lightroom 5 channelcopy ue

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Adobe Photoshop Lightroom 5 Marketing Copy for Channel Partners: North America

Adobe

®

Photoshop

®

Lightroom

®

5

The following copy blocks can be used in web pages, catalogs, print ads,

or other promotional materials for Adobe Photoshop Lightroom 5 software.

HOW TO USE THIS DOCUMENT

Here is a step-by-step guide for copying content and eliminating the PDF formatting:

1. Open the PDF file in Adobe Acrobat® 8, 9, or X. In the toolbar, click the Select Tool and highlight the section of text you want to copy.

2. Right-click the highlighted text and select Copy. Do not select Copy With Formatting, unless you want to copy the format as well.

3. Navigate to the file in which you want to paste the text. 4. Place your cursor where you want to insert the text. 5. Right-click and select Paste.

A NOTE ABOUT ADOBE® CREATIVE CLOUD™ MESSAGING

Many of the copy blocks below contain messages about Adobe® Creative Cloud™ membership. If Creative Cloud is not part of your retail offering, feel free to delete the sentences addressing Creative Cloud.

ADOBE® PHOTOSHOP® LIGHTROOM® 5 TAGLINE

Perfect your photography from shoot to finish

35-WORD PRODUCT DESCRIPTION

Adobe® Photoshop® Lightroom® 5 software makes everything about digital photography easier and faster, from perfecting your best shots to organizing and sharing all your photos. Even better, it’s also available as part of Adobe Creative Cloud™ membership*.

* This product may integrate with or allow access to certain Adobe or third-party hosted online services. Adobe online services, including the Adobe Creative Cloud service, are available only to users 13 and older and require agreement to additional terms (see www.adobe.com/go/terms) and Adobe’s online privacy policy (see

www.adobe.com/privacy.html). The applications and online services are not available in all countries or languages, may require user registration, and may be subject to change or discontinuation without notice. Additional fees or membership charges may apply.

50-WORD PRODUCT DESCRIPTION

Adobe® Photoshop® Lightroom® 5 software makes everything about digital photography easier and faster. Perfect your shots with powerfully simple adjustments and a full set of advanced controls. Efficiently organize all your photos and share them almost anywhere. And now that Lightroom is also available as part of Adobe Creative Cloud™ membership, great shots are only the beginning*.

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2 65-WORD PRODUCT DESCRIPTION

Adobe® Photoshop® Lightroom® 5 software makes everything about digital photography easier and faster. Perfect your shots with powerfully simple adjustments and a full range of advanced controls. Easily find and organize all your photos. Quickly share your favorites on social networks, or showcase them in elegant photo books and web galleries. And now that Lightroom is also available as part of Adobe Creative Cloud™ membership, great shots are only the beginning.*

PRODUCT HIGHLIGHTS

Use these product highlights only when space is limited. Otherwise use the “Top new features” and “Top reasons to buy” feature lists.

Adobe® Photoshop® Lightroom® 5 software makes everything about digital photography easier and faster, from perfecting your best shots to organizing and sharing all your photos.

• Everything but the camera—Get all your digital photography essentials in one fast, efficient application. View and organize, perfect and process, print and share—Lightroom includes everything you need.

• Get the best from every image—Get the best from every pixel in your photos, whether you shot them with a pro DSLR camera or a camera phone. Lightroom includes a comprehensive set of advanced tools for tone, contrast, color, noise reduction, and much more.

• Share easily—Share on Facebook, and Flickr,® or in books, web galleries, prints, slide shows, and more. Wherever and however you want to show your images, Lightroom makes it easy with timesaving tools for sharing your work with friends, family, and clients.*

TOP REASONS TO BUY ADOBE® PHOTOSHOP® LIGHTROOM® 5

20–35 words each; list of reasons for a new customer to buy; top feature descriptions

See the top reasons why Adobe Photoshop Lightroom 5 software is ideal for professional and amateur photographers who want to organize, perfect, and share amazing images.*

Advanced Healing Brush—Make your images spotless with a single brush stroke. Adjust the size of the brush and move it in precise paths. Unwanted objects and flaws— even those with irregular shapes like threads—just disappear.

Upright™—Straighten tilted images with a single click. The new Upright tool analyzes images and detects skewed horizontal and vertical lines, even straightening shots where the horizon is hidden.

Radial Gradient—Emphasize important parts of your image with more flexibility and control. The Radial Gradient tool lets you create off-center vignette effects, or multiple vignetted areas within a single image.

Smart Previews—Easily work with images without bringing your entire library with you. Just generate smaller stand-in files called Smart Previews. Make adjustments or metadata additions to the Smart Previews and apply your changes to the full-size originals later.

Video slide shows—Easily share your work in elegant video slide shows. Combine still images, video clips, and music in creative HD videos that can be viewed on almost any computer or device.

Improved photo book creation—Create beautiful photo books from your images. Lightroom includes a variety of easy-to-use book templates, and now you can edit them to create a customized look. Upload your book for printing with just a few clicks.

Location-based organization—Find, group, and tag images by location, or plot a photo journey. Automatically display location data from GPS-enabled cameras and camera phones.

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Tight Photoshop integration—Select one or multiple photos and automatically open them in Photoshop to perform detailed, pixel-level editing. See your results immediately back in Lightroom.

Highlight and shadow recovery—Bring out all the detail that your camera captures in dark shadows and bright highlights. Now you have more power than ever before to create great images in challenging light.

Selective adjustment brushes—Expand your creative control with flexible brushes that let you adjust targeted areas of your photo for just the look you want. Selectively adjust brightness, contrast, white balance, sharpness, noise reduction, moiré removal, and much more.

Superior noise reduction—Get amazing, natural-looking results from your high ISO images with state-of-the-art noise reduction technology. Apply noise reduction to the entire image or target specific areas.

