Development of Motivational Video For Media Literacy For Senior High School Student As a Drug Free Youth Movement

P

In

rffi.&

NGS

onal

C

P,olitics

Politic

and Governmental

Issues

fi

rc

lnternati

onal

Conference

on

Social

Politi

cs

The Challenges

of

Social

Sciences

in

a

Changing

World

Published By

:

Jusuf Kalla School of Government (JKSG)

JanuarV 26

- 28,20LG

U n

iversitas Muhammadiyah Yogyakarta

DEVELOPMENT OF

MOTIVATTONAL VIDEO

FOR MEDIA LITERACY

FOR

SENIOR

HIGH SCHOOL

STUDENT

AS

A

DRUG FREE

YOUTH

MOVEMENT

Citra Dewi

Utami

c itra_d e _@i s i _s ka. ac. i d

lndonesian

Aft

lnstitute Surakafta

Budi

DwiArifianto

buditobon@yahoo.com

M u h am madiyah lJ n iversity yogyakarta

Abstract

The research

aimsto

develop

aworkaf

video aft in theform of motivationat video

thalassi-::l

-the study of media literacy for

high

_{schootsfudenfs as one}

of

_{the real efforl ,in}

c.e.:

-i

2

:--:-,-r.

teens _{movement' Motivational video as a form of}

communication that can

be

Nit,ZsJ

"

r..i:

-

j

:-.

needs of adolescents witt _{be media literacy. The high tevel of drug}

abuse

by

teenagersss ir€,,i as

ire

tendency of _{young peopte lo se/fe (setf videography) and uptoad}

iideo

themselvesihrougn new media

is

the background

of

_{this study. variants of experimental visuatrt}

""

"rorJ

rrirr'

rZi,r"tionat

video

by presenting youth as a _{motivator. The method used}

in

_{this study}

is

_{the experimental}

method with

exploing visual composition and a _{motivating force. The chosen approach is}

a

_{modet of culturalsfudies}

and _{active audience mo.dets. video of expeimentalresulfs}

published _{through the new media that can}

be uploaded and downloaded globally. implementation

of

_{ine process}

of

_{creation and dissemination} of motivational video is designed in the form of media literacy activities. The _{imptementation of media}

literacy

is

offered as

a

model for Anti-Drug _{Education Extra cunicular school. This media}

literacy leaming model planned

to

_{cover 1) basic kiowtedge about}

drugs, prevention and _{mitigation, 2) pubtic}

speaking' 3) style of dressing, 4) the manufacture

of

_artistic pro[erty, _{s) operation}

of

thi

_{camera, and 6)} prosedure of uploading video _{through new media.}

one

_{expedient iotutionassocrafed}

with the negative impact of the new media is vying to fitl it with content that

is

_{positive. This modet can be used as an}

altemative example

of

positive _{activism which continues to be carried}

out

independenily

by

teenagers

and is expected

to

inspire other teens

to

participate.

Keywords: Motivational Video, _{Media Literacy,} youth, _Drugs

INTRODUCTION

The success

of

video

distribution and

display

165 Ways

ESe

and The

Gotden

Ways

on the

screen shows

an

interesting

phenomenon.

Video

motivation

refers

to

the

audio-visual

recording

that

displays

a

message

in

the

form

of

motivation for

exercise of positive action and abandonment

of

negative action.

The core

of

a

person,s

motivation

is

intended

to

encourage positive

behavior

and live well. But

there

is

_no

special

series

of

videos

that

discuss

their motivation solicitation

stay

away from drugs.

Basically,

everyone

has the

_{potential ability}

to

motivate

and

present

in an

_{audio_visual}

recordings.

So

that

everyone

has

_the

potentialto be

a

motivator. This is supported

by

public

ownership

of

electronic

recording

equipment,

especially

teenagers.

Nature

or desire narcissistic admiration

toward

oneself

high

in

adolescents requires

the

distribution

of

positive

_activities.

This idea

inspired

_the

development

of a

planned utilization

of

_the phenomenon of serial works of

video

Harlem

Shake. Video

creation

motivated

by

some teenagers are expected

to

ignite

many

other

teens

to

create something

similar

in

_the

various

versions.

New media become

_part

of

_{everyday adolescent}

as

if

it were

the

_real

world.

The

behavior

of

media

can

bring

the

audience to the positive and _{negative impacts.}

Negative spotlight

on

related

new

media

content presented

often

not

been

_followed

by an

offer

solutions.

The new

media

has

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