MARKETING CHANNELS
• This Power Point presentation set was
developed by Thomas J Hickey for use with
MARKETING CHANNELS by Barry Berman
and published by John Wiley & Sons, Inc.
• It supported the undergraduate course
CHANNEL MANAGEMENT at Rochester
• Material Support for the development was received from The Rochester Institute of
Technology, College of Business and Monroe Community College, Faculty Innovation Center. • Managerial Support was received from Marie
Gibson of Educational Technology Services/ Professional Development, and Michael
Schreiber and Vadim Shteyman of Faculty