Appendices
Appendix 1
Data Analysis 1:Kfc’s Fast Food Advertisement Slogans
KFC(1)
KFC(2)
KFC(3)
KFC(4)
KFC(5)
KFC(7)
Table 1.Data findings 1: The Types of Meaning in KFC’s Fast Food
Advertisement Slogans
Types of meaning No Data 1
Kfc
1 Conceptual Meaning √ (7) 2 Connotative Meaning √ (2) 3 Social Meaning √ (1) 4 Affective Meaning √ (2) 5 Reflected Meaning — 6 Collocative Meaning — 7 Thematic Meaning √ (1)
Appendix 2
Data Analysis 2:Wendy’s Fast Food Advertisement Slogans Wendy‟s(1)
Wendy‟s(3)
Wendy‟s(4)
Wendy‟s(5)
Wendy‟s(6)
Data findings 2: Wendy’s
Table 2 Data findings 1: Wendy’s Fast Food Advertisements Slogans
Types of meaning No Data 2
Wendy's
1 conceptual Meaning √ (4)
2 Connotative Meaning —
3 Social Meaning —
4 Affective Meaning —
5 Reflected Meaning √ (3)
6 Collocative Meaning —
7 Thematic Meaning √ (2)
Appendix 3
Data Analysis 3:Pizza Hut’s Fast Food Advertisement Slogans
Pizza Hut(1)
Pizza Hut(2)
Pizza Hut(4)
Pizza Hut(5)
Data findings 3: Pizza Hut’s
Table 3 Data findings 1: Pizza Hut’s Fast Food Advertisements
Slogans
No Data 3 Pizza Hut
1 conceptual Meaning √ 3
2 Connotative Meaning √ 2
3 Social Meaning — 0
4 Affective Meaning √ 1
5 Reflected Meaning — 0
6 Collocative Meaning — 0
Appendix 4
Data Analysis 4:Dunkin’Donut’s Fast Food Advertisement Slogans Dunkin‟Donuts(1)
Dunkin‟Donuts(2)
Dunkin‟Donuts(3)
Dunkin‟Donuts(4)
Dunkin‟Donuts(6)
Dunkin‟Donuts(7)
Data findings 4: Dunkin’Donuts
Table 4 Data findings 4 : Dunkin’Donuts’s Fast Food Advertisement Slogans
Types of meaning No Data 4
Dunkin'Donuts
1 conceptual Meaning √ 2
2 Connotative Meaning √ 1
3 Social Meaning √ 2
4 Affective Meaning √ 2
5 Reflected Meaning √ 1
6 Collocative Meaning — 0
Appendix 5
Data Analysis 5:Mc.Donald’s Fast Food Advertisement Slogans Mc Donald‟s(1)
Mc Donald‟s(2)
Mc Donald‟s(3)
Data findings 5: McDonald’s
Table 5 Data findings 5 : McDonald’s Fast Food Advertisements
Slogans
Types of meaning No Data 5
McDonald
1 coteptual Meaning √ 2 2 Connotative Meaning √ 1
3 Social Meaning √ 2
4 Affective Meaning √ 2 5 Reflected Meaning — 0 6 Collocative Meaning — 0
7 Thematic Meaning √ 1
Appendix 6
Data Analysis 6:Burger King’s Fast Food Advertisement Slogans
Burger King(1)
Burger King(2)
Burger King(4)
Burger King(5)
Data findings 6 :
Table6 Burger King’s Fast Food Advertisements Slogans
Types of meaning No Data 6
Burger King
1 conceptual Meaning √ 2
2 Connotative Meaning √ 1
3 Social Meaning — 0
4 Affective Meaning √ 2
5 Reflected Meaning — 0
6 Collocative Meaning — 0
Appendix 7
Data Analysis 7:J.CO’s Fast Food Advertisement Slogans
J.CO(1)
J.CO(2)
J.CO(3)
Data findings 7: J.CO
Table 7 Data findings 7: J.CO’s Fast Food Advertisements Slogans
Types of meaning No Data 7
J.CO
1 conceptual Meaning √ 1
2 Connotative Meaning — 0
3 Social Meaning — 0
4 Affective Meaning √ 1
5 Reflected Meaning — 0
6 Collocative Meaning — 0
Appendix 8
Data Analysis 8:AW’s Fast Food Advertisement Slogans
AW(1)
AW(2)
AW (3)
Data findings 8: AW
Table 8 Data findings 8: AW’s Fast Food Advertisements Slogans
Types of meaning No Data 8
AW
1 conceptual Meaning √ 1
2 Connotative Meaning √ 3
3 Social Meaning √ 1
4 Affective Meaning — 0
5 Reflected Meaning — 0
6 Collocative Meaning √ 1
7 Thematic Meaning — 0
Appendix 9
Data Analysis 9 : Starbucks’s Fast Food Advertisement Slogans
Starbucks (1)
Starbucks (2)
Starbucks (4)
Data findings 9: Starbucks
Table 9 Data findings 9:Starbucks’s Fast Food Advertisements
Slogans
Types of meaning No Data 9
Starbucks
1 conceptual Meaning √ 6
2 Connotative Meaning √ 1
3 Social Meaning — 0
4 Affective Meaning — 0
5 Reflected Meaning — 0
6 Collocative Meaning — 0
7 Thematic Meaning — 0
Appendix 10
BreadTalk (1)
Data findings 10 : Starbucks
Table 10 Data findings 10:Starbucks’s Fast Food Advertisements
Slogans
Types of meaning No Data 10
Starbucks
1 conceptual Meaning √ 3
2 Connotative Meaning — 0
3 Social Meaning — 0
4 Affective Meaning — 0
5 Reflected Meaning √ 1
6 Collocative Meaning — 0
