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Usulan Perumusan Strategi Pemasaran Kartu Selular Telkom Flexi.

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(1)

bidang telekomunikasi yang dikenal dengan CDMA (Code Division Multiple Access). PT Telkom menghadirkan layanan fixed wireless berbasis CDMA yang diberi brand Telkom Flexi dimana biaya pemakaiannya mengacu pada tarif telepon rumah. Adanya tingkat peluang pasar yang tinggi pada teknologi CDMA ini dalam waktu yang relatif singkat Telkom Flexi telah memiliki 2 produk pesaing yang juga menggunakan biaya pulsa yang mengacu pada tarif telepon rumah, sebagai senjata mereka untuk meraih pangsa pasar. Dengan demikian Telkom Flexi harus dapat mengimbangi strategi pemasaran yang diterapkan pesaing agar para pelanggan Telkom Flexi tidak beralih pada operator lain bahkan dapat meraih pangsa pasar yang lebih tinggi. Untuk itu diperlukan strategi pemasaran yang tepat dan efektif bagi Telkom Flexi.

Penelitian dimulai dengan mengidentifikasikan faktor-faktor yang mempengaruhi konsumen dalam memilih kartu selular, kemudian peta posisi Telkom Flexi terhadap pesaing-pesaingnya. Setelah itu penentuan segmen pasar berdasarkan data demografi dan persepsi konsumen terhadap Telkom Flexi dan pada akhirnya penyusunan strategi pemasaran Telkom Flexi berdasarkan pada 7 P.

Penelitian ini menggunakan metode Analisis Faktor yang berfungsi untuk mengidentifikasi faktor-faktor yang mempengaruhi konsumen dalam memilih kartu selular CDMA. Selain itu juga dengan metode Correspondence Analysis yang bertujuan untuk mengetahui peta posisi persaingan sesama operator kartu selular CDMA. Untuk demografi sendiri diolah dengan menggunakan tabulasi silang (Crosstab) dan persepsi konsumen terhadap Telkom Flexi diolah dengan menggunakan persentase dan pie chart. Data yang diolah diperoleh dengan cara menyebarkan kuesioner kepada konsumen di kota bandung dengan menggunakan

Purposive Sampling yaitu konsumen yang pernah menggunakan kartu selular Telkom Flexi, Fren dan Esia.

Usulan strategi pemasaran bagi kartu selular CDMA Telkom Flexi dilakukan dengan menggunakan bauran pemasaran yang terdiri dari 7 P yakni product, price, place, promotion, people, process dan physical evidence dengan melihat keunggulan dan kelemahan yang dimiliki oleh Telkom Flexi dibandingkan dengan para pesaingnya dan berdasarkan pertimbangan segmen pasar yang dipilih, target perusahaan serta

positioning statement yang ditanamkan yaitu “Bukan Telepon Biasa” yakni Telkom Flexi sebagai telepon selular dengan pulsa rumah.

(2)

Rapid technology improvement and the needs of communications providing, trigger

the presence of new cellular telecommunication service and called it with CDMA. PT

Telkom lounch newest fixed wireless service with CDMA basic and

(3)

Nama : Indriani Kusumawati

Alamat di Bandung : Jl. Garu Raya No.5 Babakan Sari I Kiara Condong

Bandung 40283

Alamat Asal : Jl. Garu Raya No.5 Babakan Sari I Kiara Condong

Bandung 40283

No. Telp. Bandung : (022) 7200598

No. Telp. Asal : (022) 7200598

No. Handphone : 0818 21 6457

Alamat Email : indri0403@yahoo.com

Pendidikan : SMU Negeri 20, Bandung

Jurusan Teknik Industri Universitas Kristen Maranatha

Nilai Tugas Akhir : A

(4)

Nama Mahasiswa : Indriani Kusumawati

NRP : 0023109

Judul Tugas Akhir : Usulan Perumusan Strategi Pemasaran Kartu Selular

Telkom Flexi

Komentar-Komentar Dosen Penguji :

D Sudah cukup baik.

D Sudah Ok !

D Teori-teori di draft seharusnya mencantumkan sumbernya ( sebagian sudah

dikutip sebagian belum).

(5)

Adequacy.

Bartlett's Test of y Approx. Chi-Square 2157,297

Sphericit df 595

Sig. ,000

Communalities

Initial Extraction

SUARA 1,000 ,771

SINYAL 1,000 ,749

JANGK 1,000 ,588

MMS 1,000 ,656

SMS 1,000 ,690

CALLWAIT 1,000 ,720

GPRS 1,000 ,699

BLANKNUM 1,000 ,859

SMSCEPAT 1,000 ,810

INTERNET 1,000 ,810

FEATURE 1,000 ,759

MEMORY 1,000 ,675

PERDANA 1,000 ,698

VOUCHER 1,000 ,697

HITPULSA 1,000 ,568

POTPULSA 1,000 ,520

TARIFPLS 1,000 ,681

TARIFSMS 1,000 ,804

HRGHANST 1,000 ,575

BONUS 1,000 ,808

TMBHPLS 1,000 ,716

INFORMSI 1,000 ,728

(6)

CALLCETR 1,000 ,772

CEPATTGP 1,000 ,735

ERRORCPT 1,000 ,694

CITRAPRO 1,000 ,809

RAMAH 1,000 ,665

PNGTAHUA 1,000 ,737

DESAIN 1,000 ,824

Extraction Method: Principal Component Analysis.

(7)

2 4,081 11,661 24,600 4,081 11,661 24,6003,131 8,945 18,124

3 3,295 9,415 34,015 3,295 9,415 34,0153,051 8,718 26,843

4 2,372 6,777 40,791 2,372 6,777 40,7912,808 8,022 34,865

5 1,859 5,313 46,104 1,859 5,313 46,1042,389 6,826 41,691

6 1,672 4,776 50,880 1,672 4,776 50,8801,826 5,218 46,910

7 1,534 4,382 55,262 1,534 4,382 55,2621,673 4,779 51,688

8 1,389 3,970 59,232 1,389 3,970 59,2321,653 4,723 56,411

9 1,289 3,682 62,914 1,289 3,682 62,9141,503 4,295 60,706

10 1,177 3,364 66,277 1,177 3,364 66,2771,416 4,044 64,750

11 1,110 3,171 69,449 1,110 3,171 69,4491,378 3,937 68,687

12 1,058 3,022 72,471 1,058 3,022 72,4711,324 3,784 72,471

13 ,955 2,730 75,201

14 ,924 2,640 77,840

15 ,809 2,310 80,150

16 ,725 2,071 82,222

17 ,650 1,858 84,080

18 ,614 1,754 85,833

19 ,563 1,609 87,442

20 ,539 1,539 88,981

21 ,465 1,328 90,309

22 ,452 1,292 91,601

23 ,423 1,209 92,809

24 ,392 1,121 93,930

25 ,345 ,985 94,915

26 ,316 ,903 95,818

27 ,287 ,820 96,637

28 ,270 ,772 97,410

29 ,230 ,657 98,066

30 ,198 ,564 98,631

31 ,159 ,455 99,086

32 ,135 ,386 99,472

33 ,101 ,290 99,762

(8)

JANGK ,439 -,135 -,173 ,426 ,192 -,123 -,159 -3,205E-02 -7,300E-02 -,214 9,320E-02 ,170

MMS ,516 -,130 -9,771E-02 ,355 -,119 -,185 ,350 -9,379E-02 ,147 1,736E-02 ,190 -1,633E-02

SMS ,390 -,101 -,145 ,124 -,139 ,269 ,258 -,215 ,461 -1,504E-02 ,256 -9,707E-02

CALLWAIT ,368 ,453 ,163 8,918E-02 -3,424E-02 -5,412E-02 2,216E-02 -,163 -,203 -,356 -,320 -,208

GPRS ,578 ,361 -9,431E-02 ,101 -,270 ,261 -9,803E-02 -8,411E-02 -,153 -3,975E-02 -7,916E-02 ,163

BLANKNUM ,689 ,470 -,119 -2,288E-02 -,236 ,104 -3,812E-02 2,699E-02 -,193 -3,699E-02 -8,834E-02 ,184

SMSCEPAT -,299 2,548E-02 2,773E-02 ,318 -5,993E-02 -3,642E-02 ,338 -,145 -,321 ,199 8,790E-02 ,572

INTERNET ,199 7,973E-02 ,293 ,141 1,142E-03 ,374 -,317 -,180 ,285 ,470 -,290 2,625E-04

FEATURE ,514 ,552 -7,123E-02 -,126 -,170 ,165 ,205 9,426E-02 -,184 3,657E-02 ,148 7,190E-02

MEMORY ,201 ,119 -,198 2,135E-02 ,366 ,428 -,205 -2,963E-02 ,295 ,201 ,146 ,269

PERDANA 5,271E-02 -,199 ,313 ,341 2,900E-02 ,354 -,360 6,428E-02 -,274 1,277E-02 ,275 -,175

VOUCHER 9,391E-02 -,261 ,551 ,236 ,155 ,176 3,121E-03 7,419E-02 -,274 ,135 ,327 -2,829E-02

HITPULSA ,363 -,131 -3,422E-02 ,404 -1,077E-03 -,175 7,828E-03 ,289 -5,399E-02 ,110 -,353 2,288E-02

POTPULSA 9,402E-02 ,509 4,515E-02 6,272E-02 ,143 ,391 -2,248E-02 -5,584E-02 -,166 -,184 -1,894E-02 8,638E-02

TARIFPLS -,251 ,547 ,200 ,124 -,177 -4,729E-02 6,977E-03 ,100 ,121 -,234 ,366 -,129

TARIFSMS -6,097E-02 ,767 ,344 7,484E-02 6,947E-03 -,122 -5,749E-03 ,188 9,077E-02 7,250E-03 ,167 -4,314E-02

HRGHANST -,250 ,558 ,308 7,282E-02 -8,534E-02 -,110 -,138 ,148 ,114 -1,207E-02 -,163 9,707E-03

BONUS -,355 ,415 ,124 ,315 ,345 -,261 ,166 -,207 8,153E-02 ,260 -,108 ,227

TMBHPLS -8,344E-02 ,709 ,134 3,869E-02 ,147 -,225 -1,220E-02 2,468E-02 ,105 ,190 ,258 -1,740E-02

INFORMSI -,290 ,309 ,173 -3,234E-02 -,246 8,142E-02 ,354 ,338 -,189 ,361 -,101 -,185

ACRHIBUR -,236 ,240 3,871E-03 ,159 ,678 -,113 -6,252E-02 -,105 4,835E-02 -,298 -8,146E-02 8,085E-02

ARTIS ,383 ,472 ,129 -9,061E-02 ,250 8,644E-02 9,831E-02 -,231 ,223 -5,923E-03 -5,455E-02 -,267

PROGKHS 4,796E-04 ,172 1,544E-02 -6,112E-03 -,132 ,206 -5,093E-02 ,537 ,348 -,281 -,111 ,353

KTRPUSAT -2,229E-02 -,332 ,195 ,301 ,262 -4,556E-03 1,208E-02 ,481 ,124 -,164 5,222E-02 2,995E-02

COUNTER -,517 -4,940E-02 ,272 ,558 -,422 ,107 -9,573E-02 -,213 ,106 -,139 -6,146E-02 -1,732E-02

STNDGUD -,547 -4,227E-02 ,237 ,559 -,409 7,543E-02 -7,929E-02 -,218 9,422E-02 -,135 -1,884E-02 -9,927E-04

CALLCETR ,256 1,100E-02 ,741 -,161 ,111 -,198 ,236 -2,671E-02 2,095E-02 -9,270E-02 3,418E-02 ,113

CEPATTGP -,240 4,374E-02 -,437 ,337 1,421E-02 ,191 ,359 ,331 ,213 9,916E-02 -,138 -,146

ERRORCPT ,184 ,161 ,169 2,457E-02 -7,257E-02 -,391 -,579 ,151 -4,545E-03 ,286 5,693E-02 -6,610E-02

CITRAPRO -,257 ,143 -9,738E-02 ,324 ,472 ,397 ,165 7,368E-02 -,308 1,837E-02 -,133 -,285

RAMAH ,302 -,178 ,654 -,111 9,196E-03 ,132 ,259 4,337E-02 ,107 7,330E-03 -4,727E-02 -4,205E-02

PNGTAHUA ,237 -,457 ,593 -,203 7,575E-02 ,140 1,133E-02 ,204 -1,260E-02 -2,982E-02 2,355E-02 ,102

DESAIN ,272 -,246 ,740 9,951E-03 2,675E-02 -3,781E-02 ,149 -,170 ,102 -2,955E-02 -,274 5,146E-02

(9)

