Subject: E-commerce
Full name: Lê Phước Quy n Anhề
ID: BAIU08084
I. VIRTUAL MERCHANTS
5GIAY.VN
1. The Vision
In Vietnam, 5giay.vn is the biggest ecommerce website. It’s based on a free domain name http://batda.com which was retrieved after 3 months activity. 5giay.vn had land mark with the strong development that make the forum out of the home page, was oriented be the first ecommerce forum of Vietnam. The site appeared on April, 26th 2004 and during these 6 years, it has become the most
useful and interesting online merchants’ website in Vietnam. According to its slogan “5 seconds for every seeing”, each product is which sell on 5giay.vn will be sold out after 5 seconds.
The original vision of founders was that making 5giay.vn be the first forum has merchant mainly. However, that time was the explosion of Internet in Vietnam and so many of pure online retail stores tried to follow this business way. 5giay.vn had the most succeed because it had the right way, even slowly but surely. For customer, 5giay.vn has satisfied the demand of Vietnamese consumer. In this site, you can have the fastest way to find whatever you want, from electronic, mobile, devices, games or software, house equipments, fashion, books, etc. The sellers can upload the information and picture about the product in 5giay.vn and the buyers can search and buy after 5 seconds. Besides that, the server has “Man cry” for the illegal and cheating of customers, they make sure that their customers have the reputation for product and the customer who cheats will be banned. The site also has envisioned systems for helping customer find their necessary products at online merchants who create space on 5giay.vn, or even at other places on the Web.
2. Business Model
phase. At first, 5giay.vn has some boxes to exchange the merchandise and one box to auction which has survived up to now. At that time, 3 forums were exist in parallel but in different way. 5giay.vn tends to e-commerce and had the helping of Mods. When 5giay.vn has been developing and becoming a familiar merchandiser to people, it formed the C2C model. Customer can exchange the product directly, check the commercial and another option that no websites have. We can see the yahoo spam link of 5giay.vn that consumers send to other people to introduce the product, and that formed a merchant community. 5giay.vn became the first website in Vietnam that make the forum be a merchant website. 5giay.vn get the percentage fee of the price’s product in trading. For instance, a single product on 5giay.vn may be listed for sale simultaneously by 5giay.vn, by a participant in 5giay.vn, or by a business or individual selling a new, used, or collectible version of the product through 5giay.vn.
II. CLICKS AND BRICKS
THEGIOIDIDONG.COM
1. The Vision
Thegioididong.com (Digiworld Corporation) was established in 1997, now is the official distributor of Acer, Hp-Compaq, Toshiba, Dell, Fujitsu, Lexmark, Infocus… Over 10 years to promote, thegioididong.com expend the distributed system by over 800 custom-house brokers.
The vision of thegioididong.com is the connection between the production and the consumer, to make the chance for people to use the best digital technology with the reasonable price and services –Digicare, for consumer. Thegioididong.com deliveries the standard guarantee under supervisor of production.
The product of thegioididong.com is the information product of the world-top companies with the guarantee stamp which stick in each of product.
Thegioididong.com slogan is that always update the new technology and the useful information product with the high quality, the reasonable price. Thegioididong.com brings the product to serve work, studying, entertainment for Vietnamese people. The excess development of thegioididong.com tend to goal “Digitalize your world”
2. Business Model
At this time, the amount of sold out mobile at thegioididong.com is over 60,000product/month and the revenue is average 7 milions USD. Beside the merchant website and delivery goods in nation, the amount of consumer through the site thegioididong.com and office 1900561292 is developing strongly with 20-30 bill/day. Thegioididong.com is a useful tool to help far-place consumers buy the interesting product without direct seeing.
Thegioididong.com is the e-commerce website with the mount of access is 500,000 times/day, and is rank at 25th of top website in Vietnam to provide detail
information about the quality, price and technology function.
III. CATALOG MERCHANTS
LANCÔME
1. The Vision
Lancôme Paris is a luxury beauty brand. It was founded by Armand Petit Jean, in France. Lancôme will celebrate its 75th anniversary in 2010. Owned by L'Oréal since 1964, Lancôme is part of the Luxury Products division, which offers skin care, fragrances, and makeup at higher-end price points. After 2 years, Lancôme was the top cosmetic in Asia, beside the famous name, such as L'Oreal Paris, Vichy, Maybeline, La Roche-Posay, Ralph Lauren, and so on.
Lancôme is a direct mail specialty catalog company concentrating on the marketing of luxury products. Since born, Lancôme bring the natural beauty for women in 160 countries, through 28,000 stores around the world. Lancôme is a top trade mark of Europe cosmetic. It is not only a trend but also a way to make the life more beautifully. You can see that 60% sold-out product in shopping centre is Lancôme product, and that means it has a great of consumer who use and believe in Lancôme’s products. Through that, the strength of advanced technology, the agitation of sense, the art of life, all of them make the style of Lancôme: femininity, fascinating, attractive.
The vision of Lancôme are to satisfy the demand of taking care of skin for women over the world and see the mystery dreaming of them through the different period of their lives. Lancôme is the combination of model trend, professional, and indulgence of beauty. It always brings the suitable care for each of kind of skin by the perfect products.
2. Business Model
the product. Lancôme has 3 researching center in France, USA, and Japan, beside over 3,000 researchers. It usually pronounces the new invention product in research science council. Besides the choice of top magazine, Lancôme request their product be always the first page and the marketer see the clearly about the trade mark. They also have the sale campaigns to sell for the variety of consumers. The catalogs are created and produced to people. Lancôme holds the interest of women and the skincare for them.
IV. MANUFACTURER-DIRECT
APPLE INC.
1. The Vision
Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics, computer software, and personal computers. The company's best-known hardware products include Macintosh computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; and Logic Studio, a suite of audio tools.
Established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, the company was called Apple Computer, Inc. for its first 30 years, but removed the word "Computer" on January 9, 2007, to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States.
Apple operates internationally. Apple Inc. designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players, and sells a variety of related software, services, peripherals, and networking solutions. In addition, the Company sells a variety of third-party Macintosh (Mac), iPhone and iPod compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals through its online and retail stores, and digital content and applications through the iTunes Store. The Company sells to consumer, small and mid-sized business (SMB), education, enterprise, government and creative customers.
2. Business Model
through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. The Company offers a range of personal computing products, including desktop and notebook computers, servers, related devices and peripherals, and various third-party hardware products. Apple can build and ship custom computers nearly as fast as a mail-order supplier can pull a computer out of inventory and ship it to the customer.
