Factor analysis on consumer behavior and decision to buy Sampoerna Mild Cigarettes product
Teks penuh
Gambar
Dokumen terkait
In the Table of Simultaneous Test Results of Promotions & Products X Consumer Satisfaction above, it can be seen that the value of Rcount > Rtable and shows a significant influence or
The results of the analysis shows that the availability of products indicated by the presence of Semen Tiga Roda has a more complete product variant compared to other brands of cement,
Regression coefficient value of After Sales Service X2 is positive which is 0.352, this figure is indicated that the assumption of perception value of Brand Image variable is constant
Dependent Variable: Purchase Decision Based on the multiple linear regression equation above, it shows that: ▪ The constant coefficient is 537, meaning that if the Electronic Word Of