JANGK MMS ,516

SMS CALLWAIT

GPRS ,578 BLANKNUM ,689

SMSCEPAT ,572

INTERNET

FEATURE ,514 ,552 MEMORY

PERDANA

VOUCHER ,551

HITPULSA

POTPULSA ,509 TARIFPLS ,547 TARIFSMS ,767 HRGHANST ,558

BONUS

TMBHPLS ,709 INFORMSI

ACRHIBUR ,678

ARTIS

PROGKHS ,537

KTRPUSAT

COUNTER -,517 ,558 STNDGUD -,547 ,559

CALLCETR ,741

CEPATTGP

ERRORCPT -,579

CITRAPRO

RAMAH ,654

PNGTAHUA ,593

DESAIN ,740

(10)

JANGK ,538

MMS ,554 ,526

SMS ,783

CALLWAIT ,587

GPRS ,781

BLANKNUM ,839

SMSCEPAT ,867

INTERNET ,842

FEATURE ,711

MEMORY ,550

PERDANA ,776

VOUCHER ,678

HITPULSA ,686

POTPULSA ,520

TARIFPLS ,668

TARIFSMS ,846

HRGHANST ,579

BONUS ,525

TMBHPLS ,811

INFORMSI ,768

ACRHIBUR ,514 -,524

ARTI S

PROGKHS ,817

KTRPUSA T

COUNTER ,936

STNDGUD ,919

CALLCETR ,822

CEPATTG P ERRORCP T

CITRAPRO ,828

RAMAH ,768

PNGTAHUA ,686

DESAIN ,865

(11)

Rotated Component Matrix

Component

1 2 3 4 5 6 7 8 9 10 11 12

SUARA -5,110E-02 6,946E-02 7,757E-02 ,749 -,170 -3,309E-02 5,935E-02 ,338 -8,518E-02 -3,416E-02 -3,923E-02 -,197 SINYAL -2,427E-02 -5,234E-02 ,194 ,816 -4,205E-02 -8,741E-02 7,915E-02 5,809E-02 -9,481E-02 5,318E-02 -,102 2,230E-02 JANGK -,107 -6,892E-02 ,142 ,538 -3,278E-02 2,635E-02 ,164 7,509E-02 -,465 -5,682E-02 7,951E-02 4,954E-02 MMS -3,627E-02 ,111 9,520E-02 ,554 -1,187E-02 -9,971E-02 -3,914E-02 ,526 -2,144E-02 -,129 ,109 -9,734E-02 SMS -9,932E-02 3,170E-02 ,110 ,115 2,104E-02 -5,090E-02 -2,944E-02 ,783 -5,099E-02 ,140 -,119 2,333E-02 CALLWAIT ,200 ,216 ,587 ,194 ,126 ,226 -,179 -,151 -,101 -,140 -,271 -,166 GPRS -1,421E-02 -4,252E-02 ,781 ,200 -1,443E-02 -9,883E-02 3,460E-02 9,249E-02 -2,584E-02 ,160 -1,619E-03 4,513E-02 BLANKNUM 7,928E-02 -1,397E-02 ,839 ,264 -,209 -,153 -6,497E-02 2,902E-02 1,241E-02 5,835E-02 -8,390E-03 6,131E-02 SMSCEPAT 3,518E-03 -2,612E-02 1,707E-02 -2,586E-02 ,196 6,467E-02 2,444E-02 -3,860E-02 6,822E-02 -8,294E-02 ,867 -3,681E-02 INTERNET 2,407E-02 ,193 ,126 5,556E-02 ,144 -2,103E-02 8,016E-02 1,448E-03 7,344E-02 ,842 -9,689E-02 -4,728E-02 FEATURE ,247 -8,206E-03 ,711 6,081E-02 -,320 -4,485E-02 1,203E-02 ,197 ,195 -6,240E-02 4,849E-02 3,126E-02 MEMORY 3,260E-02 -,183 9,594E-02 -6,555E-02 -,305 ,115 ,131 ,250 -,287 ,550 8,913E-02 ,221 PERDANA -5,908E-02 6,925E-02 3,513E-02 6,759E-02 ,212 7,531E-02 ,776 -5,764E-02 -5,668E-02 ,119 -9,937E-02 -3,105E-02 VOUCHER 1,489E-02 ,423 -9,999E-02 7,977E-02 2,173E-02 7,309E-02 ,678 1,910E-02 3,559E-02 1,744E-02 ,165 -8,245E-02 HITPULSA -,133 7,588E-02 5,270E-02 ,686 1,308E-02 5,881E-02 -4,347E-02 -,157 ,116 8,840E-02 1,922E-02 ,141 POTPULSA ,231 -3,240E-02 ,520 -,173 -6,223E-03 ,348 ,104 -2,368E-02 -,118 9,215E-02 3,206E-02 9,495E-02 TARIFPLS ,668 -8,510E-02 ,102 -,196 ,263 -1,736E-02 ,111 ,117 4,141E-02 -,243 -8,248E-02 ,124 TARIFSMS ,846 8,000E-02 ,217 -5,547E-02 2,946E-02 3,042E-02 1,761E-02 -7,710E-02 ,114 -7,292E-03 -1,547E-02 ,105 HRGHANST ,579 5,605E-02 9,701E-02 -9,691E-02 ,242 1,867E-02 -,136 -,298 ,117 ,101 -4,779E-02 ,157 BONUS ,525 -4,888E-03 -,190 4,202E-02 ,120 ,287 -,264 -,134 -8,127E-02 ,205 ,484 -,166 TMBHPLS ,811 -9,136E-02 8,162E-02 -4,506E-02 -,125 -1,026E-03 -4,098E-02 -1,078E-02 2,548E-02 7,117E-02 9,862E-02 -9,399E-02 INFORMSI ,261 2,033E-02 2,765E-02 -,121 3,928E-02 ,137 6,998E-04 -,123 ,768 -4,516E-02 ,125 1,835E-02 ACRHIBUR ,312 -2,437E-02 -,174 -3,816E-02 -5,355E-02 ,514 -,120 -,198 -,524 -1,620E-02 6,623E-02 2,677E-02 ARTIS ,371 ,207 ,315 2,630E-02 -,203 ,230 -,180 ,239 -,101 ,220 -,293 -,207 PROGKHS ,107 6,978E-03 ,128 -3,551E-02 3,588E-02 -5,033E-02 -,109 -1,037E-02 1,053E-02 3,696E-02 -4,564E-02 ,817 KTRPUSAT -2,881E-02 ,194 -,373 ,292 3,945E-03 ,184 ,277 -2,754E-02 -6,828E-02 -9,577E-02 -2,430E-02 ,443 COUNTER 7,511E-02 -1,955E-02 -,136 -7,279E-02 ,936 1,849E-02 ,111 4,246E-03 4,323E-02 3,802E-02 ,111 3,225E-02 STNDGUD 9,408E-02 -5,877E-02 -,160 -8,109E-02 ,919 1,363E-02 ,108 1,360E-02 3,237E-02 4,335E-03 ,149 1,895E-02 CALLCETR ,234 ,822 3,241E-02 1,842E-03 -9,822E-02 -9,325E-02 2,039E-02 -1,221E-02 -5,721E-02 -,111 6,640E-02 -2,951E-02 CEPATTGP -2,200E-02 -,404 -,190 ,182 8,593E-02 ,421 -,172 ,248 ,369 1,709E-02 5,002E-02 ,295 ERRORCPT ,341 -4,929E-02 -2,407E-02 ,290 -7,907E-02 -,467 ,172 -,374 -3,760E-02 ,220 -,187 -,106 CITRAPRO 2,649E-02 -,180 -1,938E-02 -1,459E-02 1,119E-02 ,828 ,236 -9,665E-02 ,117 5,475E-02 4,052E-02 -7,599E-02 RAMAH -2,728E-02 ,768 2,866E-02 7,956E-03 -3,765E-02 -1,382E-03 ,121 ,153 ,141 6,832E-02 -7,996E-02 5,459E-02 PNGTAHUA -,250 ,686 -,119 -3,566E-02 -,144 -,130 ,324 -4,526E-02 1,200E-02 3,476E-02 -5,912E-02 ,199 DESAIN -8,400E-02 ,865 -9,239E-03 ,113 ,160 -2,462E-02 -2,645E-02 -2,284E-02 -4,017E-02 ,147 -1,629E-02 -6,864E-02

(12)

Rotated Component Matrix

1 2 3 4 5 6 7 8 9 10 11 12

TARIFPLS ,668 TARIFSMS ,846 HRGHANST ,579 BONUS ,525 TMBHPLS ,811

ARTIS

CALLCETR ,822 RAMAH ,768 PNGTAHUA ,686 DESAIN ,865 CEPATTGP

CALLWAIT ,587 GPRS ,781 BLANKNUM ,839 FEATURE ,711 POTPULSA ,520

SUARA ,749 SINYAL ,816 JANGK ,538 HITPULSA ,686 COUNTER ,936 STNDGUD ,919 CITRAPRO ,828 ERRORCPT

PERDANA ,776 VOUCHER ,678

MMS ,526 SMS ,783 INFORMSI ,768 ACRHIBUR -,524

INTERNET ,842 MEMORY ,550 SMSCEPAT ,867

(13)

A N A C O R - VERSION 0.4 BY

DEPARTMENT OF DATA THEORY

UNIVERSITY OF LEIDEN, THE NETHERLANDS

The table to be analyzed:

1 2 3

FLEXI FREN ESIA Margin

(14)

The Rowprofiles:

1 2 3

FLEXI FREN ESIA Margin

1 ,393 ,321 ,286 1,000 2 ,438 ,308 ,254 1,000 3 ,340 ,349 ,311 1,000 4 ,403 ,357 ,240 1,000 5 ,453 ,301 ,246 1,000 6 ,386 ,317 ,297 1,000 7 ,415 ,289 ,296 1,000 8 ,372 ,338 ,290 1,000 9 ,281 ,372 ,347 1,000 10 ,447 ,283 ,269 1,000 11 ,375 ,368 ,257 1,000 12 ,282 ,351 ,367 1,000

--- --- --- Margin ,382 ,330 ,288

The Columnprofiles:

1 2 3

FLEXI FREN ESIA Margin

1 ,086 ,081 ,083 ,083 2 ,095 ,078 ,073 ,083 3 ,074 ,088 ,090 ,083 4 ,088 ,090 ,069 ,083 5 ,099 ,076 ,071 ,083 6 ,084 ,080 ,086 ,083 7 ,091 ,073 ,085 ,083 8 ,081 ,085 ,084 ,083 9 ,061 ,094 ,100 ,083 10 ,098 ,072 ,078 ,083 11 ,082 ,093 ,074 ,083 12 ,061 ,089 ,106 ,083 --- --- ---

(15)

