.6 Certification

I certify that I have read and understand the responsibilities assigned to this position.

Employee Signature ………. ………..

Employee Date

I certify that this job description is an accurate description of the responsibilities assigned to the position.

Supervisor’s Signature ……… ……….

Supervisor Date