PERPUSTAKAAN
U N I V E R S I T A S M U H A M M A D I Y A H
N o . D A F T A R : "
T A N G G A L
T
PENGARUH BIAYA DISTRIBUSI TERHADAP
PENJUALAN PUPUK UREA PADA PT, PUPUK
SRIWUXTAJA PALEMBANG
LAPORAN AKHIR
Untnk Memennhl SHnh Satv PovynntMi Mcmperoieh GcUr AhH Mndyn
O L E H :
M. Aprirar Abiyasa
232010004
UNIVERSITAS MUHAMMADIYAH PALEMBANG
FAKULTAS EKONOMI
PROGRAM DIPLOMA HI
MANAJEMEN PEMASARAN
SURAT PERNYATAAN
BISMlLLAHIROHMANIRC»IIM
S a y a y a n g b e r t a n d a t a n g a n d i b a w a h i m :
N a m a
N u n : 2 3 . 2 0 1 0 . 0 M
A l a m a t : J L K a c a p i r i n g I 2 B k c n n p l e k s P u s r i S e i S e l a j n r P a l e m b a n g
M e n y a t a k a n d e n g a n s e s u n g g u h n y a , b s d i w a s a y a t e l a h m e n y e l e s a i k a n t u g a s
m e n u l i s L a p o r a n A k h i r u n t u k m e m e n u h i s a l a h s a t u s y a r a t g u n a m e m p e r o l e h g e l a r
A h l i M a d y a P e m a s a r a n d a r i P r o g r a m D - U l M a n a j e m e n P e m a s a r a n E k o n o m i
M u h a m m a d i y a h P a l e m b a n g .
P e n u l i s L a p o r a n A k h i r t e r s e b u t b e t u l - b e t u l s a y a s e i e s a i k a n s e n d i r i d i b a w ^
p e n g a r a h a n p a n b u n b i n g d a n t i d a k m e q j i p i a k . A p a t n l a d i k e m u d i a n h a r i t e r b u k l i
b a h w a I ^ a p o r a n A k h i r t e r s e b u t s a y a l a k u k a n d e n g a n m e n j i p l a k k a r y a t u l i s o r a n g
l a i n , m a k a s a y a b e r s e t t i a m e n e r i x n a s a n k ^ b e n g > a p e m b o t a l a n s k r i p s i d a n s e g a l a
k o n s d c u e n s i i q r a .
P a l e m b a n g , M a r e t 2 0 1 3
P e n u l i s
( M . A p r i s a r A b i y a s a )
U n i v e r s i t a s Muhammadiyah Paiembang
Fakuitas Ekonomi
Program Diploma 111
Manajemen Pemasaran
LAPORAN AKHIR
JUDUL
P E N G A R U H B I A Y A I H S T R I B U S I T E R H A D A PR N J U A L A N PUPUK U R E A PADA F T . PUPUK
SRIWIDJAJA P A L E M B A N G
Nama
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Faknltat
Program D-UI
: M . A P R I S A R A B I Y A S A
: 23,2010.004
: Ekonomi
: Manajemen Pemasaran
Dherima dan Disyahkan
Tim Penguji
K e t u a Diah Isnalni Asiati & £ , MM <
A n g g o t a : E r v i t a S a f l t r i , S . E , . M. S i
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*> KHfrniMw tcnvpm^ (StK A a g g u Pnitiwi)
y M g Attm utta • t i B d a w p i n e i b Mcado^wi
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tidafe faitt fSsdNaftw sMa aaUib Saadara — aaadarafan tcrayaae ( Tia» Dayat,
Lana, Jajaag)
*> P e w h M i a g S k r i p ^
*> Almaaialardatt Kampas Hijaatai
PRAKATA
'A
A s s a l a i n u * a l a i k u n i W r . W b
P e n u l i s p a n j a t k a n p u j i d a n s y u k u r k e p a d a A l l a h S W T k a r e n a b e r k a t
r a l i m a t d a n h i d a y a h - N y a l a h p e n u l i s m a s i h d i b e r i k a n n i k m a t d a n k e s e h a t a n
h i n g g a s a a t i n i . l a k l u p a s h a l a w a t s e r t a s a l a m s e n a n t i a s a k i t a u c a p k a n k e p a d a
j u n j u n g a n k i t a N a b i M u h a m m a d S A W s e r t a p a r a s a h a b a t d a n p e n g i k u t p e n g i k u t
-N y a h i n g g a a k h i r z a m a n .
P e n u l i s m c n y a d a r i b a h w a p e m b u a t a n l a p o r a n a k h i r i n i t i d a k d a p a t
d i d e i e s a i k a n t a n p a b a n t u a n d a n b i m b i n g a n d a r i b e r b a g a i p i h a k . u n t u k i t u p a d a
k e s e m p a t a n i n i p e n u l i s m e n y a m p a i k a n u c a p a n t e r i m a k a s i h y a n g s e b e s a r
-b c s a m y a k e p a d a :
1. B a p a k D r s . H . M . I d r i s , S . E , M . S i , s e l a k u K e k t o r U n i v e r s i t a s
M u h a m m a d i y a h P a l e m b a n g .
2 . B a p a k M . T ' a u f i k S y a m s u d d i n S . E . A k . s e l a k u D e k a n l a k u l t a s h k o n o m i
U n i v e r s i t a s M u h a m m a d i y a h P a l e m b a n g .
3 . B a p a k M a h m u d , s e l a k u D o s e n P e m b i m b i n g K e r j a P r a k t e k .
