Tanvir Kabir, ID student of Business Administration Department of Daffodil International University has completed his internship report titled “Customer Satisfaction at Dynasty Group”. Tanvir Kabir, I hereby announce that I have foolishly prepared the following internship report titled “Customer Satisfaction at Dynasty Group” immediately after completing my internship at Dynasty Group. I certify that the report has been prepared keeping in mind the fulfillment of my academic obligation and internship experience.
I would like to thank the management of Dynasty Group for providing the opportunity to do the internship successfully and share their valuable experience. This report emphasizes and illustrates "Customer Satisfaction in DYNASTY GROUP" - It is known to all that customer satisfaction in our RMG sector. Over the past quarter of a century, the number of collection units has grown from 180 to more than 4,000.
Over the past twenty years, Texville Apparel Ltd., by offering the best blend of value, effectiveness and efficiency to their esteemed customers, has satisfied the majority of employees in carrying out their work exercises in this association and Also, they are happy with this association. I got the opportunity to work in the leading companies that earn foreign money from export products, this company name “DYNASTY GROUP”.
This internship program gives me the opportunity to gain practical knowledge in various areas of Dynasty Group.
Methodology of the study
Data Sources Primary Source
Limitations of this study
Chapter Two
Literature review
- Literature Review of employee satisfaction
- Two factor theory (Motivation-Hygiene Theory)
- Customer satisfaction organization view
- Customer satisfaction customer view
- Research Framework
Motivational factors are those parts of an activity that make individuals act and provide fulfillment to individuals. Trigger variables include aspects of the job, such as pay, organizational approaches, supervisory practices, and other working conditions. While Herzberg's model has stimulated much research, scientists have not been able to reliably prove the model through observation, with Hackman and Oldham recommending that Herzberg's unique design model may have been a methodological rarity.
The organization works better for its efficient customer, the organization provides better product and better quality for its customer. An organization needs satisfied customers for better concentration in their organization, for example, when we provide a better product so that they buy more products from our organization. It can be said that the organization focuses on providing the best level of the product, they use different types of strategies to perform better.
An organization that is loyal to satisfied local customers and foreign customers to expand business worldwide. All the first requirements of the customer they need is a good product because those who buy the product from here have to sell the product in their local region if their product has any problem so they can't sell their product anywhere. And they believe that we make the best quality of products and the whole organization ensures the best quality of products.
Because these conversations focus more on evaluating performance and achieving goals, they rarely reach a meaningful conversation about satisfaction with the task or the fit of the current or future work itself. There are also several demands on the organizers to achieve the organizational goals, so they can easily underestimate the powerful influence that customer satisfaction researchers have on overall customer satisfaction. In summary, it is a challenge for an organization and manager to identify and promote customer satisfaction at an individual level.
Customer satisfaction model represents how we can satisfy our employee, it can be beneficial for achieving organizational goal and better output. This model identifies how we can satisfy customers, this model right side represents customer contributions how can we satisfy customer and what steps we can follow for customer satisfaction and other side represents organizational goals. When an organization needs to satisfy their customers, they can use this type of strategy to reach their customers.
Chapter Three
Overview of the DYNASTY GROUP”
Dynasty group
Organization history
The Dynasty Group is one of the best leading manufacturing industries in Bangladesh and is supervised by Mr. Today, Dynasty Group is one of the leading sweater exporters in Bangladesh. This organization deals with various types of foreign organizations.
General Information about the company
We produce product for this organization
- MISSION
- VISION
- Management & Organization
- Organizational Structure
- Social Compliance
- Quality Policy
- Customer satisfaction Customer satisfaction
- Need for Customer satisfaction
- Variables of Customer satisfaction
Our mission is to create as a central manufacturer and exporter of a comprehensive range of garments on the planet. Furthermore, our principle goal is to directly turn our customers, our opponents' customers, from all industry sections, to the things and organizations that we offer now and in the future. Our vision is to provide a complete quality product to the customer to create organizational value worldwide by satisfying our customer.
The Board of Directors will formulate the company's policies and guidelines for day-to-day operations. The Managing Director will be the executive head who will look after the business affairs and other logistical support of the economy. However, the General Manager will be assisted by the management and technical staff who will be the directors of the company.
Maintaining a reasonable welfare and safety situation in production lines is a central and most necessary task. To achieve this goal, they consistently train our employees on the fire safety standard and start taking steps to increase the fire fighting limit. They are concerned about the ongoing flashpoints in the garment production line in Bangladesh and our monitoring group is working proactively to improve standards wherever they occur. On the other hand, customer satisfaction is important for an organization because if we meet the customer's needs and demands, they will be a loyal customer for us and we can achieve the organizational goal.
Every company wants to keep their customers happy because happy customers had more benefit for an organization. When all the customer is satisfied with the productivity will always be better than other organization and get competitive advantage in local and international business. Customization is the scale to which a product and service meets a consumer requirement, and consistency is the scale to which fixed supply is consistent, identical and free of shortages.
Customer satisfaction is essential for an organization, as we know that a satisfied customer benefits the organization more, and most of the time, satisfied people benefit the organization more. A satisfied customer is a loyal customer who is satisfied with the organization and therefore cannot find a better way to perform his task. So we can say that customer satisfaction is necessary for an organization as it helps in achieving organizational goals.
Through the study of writing, we can characterize the factors in 2 general classifications mainly specific:.
Dependent variable
Independent variable
Reliability
Responsiveness
Assurance: customer satisfactions customer need to identify their product structure and design for getting better quality product
- How to improve Customer satisfaction : Five way to Customer Satisfaction given that bellow
Chapter Five Analysis and finding
- Recommendations
- Conclusions
- Reference
- Appendix
In this following figure, the total sample size 30 and the number of respondents agree with that statement and it means that the employee is fully satisfied with the basic pricing policy in this term of organization regulation. Here in this graph 50% of the respondents agree and 23.3 strongly agree and the rest of the respondents disagree. So we can say that the organization should improve its pricing policy to increase its customers.
It is shown that most of the respondents and their statements are majority both agree and strongly agree where 43.3% agree and the other party agree is 40%, it seems that they are properly satisfied for their delivery time. On the other hand, 13.3% represent that the respondents are not very satisfied with this current environment. In this figure, we can see that 33.3 percent of the total respondents think that the relationship between the organization and the client is satisfied.
Thus, it seems that the majority of respondents are satisfied with the relationship with their organization and the client, and 90 percent are satisfied. It shows that most respondents agree, 23.3% of all respondents agree with assessing customer needs, and on the other hand, 23.3% completely agree. And 30% of them are neutral, they are not very satisfied, in this case the organization needs to increase this period.
It shows that 31 respondents are satisfied 53.3% and 23.3% very satisfied on the other hand, the rest of the respondents are not very satisfied. First of all, the organization must build strong relationships with the customer that can be more profitable. Customer satisfaction is always important in the business world, it helps to get better results in this organization and to achieve the organizational goal.
I gained a lot of knowledge and practical experience on how to collect data and how to work in an official environment, office culture, attitude, manners, etc. Rethinking project Management: A structured Literature Review with a Critical Look at the Brand-New World, Aarhus University, Denmark.
