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Nugroho, I. (2019). AKTIVISME POLITIK GOJEK MELALUI IKLAN TATA CARA PEMILU 2019. Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis, 153-168.
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Menggunakan SPSS. . Jakarta: Gramedia.
Riyanto, S. (2015). Metode Riset Penelitian Kuantitatif Penelitian Di Bidang Manajemen, Teknik, Pendidikan, dan Ekperimen. . Yogyakarta: Literasi
Media Publishing.
Rukajat, A. (2019). Pendekatan Penelitian Kuantitatif: Quantitative Research Approach. Yogyakarta: Deepublish.
59 Severi, E. &. (2013). The mediating effects of brand association, brand loyalty,.
Asian Social Science(9(3)), 125.
Shetty, A. S., Ventakaramaiah, N. B., & Anand, K. (2019). Brand activism and millennials: an empirical investigation into the perception of millennials towards brand activism. Busness Perspetives, 163-175.
Siyoto, S. (2015). Dasar Metodologi Penelitian. Yogyakarta: Literasi Media Publishing.
Su, J. d. (2015). Brand personality and brand equity: evidence from the. Journal of Product & Brand Management(24(2)), 124-133.
Suryani, & Hendriyani. (2015). Metode Riset Kuantitatif:Teori dan Aplikasi pada Penelitian Bidang Manajemen dan Ekonomi Islam. Jakarta: Prenadamedia.
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Vredenburg, J. (2020). Brands Taking a Stand: Authentic Brand Activism or Woke Washing? Sage Journals, 444-460.
60 Wijaya, B. S. (2013). Dimensions of Brand Image: A Conceptual Review from the.
European Journal of Business and Management, 55 - 65.