Dimension Singular Inertia Proportion Cumulative Value Explained Proportion 1 ,11469 ,01315 ,856 ,856 2 ,04704 ,00221 ,144 1,000 --- --- --- Total ,01537 1,000 1,000

Row Scores:

Row Marginal Dim

Profile 1 2

1 ,083 -,062 ,052 2 ,083 -,343 ,000 3 ,083 ,254 -,036 4 ,083 -,177 -,408 5 ,083 -,436 ,013 6 ,083 -,009 ,131 7 ,083 -,167 ,323 8 ,083 ,055 -,049 9 ,083 ,622 -,046 10 ,083 -,373 ,246 11 ,083 -,006 -,414 12 ,083 ,642 ,189

Column Scores:

Column Marginal Dim

Profile 1 2

(16)
(17)

Row and Column Scores

Symmetric Normalization

Dimension 1

,8 ,6

,4 ,2

-,0 -,2

-,4 -,6

D

im

e

ns

ion 2

,4

,2

-,0

-,2

-,4

-,6

Columns

Row s ESIA

FREN FLEXI

12

11 10

9 8

7

6

5

4

3 2

(18)

R E L IA B I LI T A S A N A L Y S I S - S C A L E (ALPHA)

Item-total Statistics

Scale Scale Corrected

Mean Variance Item- Alpha if Item if Item Total if Item

Deleted Deleted Correlation Deleted

VAR00001 104,2750 95,6968 ,4759 ,8387

VAR00002 103,9083 100,9075 ,2238 ,8452

VAR00003 104,2833 100,4737 ,2123 ,8457

VAR00004 104,1917 98,2403 ,3744 ,8418

VAR00005 104,6667 96,6443 ,3488 ,8426

VAR00006 104,6667 96,6443 ,3488 ,8426

VAR00007 104,8250 94,8683 ,4214 ,8402

VAR00008 104,7667 96,0627 ,4418 ,8396

VAR00009 104,2833 99,3980 ,2654 ,8445

VAR00010 104,4917 95,5630 ,4081 ,8406

VAR00011 104,3833 99,4485 ,2248 ,8460

VAR00012 104,5000 95,3445 ,4727 ,8386

VAR00013 104,2083 98,5193 ,4047 ,8414

VAR00014 104,4417 98,5680 ,2688 ,8448

VAR00015 104,3167 97,4283 ,4138 ,8407

VAR00016 104,1083 97,9798 ,4485 ,8404

VAR00017 104,2500 100,7437 ,2204 ,8453

VAR00018 104,3083 99,4083 ,2902 ,8439

VAR00019 104,3167 98,2182 ,3277 ,8429

VAR00020 104,3917 99,4504 ,3086 ,8434

VAR00021 104,4917 98,5377 ,3823 ,8418

VAR00022 104,4167 100,5812 ,1890 ,8464

VAR00023 104,4000 100,1244 ,3500 ,8431

VAR00024 104,3167 97,4283 ,4138 ,8407

VAR00025 104,8250 94,8683 ,4214 ,8402

VAR00026 104,7667 96,0627 ,4418 ,8396

VAR00027 104,2833 99,3980 ,2654 ,8445

VAR00028 104,4917 95,5630 ,4081 ,8406

VAR00029 104,3833 99,4485 ,2248 ,8460

VAR00030 104,5000 95,3445 ,4727 ,8386

VAR00031 104,4333 98,6510 ,3683 ,8421

VAR00032 104,2000 100,4303 ,3316 ,8435

VAR00033 104,0333 100,5871 ,2749 ,8443

VAR00034 104,2000 100,4303 ,3316 ,8435

(19)

R E L I A B I L I T Y A N A L Y S I S -S C A L E (ALPHA)

Reliability Coefficients

N of Cases = 120,0 N of Items = 35

Alpha = ,8465

(20)

Factor Analysis

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure

Adequacy.

of Sampling ,608

Bartlett's Test of y Approx. Chi-Square 2157,297

Sphericit df 595

(21)

Communalities

Initial Extraction

SUARA 1,000 ,771

SINYAL 1,000 ,749

JANGK 1,000 ,588

MMS 1,000 ,656

SMS 1,000 ,690

CALLWAIT 1,000 ,720

GPRS 1,000 ,699

BLANKNUM 1,000 ,859

SMSCEPAT 1,000 ,810

INTERNET 1,000 ,810

FEATURE 1,000 ,759

MEMORY 1,000 ,675

PERDANA 1,000 ,698

VOUCHER 1,000 ,697

HITPULSA 1,000 ,568

POTPULSA 1,000 ,520

TARIFPLS 1,000 ,681

TARIFSMS 1,000 ,804

HRGHANST 1,000 ,575

BONUS 1,000 ,808

TMBHPLS 1,000 ,716

INFORMSI 1,000 ,728

ACRHIBUR 1,000 ,730

ARTIS 1,000 ,651

PROGKHS 1,000 ,717

KTRPUSAT 1,000 ,586

COUNTER 1,000 ,934

STNDGUD 1,000 ,925

CALLCETR 1,000 ,772

CEPATTGP 1,000 ,735

ERRORCPT 1,000 ,694

CITRAPRO 1,000 ,809

RAMAH 1,000 ,665

PNGTAHUA 1,000 ,737

DESAIN 1,000 ,824

Extraction Method: Principal Component Analysis.

(22)
(23)

Anti-image Matrices

SUARA SINYAL JANGK

Anti-image Covariance SUARA 0,204 -0,144 -2,61E-002

SINYAL -0,144 0,2 -4,84E-002

JANGK -2,61E-002 -4,84E-002 0,568

MMS -0,166 0,103 -8,19E-003

SMS 2,41E-003 1,68E-002 -8,87E-002

CALLWAIT -6,68E-002 4,67E-002 -9,53E-003 GPRS 1,50E-002 -3,10E-002 4,88E-002 BLANKNUM 3,98E-002 -3,84E-002 -7,50E-002 SMSCEPAT -1,34E-002 2,02E-002 -1,14E-002 INTERNET -7,94E-002 7,62E-002 3,28E-002 FEATURE -4,11E-002 2,93E-002 5,91E-002 MEMORY -1,90E-002 8,30E-003 -4,50E-002 PERDANA 6,60E-002 -7,84E-002 -6,86E-002 VOUCHER -2,45E-002 2,30E-002 -2,90E-002

HITPULSA 5,62E-002 -0,13 1,66E-002

POTPULSA 4,65E-002 1,15E-002 -5,36E-002 TARIFPLS -2,74E-002 4,52E-002 1,47E-002 TARIFSMS 3,40E-002 -4,97E-002 1,36E-002 HRGHANST -1,84E-002 4,75E-002 4,06E-002 BONUS 1,53E-002 -1,36E-002 2,11E-002 TMBHPLS -1,70E-002 2,43E-002 -1,35E-002 INFORMSI 6,01E-003 4,52E-002 -2,60E-002 ACRHIBUR -7,28E-003 1,81E-002 -0,114 ARTIS 1,35E-002 -2,06E-002 1,63E-002 PROGKHS 6,38E-002 -5,88E-002 4,12E-002 KTRPUSAT 2,27E-002 -9,93E-003 -0,101 COUNTER 9,04E-003 -8,12E-003 1,53E-002 STNDGUD -6,91E-003 6,14E-003 -1,58E-002 CALLCETR -5,37E-003 4,31E-003 5,16E-003 CEPATTGP 3,43E-002 -6,18E-002 -7,52E-003 ERRORCPT 3,44E-002 -8,98E-002 1,58E-002 CITRAPRO -4,18E-002 2,24E-002 4,82E-002

RAMAH -2,97E-002 -2,39E-002 0,125

(24)

MMS SMS CALLWAIT Anti-image Covariance SUARA -0,166 2,41E-003 -6,68E-002

SINYAL 0,103 1,68E-002 4,67E-002

JANGK -8,19E-003 -8,87E-002 -9,53E-003

MMS 0,396 -9,27E-002 4,35E-002

SMS -9,27E-002 0,577 2,85E-002

CALLWAIT 4,35E-002 2,85E-002 0,429

GPRS -4,50E-002 -4,19E-004 -2,10E-002

BLANKNUM -2,05E-002 3,97E-002 -3,15E-002 SMSCEPAT 1,02E-003 -5,09E-002 -3,10E-002

INTERNET 7,81E-002 -4,36E-003 0,132

FEATURE -5,02E-003 -4,45E-002 1,15E-002

MEMORY 2,42E-002 -0,122 7,78E-002

PERDANA -2,04E-002 -1,98E-003 -4,77E-002

VOUCHER 1,71E-003 7,35E-002 9,92E-002

HITPULSA -9,78E-002 -5,72E-002 -9,76E-002

POTPULSA -3,17E-002 -4,72E-002 -0,12

TARIFPLS 2,02E-002 -1,60E-002 3,76E-002 TARIFSMS -1,23E-003 -1,07E-003 -9,09E-002

HRGHANST 3,22E-002 4,49E-002 -3,35E-002

BONUS -1,91E-002 7,49E-002 5,21E-002

TMBHPLS 1,70E-002 -4,52E-002 2,59E-002

INFORMSI 3,34E-002 9,25E-002 2,00E-002

ACRHIBUR 3,85E-002 0,151 6,52E-003

ARTIS -2,07E-002 -0,138 -0,126

PROGKHS -6,21E-003 4,98E-002 4,68E-002

KTRPUSAT -6,29E-002 -5,83E-002 -4,98E-002 COUNTER -2,03E-003 -1,42E-002 -1,21E-002

STNDGUD -9,74E-004 1,25E-002 1,13E-002

CALLCETR -5,23E-002 2,09E-002 7,36E-002 CEPATTGP -8,77E-002 -4,25E-002 9,15E-002 ERRORCPT -6,15E-002 7,63E-002 1,03E-002 CITRAPRO 5,11E-002 3,70E-002 -3,35E-002

RAMAH 4,76E-002 -3,71E-002 -6,32E-003

PNGTAHUA 3,68E-002 3,53E-002 6,91E-002

(25)

GPRS BLANKNUM SMSCEPAT Anti-image Covariance SUARA 1,50E-002 3,98E-002 -1,34E-002

SINYAL -3,10E-002 -3,84E-002 2,02E-002

JANGK 4,88E-002 -7,50E-002 -1,14E-002

MMS -4,50E-002 -2,05E-002 1,02E-003

SMS -4,19E-004 3,97E-002 -5,09E-002

CALLWAIT -2,10E-002 -3,15E-002 -3,10E-002

GPRS 0,331 -0,115 -5,36E-002

BLANKNUM -0,115 0,141 -7,61E-003

SMSCEPAT -5,36E-002 -7,61E-003 0,602

INTERNET -4,15E-002 -2,55E-002 2,49E-002

FEATURE 4,68E-002 -0,123 -2,55E-003

MEMORY -2,32E-002 -9,62E-003 -7,46E-003

PERDANA -4,71E-002 2,13E-002 2,53E-002

VOUCHER -1,52E-002 5,82E-002 -0,109

HITPULSA 7,11E-002 -4,48E-002 1,64E-002 POTPULSA -7,32E-002 2,10E-002 2,48E-002 TARIFPLS -8,64E-002 2,06E-002 9,37E-003 TARIFSMS 3,66E-002 -7,37E-003 -9,37E-003