4 . I b u E r v i t a S a f i t r i , S . E , . M . S i , s e l a k u K e t u a P r o g r a m ! ) - I I I M a n a j e m e n
P e m a s a r a n U n i v e r s i t a s M u h a m m a d i y a h P a l e m b a n g .
5 . I b u J u a i r i a h , S . E , s e l a k u p e m b i m b i n g a k a d c m i k s e l a m a m e n g i k u t i
6 . I b u H j . M a f t u h a h N u r r a h m i , S . E . , M . S i , s e l a k u K e t u a P e m b i m b i n g y a n g
s e l a l u m e l u a n g k a n w a k t u , p i k i r a n d a n s a r a n s e r t a p e r h a t i a n d a n n a s i h a t n y a
d a l a m m e n y e l e s a i k a n L a p o r a n A k h i r i n i .
7 . B a p a k d a n I b u U o s e n s e r t a S e l u n i h s t a f k a r y a w a n d a n k a r y a w a t i F a k u i t a s
E k o n o m i U n i v e r s i t a s M u h a m m a d i y a h P a l e m b a n g .
8 . B a p a k E f f e n d i R o p i e s e l a k u G M P e m a s a r a n , B a p a k H . P r a m H a r s o n o
s e l a k u G M P e n j u a i a n P I " . P u p u k S r i w i d j a j a P a l e m b a n g .
y . B a p a k E e r y W i j a y a P . S T P , s e l a k u P e m b i m b i n g P r a k t e k d i P i P u p u k
S r i w i d j a j a P a l e m b a n g
1 0 . K h u s u s u n t u k k e d u a o r a n g t u a k u t e r c i n t a , t e r i m a k a s i h a t a s d o ' a d a n k a s i h
s a y a n g y a n g t e l a h k a l i a n b e r i k a n . k e k a s i h k u , s a u d a r a - s a u d a r a k u s e r t a
k e l u a r g a b e s a r k u y a n g t e l a h y a n g s e l a l u m e m b e r i k a n d o r o n g a n b a i k m o r i l
m a u p u n m a t e r i l .
A k h i m y a p e n u l i s m e n g u c a p k a n t e r i m a k a s i h k e p a d a s e m u a y a n g t e l a h
m e m b a n t u d a l a m p e n u l i s a n L a p o r a n A k h i r i n i . l a k a d a g a d i n g y a g t a k r e t a k ,
b e g i t u p u l a p e n u l i s m e n y a d a r i b a h w a m a s i h t e r d a p a t b a n y a k k e k u r a n g a n d a i m
p e n u l i s a n L a p o r a n A k h i r i n i . M c s k i p u n d e m i k i a n P e n u l i s b e r h a r a p p e n e l i t i a n
i n i d a p a t m e m b e r i k a n m a n f a a t b a g i k i t a s e m u a .
W a s s a l a m u ^ a l a i k u m W r . W b .
P a l e m b a n g , M a r e t 2 0 1 3
P e n u l i s
A B S ' I R A K
M . A p r i s a r A b i y a s a / 2 3 2 0 1 0 0 0 4 / 2 0 1 3 / P e n g a r u h B i a y a D i s t r i b u s i T e r h a d a p
P e n j u a i a n p a d a P T . P u p u k S r i w i d j a j a P a l e m b a n g / M a n a j e m e n P e m a s a r a n .
R u m u s a n m a s a l a h d a l a m p e n e l i t i a n i n i a d a l a h a d a k a h b a g a i m a n a p e n g a r u h b i a y a
d i s t r i b u s i t e r h a d a p p e n j u a i a n p u p u k u r e a p a d a P T . P u p u k S r i w i d j a j a P a l e m b a n g .
T u j u a n n y a a d a l a h u n t u k m e n g e t a h u i p e n g a r u h b i a y a d i s t r i b u s i t e r h a d a p p e n j u a i a n
p u p u k u r e a p a d a P T . P u p u k S r i w i d j a j a P a l e m b a n g .
P e n e l i t i a n i n i t e r m a s u k p e n e l i t i a n k u a n t i t a t i T . T e m p a t p e n e l i t i a n d i i a k u k a n p a d a
P I . P u p u k S r i w i d j a j a P a l e m b a n g . V a r i a b e l d a n m a s i n g - m a s i n g i n d i c a t o r y a n g
d i g u n a k a n a d a l a h p e n g a r u h b i a y a d i s t r i b u s i d a n p e n j u a i a n . D a t a y a n g d i g u n a k a n
a d a i a h d a t a s e k u n d e r y a i t u b i a y a d i s t r i b u s i d a r i t a h u n 2 0 0 8 - 2 0 1 2 d a n p e n j u a i a n
d a r i t a h u n 2 0 0 8 - 2 0 1 2 , s e j a r a h s i n g k a t s i n g k a t P T . P u p u k S r i w i d j a j a P a i e m b a n g .
M e t o d e p c n g u m p u i a n d a t a a d a l a h d o k u m e n t a s i . A n a i i s i s d a t a a d a l a h a n a i i s i s
k u a n t i t a t i l " d e n g a n t e k n i k a n a i i s i s m e n g g u n a k a n a n a i i s i s r e g r e s i d a n k o r e l a s i
s e d e r h a n a .
