A. Data Responden untuk Operator Selular ESIA

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Kuesioner

Dengan ini, peneliti mohon kesediaan waktu dari responden untuk mengisi kuesioner ini guna membantu peneliti mengolah data dalam penelitian ini.

Nomor Responden :

A. Data Responden untuk Operator Selular ESIA

Silahkan beri tanda silang (X) untuk jawaban yang sesuai :

1. Jenis Kelamin :

a. Pria b. Wanita

2. Usia :

a. 17 – 22 tahun c. 29 – 35 tahun

b. 23 – 28 tahun d. > 36 tahun

3. Penghasilan per bulan :

a. Rp. 1.000.000 – Rp. 2.000.000 c. Rp. 3.000.001 – Rp. 4.000.000

b. Rp. 2.000.001 – Rp. 3.000.000 d. > Rp. 4.000.000

4. Pekerjaan :

a. Pelajar / Mahasiswa c. Wiraswasta

b. Karyawan d. Lain-lain

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B. Berilah tanda checklist (¥) untuk jawaban atas pertanyaan mengenai bauran pemasaran yang sesuai dengan pendapat anda.

Keterangan :

SB = Sangat Baik

B = Baik

N = Netral

TB = Tidak Baik

STB = Sangat Tidak Baik

No. PERTANYAAN SB B N TB STB

1 Merek ESIA yang sudah terkenal

2 Kualitas sinyal yang bagus di wilayah Jakarta

3 Kualitas sinyal yang bagus di luar Jakarta

4 Kecepatan dalam mengakses internet

5 Kemasan produk

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6 Keragaman fitur /fungsi, seperti : Esia messenger,facebook, dll

7 Harga yang sesuai dengan kualitas 8 Harga yang terjangkau

9 Harga yang lebih murah dibandingkan pesaing 10 Kemudahan memperoleh produk ESIA 11 Penyaluran Esia kepada konsumen dengan baik 12 Ketersediaan produk saat dibutuhkan orang 13 Iklan yang dilakukan diberbagai media

14 Adanya bonus-bonus menarik jika membeli ESIA 15 Keragaman promosi, seperti : telepon murah sesama

pengguna ESIA

C. Berilah tanda checklist (¥) untuk jawaban atas pernyataan mengenai tingkatan loyalitas dibawah ini yang sesuai dengan pendapat anda.

Keterangan :

SS = Sangat Setuju

S = Setuju

N = Netral

TS = Tidak Setuju

STS = Sangat Tidak Setuju

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No. Pernyataan SS S N TS STS

1 Pernah kecewa dengan produk ESIA 2 Suka mencoba beberapa merek selain ESIA 3 Tetap menggunakan ESIA meskipun harga

meningkat tajam

4 Akan teteap menggunakan Esia meskipun mendengar informasi negatif tentang ESIA 5 Sering menyarankan dan mempromosikan ke orang

lain untuk menggunakan ESIA

Note : Jika anda sudah menjawab setuju atau sangat setuju, anda sudah tidak perlu

menjawab pertanyaan selanjutnya.

Model Summary

Model R R Square

Adjusted R Square

Std. Error of the Estimate

1 .429 ^a .184 .149 .56829

a. Predictors: (Constant), PROMOSI, HARGA, PRODUK, DISTRIBUSI

ANOVA ^b

Model Sum of Squares df Mean Square F Sig.

Regression 6.902 4 1.725 5.343 .001 ^a

Residual 30.681 95 .323

1

Total 37.582 99

a. Predictors: (Constant), PROMOSI, HARGA, PRODUK, DISTRIBUSI b. Dependent Variable: LOYALITAS

Coefficients ^a

Unstandardized Coefficients

Standardized Coefficients

Model B Std. Error Beta t Sig.

(Constant) -.619 1.069 -.579 .564

PRODUK -.008 .136 -.005 -.055 .956

HARGA .175 .128 .128 1.363 .176

DISTRIBUSI .393 .106 .438 3.707 .000

1

PROMOSI .046 .143 .037 .323 .748

a. Dependent Variable: LOYALITAS













Model Summary

Model R R Square

Adjusted R Square

Std. Error of the Estimate

1 .580 ^a .336 .308 1.07992

a. Predictors: (Constant), PROMOSI, HARGA, PRODUK, DISTRIBUSI

ANOVA ^b

Model Sum of Squares df Mean Square F Sig.