HRGHANST 3,72E-002 -3,83E-002 5,14E-002

BONUS 1,95E-002 2,85E-003 -0,214

TMBHPLS -2,05E-002 9,16E-003 9,53E-002

INFORMSI -5,04E-002 6,85E-002 -0,106

ACRHIBUR -2,46E-003 3,46E-002 4,63E-003

ARTIS -4,15E-002 2,77E-002 0,135

PROGKHS -7,58E-003 2,05E-002 -3,75E-002 KTRPUSAT -3,40E-002 3,93E-002 6,67E-003 COUNTER -1,84E-003 -4,91E-003 3,42E-003

STNDGUD 2,85E-003 5,89E-003 -5,97E-003

CALLCETR 5,94E-002 -1,69E-002 -2,60E-002

CEPATTGP 6,29E-003 2,05E-002 5,35E-002

ERRORCPT 2,51E-002 -9,52E-003 7,14E-002 CITRAPRO 3,92E-002 -1,68E-002 1,17E-002

RAMAH 3,37E-002 -5,33E-002 2,26E-002

PNGTAHUA 8,96E-003 4,72E-003 8,54E-003

(26)

INTERNET FEATURE MEMORY Anti-image Covariance SUARA -7,94E-002 -4,11E-002 -1,90E-002

SINYAL 7,62E-002 2,93E-002 8,30E-003

JANGK 3,28E-002 5,91E-002 -4,50E-002

MMS 7,81E-002 -5,02E-003 2,42E-002

SMS -4,36E-003 -4,45E-002 -0,122

CALLWAIT 0,132 1,15E-002 7,78E-002

GPRS -4,15E-002 4,68E-002 -2,32E-002

BLANKNUM -2,55E-002 -0,123 -9,62E-003

SMSCEPAT 2,49E-002 -2,55E-003 -7,46E-003

INTERNET 0,541 5,04E-002 -9,98E-002

FEATURE 5,04E-002 0,223 8,60E-003

MEMORY -9,98E-002 8,60E-003 0,66

PERDANA -9,33E-002 1,52E-002 2,11E-002

VOUCHER -1,41E-002 -9,42E-002 7,75E-003

HITPULSA -0,102 5,80E-002 2,90E-002

POTPULSA -0,119 -5,98E-002 -3,69E-002

TARIFPLS 9,46E-002 -4,86E-003 6,48E-002 TARIFSMS -3,94E-002 -8,37E-004 -7,69E-002

HRGHANST -6,48E-003 1,18E-002 2,38E-002

BONUS -3,08E-002 2,27E-002 -2,98E-002

TMBHPLS 1,59E-002 -4,85E-002 6,36E-003

INFORMSI -1,68E-002 -0,107 6,42E-002

ACRHIBUR 6,24E-002 -2,18E-002 -6,29E-002

ARTIS -0,146 -6,20E-002 -9,41E-004

PROGKHS -4,59E-002 -4,66E-002 -6,96E-002

KTRPUSAT 1,50E-002 2,26E-002 9,83E-003

COUNTER -1,99E-002 8,77E-003 1,16E-003

STNDGUD 1,69E-002 -8,06E-003 1,88E-003

CALLCETR 6,48E-002 2,89E-002 0,1

CEPATTGP 3,45E-003 -3,13E-002 6,26E-002

ERRORCPT -0,106 2,15E-002 2,99E-002

CITRAPRO 4,16E-002 2,82E-002 -6,12E-002

RAMAH -1,24E-002 4,75E-002 -3,85E-002

PNGTAHUA 4,37E-002 -3,41E-002 -6,22E-002

(27)

PERDANA VOUCHER HITPULSA Anti-image Covariance SUARA 6,60E-002 -2,45E-002 5,62E-002

SINYAL -7,84E-002 2,30E-002 -0,13

JANGK -6,86E-002 -2,90E-002 1,66E-002

MMS -2,04E-002 1,71E-003 -9,78E-002

SMS -1,98E-003 7,35E-002 -5,72E-002

CALLWAIT -4,77E-002 9,92E-002 -9,76E-002

GPRS -4,71E-002 -1,52E-002 7,11E-002

BLANKNUM 2,13E-002 5,82E-002 -4,48E-002

SMSCEPAT 2,53E-002 -0,109 1,64E-002

INTERNET -9,33E-002 -1,41E-002 -0,102

FEATURE 1,52E-002 -9,42E-002 5,80E-002

MEMORY 2,11E-002 7,75E-003 2,90E-002

PERDANA 0,544 -0,184 5,50E-002

VOUCHER -0,184 0,459 -9,45E-002

HITPULSA 5,50E-002 -9,45E-002 0,576

POTPULSA 2,63E-002 1,28E-002 1,31E-002

TARIFPLS -2,02E-002 3,95E-002 -1,77E-002 TARIFSMS 4,85E-003 -3,24E-002 6,11E-002

HRGHANST 5,69E-002 -5,23E-002 7,14E-003

BONUS 9,98E-003 6,95E-002 -3,58E-002

TMBHPLS -1,78E-002 -8,31E-003 -1,01E-002

INFORMSI -1,40E-002 0,118 -0,142

ACRHIBUR 3,13E-002 5,16E-002 -2,64E-002

ARTIS -3,85E-002 -1,20E-002 4,36E-002

PROGKHS -2,34E-003 6,25E-002 -7,99E-002 KTRPUSAT 9,09E-003 -7,27E-002 -4,69E-002

COUNTER -6,80E-003 6,73E-004 2,24E-003

STNDGUD 2,66E-003 -1,93E-003 -1,82E-004 CALLCETR -1,52E-002 -4,10E-002 -2,23E-002

CEPATTGP 4,71E-002 5,30E-002 3,45E-002

ERRORCPT 1,48E-002 -6,56E-003 4,71E-002 CITRAPRO -8,18E-002 -9,84E-002 -1,25E-002

RAMAH 5,80E-002 -7,97E-002 8,49E-002

PNGTAHUA -0,133 3,51E-002 -4,26E-002

(28)

HRGHANST BONUS TMBHPLS Anti-image Covariance SUARA -1,84E-002 1,53E-002 -1,70E-002

SINYAL 4,75E-002 -1,36E-002 2,43E-002

JANGK 4,06E-002 2,11E-002 -1,35E-002

MMS 3,22E-002 -1,91E-002 1,70E-002

SMS 4,49E-002 7,49E-002 -4,52E-002

CALLWAIT -3,35E-002 5,21E-002 2,59E-002

GPRS 3,72E-002 1,95E-002 -2,05E-002

BLANKNUM -3,83E-002 2,85E-003 9,16E-003

SMSCEPAT 5,14E-002 -0,214 9,53E-002

INTERNET -6,48E-003 -3,08E-002 1,59E-002

FEATURE 1,18E-002 2,27E-002 -4,85E-002

MEMORY 2,38E-002 -2,98E-002 6,36E-003

PERDANA 5,69E-002 9,98E-003 -1,78E-002

VOUCHER -5,23E-002 6,95E-002 -8,31E-003 HITPULSA 7,14E-003 -3,58E-002 -1,01E-002 POTPULSA -5,08E-002 -1,06E-002 -3,87E-003 TARIFPLS 3,90E-002 1,12E-002 -3,13E-002

TARIFSMS -0,118 -1,17E-002 -0,111

HRGHANST 0,471 -4,97E-002 3,38E-002

BONUS -4,97E-002 0,36 -0,145

TMBHPLS 3,38E-002 -0,145 0,375

INFORMSI -4,51E-002 3,33E-002 -4,74E-002 ACRHIBUR -2,57E-002 -5,55E-002 -9,84E-002

ARTIS -4,41E-002 -9,70E-002 5,35E-002

PROGKHS -3,19E-002 8,60E-002 3,78E-002

KTRPUSAT -6,95E-002 -2,33E-002 4,62E-002 COUNTER -4,73E-003 1,59E-002 -7,12E-003 STNDGUD -1,64E-004 -1,72E-002 8,40E-003 CALLCETR 3,88E-002 -1,01E-002 2,51E-002 CEPATTGP -4,18E-002 -6,73E-002 2,07E-002 ERRORCPT -8,03E-002 7,36E-003 -8,31E-002 CITRAPRO 7,40E-002 -4,48E-002 5,85E-002

RAMAH 8,08E-002 6,08E-002 -5,46E-002

PNGTAHUA -3,26E-002 2,72E-002 2,96E-002

(29)

INFORMSI ACRHIBUR ARTIS Anti-image Covariance SUARA 6,01E-003 -7,28E-003 1,35E-002

SINYAL 4,52E-002 1,81E-002 -2,06E-002

JANGK -2,60E-002 -0,114 1,63E-002

MMS 3,34E-002 3,85E-002 -2,07E-002

SMS 9,25E-002 0,151 -0,138

CALLWAIT 2,00E-002 6,52E-003 -0,126

GPRS -5,04E-002 -2,46E-003 -4,15E-002

BLANKNUM 6,85E-002 3,46E-002 2,77E-002

SMSCEPAT -0,106 4,63E-003 0,135

INTERNET -1,68E-002 6,24E-002 -0,146

FEATURE -0,107 -2,18E-002 -6,20E-002

MEMORY 6,42E-002 -6,29E-002 -9,41E-004

PERDANA -1,40E-002 3,13E-002 -3,85E-002

VOUCHER 0,118 5,16E-002 -1,20E-002

HITPULSA -0,142 -2,64E-002 4,36E-002

POTPULSA 8,77E-002 4,44E-003 6,99E-002

TARIFPLS 2,53E-002 1,13E-002 -6,99E-002 TARIFSMS -4,61E-002 3,92E-002 2,06E-002 HRGHANST -4,51E-002 -2,57E-002 -4,41E-002

BONUS 3,33E-002 -5,55E-002 -9,70E-002

TMBHPLS -4,74E-002 -9,84E-002 5,35E-002

INFORMSI 0,524 0,152 -3,00E-002

ACRHIBUR 0,152 0,509 -0,119

ARTIS -3,00E-002 -0,119 0,442

PROGKHS 2,83E-002 -6,38E-002 -6,80E-003 KTRPUSAT 1,11E-002 -7,79E-002 8,26E-002 COUNTER -8,13E-003 -1,03E-002 9,21E-003

STNDGUD 6,09E-003 8,05E-003 -3,87E-003

CALLCETR -4,36E-002 -4,71E-002 -7,15E-002 CEPATTGP -6,69E-002 3,46E-002 1,04E-002 ERRORCPT -2,61E-002 3,20E-002 3,02E-002

CITRAPRO -0,125 -0,138 -3,09E-003

RAMAH -8,24E-002 -2,57E-002 -1,68E-002

PNGTAHUA -5,67E-003 3,05E-002 2,16E-002

(30)

PROGKHS KTRPUSAT COUNTER Anti-image Covariance SUARA 6,38E-002 2,27E-002 9,04E-003

SINYAL -5,88E-002 -9,93E-003 -8,12E-003

JANGK 4,12E-002 -0,101 1,53E-002

MMS -6,21E-003 -6,29E-002 -2,03E-003

SMS 4,98E-002 -5,83E-002 -1,42E-002

CALLWAIT 4,68E-002 -4,98E-002 -1,21E-002

GPRS -7,58E-003 -3,40E-002 -1,84E-003

BLANKNUM 2,05E-002 3,93E-002 -4,91E-003

SMSCEPAT -3,75E-002 6,67E-003 3,42E-003 INTERNET -4,59E-002 1,50E-002 -1,99E-002

FEATURE -4,66E-002 2,26E-002 8,77E-003

MEMORY -6,96E-002 9,83E-003 1,16E-003

PERDANA -2,34E-003 9,09E-003 -6,80E-003

VOUCHER 6,25E-002 -7,27E-002 6,73E-004

HITPULSA -7,99E-002 -4,69E-002 2,24E-003 POTPULSA -4,56E-002 3,79E-002 6,15E-003 TARIFPLS -7,06E-002 -2,04E-002 -8,43E-004 TARIFSMS -3,49E-002 -2,54E-002 1,52E-003 HRGHANST -3,19E-002 -6,95E-002 -4,73E-003