H a s i l a n a i i s i s r e g r e s i y a n g d i i a k u k a n m e n u n j u k k a n b a h w a t i d a k a d a p e n g a r u h
b i a y a d i s t r i b u s i t e r h a d a p p e n j u a i a n p u p u k u r e a p a d a P T . P u p u k S r i w i d j a j a
P a i e m b a n g . H a l i n i d a p a t d i l i h a t d a r i h a s i l p e r s a m a a n r e g r e s i , k o r e l a s i s e d e r h a n a
d a n u j i t . N i l a i t h i t u n g - - 2 , 3 < t t a b e l = 2 , 0 m a k a h o d i t e r i m a a r t i n y a t i d a k a d a
p e n g a r u h b i a y a d i s t r i b u s i t e r h a d a p p e n j u a i a n p u p u k p a d a P I . l * u p u k S r i w i d j a j a
DAFTAR ISI
H A L A M A N
H A L A M A N J U D U L / C O V E R i
H A L A M A N J U D U L i i
H A L A M A N P E R N Y A T A A N i i i
H A L A M A N P E N G E S A H A N L A P O R A N A K H I R i v
H A L A M A N P E N G E S A H A N L A P O R A N A K H I R v
H A L A M A N M O T T O D A N P E R S E M B A H A N v i
H A L A M A N P R A K A T A v i i
A B S T R A K i x
D A F T A R I S I X
B A B 1 P E N D A H U L U A N
A L a t a r B e l a k a n g 1
B R u m u s a n M a s a l a h 4
C T u j u a n P e n e l i t i a n 4
D M a n f a a t P e n e l i t i a n 4
B A B I I K A J I A N P U S T A K A
A P e n e l i t i a n S e b e l u m n y a 5
B L a n d a s a n T e o r i 7
1. P e n g e r t i a n P e m a s a r a n 7
2. P e n g e r t i a n B a u r a n P e m a s a r a n 8
3 . P e n g e r t i a n D i s t r i b u s i 1 0
4 . P e n g e r t i a n S a l u r a n D i s t r i b u s i 1 2
5. B i a y a D i s t r i b u s i 13
6 . J e n i s B i a y a D i s t r i b u s i 1 4
7 . P r o g r a m P e n j u a i a n d a n D i s t r i b u s i 15
8. P e n g e l o l a a n a n g g a r a n p e n j u a i a n d a n d i s t r i b u s i 1 6
9 . P e n j u a i a n 1 7
C . H i p o t c s i s 1 8
B A B I I I M E T O D E P E N H L I H A N
A . T e m p a t P e n e l i t i a n 1 9
B . J e n i s P e n e l i t i a n 19
C . O p e r a s i o n a l V a r i a b e l 2 0
D . D a t a y a n g d i p e r l u k a n 2 1
E . C a r a P e n g u m p u l a n D a t a 2 1
F . M e t o d e A n a i i s i s 2 3
B A B I V P E M B A H A S A N E A P O K A N A K H I R
A . G a m b a r a n T e m p a t P e n e l i t i a n 2 6
B . D e s k r i p t i f D a t a 5 0
B A B V S I M P U L A N
A . S i m p u l a n 8 2
D A F T A R P U T A K A
L A M P I K A N
DAFTAR T A B E L
T a b e l 1.1 D a l l a r W i l a y a h P e n y a i u r a n P u p u k U r e a B e r s u b s i d i 3 1
T a b e l 1.2 K o m p o s i s i P u p u k U r e a 4 2
l a b e l 1.3 K o m p o s i s i A m m o n i a 4 6
i a b e l 1.4 D a t a K a p a s i t a s P a b r i k P r o d u k S a m p i n g a n P I P u p u k S r i w i d j a j a
P a l e m b a n g 4 9
T a b e l 1.5 B a g a n A l i r P e n y u s u n a n R D K K 5 4
T a b e l 1.6 P e r e n c a n a a n k e b u t u h a n f o r m a t R D K K 5 7
l a b e l 1.7 M i t r a k e r j a P I . P u s r i 6 5
l a b e l 1.8 D a t a P e n j u a i a n p u p u k p a d a P f . P u s r i 7 5
DAFTAR GAMBAR
G a m b a r 1.0 P i d a t o P e m b u k a a n P T P u p u k S r i w i d j a j a P a i e m b a n g o l e h B p k . I r .
S o e k a m o 2 7
G a m b a r 1.1 R a y o n i s a s i P e n y a i u r a n P u p u k U r e a B e r s u b s i d i 3 3
G a m b a r 1.2 S t r u k t u r O r g a n i s a s i P T P u p u k S r i w i d j a j a P a l e e m b a n g 3 6
G a m b a r 1.3 S t r u k t u r O r g a n i s a s i D i v i s i P e m a s a r a n P T P u p u k S r i w i d j a j a
P a l e m b a n g 3 7
G a m b a r 1.4 S t r u k t u r K e p c m i l i k a n S a h a m 3 8
G a m b a r 1.5 P u p u k U r e a B e r w a r n a P i n k 4 4
G a m b a r 1.6 P u p u k U r e a N o n S u b s i d i 4 6
G a m b a r 1.7 P r o d u k S a m p i n g a n P I P u p u k S n w i d j a j a P a i e m b a n g 4 7
G a m b a r 1.8 P e n d i s t r i b u s i a n P u p u k S u b s i d i 5 0
G a m b a r 1.9 A l u r P e r m o h o n a n P e n e b u s a n P u p u k 6 8
G a m b a r 2 . 0 P l o w P e n e b u s a n P u p u k ( S a a t I n i ) 7 0
B A B l
PENDAHULUAN
A . LaUrBelaluung Masalah
P e r t u m b u h a n e k o n o m i y a n g p e s a t a k a n m e m b a w a p e n g a u h t e d i a d a p
p e r u s a h a a n d i d a l a m m e r e b u t p o t e n s i p a s a r u n t u k : n m n d a p a t k a n faasii p r o d i d o i
t e r b a i k . P e r s o a l a n y a n g d i h a d a p i o l e h p a r a p e n g u s a h a s e k a r a n g b u k a n h a n y a
u n t u k m e n i n g k a t k a n p r o d u k s i n y a t e t a p i y a n g l e l n h p e n t i n g a d a l a h b a g a i m a n a
m e n j u a i h a s i l p r o d i d c ^ n y a .
