• Tidak ada hasil yang ditemukan

Pengaruh Kepuasan Konsumen terhadap Kesetiaan Merek Levi’s di Bandung.

N/A
N/A
Protected

Academic year: 2017

Membagikan "Pengaruh Kepuasan Konsumen terhadap Kesetiaan Merek Levi’s di Bandung."

Copied!
22
0
0

Teks penuh

(1)

8

>

'

( '

( 2

( ' /

7'

#

7 - C

>'%*

-'

D

( '

#

( (

'

( '

7 - C

/

%

7 - C

(

'

'

!

'

' # %

/

(

'

' * '

'

"

'

'

%4

#

! " !

('

( '

(

7 - C

'

''

% >'

( '

-

2D" (

' *

'

( * >' "

' * >'

' )

('

' *

( "

(

#

'

#'

#

'

( ' *

#

"'

*

(

(' *

7 !

'

* >'

% '

##

- #

' -

' *

(

"'

-

(

#

'

"

('

( '

#'

# *

(

(

#

""'

'

( # (' ( " '

#'

# %

#

'

'

"'

(

(

'

( '

"'

-

( 7 - C

#'

#

/

% 9

(

'

#

'

(

'

( ('

( '

%

E 0

E1

#

(

'

( '

(2)

#

. "

.'

" .

! "

7 - @

>'*

#

"

! "

!'

"

! # - @

/

% 7 - @

" !

! "

#

!

'

!

#

' % /

" !

!'

' *

"

#

!

!

#

'

%4

# "

#

! " !

! "

!'

7 - @

"

"

#

(

!%

! "

!'

!

# #

# !

!

!

# #

!

"

#

!$

%

&

%

%

"

"

-

"

#

*

"

"

"'

!

! "

!'

!

!*

!

# "

#

!

!'

"

'

!

!% 4

#

"

#

"

"'

!!

! "

!'

"

(

"'

" !

! 7 - @

/

% 4 #

"

#

# "

#

!!

! "

!'

"

%

E 0

E1

"

'#

! ' #

(3)

4$7$ $ ,&,7%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%

4$7$ $ 2 A2 $4$ %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%

, $9 2 $9$$ .2$ 7:$ . : :%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%

, $9 2 $9$$ 2 27:9:$ 9:&$. 2 AA, $.$

2 , $4$$ %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%

-.$9$ 2 A$ 9$

%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%-$/ 9

$>9%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%-$/ 9 $.%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% C

&$39$ : :%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%C

&$39$ A$ /$ %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% C

&$39$

9$/27%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%C-&$39$ 7$ : $ %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%C C

B A B I P E N D A H U L U A N … … … .… … … .… ..1

1 . 1 La ta r B e la k a n g P e n e litia n … … … .… … … .… … .… .1

1 .2 Id e n t ifik a s i M a s a la h … ...3

1 .3 M a k s u d d a n T u ju a n P e n e litia n ...4

(4)

.$ :$ , 9$.$* .2 $ A.$ 2 :.: $ &$ 4: B92 :

2 . 1 P e n g e rtia n P e m a s a ra n ...5

2 .2 P e n g e r tia n M a n a j e m e n P e m a s a ra n ...6

% # ! .' … … … ...7

2 .4 F a k t o r-fa k to r y a n g M e m e n g a ru h i P e rila k u K o n s u m e n ...9

2 .5 E le m e n K e p u a s a n K o n s u m e n ...1 0

2 .6 . 1 K o n s e p Lo y a lit a s K o n s u m e n ...1 1

2 .6 .2 P e n g a ru h K e p u a s a n K o n s u m e n T e rh a d a p K e s e t ia a n M e re k ... 1 3

2 .6 .3 Lo y a lita s K o n s u m e n t e r h a d a p K e s e tia a n M e r e k ... 1 3

2 .7 D e fin is i M e re k ...1 4

2 .8 K e r a n g k a P e m ik ir a n d a n H ip o te s is ...1 5

B A B III M E T O D E P E N E L IT IA N … … … .… … … .… .… … … ..1 6

3 . 1 S e j a ra h S in g k a t P e r u s a h a a n ...1 6

3 .2 M e to d e P e n e le tia n ...2 0

3 .3 D e fin is i O p e r a s io n a l V a ria b e l...2 1

3 .4 Je n is d a n S u m b e r D a ta ...2 4

3 .5 T e k n ik p e n g u m p u la n D a ta ...2 4

3 .6 T e k n ik S a m p lin g ...2 6

3 .7 A n a lis is D a ta ...2 8

3 .7 . 1 U j i V a lid ita s … … … ..… ..2 8

(5)