BONUS 8,60E-002 -2,33E-002 1,59E-002

TMBHPLS 3,78E-002 4,62E-002 -7,12E-003

INFORMSI 2,83E-002 1,11E-002 -8,13E-003 ACRHIBUR -6,38E-002 -7,79E-002 -1,03E-002

ARTIS -6,80E-003 8,26E-002 9,21E-003

PROGKHS 0,736 -4,46E-002 -8,75E-005

KTRPUSAT -4,46E-002 0,608 -6,15E-004

COUNTER -8,75E-005 -6,15E-004 2,01E-002

STNDGUD 2,67E-005 3,32E-003 -1,99E-002

CALLCETR -3,10E-002 3,06E-002 1,40E-004

CEPATTGP -0,1 -8,89E-002 -6,76E-003

ERRORCPT 6,49E-002 -5,98E-002 7,29E-003 CITRAPRO 8,57E-002 -2,23E-002 -5,32E-003

RAMAH 4,29E-003 -5,20E-002 9,50E-003

PNGTAHUA -2,00E-002 -0,132 -3,15E-003

(31)

STNDGUD CALLCETR CEPATTGP Anti-image Covariance SUARA -6,91E-003 -5,37E-003 3,43E-002

SINYAL 6,14E-003 4,31E-003 -6,18E-002

JANGK -1,58E-002 5,16E-003 -7,52E-003

MMS -9,74E-004 -5,23E-002 -8,77E-002

SMS 1,25E-002 2,09E-002 -4,25E-002

CALLWAIT 1,13E-002 7,36E-002 9,15E-002

GPRS 2,85E-003 5,94E-002 6,29E-003

BLANKNUM 5,89E-003 -1,69E-002 2,05E-002

SMSCEPAT -5,97E-003 -2,60E-002 5,35E-002

INTERNET 1,69E-002 6,48E-002 3,45E-003

FEATURE -8,06E-003 2,89E-002 -3,13E-002

MEMORY 1,88E-003 0,1 6,26E-002

PERDANA 2,66E-003 -1,52E-002 4,71E-002

VOUCHER -1,93E-003 -4,10E-002 5,30E-002 HITPULSA -1,82E-004 -2,23E-002 3,45E-002

POTPULSA -7,84E-003 -0,136 2,40E-003

TARIFPLS -5,35E-003 1,25E-002 3,82E-002 TARIFSMS 4,97E-005 -8,47E-002 -1,15E-002 HRGHANST -1,64E-004 3,88E-002 -4,18E-002

BONUS -1,72E-002 -1,01E-002 -6,73E-002

TMBHPLS 8,40E-003 2,51E-002 2,07E-002

INFORMSI 6,09E-003 -4,36E-002 -6,69E-002 ACRHIBUR 8,05E-003 -4,71E-002 3,46E-002

ARTIS -3,87E-003 -7,15E-002 1,04E-002

PROGKHS 2,67E-005 -3,10E-002 -0,1

KTRPUSAT 3,32E-003 3,06E-002 -8,89E-002 COUNTER -1,99E-002 1,40E-004 -6,76E-003

STNDGUD 2,04E-002 2,59E-003 6,44E-003

CALLCETR 2,59E-003 0,277 7,86E-002

CEPATTGP 6,44E-003 7,86E-002 0,491

ERRORCPT -5,78E-003 2,70E-002 0,129

CITRAPRO 7,16E-003 9,22E-002 -0,132

RAMAH -1,20E-002 -4,44E-002 -3,85E-002

PNGTAHUA 5,77E-003 -3,38E-002 3,66E-002

(32)

ERRORCPT CITRAPRO RAMAH Anti-image Covariance SUARA 3,44E-002 -4,18E-002 -2,97E-002

SINYAL -8,98E-002 2,24E-002 -2,39E-002

JANGK 1,58E-002 4,82E-002 0,125

MMS -6,15E-002 5,11E-002 4,76E-002

SMS 7,63E-002 3,70E-002 -3,71E-002

CALLWAIT 1,03E-002 -3,35E-002 -6,32E-003

GPRS 2,51E-002 3,92E-002 3,37E-002

BLANKNUM -9,52E-003 -1,68E-002 -5,33E-002

SMSCEPAT 7,14E-002 1,17E-002 2,26E-002

INTERNET -0,106 4,16E-002 -1,24E-002

FEATURE 2,15E-002 2,82E-002 4,75E-002

MEMORY 2,99E-002 -6,12E-002 -3,85E-002

PERDANA 1,48E-002 -8,18E-002 5,80E-002

VOUCHER -6,56E-003 -9,84E-002 -7,97E-002 HITPULSA 4,71E-002 -1,25E-002 8,49E-002

POTPULSA -2,25E-002 -0,188 -2,27E-002

TARIFPLS -6,35E-003 -3,25E-002 9,63E-003 TARIFSMS -9,86E-003 -1,65E-002 -8,57E-003

HRGHANST -8,03E-002 7,40E-002 8,08E-002

BONUS 7,36E-003 -4,48E-002 6,08E-002

TMBHPLS -8,31E-002 5,85E-002 -5,46E-002

INFORMSI -2,61E-002 -0,125 -8,24E-002

ACRHIBUR 3,20E-002 -0,138 -2,57E-002

ARTIS 3,02E-002 -3,09E-003 -1,68E-002

PROGKHS 6,49E-002 8,57E-002 4,29E-003

KTRPUSAT -5,98E-002 -2,23E-002 -5,20E-002

COUNTER 7,29E-003 -5,32E-003 9,50E-003

STNDGUD -5,78E-003 7,16E-003 -1,20E-002 CALLCETR 2,70E-002 9,22E-002 -4,44E-002

CEPATTGP 0,129 -0,132 -3,85E-002

ERRORCPT 0,657 4,37E-002 6,07E-002

CITRAPRO 4,37E-002 0,473 1,68E-002

RAMAH 6,07E-002 1,68E-002 0,355

PNGTAHUA -4,72E-002 2,21E-002 -8,64E-002

(33)

PNGTAHUA DESAIN Anti-image Covariance SUARA -2,75E-002 3,03E-002

SINYAL 5,03E-002 -1,53E-002

JANGK -1,26E-002 -5,66E-002

MMS 3,68E-002 -2,68E-002

SMS 3,53E-002 -2,59E-002

CALLWAIT 6,91E-002 -0,109

GPRS 8,96E-003 -5,20E-002

BLANKNUM 4,72E-003 2,74E-002

SMSCEPAT 8,54E-003 4,24E-002

INTERNET 4,37E-002 -8,85E-002

FEATURE -3,41E-002 -1,43E-002

MEMORY -6,22E-002 2,33E-002

PERDANA -0,133 7,25E-002

VOUCHER 3,51E-002 -3,31E-002

HITPULSA -4,26E-002 1,96E-002

POTPULSA -1,24E-002 0,12

TARIFPLS -1,96E-002 1,84E-002

TARIFSMS 4,16E-002 2,68E-002

HRGHANST -3,26E-002 -2,92E-002

BONUS 2,72E-002 -8,45E-002

TMBHPLS 2,96E-002 2,55E-002

INFORMSI -5,67E-003 4,28E-002

ACRHIBUR 3,05E-002 2,69E-002

ARTIS 2,16E-002 3,94E-002

PROGKHS -2,00E-002 2,93E-003

KTRPUSAT -0,132 3,45E-002

COUNTER -3,15E-003 -1,46E-002

STNDGUD 5,77E-003 1,28E-002

CALLCETR -3,38E-002 -0,106

CEPATTGP 3,66E-002 1,90E-002

ERRORCPT -4,72E-002 3,53E-004

CITRAPRO 2,21E-002 -4,98E-002

RAMAH -8,64E-002 -9,51E-002

PNGTAHUA 0,341 -8,74E-002

(34)

SUARA SINYAL JANGK Anti-image Correlation SUARA ,575(a) -0,715 -7,65E-002

SINYAL -0,715 ,551(a) -0,144

JANGK -7,65E-002 -0,144 ,681(a)

MMS -0,583 0,366 -1,73E-002

SMS 7,01E-003 4,95E-002 -0,155

CALLWAIT -0,225 0,16 -1,93E-002

GPRS 5,78E-002 -0,121 0,112

BLANKNUM 0,234 -0,229 -0,265

SMSCEPAT -3,83E-002 5,82E-002 -1,95E-002

INTERNET -0,239 0,232 5,91E-002

FEATURE -0,192 0,139 0,166

MEMORY -5,18E-002 2,29E-002 -7,35E-002

PERDANA 0,198 -0,238 -0,123

VOUCHER -8,01E-002 7,60E-002 -5,68E-002

HITPULSA 0,164 -0,383 2,90E-002

POTPULSA 0,143 3,58E-002 -9,91E-002

TARIFPLS -8,70E-002 0,145 2,79E-002

TARIFSMS 0,154 -0,228 3,68E-002

HRGHANST -5,93E-002 0,155 7,85E-002

BONUS 5,65E-002 -5,06E-002 4,67E-002

TMBHPLS -6,14E-002 8,89E-002 -2,92E-002

INFORMSI 1,84E-002 0,14 -4,77E-002

ACRHIBUR -2,26E-002 5,69E-002 -0,213

ARTIS 4,48E-002 -6,93E-002 3,25E-002

PROGKHS 0,165 -0,153 6,38E-002

KTRPUSAT 6,45E-002 -2,85E-002 -0,171

COUNTER 0,141 -0,128 0,143

STNDGUD -0,107 9,62E-002 -0,147

CALLCETR -2,25E-002 1,83E-002 1,30E-002

CEPATTGP 0,108 -0,197 -1,42E-002

ERRORCPT 9,39E-002 -0,248 2,58E-002

CITRAPRO -0,134 7,28E-002 9,30E-002

RAMAH -0,11 -8,99E-002 0,278

PNGTAHUA -0,104 0,193 -2,85E-002

(35)

MMS SMS CALLWAIT Anti-image Correlation SUARA -0,583 7,01E-003 -0,225

SINYAL 0,366 4,95E-002 0,16

JANGK -1,73E-002 -0,155 -1,93E-002

MMS ,594(a) -0,194 0,106

SMS -0,194 ,585(a) 5,72E-002

CALLWAIT 0,106 5,72E-002 ,566(a)

GPRS -0,124 -9,58E-004 -5,56E-002

BLANKNUM -8,68E-002 0,139 -0,128

SMSCEPAT 2,10E-003 -8,64E-002 -6,11E-002

INTERNET 0,169 -7,80E-003 0,275

FEATURE -1,69E-002 -0,124 3,72E-002

MEMORY 4,74E-002 -0,198 0,146

PERDANA -4,39E-002 -3,54E-003 -9,86E-002

VOUCHER 4,00E-003 0,143 0,223

HITPULSA -0,205 -9,91E-002 -0,196

POTPULSA -7,01E-002 -8,65E-002 -0,254

TARIFPLS 4,59E-002 -3,03E-002 8,23E-002

TARIFSMS -4,01E-003 -2,87E-003 -0,284

HRGHANST 7,45E-002 8,61E-002 -7,44E-002

BONUS -5,07E-002 0,164 0,132

TMBHPLS 4,42E-002 -9,71E-002 6,45E-002

INFORMSI 7,32E-002 0,168 4,22E-002

ACRHIBUR 8,57E-002 0,279 1,40E-002

ARTIS -4,94E-002 -0,274 -0,288

PROGKHS -1,15E-002 7,63E-002 8,33E-002

KTRPUSAT -0,128 -9,83E-002 -9,75E-002

COUNTER -2,28E-002 -0,132 -0,13

STNDGUD -1,08E-002 0,115 0,121

CALLCETR -0,158 5,23E-002 0,213

CEPATTGP -0,199 -7,97E-002 0,199

ERRORCPT -0,121 0,124 1,94E-002

CITRAPRO 0,118 7,08E-002 -7,44E-002

RAMAH 0,127 -8,20E-002 -1,62E-002

PNGTAHUA 0,1 7,95E-002 0,18

(36)

