A REGISTER ANALYSIS OF STEVEN SPIELBERG’S
MOVIE ADVERTISEMENTS
Stanislaus Ginanjar Widhi Hertanto
Abstract
Register is described as the language of group of people with common interests or jobs, or the language used in situations associated with such groups. According to Trudgill (1974), register is a language variety that is created by the environment. It means that people who have the same social background, jobs or environment will use the same register. However, individuals may differ in styles in entering a register. When a movie director wants to release his/her new movie, he/she will make a movie advertisement to attract the movie consumers. This study aims to describe the register in Steven Spielberg’s movies advertisement. In this study, the writer will analyze how diction, style and figure of speech are employed in the register of Steven Spielberg’s movies advertisement.The qualitative method will be used to analyze the data in this study. The data for this study are collected from internet. The finding of this research shows that the use of noun, pronoun, or things which reflects the male gender as the diction, formal and simple sentence structures as the style and literal language play an important role in creating and characterizing the register of Steven Spielberg’s movies advertisement.