Regression 56.048 4 14.012 12.015 .000 ^a

Residual 110.792 95 1.166

1

Total 166.840 99

a. Predictors: (Constant), PROMOSI, HARGA, PRODUK, DISTRIBUSI b. Dependent Variable: LOYALITAS

Coefficients ^a

Unstandardized Coefficients

Standardized Coefficients

Model B Std. Error Beta t Sig.

(Constant) -1.710 2.031 -.842 .402

PRODUK -.139 .258 -.047 -.539 .591

HARGA .267 .243 .093 1.096 .276

DISTRIBUSI 1.106 .201 .585 5.489 .000

1

PROMOSI .005 .272 .002 .019 .985

a. Dependent Variable: LOYALITAS



Case Processing Summary

N %

Valid 30 100.0

Excluded ^a 0 .0

Cases

Total 30 100.0

a. Listwise deletion based on all variables in the procedure.

Reliability Statistics Cronbach's

Alpha N of Items

.672 15

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item

Deleted

P1 57.70 26.769 .065 .680

P2 58.03 25.689 .173 .670

P3 58.63 23.275 .235 .672

P4 58.47 21.568 .443 .628

P5 58.03 22.585 .526 .620

P6 58.00 20.828 .712 .587

P7 57.67 25.816 .267 .659

P8 57.77 27.771 -.064 .685

P9 57.83 25.109 .381 .648

P10 57.67 24.368 .533 .635

P11 57.93 26.271 .096 .679

P12 57.50 23.914 .626 .626

P13 57.70 26.700 .142 .670

P14 57.80 21.476 .571 .608

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item

Deleted

P1 57.70 26.769 .065 .680

P2 58.03 25.689 .173 .670

P3 58.63 23.275 .235 .672

P4 58.47 21.568 .443 .628

P5 58.03 22.585 .526 .620

P6 58.00 20.828 .712 .587

P7 57.67 25.816 .267 .659

P8 57.77 27.771 -.064 .685

P9 57.83 25.109 .381 .648

P10 57.67 24.368 .533 .635

P11 57.93 26.271 .096 .679

P12 57.50 23.914 .626 .626

P13 57.70 26.700 .142 .670

P14 57.80 21.476 .571 .608

P15 58.67 28.023 -.138 .732



 Correlations

a

P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 Butir_T O T Pearson Correlation 1 .180 -.058 .414

*

.015 .056 .319

*

.007 .089 .262 .356

*

-.081 .253 .092 -.031 .361

*

P1 Sig. (1-tailed) .170 .380 .011 .469 .384 .043 .486 .320 .081 .027 .336 .088 .315 .436 .025 Pearson Correlation .180 1 .278 .131 .295 .249 .484

**

.847

**

-.008 .183 .188 .073 .292 .246 .178 .553

**

P2 Sig. (1-tailed) .170 .068 .245 .057 .092 .003 .000 .484 .167 .159 .351 .059 .095 .173 .001 Pearson Correlation -.058 .278 1 .157 .251 .415

*

-.086 .363

*

-.196 .013 -.062 .180 .170 .365

*

.239 .474

**

P3 Sig. (1-tailed) .380 .068 .203 .091 .011 .326 .024 .149 .472 .373 .171 .185 .024 .101 .004 Pearson Correlation .414

*

.131 .157 1 .333

*

.454

**

.145 .077 .201 .616

**

.229 .296 .444

**

.521

**

.323

*

.637

**

P4 Sig. (1-tailed) .011 .245 .203 .036 .006 .223 .342 .144 .000 .112 .056 .007 .002 .041 .000 Pearson Correlation .015 .295 .251 .333

*

1 .551

**

.219 .174 .372

*

.219 .044 .550

**

.155 .579

**

.825

**

.682

**

P5 Sig. (1-tailed) .469 .057 .091 .036 .001 .123 .179 .021 .123 .409 .001 .207 .000 .000 .000 Pearson Correlation .056 .249 .415

*

.454

**

.551

**

1 .309

*

.361

*

.141 .309

*

.041 .411

*

.385

*

.609

**

.547

**

.726

**

P6 Sig. (1-tailed) .384 .092 .011 .006 .001 .048 .025 .229 .048 .415 .012 .018 .000 .001 .000 Pearson Correlation .319