GPRS BLANKNUM SMSCEPAT Anti-image Correlation SUARA 5,78E-002 0,234 -3,83E-002

SINYAL -0,121 -0,229 5,82E-002

JANGK 0,112 -0,265 -1,95E-002

MMS -0,124 -8,68E-002 2,10E-003

SMS -9,58E-004 0,139 -8,64E-002

CALLWAIT -5,56E-002 -0,128 -6,11E-002

GPRS ,705(a) -0,534 -0,12

BLANKNUM -0,534 ,638(a) -2,61E-002

SMSCEPAT -0,12 -2,61E-002 ,504(a)

INTERNET -9,81E-002 -9,23E-002 4,37E-002

FEATURE 0,172 -0,695 -6,96E-003

MEMORY -4,95E-002 -3,15E-002 -1,18E-002

PERDANA -0,111 7,67E-002 4,42E-002

VOUCHER -3,91E-002 0,228 -0,207

HITPULSA 0,163 -0,157 2,78E-002

POTPULSA -0,177 7,79E-002 4,46E-002

TARIFPLS -0,215 7,86E-002 1,73E-002

TARIFSMS 0,13 -4,01E-002 -2,47E-002

HRGHANST 9,43E-002 -0,148 9,65E-002

BONUS 5,63E-002 1,26E-002 -0,46

TMBHPLS -5,83E-002 3,98E-002 0,201

INFORMSI -0,121 0,252 -0,189

ACRHIBUR -5,99E-003 0,129 8,37E-003

ARTIS -0,109 0,111 0,263

PROGKHS -1,54E-002 6,35E-002 -5,64E-002

KTRPUSAT -7,58E-002 0,134 1,10E-002

COUNTER -2,25E-002 -9,20E-002 3,11E-002

STNDGUD 3,47E-002 0,11 -5,38E-002

CALLCETR 0,196 -8,55E-002 -6,36E-002

CEPATTGP 1,56E-002 7,77E-002 9,83E-002

ERRORCPT 5,38E-002 -3,12E-002 0,114

CITRAPRO 9,90E-002 -6,51E-002 2,19E-002

RAMAH 9,82E-002 -0,238 4,89E-002

PNGTAHUA 2,67E-002 2,15E-002 1,89E-002

(37)

INTERNET FEATURE MEMORY Anti-image Correlation SUARA -0,239 -0,192 -5,18E-002

SINYAL 0,232 0,139 2,29E-002

JANGK 5,91E-002 0,166 -7,35E-002

MMS 0,169 -1,69E-002 4,74E-002

SMS -7,80E-003 -0,124 -0,198

CALLWAIT 0,275 3,72E-002 0,146

GPRS -9,81E-002 0,172 -4,95E-002

BLANKNUM -9,23E-002 -0,695 -3,15E-002

SMSCEPAT 4,37E-002 -6,96E-003 -1,18E-002

INTERNET ,403(a) 0,145 -0,167

FEATURE 0,145 ,632(a) 2,24E-002

MEMORY -0,167 2,24E-002 ,597(a)

PERDANA -0,172 4,37E-002 3,51E-002

VOUCHER -2,84E-002 -0,294 1,41E-002

HITPULSA -0,183 0,162 4,70E-002

POTPULSA -0,225 -0,176 -6,33E-002

TARIFPLS 0,184 -1,48E-002 0,114

TARIFSMS -0,109 -3,62E-003 -0,193

HRGHANST -1,28E-002 3,65E-002 4,27E-002

BONUS -6,99E-002 8,00E-002 -6,12E-002

TMBHPLS 3,53E-002 -0,168 1,28E-002

INFORMSI -3,15E-002 -0,313 0,109

ACRHIBUR 0,119 -6,48E-002 -0,109

ARTIS -0,298 -0,197 -1,74E-003

PROGKHS -7,27E-002 -0,115 -9,98E-002

KTRPUSAT 2,61E-002 6,13E-002 1,55E-002

COUNTER -0,191 0,131 1,00E-002

STNDGUD 0,161 -0,119 1,62E-002

CALLCETR 0,167 0,116 0,234

CEPATTGP 6,70E-003 -9,46E-002 0,11

ERRORCPT -0,177 5,60E-002 4,53E-002

CITRAPRO 8,22E-002 8,67E-002 -0,11

RAMAH -2,83E-002 0,169 -7,95E-002

PNGTAHUA 0,102 -0,124 -0,131

(38)

PERDANA VOUCHER HITPULSA Anti-image Correlation SUARA 0,198 -8,01E-002 0,164

SINYAL -0,238 7,60E-002 -0,383

JANGK -0,123 -5,68E-002 2,90E-002

MMS -4,39E-002 4,00E-003 -0,205

SMS -3,54E-003 0,143 -9,91E-002

CALLWAIT -9,86E-002 0,223 -0,196

GPRS -0,111 -3,91E-002 0,163

BLANKNUM 7,67E-002 0,228 -0,157

SMSCEPAT 4,42E-002 -0,207 2,78E-002

INTERNET -0,172 -2,84E-002 -0,183

FEATURE 4,37E-002 -0,294 0,162

MEMORY 3,51E-002 1,41E-002 4,70E-002

PERDANA ,519(a) -0,369 9,83E-002

VOUCHER -0,369 ,568(a) -0,184

HITPULSA 9,83E-002 -0,184 ,527(a)

POTPULSA 4,98E-002 2,63E-002 2,40E-002

TARIFPLS -3,93E-002 8,36E-002 -3,35E-002

TARIFSMS 1,35E-002 -9,78E-002 0,165

HRGHANST 0,112 -0,113 1,37E-002

BONUS 2,26E-002 0,171 -7,85E-002

TMBHPLS -3,95E-002 -2,00E-002 -2,18E-002

INFORMSI -2,62E-002 0,241 -0,259

ACRHIBUR 5,94E-002 0,107 -4,87E-002

ARTIS -7,85E-002 -2,66E-002 8,64E-002

PROGKHS -3,70E-003 0,107 -0,123

KTRPUSAT 1,58E-002 -0,138 -7,92E-002

COUNTER -6,50E-002 7,00E-003 2,08E-002

STNDGUD 2,52E-002 -2,00E-002 -1,67E-003

CALLCETR -3,91E-002 -0,115 -5,59E-002

CEPATTGP 9,11E-002 0,112 6,48E-002

ERRORCPT 2,47E-002 -1,19E-002 7,65E-002

CITRAPRO -0,161 -0,211 -2,40E-002

RAMAH 0,132 -0,198 0,188

PNGTAHUA -0,309 8,86E-002 -9,60E-002

(39)

POTPULSA TARIFPLS TARIFSMS Anti-image Correlation SUARA 0,143 -8,70E-002 0,154

SINYAL 3,58E-002 0,145 -0,228

JANGK -9,91E-002 2,79E-002 3,68E-002

MMS -7,01E-002 4,59E-002 -4,01E-003

SMS -8,65E-002 -3,03E-002 -2,87E-003

CALLWAIT -0,254 8,23E-002 -0,284

GPRS -0,177 -0,215 0,13

BLANKNU

M

7,79E-002 7,86E-002 -4,01E-002

SMSCEPAT 4,46E-002 1,73E-002 -2,47E-002

INTERNET -0,225 0,184 -0,109

FEATURE -0,176 -1,48E-002 -3,62E-003

MEMORY -6,33E-002 0,114 -0,193

PERDANA 4,98E-002 -3,93E-002 1,35E-002

VOUCHER 2,63E-002 8,36E-002 -9,78E-002

HITPULSA 2,40E-002 -3,35E-002 0,165

POTPULSA ,540(a) 5,82E-002 2,81E-003

TARIFPLS 5,82E-002 ,738(a) -0,437

TARIFSMS 2,81E-003 -0,437 ,689(a)

HRGHANST -0,103 8,13E-002 -0,353

BONUS -2,47E-002 2,68E-002 -3,98E-002

TMBHPLS -8,81E-003 -7,33E-002 -0,37

INFORMSI 0,169 5,01E-002 -0,13

ACRHIBUR 8,67E-003 2,27E-002 0,112

ARTIS 0,146 -0,151 6,33E-002

PROGKHS -7,41E-002 -0,118 -8,31E-002

KTRPUSAT 6,76E-002 -3,75E-002 -6,66E-002

COUNTER 6,04E-002 -8,52E-003 2,19E-002

STNDGUD -7,64E-002 -5,37E-002 7,11E-004

CALLCETR -0,359 3,41E-002 -0,329

CEPATTGP 4,77E-003 7,82E-002 -3,35E-002 ERRORCPT -3,87E-002 -1,12E-002 -2,49E-002

CITRAPRO -0,38 -6,78E-002 -4,89E-002

RAMAH -5,32E-002 2,32E-002 -2,94E-002

PNGTAHUA -2,95E-002 -4,82E-002 0,146

(40)

HRGHANST BONUS TMBHPLS Anti-image Correlation SUARA -5,93E-002 5,65E-002 -6,14E-002

SINYAL 0,155 -5,06E-002 8,89E-002

JANGK 7,85E-002 4,67E-002 -2,92E-002

MMS 7,45E-002 -5,07E-002 4,42E-002

SMS 8,61E-002 0,164 -9,71E-002

CALLWAIT -7,44E-002 0,132 6,45E-002

GPRS 9,43E-002 5,63E-002 -5,83E-002

BLANKNUM -0,148 1,26E-002 3,98E-002

SMSCEPAT 9,65E-002 -0,46 0,201

INTERNET -1,28E-002 -6,99E-002 3,53E-002

FEATURE 3,65E-002 8,00E-002 -0,168

MEMORY 4,27E-002 -6,12E-002 1,28E-002

PERDANA 0,112 2,26E-002 -3,95E-002

VOUCHER -0,113 0,171 -2,00E-002

HITPULSA 1,37E-002 -7,85E-002 -2,18E-002

POTPULSA -0,103 -2,47E-002 -8,81E-003

TARIFPLS 8,13E-002 2,68E-002 -7,33E-002

TARIFSMS -0,353 -3,98E-002 -0,37

HRGHANST ,745(a) -0,121 8,04E-002

BONUS -0,121 ,595(a) -0,395

TMBHPLS 8,04E-002 -0,395 ,716(a)

INFORMSI -9,07E-002 7,67E-002 -0,107

ACRHIBUR -5,25E-002 -0,13 -0,225

ARTIS -9,66E-002 -0,243 0,131

PROGKHS -5,42E-002 0,167 7,21E-002

KTRPUSAT -0,13 -4,98E-002 9,69E-002

COUNTER -4,85E-002 0,186 -8,20E-002

STNDGUD -1,67E-003 -0,2 9,61E-002

CALLCETR 0,107 -3,18E-002 7,79E-002

CEPATTGP -8,68E-002 -0,16 4,83E-002

ERRORCPT -0,144 1,51E-002 -0,167

CITRAPRO 0,157 -0,109 0,139

RAMAH 0,198 0,17 -0,15

PNGTAHUA -8,12E-002 7,75E-002 8,27E-002

(41)

INFORMSI ACRHIBUR ARTIS Anti-image Correlation SUARA 1,84E-002 -2,26E-002 4,48E-002