B A B IV

4$ :7 2 27:9:$ &$ 2 /$4$ $ ...… … .3 2

4 . 1 H a sil P re -te s t… … … ..… … 3 2

4 .2 K a ra k te ris tik R e s p o n d e n … … … .3 3

5% % . ! ! "' / ! . # … … … ..… … ..3 3

5% % . ! ! "' / ! , … … … .… … … ..3 4

5% % . ! ! "' / ! # … … … ..… … … … ..3 5

5% "' 3 ! ' 83 ! ' # ! .' EE%EE%%%%%%% <

5% % "' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / :… … … 3 7

5% % "' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / ::… … … ..… ..… .3 8

5% % "' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / :::… … … .… … … … 4 0

5% %5 "' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / :F… … … .… .… … … … .4 1

5% % "' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / F… … … .… … … … .… 4 2

5% % "' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / F:… … … .… .… .… … ...4 4

(6)

. ! 7 - @ & / F::

5% %= "' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / F:::… … … .… 4 6

5% %? "' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / :G… … … ..… … … … .4 8

5% % "' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / G… … … ..… … … 4 9

5% % "' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / G:… … … ..… … .5 0

5% % "' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / G::… … … .… … … … ...5 2

5% % "' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / G:::… … … .… 5 3

5% % 5 "' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / G:F… … … ...5 5

5% % "' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / GF… … … ..… … 5 6

5% % "' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / GF:… … … .… ...5 7

5% % < "' 9 " 3 ! ' . " .' 9 "

(7)

5% % = "' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / GF:::… … … ..… … .6 0

5% % ? "' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / G:G… … … 6 1

5% % "' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / GG… … … ..6 3

5%5 , : … … … ..6 4

5%5% , - # … … … .… … … … ..6 4

5%5% , # # … … … ..… … .6 6

5%5 4 "' … … … ..… … … ...6 8

B A B V

.2 : ,7$ &$ $ $ … … … ...… … … … ..7 0

% . " # … … … ..7 0

% … … … ..… … … .7 2

&$39$ , 9$.$

(8)

A # ! .' EEEEE%EEEEEEEEEEEEEEEEEE%%%=

A & EEEEEE%EEEEEEEEEEEEEEEEEEEE%%%

(9)

9 # : & B" ' # F #EEEEEEE

9 # : & B" ' # F # 7 EEEE%%%...2 3

T a b e l II

. ! ! "' / ! . # EEEEEEE… … … 3 3

T a b e l III

. ! ! "' / ! , EEEEEEEEEEE… … ..3 5

T a b e l IV

. ! ! "' / ! # EEEEEEE%%%%… … ..3 6

T a b e l V

"' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / EEEEEEEEEEEEE… … .3 7

T a b e l V I

"' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / EEEEEEEEEEE… … … .3 9

T a b e l V II

"' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / EEEEEEEEEEEEE… … .4 0

T a b e l V III

"' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / 5EEEEEEEEEEEEE… … .4 1

T a b e l IX

"' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / EEEEEEEEEEEEE… … .4 3

T a b e l X

"' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / EEEEEEEEEEEEE… … .4 4

T a b e l X I

"' 9 " 3 ! ' . " .' 9 "

(10)

"' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / =EEEEEEEEEEE%%EE… … 4 7

T a b e l X III

"' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / ?EEEEEEEEEE%%EEE… … 4 8

T a b e l X IV

"' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / EEEEEEEEE%%EE%%%...4 9

T a b e l X V

"' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / EEEEEEEEE%EE%%%%...5 1

T a b e l X V I

"' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / EEEEEEEEE%EE%%%%...5 2

T a b e l X V II

"' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / EEEEEEEEEEE… .… … … .5 3

T a b e l X V III

"' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / 5EEEEEEEEEEE%%%...5 5

T a b e l X IX

"' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / EEEEEEEEEEE%%%...5 6

T a b e l X X

"' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / EEEEEEEEEEE%%%...5 7

T a b e l X X I

"' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / <EEEEEEEEEEE%%%...5 9

T a b e l X X II

"' 9 " 3 ! ' . " .' 9 "

(11)

"' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / ?EEEEEEEEE%EE%%%...6 1

T a b e l X X IV

"' 9 " 3 ! ' . " .' 9 "

. ! 7 - @ & / EEEEEEEEE%EEE… … … .6 3

T a b e l X X V

4 # , F # EEEEEEEEEEEEEEEEE%EEEE… … .6 5

T a b e l X X V I

# # EEEEEEEEEEEEEEEEE%EEE… … … ..6 7

(12)

7 " $ . '

7 " / & 3 H (

7 " > , F #

7 " & , # #

(13)
(14)

!

