Subject: Submission of Internship Report on "A Detailed Study on the Promotion Activities of City Group". It is with great pleasure that I present my internship report on "A detailed study on the promotion activities of city group. This is a fantastic opportunity for me to learn more about City Group's practical focus because of the role assigned to me .
It is hereby declared that Apu Rajbangshi, ID has submitted the internship report entitled “A Detailed Investigation into the Promotional Activities of the City Group” for the award of Bachelor of Business Administration (BBA) program major in Marketing at Daffodil International University. I, "Apu Rajbangshi", a business student of Daffodil International University, hereby submit the internship report entitled "A Complete Analysis of the Promotional Activities of the City Group." The dissertation report presented to the Department of Business Administration, Daffodil International University is the result of my work under the supervision of Farhana Noor, Assistant Professor, Faculty of Business and Entrepreneurship, Daffodil International University. It was a real pleasure to write the internship report on "A complete analysis of the promotional activities of a city group."
My thanks and thanks to City Group authority for allowing me to complete my internship with city group. I would like to convey my gratitude to the City Group Brand and Marketing Team for paying extra attention to me from the start of my stay. Bygruppen Finally, I would like to convey my heartfelt gratitude and warm regards to my seniors and colleagues for their good advice and recommendations, as well as for motivating me in some circumstances.
Based on my professional experience, I believe that Citygruppen is a well-run and efficient company.
Introduction
Background on the report
Scope of the study
Objective of the Study
Methodology of the study
Limitations of the Study
Company profile
Departments
Administration, which was the only active department in the company and had the exclusive responsibility of overseeing all corporate activities.
Mission
Mineral Water February 2001 10 Shampa Oil Mills Limited Mustard Oil April 2001 11 Farzana Oil Refineries Limited Refined Soybeans &. Palm Olein February 2004 17 City Hair Oil Limited Refined Coconut Oil May 2004 18 City Feed Products Ltd.
City Group of Industries’ objectives
Brands
Each of their brands and products is a representative of the company's goodwill and strives for quality success. It emphasizes on achieving all high quality items which are going to capture the heart of the consumers and is based on the corporate emblem of the company which is. Because the success of their business depends on the quality of the products they sell, the production team at City Group of Industries takes extra precautions to ensure the highest standards of cleanliness throughout their food processing facility.
It is not just the brand itself, but also their relentless drive to achieve excellence in their products that speaks volumes about their company. All their flagship products under the TEER brand are given the utmost attention to detail and maintain the highest possible quality standards. All their customers across the country are familiar with the brand in the same way as any other successful brand.
All items that fall under the TEER brand name have reached an age where they are considered in the industry and as a result, they hold a competitive market share. 34;JIBON" is respected as a symbol of life as it is the brand that best represents the possibilities that life offers.
34;An Essence of Life,” as you might say to JIBON, which takes care of you the same way your household would take care of you. It is enriched with minerals that bring life into you, and these minerals bring life into you. It has been designed to offer customers top SUN quality at a price that is within their customers' price range, while maintaining the highest possible level of quality.
However, they take precautions to ensure that their products meet the highest standards of hygiene and offer excellent value for money. Do you know that Super Refined Palm Olein is used in the preparation of a wide range of foods including your favorite fast food, chips, cake, cookies, pastries, chocolate, milk chocolate, bread, instant noodles, condensed milk, ice cream, breakfast cereals, candy, baby food and others. Being a consumable food grade product, our Natural contains carotenoid, which contains "Vitamin A and Vitamin E", which protects children from going blind.
Products
Packages offered
Promotional Activities
A unique blend of marketing tactics that includes advertising, personal selling, sales promotion, public relations, social media and online sales for promotion. Advertising can be defined as any form of paid, non-personal presentation of any ideas, information or goods and services by a sponsor who is identified. This means that advertising is a form of marketing communication that uses a non-personal and overtly sponsored message to promote or sell a product, service or concept.
City Group engages in a large number of advertisements in order to communicate, solicit and motivate customers that they have identified as most interested in their market offerings and to transform information that is relevant to those efforts. In this aspect of the mix, the company uses a variety of customer-centric methods with a short-term focus in order to generate demand for the product by making the product seem more attractive in some way. City Group engages in a variety of sales promotion strategies to entice customers they intend to buy using a variety of campaigns and promotional offers at different times.
That is, personal selling occurs when a salesperson meets with a potential customer for the purpose of selling something, and the phrase "personal selling" describes the situation perfectly. In the context of bKash Limited, 'personal selling' refers to the tactics mainly carried out by their distributors and acquisition team to increase the total number of agents and traders in the potential markets. This means that knowledge about a specific announcement or news item is passed on to the intended audience.
This is the sector in which City Group focuses most of its efforts to generate awareness and interest among its customers. In this case, the company decides to finance the entire event to ensure its success. That is, the term "event sponsorship" refers to the way in which companies demonstrate their support for an event by contributing both cash and in-kind resources, such as goods and services.
City Group has sponsored a large number of events to ensure that their customer base is aware of the positive and negative connotations associated with their brand. These are the marketing and promotional methods City Group uses the vast majority of the time. But in general, these are the technologies that make up the majority of what City Group uses.
Findings
Recommendations
Conclusion