SINYAL 0,14 5,69E-002 -6,93E-002

JANGK -4,77E-002 -0,213 3,25E-002

MMS 7,32E-002 8,57E-002 -4,94E-002

SMS 0,168 0,279 -0,274

CALLWAIT 4,22E-002 1,40E-002 -0,288

GPRS -0,121 -5,99E-003 -0,109

BLANKNUM 0,252 0,129 0,111

SMSCEPAT -0,189 8,37E-003 0,263

INTERNET -3,15E-002 0,119 -0,298

FEATURE -0,313 -6,48E-002 -0,197

MEMORY 0,109 -0,109 -1,74E-003

PERDANA -2,62E-002 5,94E-002 -7,85E-002

VOUCHER 0,241 0,107 -2,66E-002

HITPULSA -0,259 -4,87E-002 8,64E-002

POTPULSA 0,169 8,67E-003 0,146

TARIFPLS 5,01E-002 2,27E-002 -0,151

TARIFSMS -0,13 0,112 6,33E-002

HRGHANST -9,07E-002 -5,25E-002 -9,66E-002

BONUS 7,67E-002 -0,13 -0,243

TMBHPLS -0,107 -0,225 0,131

INFORMSI ,504(a) 0,294 -6,23E-002

ACRHIBUR 0,294 ,544(a) -0,252

ARTIS -6,23E-002 -0,252 ,635(a)

PROGKHS 4,55E-002 -0,104 -1,19E-002

KTRPUSAT 1,96E-002 -0,14 0,159

COUNTER -7,92E-002 -0,102 9,76E-002

STNDGUD 5,89E-002 7,89E-002 -4,07E-002

CALLCETR -0,114 -0,126 -0,204

CEPATTGP -0,132 6,92E-002 2,22E-002

ERRORCPT -4,45E-002 5,54E-002 5,59E-002

CITRAPRO -0,252 -0,282 -6,76E-003

RAMAH -0,191 -6,04E-002 -4,24E-002

PNGTAHUA -1,34E-002 7,31E-002 5,55E-002

(42)

PROGKHS KTRPUSAT COUNTER Anti-image Correlation SUARA 0,165 6,45E-002 0,141

SINYAL -0,153 -2,85E-002 -0,128

JANGK 6,38E-002 -0,171 0,143

MMS -1,15E-002 -0,128 -2,28E-002

SMS 7,63E-002 -9,83E-002 -0,132

CALLWAIT 8,33E-002 -9,75E-002 -0,13

GPRS -1,54E-002 -7,58E-002 -2,25E-002

BLANKNUM 6,35E-002 0,134 -9,20E-002

SMSCEPAT -5,64E-002 1,10E-002 3,11E-002

INTERNET -7,27E-002 2,61E-002 -0,191

FEATURE -0,115 6,13E-002 0,131

MEMORY -9,98E-002 1,55E-002 1,00E-002

PERDANA -3,70E-003 1,58E-002 -6,50E-002

VOUCHER 0,107 -0,138 7,00E-003

HITPULSA -0,123 -7,92E-002 2,08E-002

POTPULSA -7,41E-002 6,76E-002 6,04E-002

TARIFPLS -0,118 -3,75E-002 -8,52E-003

TARIFSMS -8,31E-002 -6,66E-002 2,19E-002

HRGHANST -5,42E-002 -0,13 -4,85E-002

BONUS 0,167 -4,98E-002 0,186

TMBHPLS 7,21E-002 9,69E-002 -8,20E-002

INFORMSI 4,55E-002 1,96E-002 -7,92E-002

ACRHIBUR -0,104 -0,14 -0,102

ARTIS -1,19E-002 0,159 9,76E-002

PROGKHS ,456(a) -6,67E-002 -7,19E-004

KTRPUSAT -6,67E-002 ,624(a) -5,56E-003

COUNTER -7,19E-004 -5,56E-003 ,575(a)

STNDGUD 2,18E-004 2,98E-002 -0,98

CALLCETR -6,86E-002 7,44E-002 1,88E-003

CEPATTGP -0,167 -0,163 -6,80E-002

ERRORCPT 9,33E-002 -9,46E-002 6,34E-002

CITRAPRO 0,145 -4,16E-002 -5,45E-002

RAMAH 8,39E-003 -0,112 0,112

PNGTAHUA -4,00E-002 -0,29 -3,81E-002

(43)

STNDGUD CALLCETR CEPATTGP

Anti-image Correlation SUARA -0,107 -2,25E-002 0,108

SINYAL 9,62E-002 1,83E-002 -0,197

JANGK -0,147 1,30E-002 -1,42E-002

MMS -1,08E-002 -0,158 -0,199

SMS 0,115 5,23E-002 -7,97E-002

CALLWAIT 0,121 0,213 0,199

GPRS 3,47E-002 0,196 1,56E-002

BLANKNUM 0,11 -8,55E-002 7,77E-002

SMSCEPAT -5,38E-002 -6,36E-002 9,83E-002

INTERNET 0,161 0,167 6,70E-003

FEATURE -0,119 0,116 -9,46E-002

MEMORY 1,62E-002 0,234 0,11

PERDANA 2,52E-002 -3,91E-002 9,11E-002

VOUCHER -2,00E-002 -0,115 0,112

HITPULSA -1,67E-003 -5,59E-002 6,48E-002

POTPULSA -7,64E-002 -0,359 4,77E-003

TARIFPLS -5,37E-002 3,41E-002 7,82E-002

TARIFSMS 7,11E-004 -0,329 -3,35E-002

HRGHANST -1,67E-003 0,107 -8,68E-002

BONUS -0,2 -3,18E-002 -0,16

TMBHPLS 9,61E-002 7,79E-002 4,83E-002

INFORMSI 5,89E-002 -0,114 -0,132

ACRHIBUR 7,89E-002 -0,126 6,92E-002

ARTIS -4,07E-002 -0,204 2,22E-002

PROGKHS 2,18E-004 -6,86E-002 -0,167

KTRPUSAT 2,98E-002 7,44E-002 -0,163

COUNTER -0,98 1,88E-003 -6,80E-002

STNDGUD ,589(a) 3,44E-002 6,43E-002

CALLCETR 3,44E-002 ,623(a) 0,213

CEPATTGP 6,43E-002 0,213 ,617(a)

ERRORCPT -4,98E-002 6,32E-002 0,227

CITRAPRO 7,27E-002 0,255 -0,275

RAMAH -0,141 -0,141 -9,23E-002

PNGTAHUA 6,90E-002 -0,11 8,93E-002

(44)

ERRORCPT CITRAPRO RAMAH Anti-image Correlation SUARA 9,39E-002 -0,134 -0,11

SINYAL -0,248 7,28E-002 -8,99E-002

JANGK 2,58E-002 9,30E-002 0,278

MMS -0,121 0,118 0,127

SMS 0,124 7,08E-002 -8,20E-002

CALLWAIT 1,94E-002 -7,44E-002 -1,62E-002

GPRS 5,38E-002 9,90E-002 9,82E-002

BLANKNUM -3,12E-002 -6,51E-002 -0,238

SMSCEPAT 0,114 2,19E-002 4,89E-002

INTERNET -0,177 8,22E-002 -2,83E-002

FEATURE 5,60E-002 8,67E-002 0,169

MEMORY 4,53E-002 -0,11 -7,95E-002

PERDANA 2,47E-002 -0,161 0,132

VOUCHER -1,19E-002 -0,211 -0,198

HITPULSA 7,65E-002 -2,40E-002 0,188

POTPULSA -3,87E-002 -0,38 -5,32E-002

TARIFPLS -1,12E-002 -6,78E-002 2,32E-002 TARIFSMS -2,49E-002 -4,89E-002 -2,94E-002

HRGHANST -0,144 0,157 0,198

BONUS 1,51E-002 -0,109 0,17

TMBHPLS -0,167 0,139 -0,15

INFORMSI -4,45E-002 -0,252 -0,191

ACRHIBUR 5,54E-002 -0,282 -6,04E-002

ARTIS 5,59E-002 -6,76E-003 -4,24E-002

PROGKHS 9,33E-002 0,145 8,39E-003

KTRPUSAT -9,46E-002 -4,16E-002 -0,112

COUNTER 6,34E-002 -5,45E-002 0,112

STNDGUD -4,98E-002 7,27E-002 -0,141

CALLCETR 6,32E-002 0,255 -0,141

CEPATTGP 0,227 -0,275 -9,23E-002

ERRORCPT ,577(a) 7,84E-002 0,126

CITRAPRO 7,84E-002 ,493(a) 4,10E-002

RAMAH 0,126 4,10E-002 ,654(a)

PNGTAHUA -9,96E-002 5,49E-002 -0,248

(45)

PNGTAHUA DESAIN Anti-image Correlation SUARA -0,104 0,138

SINYAL 0,193 -7,06E-002

JANGK -2,85E-002 -0,155

MMS 0,1 -8,77E-002

SMS 7,95E-002 -7,04E-002

CALLWAIT 0,18 -0,344

GPRS 2,67E-002 -0,186

BLANKNUM 2,15E-002 0,15

SMSCEPAT 1,89E-002 0,113

INTERNET 0,102 -0,248

FEATURE -0,124 -6,25E-002

MEMORY -0,131 5,92E-002

PERDANA -0,309 0,203

VOUCHER 8,86E-002 -0,101

HITPULSA -9,60E-002 5,32E-002

POTPULSA -2,95E-002 0,346

TARIFPLS -4,82E-002 5,45E-002

TARIFSMS 0,146 0,113

HRGHANST -8,12E-002 -8,77E-002

BONUS 7,75E-002 -0,29

TMBHPLS 8,27E-002 8,58E-002

INFORMSI -1,34E-002 0,122

ACRHIBUR 7,31E-002 7,77E-002

ARTIS 5,55E-002 0,122

PROGKHS -4,00E-002 7,04E-003

KTRPUSAT -0,29 9,11E-002

COUNTER -3,81E-002 -0,212

STNDGUD 6,90E-002 0,185

CALLCETR -0,11 -0,415

CEPATTGP 8,93E-002 5,59E-002

ERRORCPT -9,96E-002 8,97E-004

CITRAPRO 5,49E-002 -0,149

RAMAH -0,248 -0,329

PNGTAHUA ,731(a) -0,309

DESAIN -0,309 ,591(a)

(46)
(47)

Component Matrix

Component

1 2 3 4 5 6 7 8 9 10 11 12

SUARA ,662 SINYAL ,624

JANGK

MMS ,516 SMS

CALLWAIT GPRS ,578 BLANKNUM ,689

SMSCEPAT ,572 INTERNET

FEATURE ,514 ,552 MEMORY

PERDANA

VOUCHER ,551 HITPULSA

POTPULSA ,509 TARIFPLS ,547 TARIFSMS ,767 HRGHANST ,558

BONUS

TMBHPLS ,709 INFORMSI

ACRHIBUR ,678 ARTIS

PROGKHS ,537 KTRPUSAT

COUNTER -,517 ,558 STNDGUD -,547 ,559 CALLCETR ,741 CEPATTGP

ERRORCPT -,579 CITRAPRO

RAMAH ,654 PNGTAHUA ,593 DESAIN ,740

(48)

Rotated Component Matrix

Component

1 2 3 4 5 6 7 8 9 10 11 12

SUARA ,749

SINYAL ,816

JANGK ,538

MMS ,554 ,526

SMS ,783

CALLWAIT ,587

GPRS ,781

BLANKNUM ,839

SMSCEPAT ,867

INTERNET ,842

FEATURE ,711

MEMORY ,550

PERDANA ,776

VOUCHER ,678

HITPULSA ,686

POTPULSA ,520

TARIFPLS ,668

TARIFSMS ,846

HRGHANST ,579

BONUS ,525

TMBHPLS ,811

INFORMSI ,768

ACRHIBUR ,514 -,524

ARTIS

PROGKHS ,817

KTRPUSAT

COUNTER ,936

STNDGUD ,919

CALLCETR ,822

CEPATTGP ERRORCPT

CITRAPRO ,828

RAMAH ,768

PNGTAHUA ,686

DESAIN ,865

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

(49)
(50)