"# $ %&'( ) *+ ,##

-'&' .&'/0"#& 0(#

"# $ %&'( ) *+

"# $1

0

$

(15)

"# $1

$

'

"

6

27

85259

"

1

"

1

:

"

1 ;

"

1

<

<

$

<

2= >5

!

: #/0'&(?

# (' '/

+/ (!#/

%#&?' '

# #%$''/

!#&#

"# $1

$

<'/ (/0;

<

%

!

"

1

<

(16)

%

!

"

1

<

%

%

!

"

1

<

! "

A

2

<

!

!

8

<

(17)

>

<

(18)

#

/

+

,

(

/

'"

/

$

$

$

"

!

$

!

%

$ + )1 :?D

0 ?

)

0E) ?( )

3 :D /

0 32

)

( : 0

92*

/2

)/?)1,

$

!

4

&

!

$

!& D $

%

&

& / $

0

:

<

0 $

?

! $

#

"

! %

$

"

B -

7H.

!

"

!

%

$

#

"

6 -67 >H.& /

#

"

!

%

$

$

!

* &

>& / $

?

/

"

!

$

$

#

"

!

5 > $

(19)

6& / $

! $

/

# "

!

$

! $

65555

"

6

-67 >H. $

!

* &

& /

$ %

$

00

00> 006 2 B 00

00

00

00

"

!

8

-

. 8

-

. 8

7 -

7. 8

5 -

5. 8

> -

>. 8

6 -

6.

8

-

.

!

;

"

!

&6

"

!

& 2

"

!

8

-

.

-

.

> -

>.

"

!

8

6 -

6.

-

.

!

;

"

!

&6

"

!

&

B& /

$

$

#

!

H

" 75 H

(20)

(

$

"

!

$

$

*

;

$

* "

4

& /

$

$

"

!

$

$

#

$

*

$

!

#

$

"

!

"

&

& /

$

$

"

!

$

$

#

!

*

!

$

"

!

$

!!

&

>& /

$

$

"

!

$

$

#

*

"

!

$

$

$ !

!

(21)

!! " # $%%$ & '# & ( ) *+ ,

- - ! '$%%.) / / - , & +

- / 0 / # - " - $ (

- ! 1 2 - 3

- - ! * 1 + '$%% ) 4

-- 2 - $$ $56 $5.

7 8 - . . #

+ 8 2

--9 - 0 - ! " & " * 7: 0"

9 - 0 - '$%%6) ; + & " *

98 << 0 - ; 1 ; - ; " ' 0 ) '$%%.) # $

# "0" ( 1 "! 1

9 = -- 6 # - $ - ,

; # - **

9"* '$%%.) 7: -< , & " *

9" $%% # # 7 "

(22)

= - = - ; 3 %& '

= - + ? 9 ( 8

9 " - 2 0 $%%. " - 0 ? " :

Referensi

Dokumen terkait

[r]

adalah Coffee maker machine yang sifatnya serba otomatis, dimana pengguna. hanya cukup memasukkan sejumlah uang dan tinggal menikmati kopi

[r]

Judul: Upaya Peningkatan Mutu Pelayanan Medis Pada Pembuatan Standar Pros€dur Operasional Pelayanan Medis Di. :

Jumlah sampel pada penelitian ini adalah 26 responden, yang diberikan kuesioner evaluasi pelaksanaan dan tingkat pengetahuan mahasiswa blok 16 Program Studi

: sejauh hak-hak itu dilihat pada dirinya sendiri hak-hak itu harus sepenuhnya dijamin, tetapi karena dalam kenyataan kehidupan masyarakat hak-hak itu baik saling menunjang

Digunakan untuk mengetahui masing-masing sumbangan variabel bebas secara parsial terhadap variabel tergantung, menggunakan uji masing-masing koefisien regresi variabel

Kinerja adalah hasil kerja yang dapat dicapai oleh seseorang atau.. sekelompok orang dalam organisasi, sesuai dengan wewenang