H a l i n i m e n g a k i b a t k a n p e r s a i n g a n y a n g s e m a k i n k e t a t k h u s u s n y a a n t a i a
p e r u s a h a a n y a n g s e j e n i s . P e t s a i n g a n y a n g a d a d a l a m i H a d s (business) t i d a k h a i ^
d i l i h a t d a r i s e g i m u t u t a p i j u g a d a l a m h a l l ^ a n a n . K a r e n a s e t i a p p e r u s a h a a n
m e n g i n g i n k a n k e m a j u a n y a n g s a n g a t p e s a t a t a s h a s i l u s s d i a n y a s e l a m a i n i ,
m e m p e r t a h a n k a n k e l a n g s u n g a n h i d u p p e r u s a h a a n d a n k a r y a w a n n y a dm
m e m p C T l a h a n k a n p a s a r y a n g t e l a h d i k u a s a i m a u p u n d a l a m u s a h a m e m p e r i u a s
p a s a m y a .
S e t U f ) p c n i s a h a a n a k a n m e n g a n t i s i p a s i p e r s a i n g a n y a n g s e m a k i n k e t M
d e n g a n c a r a y a n g b c r b e d a - b e d a . S a l a h s a t u n y a a d a l a h d a l a m m e m u t u s k m i
d i s t r i b u s i y a n g a k a n d i p a k a i .
P a d a z a m a n s d r a r a n g i n i d i b u t u h k a n d i s t r i b u m y a n g dapSt m e i Q r a l a i k a a
p r o d u k p e r u s a h a a n s e c a r a t e p a t , s e h i n g g a k o n s u m e n p u a s . D e n g a n d e m i k i a n a k a n
2
t e t a p m e m a k a i d a n m a n b e l i p r o d u k p e r u s a h a a n d a n t i d a k b e r a l i h k e p a d a p e s a i n ^
S e b a b raeskipim p r o d u k d a r i p e r u s a h a a n o d a h c i d n g > d i k e n a l o l e h m a s y a r a k a t ,
n a m u n j i k a p e n d i s t r i b u s i a n b a r a n g t e r l a m b a t k e t a n ^ n k o n s u m e n m a k a a k a n
m c n y e b a b k a n k o n s u m e n b e r a l i h k e p r o d u k p e s a i n g y a n g l e b i h c e p a t d a l a m
m e n d i s t r i b u s t k a n p c o d u k i q n L .
I n d o n e s i a m e r u p a k a n s a l a h s a t u n e g a r a a g r a r i s y a n g s e b a g i a n b e s a r
p e n d u d u k i ^ b e k e r j a ch s d r t o r p e r t a m a n . D i n e g a r a y a n g m e m i l i k i l a t a r b e h d r a n g
s e p e r t i I n d o n e s i a i n i , m e n j a d i p a s a r y a n g p o t e n s i a l b a g i i n d u s t r i - i n d u s t r i yang
m e m a s o k s a r a n a p r o d u k s i p e r t a n i a n , s a l a h s a t u s a r a n a p r o d u k s i p e r t a n i a n t e r s e b u t
a d a l a h p i q i u k . P e r u s a h a a n t e n t u n y a m e m p e r h i t u n g k a n b i a y a d i s t r i b u s i k a r e n a
p e r h i t u n g a n b i a y a d i s t r i b u s i s e l a i n d i g u n a k a n s e b a g a i d a s a r p e n o i t u a n t i n g ^
l a b a , p e n i l a i a n e f i s i e n s i u s a h a , j i ^ p e n g a l o k a s i a n b i a y a d i s t r i b u s i y a n g t e p a t a k a n
m e m b a n t u p e r u s a h a a n d a l a m m e n e t a p k a n b i a y a d i s t r i b u s i y a n g t e p a t p u l a .
P T P u p u k S r i w i d j a j a a d a l a h s a l a h s a t u p r o d u s e n p u p u k d a n m e n j a d i
holding company p r o d u s e n p u p u k d i I n d o n e s i a . S g a k a w a l b o d i r i n y a P T P i g x d L
S r i w i d j ^ a P a l e m b a n g t e l a h m e n g e m b a n m i s i s e b a g a i p r o d u s e n p u p u k y a n g a k m i
m e m p r o d u k s i d a n m e m a s a r k a n p u p u k u n t u k m e n d u k u n g k e t a h a n a n p a n g a n
n a s i o n a l , { m x i u k - p r o d u k p e t r o k i m i a d a n j a s a - j a s a t e k n i k d i p a s a r n a s i o n a l d m i
g l o b a l d e n g a n m e n g i e i f a a l i k a n a s p e k m u t u s e c a r a m e n y e l u r u h . S e b a g a i p r o d u s e n
p u p u k d a n holding conqmny | v o d u s a i p r q a i k yassg a d a d i i n d a n e ^ t e n t u i ^
3
u n t u k m f n d a p a l k a n l a b a b a g i p e r u s a h a a n d a n m e m b e r i k a n k e p u a s a n k e p a d a
k o n s u m e n .