Rotated Component Matrix

1 2 3 4 5 6 7 8 9 10 11 12

TARIFPLS ,668 TARIFSMS ,846 HRGHANST ,579 BONUS ,525 TMBHPLS ,811

ARTIS

CALLCETR ,822 RAMAH ,768 PNGTAHUA ,686 DESAIN ,865 CEPATTGP

CALLWAIT ,587 GPRS ,781 BLANKNUM ,839 FEATURE ,711 POTPULSA ,520

SUARA ,749 SINYAL ,816 JANGK ,538 HITPULSA ,686 COUNTER ,936 STNDGUD ,919 CITRAPRO ,828 ERRORCPT

PERDANA ,776 VOUCHER ,678

MMS ,526 SMS ,783 INFORMSI ,768 ACRHIBUR -,524

INTERNET ,842 MEMORY ,550 SMSCEPAT ,867

(51)

Reliability Telkom Flexi

Case Processing Summary

N %

Cases Valid 120 100,0 Excluded 0 ,0 Total 120 100,0

a Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's Alpha

N of Items

,768 12

Scale Statistics

Mean Variance Std. Deviation

(52)

Reliability Fren

Case Processing Summary

N %

Cases Valid 120 100,0

Excluded 0 ,0

Total 120 100,0

a Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's Alpha

N of Items

,713 12

Scale Statistics

Mean Variance Std. Deviation

N of Items

(53)

Reliability Esia

Case Processing Summary

N %

Cases Valid 120 100,0

Excluded 0 ,0

Total 120 100,0

a Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's Alpha

N of Items

,800 12

Scale Statistics

Mean Variance Std. Deviation

(54)

A N A C O R - VERSION 0.4 BY

DEPARTMENT OF DATA THEORY

UNIVERSITY OF LEIDEN, THE NETHERLANDS

The table to be analyzed:

1 2 3

FLEXI FREN ESIA Margin

(55)

The Rowprofiles:

1 2 3

FLEXI FREN ESIA Margin

1 ,393 ,321 ,286 1,000 2 ,438 ,308 ,254 1,000 3 ,340 ,349 ,311 1,000 4 ,403 ,357 ,240 1,000 5 ,453 ,301 ,246 1,000 6 ,386 ,317 ,297 1,000 7 ,415 ,289 ,296 1,000 8 ,372 ,338 ,290 1,000 9 ,281 ,372 ,347 1,000 10 ,447 ,283 ,269 1,000 11 ,375 ,368 ,257 1,000 12 ,282 ,351 ,367 1,000

--- --- --- Margin ,382 ,330 ,288

The Columnprofiles:

1 2 3

FLEXI FREN ESIA Margin

1 ,086 ,081 ,083 ,083 2 ,095 ,078 ,073 ,083 3 ,074 ,088 ,090 ,083 4 ,088 ,090 ,069 ,083 5 ,099 ,076 ,071 ,083 6 ,084 ,080 ,086 ,083 7 ,091 ,073 ,085 ,083 8 ,081 ,085 ,084 ,083 9 ,061 ,094 ,100 ,083 10 ,098 ,072 ,078 ,083 11 ,082 ,093 ,074 ,083 12 ,061 ,089 ,106 ,083 --- --- ---

(56)

Dimension Singular Inertia Proportion Cumulative Value Explained Proportion 1 ,11469 ,01315 ,856 ,856 2 ,04704 ,00221 ,144 1,000 --- --- --- Total ,01537 1,000 1,000

Row Scores:

Row Marginal Dim

Profile 1 2

1 ,083 -,062 ,052 2 ,083 -,343 ,000 3 ,083 ,254 -,036 4 ,083 -,177 -,408 5 ,083 -,436 ,013 6 ,083 -,009 ,131 7 ,083 -,167 ,323 8 ,083 ,055 -,049 9 ,083 ,622 -,046 10 ,083 -,373 ,246 11 ,083 -,006 -,414 12 ,083 ,642 ,189

Column Scores:

Column Marginal Dim

Profile 1 2

(57)
(58)

Row and Column Scores

Symmetric Normalization

Dimension 1

,8 ,6

,4 ,2

-,0 -,2

-,4 -,6

D

im

e

ns

ion 2

,4

,2

-,0

-,2

-,4

-,6

Columns

Row s ESIA

FREN FLEXI

12

11 10

9 8

7

6

5

4

3 2

(59)

HASIL PERHITUNGAN CROSSTAB

Case Processing Summary

Cases

Valid Missing Total N Percent N Percent N Percent Cluster Number of

Case * JENKLAMI

120 100,0% 0 ,0% 120 100,0%

Cluster Number of Case * JENIS KELAMIN Crosstabulation

Jenis Kelamin Total Pria Wanita

Cluster 1 Count 41 48 89

Number Of Case

% within Cluster

Number of Case 46,1% 53,9% 100,0% % of Total 34,2% 40,0% 74,2%

2 Count 9 22 31

% within Cluster

Number of Case 29,0% 71,0% 100,0% % of Total 7,5% 18,3% 25,8%

Total Count 50 70 120

% within Cluster

Number of Case 41,7% 58,3% 100,0% % of Total 41,7% 58,3% 100,0%

Symmetric Measures

Value Approx. Sig.

Nominal by Phi ,151 ,098

Nominal Cramer's V ,151 ,098

Contingency

Coefficient

,150 ,098

N of Valid Cases 120

a Not assuming the null hypothesis.

(60)

Case Processing Summary

Cases

Valid Missing Total N Percent N Percent N Percent Cluster Number of

Case * USIA

120 100,0% 0 ,0% 120 100,0%

Cluster Number of Case * USIA Crosstabulation

USIA Total 15-30 thn 31-45 thn 46-55 thn > 55 thn

Cluster 1 Count 44 41 4 0 89

Number of Case

% within Cluster

Number of Case 49,4% 46,1% 4,5% 0% 100,0% % of Total 36,7% 34,2% 3,3% 0% 74,2%

2 Count 11 15 4 1 31

% within Cluster

Number of Case 35,5% 48,4% 12,9% 3,2% 100,0% % of Total 9,2% 12,5% 3,3% 0,8% 25,8%

Total Count 55 56 8 1 120

% within Cluster

Number of Case 45,8% 46,7% 6,7% 0,8% 100,0% % of Total 45,8% 46,7% 6,7% 0,8% 100,0%

Symmetric Measures

Value Approx. Sig.

Nominal by Phi ,229 ,097

Nominal Cramer's V ,229 ,097

Contingency

Coefficient

,224 ,097

N of Valid Cases 120

a Not assuming the null hypothesis.

(61)

Case Processing Summary

Cases

Valid Missing Total N Percent N Percent N Percent Cluster Number of

Case * PENDIDIKAN

120 100,0% 0 ,0% 120 100,0%

Cluster Number of Case * PENDIDIKAN

Crosstabulation

PENDIDIKAN Total

SMA DIPLOMA S1 S2 S3

Cluster 1 Count 7 13 50 15 4 89

Number of Case

% within Cluster

Number of Case 7,9% 14,6% 56,2% 16,9% 4,5% 100,0% % of Total 5,8% 10,8% 41,7% 12,5% 3,3% 74,2%

Count 3 5 17 5 1 31

2 % within Cluster

Number of Case 9,7% 16,1% 54,8% 16,1% 3,2% 100,0% % of Total 2,5% 4,2% 14,2% 4,2% ,8% 25,8%

Count 10 18 67 20 5 120

Total % within Cluster

Number of Case 8,3% 15,0% 55,8% 16,7% 4,2% 100,0% % of Total 8,3% 15,0% 55,8% 16,7% 4,2% 100,0%

Symmetric Measures

Value Approx. Sig.

Nominal by Phi ,044 ,994

Nominal Cramer's V ,044 ,994

Contingency

Coefficient

,044 ,994

N of Valid Cases 120

a Not assuming the null hypothesis.

(62)

Case Processing Summary

Cases

Valid Missing Total N Percent N Percent N Percent Cluster Number of

Case * PEKERJAAN

120 100,0% 0 ,0% 120 100,0%

Cluster Number of Case * PEKERJAAN

Crosstabulation

PEKERJAAN Total Pelajar Mhs Pegawai

Negeri

Pegawai Swasta

Pengusaha

Cluster 1 Count 2 14 19 34 20 89

Number of Case

% within Cluster

Number of Case

2,2% 15,7% 21,3% 38,2% 22,6% 100,0%

% of Total 1,7% 11,7% 15,8% 28,3% 16,7% 74,2%

2 Count 0 15 2 9 5 31

% within Cluster

Number of Case

0% 48,3% 6,5% 29,0% 16,1% 100,0%

% of Total 0% 12,4% 1,7% 7,5% 4,2% 25,8%

Total Count 2 29 21 43 25 120

% within Cluster Number of Case

1,7% 24,1% 17,5% 28,3% 20,9% 100,0%

% of Total 1,7% 24,1% 17,5% 28,3% 20,9% 100,0%

Symmetric Measures

Value Approx. Sig.

Nominal by Phi ,573 ,000

Nominal Cramer's V ,573 ,000

Contingency

Coefficient

,497 ,000

N of Valid Cases 120 a Not assuming the null hypothesis.

(63)

Case Processing Summary

Cases

Valid Missing Total N Percent N Percent N Percent Cluster Number of

Case * PENGHASILAN

120 100,0% 0 ,0% 120 100,0%

Cluster Number of Case * PENGHASILAN

Crosstabulation

PENGHASILAN Total Kurang Dari Rp 500.000 Rp 500.000 -1.500.000 Rp 1.500.001 – 3.000.000 Rp 3.000.001- 5.000.000 Rp. 5.000.001- 10.000.000 10.000.000 Diatas Dari Rp

Cluster 1 Count 2 21 39 16 6 5 89

Number of Case

% within Cluster Number of Case

2,0% 23,6% 43,8% 18% 6,1% 5,6% 100,0%

% of Total 1,7% 17,5% 32,5% 13,3% 5% 4,2% 74,2%

2 Count 0 10 5 8 4 4 31

% within Cluster Number of Case

0% 32,2% 16,2% 25,8 12,9% 12,9% 100,0%

% of Total 0% 8,3% 4,2% 6,7% 3,3% 3,3% 25,8%

Total Count 2 31 43 24 10 9 120

% within Cluster Number of Case

1,7% 25,8% 36,7% 20,0% 8,3% 7,5% 100,0%

% of Total 1,7% 25,8% 36,7% 20,0% 8,3% 7,5% 100,0%

Symmetric Measures

Value Approx. Sig.

Nominal by Phi ,666 ,000

Nominal Cramer's V ,666 ,000

Contingency

Coefficient

,554 ,000

N of Valid Cases 120 a Not assuming the null hypothesis.

(64)

Case Processing Summary

Cases

Valid Missing Total N Percent N Percent N Percent Cluster Number of

Case * ANGGRAN

120 100,0% 0 ,0% 120 100,0%

Cluster Number of Case * ANGGARAN

Crosstabulation

ANGGARAN Total Kurang Dari Rp 100.000 Rp 100.000 – 250.000 Rp 250.001 – 500.000 Rp 500.001 – 1.000.000 Lebih Dari Rp 1.000.000

Cluster 1 Count 25 53 11 0 0 89

Number of Case

% within Cluster Number of Case

28,0% 59,6% 12,3% 0% 0% 100,0%

% of Total 20,8% 44,2% 9,2% 0% 0% 74,2%

2 Count 10 8 5 4 4 31

% within Cluster Number of Case

32,3% 25,8%

Gambar

Tabel 5.37

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