The S hool Leader s
Guide
to Social Media
PJ Caposey, @MCUSDSupe
1)Name
2)Position
3)District
4)Social Media
Self-Assessment
1)Phobic
2)Just not
there yet
3)Begrudgingly
there
PJ Caposey
@MCUSDSupe
pcaposey@mail.meridian223.org
Big Ideas and Objectives
Understand SM Pho ia
Explore History of SM and
Current Trends
Analyze Pros and Cons of Varying
SM Sites
Evaluate Options and Sign Up for
SM, if Needed
TECHNOLOGY CAN BECOME
A SOLUTION LOOKING FOR A
PROBLEM
–
IN A
SUBCULTURE (Education and
Educators) that frequently
perceives the introduction of
technology as a problem rather
than a solution
To “see the light’ of
technology and social
media is not to condemn
A person you should know
Termination
Prosecution
Time
Tips to overcome SM fear
UNDERSTAND THE DATA
2005
2009
2014
Percent of 'online' adults on Social Media
Percent of 'online' adults
on Social Media
Simply
IT IS OKAY TO
WATCH
Jerry Blumengarten
@cybraryman1
Educator & Writer trying to catalog the internet
for students, educators and parents.
Dealing with a
YOU
ARE THE
CEO
OF YOUR
Past,
Present,
and
The (ancient) past . . .
The past . . .
The Present (Golden Age?)
POLL:
What SM do you think your
community uses the most?
•
•
•
•
YouTube
The Present (Golden Age?)
The Leading Edge
Voxer
The Scary Part is Schools are not even reacting . . . This is not new . . .
HOW IS THE BUSINESS
WORLD VIEWING IT?
1) Social Media 22% of
digital marketing
budgets
2) Director of Social Media
is a very real job
3) More companies have
10+ employees with
jobs directly linked to
SM than zero
4) Video is the fastest
growing platform for
consumption
5) Top 3 goals of SM for
business:
1) Brand awareness
2) Drive website
traffic
The Five SM apps/sites
YOU Need to Know
Twitter (Tweetdeck or HootSuite)
Google Plus
Twitter and Tweetdeck
Google + / (G+)
YouTube
Voxer
PRO
CON
EXPLORE
SOMETHING
Leader Response to Student SM
What else do we want
a change in behavior
with our students, but
almost universally do
not teach what that
SM QUOTE
You do not want to
become the SM police,
but you should feel
compelled to do
everything you can to
protect the health and
well-being of your
Kids SM to be aware of
All aforementioned, plus:
Public Relations
What is
good PR
CONNECT
CONTRIBUTE
Connect with
peers and
like minds
In what ways can you use SM
and electronic communication
to contribute to the
Personal and
Building
SM as PD
Twitter has been the
single best,
FREE
Professional
Development
Twitter Goals for the Day
•
Have an active Twitter account
•
Have an accurate profile
•
Have a strategically decided upon profile pic (no
egg)
•
Have at least 20 followers
•
Follow at least 30 educational leaders
•
Have tweeted minimally 5 times
•
Have linked to at least 2 educational articles
Organized Chats
THIS IS ONE PORTION OF ONE DAY OF CHATS
• 6:30am #BFC530: The Breakfast Club
• 5:00pm #BadgeChatK12: Digital Badges Chat
• 5:00pm #Thetitleonechat: Title I Chat
• 6:00pm #engchat: English Teachers Chat
• 6:00pm #engsschat: Combination of #engchat & #sschat (Last Mon. of month)
• 6:00pm #kyadmin: Kentucky School Administrators
• 6:00pm #sschat: Social Studies Teachers Chat
• 6:30pm #DubChat: Dublin City Schools
• 7:00pm #4thchat: Fourth Grade Teachers Chat
• 7:00pm #Admin2B: Aspiring Educational Administrator Chat
• 7:00pm #cdnedchat: Canada Educator's Chat
• 7:00pm #collabed: Collaborative Education Chat: Sharing & Learning Together - details: http://www.askteacherz.com/collabed.html (every 2nd Monday monthly)
• 7:00pm #edtechchat: Educational Technology Chat
• 7:00pm #flipclass: Flipped Classroom Teachers
• 7:00pm #masspchat: Michigan Principals Chat
• 7:00pm #musedchat: Music Teachers Chat
• 7:00pm #teacherwellness: Teacher Wellness chat: preventing burnout/isolation & promoting balance/coping - hosted by @atlteacher
• 7:00pm #TLchat: Teacher Librarian Chat - Details http://tlchat.wikispaces.com/ - hosted by https://twitter.com/NikkiDRobertson