Nondestructive environment—Set your creativity free in a nondestructive editing environment that lets you experiment without limits. Your original images are never altered, and it’s easy to reverse your steps or save multiple versions of any photo.

Advanced black-and-white conversion—Gain powerful control over the tonal qualities that make or break black-and-white images. Precisely mix information from eight color channels when you convert to grayscale.

Online sharing integration—Easily post images to social media and photo sharing sites like Facebook and Flickr®. With selected sites, online comments about your images are visible in the Lightroom library alongside your images.

FOR EXISTING CUSTOMERS

35-word upgrade description

Make your images spotless with the Advanced Healing Brush, one of the great new features in Adobe® Photoshop® Lightroom® 5 software. Your all-in-one photography solution just got better. And now it’s also available as part of Adobe Creative Cloud™ membership.*

Make your images spotless with the Advanced Healing Brush, just one of the powerful new features in Adobe® Photoshop® Lightroom® 5 software. Perfect your shots and easily organize and share all your photos. Lightroom is better than ever. And now it’s also available as part of Adobe Creative Cloud™ membership, so great images are only the beginning.*

Make your images spotless with the Advanced Healing Brush, just one of the powerful new features in Adobe® Photoshop® Lightroom® 5 software. Perfect your best shots, easily organize all your photos, and share your favorites almost anywhere. Lightroom makes everything about digital photography easier, faster, and more amazing. And now that it’s also available as part of Adobe Creative Cloud™ membership, making good shots great is only the beginning.*

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4 TOP NEW FEATURES IN ADOBE® PHOTOSHOP® LIGHTROOM® 5

20–35 words each; new benefits

Learn about the state-of-the-art features in the latest version of Adobe Photoshop Lightroom, from a more powerful healing tool to the ability to straighten tilted images with a single click.

Advanced Healing Brush—Make your images spotless with a single brush stroke. Adjust the size of the brush and move it in precise paths. Unwanted objects and flaws— even those with irregular shapes like threads—just disappear.

Upright™—Straighten tilted images with a single click. The new Upright tool analyzes images and detects skewed horizontal and vertical lines, even straightening shots where the horizon is hidden.

Radial Gradient—Emphasize important parts of your image with more flexibility and control. The Radial Gradient tool lets you create off-center vignette effects, or multiple vignetted areas within a single image.

Smart Previews—Easily work with images without bringing your entire library with you. Just generate smaller stand-in files called Smart Previews. Make adjustments or metadata additions to the Smart Previews and apply your changes to the full-size originals later.

Video slide shows—Easily share your work in elegant video slide shows. Combine still images, video clips, and music in creative HD videos that can be viewed on almost any computer or device.

Improved photo book creation—Create beautiful photo books from your images. Lightroom includes a variety of easy-to-use book templates, and now you can edit them to create a customized look. Upload your book for printing with just a few clicks.

UPGRADE ELIGIBILITY INFORMATION

Use the following to clarify eligibility for upgrade SKUs.

To install an upgrade version of Adobe Photoshop Lightroom 5 software, you must have an eligible earlier version of Lightroom. For information on eligibility, visit www.adobe.com/go/photoshoplightroom_upgrade.

FREQUENTLY ASKED QUESTIONS (FAQ)

Q: How does Adobe® Photoshop® Lightroom® 5 differ from Adobe Photoshop?

A: Adobe Photoshop Lightroom software is designed specifically to give digital photographers all the tools they need in one intuitive solution. Lightroom helps them work fast and efficiently, while maintaining the highest quality. Adobe Photoshop software includes advanced tools for detailed, pixel-level editing, compositing, and working with multilayered files.

Q: Why should I use Lightroom if I already have Photoshop?

A: Lightroom boosts your efficiency by handling all the tasks a digital photographer faces in one intuitive app. It includes powerfully simple adjustments, as well as the widest range of advanced tools for efficiently processing sets of images, organizing photo libraries, and sharing images. And now, Lightroom is also available alongside Photoshop in Adobe Creative Cloud™ membership.*

Q: What is the difference between Lightroom and Adobe Photoshop Elements?

A: Lightroom is designed for both amateur and professional photographers, providing powerfully simple one-click features as well as leading-edge tools for advanced image processing. Photoshop Elements provides casual snapshooters with easy-to-use editing controls and automated options to enhance and share photos, as well as use them to create custom keepsakes.

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VERSION COMPARISON CHART

ADOBE

®

_PHOTOSHOP

®

_LIGHTROOM

® VERSION

3

VERSION

4

VERSION

5

Advanced Healing Brush

•

Upright™

•

Radial Gradient

•

Smart Previews

•

Video slide shows

•

Improved photo book creation

•

Location-based photo organization

•

Cross-application library import

•

Extended video support

•

Highlight and shadow recovery

•

White balance brush

•

Additional editing brushes

•

Enhanced online sharing integration

•

Photo book creation

•

Video publishing

•

Soft proofing

•

Direct email support

•

Advanced noise reduction

•

Lens correction

•

Redesigned image import interface

•

Adobe Systems Incorporated 345 Park Avenue

San Jose, CA 95110-2704 USA

www.adobe.com

Adobe, the Adobe logo, Adobe Premiere, Acrobat, Creative Cloud, Lightroom, Photoshop, and Upright are either registered trademarks or trademarks or Adobe Systems Incorporated in the United States and/or other countries. Mac OS is a trademark of Apple Inc., registered in the U.S. and other countries. Facebook is a trademark of Facebook, Inc. Windows is either a registered trademark or a trademark of Microsot Corporation in the United States and/or other countries. Flickr is a trademark of Yahoo! Inc. All other trademarks are the property of their respective owners.