P e r u s a h a a n h a m s b e t u l - b e t u l b y a k s t m a d a l a m m e o e o t i d E a n d i s t r i b u s i d a n
p e j u a l a n y a n g d i p a k a i . P e r u s a h a a n p e r i u m e n e n t u k a n j u m l a h p e r a n t a r a xmtA
d i t e m p a t k a n s e b a g m d i s t r i b u l m ' , s d u n g g a m e n j a d i p e i a n t a i a d a l a m m e m b a n t u
p r o d u s e n . M i s a l n y a d a l a m m e n e n t u k a n d a e r a h p e m a s a r a n , p e n c a r i a n k o n s u m e n ,
m e m b a n t u d a l a m k e g i a t a n p r o m o s d a n h a l - h a l l a i n y a n g d a p a t m e n g u r a n g i
t u g a s p r o d u s e n , s e h i n g g a p e r u s a h a a n m a m p u m e t K z a p a i t i n g k a t e f i s i e n s i b a i k
d a l a m m e m o i u h i s a s a r a n p a s a r m a u p t m t e c s e d i a n y a p r o d u k y a n g d i h a 5 ; i l k a n
M e n g i n g a t p e m i l i h a n d i s t r i b u s i y a n g m e r u p a k a n s a l a h s a t u k e g i a t a n d a l a m
p e m a s a r a n y a n g s a n g a t p e n t i n g , m a k a p e r i u d i k e t a h u i p e n g a r u h b i a y a d i s t r i b u s i
p a d a P T . P u p u k S r i w i d j s g a P a l e m b a n g t e r h a d a p p e n j u a i a n p i g m k . H a l i m
d i m a k s u d k a n u n t u k m e m p e r b a i l d p e n c a p a i a n t i 4 u a n p e m a s a r a n y a i t u u n t u k
m e n i n g k a t k a n v o l u m e p e n j u a i a n s d i i n g g a m e n d a p a t k a n l a b a y a n g d i i n g i n k a n
o l e h p e r u s a h a a n .
B e r d a s a r k a n l a t a r b e l a k a n g d i a t a s m a k a p e n u l i s t e r t a r i k u n t u k m e l a k u k a n
p e n e l i t i a n d e n g a n j u d u l **' Peagandi Biaya Distrflhnsi Teiiiadap Pcajaafau
4
B. Rumosan Masalah
RefTrfajgarican i r r a i a n d i a t a s m a k a n i r n n g m n w t s d a h d a l a m p f g i f J i t i a n m i a d a l a h r B a g a i m a n a p e n g a r u h b i ^ a d i s t r i b u s i t e r b a d a p p c i g u a l m i p i g i u k u r e a p a d a
P T . P u p u k S r i w i d j a j a P a l e m b a n g ?
C . Tojnan P c n d i t i u
U n t u k menget£diui p e n g a r u h I n a y a d i s t r i b u s taisadap p e r g u a k m p u p u k
u r e a p a d a P T . P u p u k S r i w i d j a j a P a l e m b a n g .
D. Manfaat PcnelitiaB
1 . B a g i P e n u l i s
U n t u k d a p a t m e n g a p l i k a s i k a n i l m u > a n g d i d a p a t d a n m«iil«mKngkann3fa d i
l a p a n g a n , s c i a i n h u j u ^ u n t u k p e n g a i a m a n y a n g s a n g a t b e i b a r g a g u n a
m e n a m b a h p e n g e t a h u a n d a n w a w a s a n b a g i p e n u l i s .
2 . B a g i P e r u s a h a a n
B a h a n p e r t i m b a n g a n u n t u k p e r b o i k a n d a l a m m e n e n t u k a n k e b i j a k s a n a a n
p e m i l i h a n d i s t r i b u s i k h u s u s n y a p a d a P T . P i g n i k S r i w i c Q a j a P a l e m b a n g
s e h i n g g a d ^ i a l m e n i n g k a t k a n p e i g u a l a n
-3 . B a g i A l m a m a t i T
D a p a t d i j a d i k a n b a h a n p o i d i t i a n l a i g u t a n d a n i n f o n n a s i b a g i p i h a k l a i n y a n g
B A B H
KAJIAN PUSTAKA
A . P o i d i t i a i i S e b d i m w y a
M e n u n i t h a s i l p e n e l i t i a n s e b d u n m y a y m i g d i i a k u k a n o l e h J o k o
S u g i f a a r t o n o ( 2 0 0 9 ) ( f e n g a n j u d u l " P e n g a n i h B i ^ r a D i s t n b u s i T e r f a a d ^ P e j u a l a n
P u p u k p a d a P T . P u p u k K a l i m a n t a n T i m u r " . A d a p u n p e n i m i i s a n m a s a l a h n y a
a d a l a h B a g a i m a n a p e n g a n i h d a n h u b u n g a n d i s t r i b u s i t e r b a d a p p e j u a l a n p a d a P T .