*

.484

**

-.086 .145 .219 .309

*

1 .420

*

.159 .146 .200 -.086 .194 -.055 .244 .417

*

P7 Sig. (1-tailed) .043 .003 .326 .223 .123 .048 .010 .200 .221 .145 .325 .152 .386 .097 .011 Pearson Correlation .007 .847

**

.363

*

.077 .174 .361

*

.420

*

1 -.239 .108 -.039 -.038 .226 .115 .284 .450

**

P8 Sig. (1-tailed) .486 .000 .024 .342 .179 .025 .010 .102 .285 .419 .422 .114 .273 .064 .006

Pearson Correlation .089 -.008 -.196 .201 .372

*

.141 .159 -.239 1 .472

**

.195 .546

**

.294 .335

*

.168 .383

*

P9 Sig. (1-tailed) .320 .484 .149 .144 .021 .229 .200 .102 .004 .151 .001 .057 .035 .188 .018 Pearson Correlation .262 .183 .013 .616

**

.219 .309

*

.146 .108 .472

**

1 .333

*

.452

**

.625

**

.436

**

.244 .570

**

P10 Sig. (1-tailed) .081 .167 .472 .000 .123 .048 .221 .285 .004 .036 .006 .000 .008 .097 .001 Pearson Correlation .356

*

.188 -.062 .229 .044 .041 .200 -.039 .195 .333

*

1 .202 .135 .153 -.134 .383

*

P11 Sig. (1-tailed) .027 .159 .373 .112 .409 .415 .145 .419 .151 .036 .142 .239 .209 .240 .018 Pearson Correlation -.081 .073 .180 .296 .550

**

.411

*

-.086 -.038 .546

**

.452

**

.202 1 .413

*

.595

**

.246 .536

**

P12 Sig. (1-tailed) .336 .351 .171 .056 .001 .012 .325 .422 .001 .006 .142 .012 .000 .095 .001 Pearson Correlation .253 .292 .170 .444

**

.155 .385

*

.194 .226 .294 .625

**

.135 .413

*

1 .459

**

.043 .509

**

P13 Sig. (1-tailed) .088 .059 .185 .007 .207 .018 .152 .114 .057 .000 .239 .012 .005 .410 .002 Pearson Correlation .092 .246 .365

*

.521

**

.579

**

.609

**

-.055 .115 .335

*

.436

**

.153 .595

**

.459

**

1 .379

*

.720

**

P14 Sig. (1-tailed) .315 .095 .024 .002 .000 .000 .386 .273 .035 .008 .209 .000 .005 .019 .000 Pearson Correlation -.031 .178 .239 .323

*

.825

**

.547

**

.244 .284 .168 .244 -.134 .246 .043 .379

*

1 .562

**

P15 Sig. (1-tailed) .436 .173 .101 .041 .000 .001 .097 .064 .188 .097 .240 .095 .410 .019 .001 Pearson Correlation .361

*

.553

**

.474

**

.637

**

.682

**

.726

**

.417

*

.450

**

.383

*

.570

**

.383

*

.536

**

.509

**

.720

**

.562

**

1 Butir_T OT Sig. (1-tailed) .025 .001 .004 .000 .000 .000 .011 .006 .018 .001 .018 .001 .002 .000 .001 *. Correlation is signific ant at the 0.05 level ( 1 -tail e d). **. Correlatio n is signific ant at the 0.01 level (1-tailed). 

RekapitulasirataͲrataBauranPemasarann=30

no. Product Price Place Promotion 13 .5 4 .5 5 5 2 3 .75 3 .5 4 3 33 4 .5 4 3 43 4 .5 4 3 5 4 .25 3 .5 5 4 62 .7 5 4 4 4 7 2 .75 4 .5 5 5 8 4 3.75 5 5 92 .7 5 3 4 3 10 2.25 3.5 4 3 11 1.75 4.5 3 .5 1 12 3.25 3 4 .5 4 13 4.5 4 .5 4 5 14 4.25 4.75 4 5 15 3.75 3.75 5 5 16 4 4 .5 5 5 17 3.75 4.5 4 5 18 4.5 4 .75 4 4 19 4 3 .5 4.5 5 20 4 4 .5 4.5 5 21 4.5 3 .75 5 4 22 4.5 4 .5 5 5 23 4 3 .75 5 5 24 5 4 .5 5 5 25 4.5 3 .5 5 4 26 4.25 4.5 5 4 27 4.5 4 5 5 28 4.25 3.5 4 .5 5 29 4.5 4 4.5 5 30 4.75 4 4 .5 5