P u p u k K a l i m a n t a n T i m u r . D e n g a n t u j u a n m c n g a n a l i s i s p e n g a r u h d i s t r i b u s i
t e r h a d a p p e n j u a i a n p t q i u k u r e a . J e n i s p e n e l i t i a n y a n g d i g u n a k a n a d a l a h p e n e l i t i a n
s u r v e y . D e n g a n o p e r a s i c m a l v a r i a b e l n y a y a i t u k e p u a s a n p e l a n g g a n d a n k u a l i t a s
l a y a n a n , m e t o d e y a n g d i g u n a k a n d a l a m p e n g a m b i l a n s a m p e i y a i t u m e t o d e seosuSy
d a t a y a n g d i g u n a k a n a d a l a h d a t a p r i m e r d a n s e k u n d e r , m e t o d e p n g u m p u l a n d a t a
y a i t u W a w a n c a r a d a n K u e s i o c i e r , m e t o d e a n a i i s i s d a l a m p e n e l i t i a n i n i a d a l a h
A n a i i s i s K u a l i t a t i f d a n A n a i i s i s K u a n t i t a t i f . H a s i l p e n e l i t i a n m e n y a t a k a n b a h w a
P T . P u p u k K a l i m a n t a n T i m u r m e m p u n y a i i n t i a s t n i k t u r u n t u k m e n d i s t r i b u s i k a n
l e b i h 1,8 j u t a t o n p u p u k d a l a m s e t a h u n s e c a r a e f i s i e i i d a n t e p a t w a k t u k e s e h i r u h
d e s a d i l i H l o n e s i a . P T . P u p u k K a l i m a n t a n T i m u r d i t u n t u t u n t u k m e n e t a p k a n p o l a
d i s t r i b u s i d a n p e i ^ a h n a n g u n a m e n ^ i i n d a r i high cast econcrnqz y a i t u d e n g a n
m e n g e m b a n g k a n p o l a d i s t r i b u s i d a n p e n y a i u r a n d e n g a n m e t o d e Least Cost
Distribution Pattern. P o l a d i s t r i b u s i pupuk y a n g d i l a k s a n a k m t o l e f a P T . P i g a i k
K a l i m a n t a n T i m u r d i k e n a l d e n g a n Pqje Line Distribution System yang mempakmi
6
r a n g V a i a n d i s t n b o s i p u p u k m e l a l i u d a r i p a b r i k - p a b r i k d a n p e l a b u h a n s a m p a i k e
k o n s u m e n y a n g s e c a n t t e n i s m e n e r u s m e n g a l i r d l d a l a m s u a t u j a h n y a n g t i d a k
t e r p i s a h k a n . Y = 0 . 4 1 4 X 1 + 0 . 2 6 6 X 2 + 0 , 1 9 1 X 3 d a p a t d i k e t a h u i b a h w a b e s a m y a
p e n g a n i h v a r i a b e l i n d e p e n d e n t t e r h a d a p l o y a l i t a s k o n s u m e n a d a l a h s e b a g a i
b e r i k u t : k u a l i t a s l a y a n a n s e b e s a r 0 , 4 1 4 , k e p u a s m i p e l a n g g a n s e b e s a r 0 , 2 6 6 d a n
r e p u t a s i p e r u s a h a a n s e b e s a r 0 , 1 9 1 .
P e n e l i t i a n l a i n d d i R i l l a G a n t m o ( 2 0 0 8 ) y a n g b o j u d u l T e n g a r u h B i a y a
D i s t r i b u s i T e r b a d a p P e n j u a i a n p a d a P T . G u a r d i a n P h a r m a t a m a . D e n g a n r u m n s a n
m a s a l a h ^ l a k a h p e n g a r u h b i a y a d i s t r i b u s i t e r h a d a q i p e i g u a i a n p a d a P T . G u a r d i a n
P h a r m a t a m a . I n d i k a t o r y a n g d i g u n a k a n y a i t u m e m b e r i k a n p r o d u k y a n g
b e r k u a l i C a s d a n l a y a n a n t e r b a i k k e p a d a k o n s u m e n , m e n j a g a k e p e r c a y a a n
m a s y a r a k a t d a n k u a l i t a s p r o d u k s e b a g a i k o m i t m e n p e r u s a h a a n s e r t a
m e m p e r h a t i k a n k e l u h a n m a s y a r a k a t - B e r d a s a r k a n h a s i l p e n e l i t i a n a n a i i s i s b i a y a
k u a l i t a s d e n g a n p e n j u a i a n p a d a o b j e k p e n e l i t i a n P T . G u a r d i a n P h a r m a t a m a ,
d e n g a n m e n g g u n a k a n a n a i i s i s r e g r e s i , d a p a t d i k e t a h u i b a h w a p e n g a n d i b i a y a
p e n c e g a h a n , b i a y a p e r n l a i a n , b i a y a k e g a g a l a n i n t e r n a l , d a n b i a y a k e g a g a l a n
e k s t e m a l t e r h a d a p p e r g u a l a n a d a l a h p o s h i L y a n g a r t i n y a b a h w a k e n a i k a n b i a y a
k u a l i t a s a k a n m e n g a k i b a t k a n k e n a i k a n t e r f a a d ^ p e n j u a i a n . B i a y a y a n g
d i k e l u a r k a n p u n h a r u s d i l a k s a n a k a n l ^ f l i e f e k t i f l a g i d e n g a n m o n p e r b e s a r b i a y a
p e n c e g a h a n d a n b i a y a p o i i l a i a n , k a r e n a k e d u a b u q r a i n i y a n g b o p e n g a r u h b e s a r
t e r b a d a p p e r g u a l a n s e r t a m e m p e f k e c i l b i a y a k e g a g a l a n i n t e r n a l d a n k ^ a g a h m
e k s t e r n a l , k a r e n a k e d u a H a y a i n i y a n g b e r p e n g a r u h s e d i k i t teihad£g> p e r g u a l a n d a a
7
k e g a g a l a n i n t e r n a l , d a n b i a y a k e g a g a l a n e k s t e m a l t e i h a d a p p e n j u a i a n a d a l a h
p o s i t i f ( s e a i a h ) , y a n g s n t i i i y a b a h w a k e n a i k m i b i a y a k u a l i t a s Aaa m e n g a k i b a d c a n
k e n a i k a n t e i b a d a p p e i y u a l a n ( b e r b a n d i i ^ l u r u s ) . H a s i l p e n e l i t i a n k o e f i s i e n r ^ r e s i
a t a u n i l m b i a y a p o i c e g a h a n ( X I ) s e b e s a r 4 9 6 , 7 5 3 . N i l a i b 2 X 2 b t ^ r a p e n i l a i a n
p e n j u a i a n s e b e s a r 4 1 1 , 2 3 7 . N i l a i b 3 X 3 b i a y a k e g a g a l a n i n t e r n a l ( X 3 ) s e b e s a r
3 8 , 3 8 4 . N i l a i b i a y a k e g a g a l a n e k s t e m a l ( X 4 ) s e b e s a r 2 1 , 2 8 3
-B . Landasan Tcori
1 . P e n g e r t i a n P e m a s m a n
D a l a m s e t i a p b i d a n g i n d u s t r i , d i m a n a p u n i n d u s t r i h u b e r a d a b a i k h u
b e r g e r a k d i b i d a n g p r o d u k m a u p u n j a s a , p a s t ! t i d a k t e r i e p a s d a r i k e g i a t a n
p e m a s a r a n . M e n u r u t K o t l c r ( 2 0 0 5 : 1 0 ) p e m a s a r a n a d a l a h p r o s e s s o s i a l y a n g
d e n g a n p r o s e s i t u i n d i v i d u d a n k e l o m p o k m e n d a p a t k a n a p a y a n g m e r d c a
b u t u h k a n d a n i n g i n k a n d e n g a n m o i c i p t a k a D , m e n a w a i k m i , d a n s e c a i a b e b a s
m e m p e i t u k a i k a n p r o d u k d a n j a s a y a n g b e m i l a i d e n g a n p i h a k l a i n .
M e n u r u t S o f y a n A s s a u r i ( 2 0 0 4 : 5 ) p e m a s a r a n a d a l a h k ^ j a t a n m a m u a a
y a n g d i a r a h k a n u n t u k m e m e n u h i k e b u t u h a n d a n k e i n g i n a n m e l a l u i p r o s e s
p e r t u k a m
B e i h a s i l t i d a k x ^ s u a t u p e r u s a h a a n d a l a m m f n c a p a i t u j u a n n y a , t e r g a n t u n g
p a d a k e a h l i a n m e r e k a d i b i d a n g p e m a s a r a n k e u a n g a n , p r o d u k s i d a n b i d a n g l a i n
y a n g t e r g a n t u n g p u l a teshadap k e m a m p u a n m e r d m d a l a m m e i ^ o m b m a s i k a n
8
D a i i p e n g e r t i a n d i a l a s , m a k a d a p a t d i ^ n g x d k a n b a h w a p e m a s a r a n
m e r u p a k a n p r o s e s p c r t e m u a n a n t m a i n d i v i d u d a n k d o n g x i k d i m a i a m a s i n g
-m a s i n g p i h a k i n g i n -m e n c k g i a t k a n ^ l a y a n g mereka b m u h k a n a t a u iginkan m e l a l i H
p r o s e s m e n c i p t a k a n , m e n a w a i k a n , d a n p e i t u k a r a i L S e t a i n h u , p e m a s a r a n sehag^
s u a t u s i s t e m d a r i k e g i a t a n y a n g s a t i n g b e r h u b u n g a n s a t u d a n y a n g l a i n n y a , y a n g
d i t u j u k a n u n t u k m e i e u c a u a k a n , m e n e n t u k a n h a r g a , m e m p r o m o a k a n , d a n
m e n d i s t n b u s i k a n b a r a n g a t a u j a s a k e p a d a p e m b e i i s e c a i a i n d i v i d u a l m a i g M m
k e l o m p o k p e m b e l L
2 . P e n g e r t i a n B a u r a n P e m a s a r a n
P e r u s a h a a n d a l a m m e l a k u k a n a k t i v h a s p e r o a s a r a n n y a h a r u s dapeA
m e n g e m b a n g k a n s t i a l e g i b a u r a n p e m a s a r a n y a n g e f e k t i f y a i t u d e n g a n
m e n g e m b a n g k a n d a n m e n g k o m b i n a s i k a n a n t a r a p r o d u k , s t r u k t u r h a r g a , system
s a l u r a n d i s t r i b u s i d a n k e g i a t a n j H o m o s t . B a u r a n p e m a s a r a n a d a l a h e m p a t
k o m p o n e n d a l a m p e m a s a r a n y a r ^ t e r d i r i d a r i 4 P y a k n i produk price, plrace,
promotion.
M e n u r u t K o t l e r ( 2 0 0 0 : 1 8 ) marketing mix y a i t u s e p c r a n ^ k a t a l a t
p e m a s a r a n y a n g d i g u n a k a n p e r u s a h a a n u n t u k t e r u s m e n e r u s m c n c a p a i t u j u a n
p e m a s a r a i m y a d i p a s a r s a s a r a n .
M e n u r u t K o t l e r d a n A m s t r o n g ( 2 0 0 4 : 7 8 ) b a u r a n p e m a s a r a n a d a l ^
9
t e m p a t / d i s t r i b u s i , p r o m o s i ) y a n g d i p a d u k a n o l d p e n i a s a h a a n u n t u k m m g h a i a n r m B
t a n g g a p a n y a n g d i i n g i n k a n o l e h p e r u s a h a a n d a l a m p a s a r s a s a r a n .
M e n u n i t B a s u S w a s t a ( 2 0 0 1 : 4 2 ) o n p a t v a r i a b e l marketing mix a d a l a h :
a ) P r o d u k
P r o d u k a d a l a h a p a p u n y a n g b i s a d i t a w a r k a n k e s e b u a h p a s a r d a n b i s a
m e m u a s k a n s e b u a h k e i n g i n a n a t a u k e b u t u h a n . S u a t u p r o d u k h a r u s
m e m p u n y a i k a i d a h a t a u g u n a b a g i m a s y a r a k a t s e s u a i t u n t u t a n m a s y a r a k a t
a t a u k o n s u m e n .
b ) H a r g a
S u a t u n i l a i t u k a r y a n g b i s a d i s a m a k a n d e n g a n u a n g a t a u b a r a n g l a i n u n t i A
m a n f a a t y a n g d i p e r o l e h d a r i s u a t u b a r a n g a t a u j a s a b a ^ s e s e c n a n g a t a u
k e l o m p o k p a d a w a k t u t e r t e n t u d a n t e m p a t t e i t e n t o .
c ) D i s t r i b u s i
K e g i a t a n u n t u k m e n y a l u r k a n b a i a n g a t a u j a s a d a r i p r o d u s e n k e k o n s u m e n .
d ) P r o n m s i
U p a y a y a n g d i i a k u k a n u n t u k m e m b e r i t a h u k a n a t a u m e n a w a r k a n p r o d u k
a t a u j a s a d e n g a n t i g u a n m o i a r i k c a l o n k o n s u m e n untidEi m e m b e l i a t a a
1 0
3 . D i s t n b u s i
D i s t n b u s i a i t i n y a p r o s e s y a n g m o i u n j u k k a n p e n y a h n m i b a r a n g d a n
p r o d u s e n s a m p a i k e t a n g a n m a s y a r d a t k o n s m n e n . P r o d u s e n a r t i n y a m a n g y a n g
m e l a k u k a n k e g i a t a n p r o d u k s i . K o n s u m e n a r t i n y a o r a n g y a n g m o i g g u n a k a n a t a u
m e m a k a i b a r a n g j a s a d a n o r a n g yaag m e l a k u k a n k e g i a t a n d i s t r i b u s i d i s e b u t
d i s t r i b u t o r . M e n u r u t M a l i k ( 2 0 0 6 : 2 8 X d i s t r i b u s i a d a l a h i s t i i a h y a n g b i a s a
d i g u n a k a n d a l a m p e m a s a r a n u n t u k m e i g e i a s k a n b a g a i m a n a s u a t u p r o d u k a t a u j a s a
d i b u a t s e c a r a f i s i k t e r s e d i a b a g i k o n s u m e n .
F u n g s i d i s t r i b u s i m e n u n i t M a l i k ( 2 0 0 6 : 2 8 ) , t e i b a ^ s e c a r a g a r i s b e s a r m e n j a d i
d u a , y a i t u :
a . F u n g ^ D i s t r i b u s i P d d
Y a n g d i m a k s u d d e n g a n f u n g s i p o k o k a d a l a h t u g a s - t i ^ a s y a n g m a u t i d a k
m a u h a r u s d i l a k s a n a k a n . D a l a m h a l i n i f u n g s i p o k o k d i s t r i b u s i m e l i p u t i :
a ) P e n g a n g k i r t a n ( T r a n ^ m r t a a )
P a d a u m u m n y a t e m p a t k e g a t a n p r o d u k s i b e i b e d a d e n g i m t e m p a t t i n g g a l
k o n s u m o i , p e r b e d a a n t e m p a t i n i h a r u s d i a l a s i d o o g a n k e ^ a t a n p o i g a n g k i i t m .
S e i r i n g d e n g a n b e i t a m b a f a n y a j u m l a h p e n d u d u k d a n s e m d r i n m a j a n y a t e k n o l o g i ,
k e b u t u h a n m a n u s i a s e m a k i n b a n y a k . H a i i n i m e n g a k i b a t k a n b a r a n g y a n g
d i s a l u c k a n s e m a k i n b e s a r , s d i i n g g a m e m b u t u f a k a n a l a t t r a n ^ x n t a s i
1 1
b ) P e n j u a i a n {Selling)
D a l a m p e m a s a r a n b a r a n g , s d a h i a d a k e g i a t a n m e i g u a l y a n g d i i a k u k a n
o l e h p r o d u s o L P o i g a l i h a n h a k d a r i t a n g a n p r o d u s e n k e p a d a k o n s u m e n d a p a t
d i i a k u k a n d e n g a n p e n j u a l a i L D e n g a n a d a n y a k e g i a t a n i n i m a k a k c m s m n a i d a p a t
m e n g g u n a k a n b a r a n g t e r s e b u t
c ) P e m b e l i a n {Buying)
S e t i a p a d a p e n j u a i a n b e r a r t i a d a p u l a k e g i a t a n p e m b e l i a n . J i k a p e n j u a i a n
b a r a n g d i i a k u k a n o l e h p r o d u s e n , m a k a p o n b e l i a n d i i a k u k a n o l e b o i a r ^ y a n g
m e m b u t u h k a n b a r a n g t e r s e l H i L
b . F u n g s i T a m b a h a n
D i s t r i b u s i m e m p u n y a i f u n g s i t a m b a h a n y a n g h a n y a d i b e r i a k i i k a n p a d a
d i s t n b u s i b a r a n g - b a r a n g t e r t e m u .
F u n g s i t a m b a h a n t e r s e b u t d i a n t a r a n y a a d a l a h s e b a g a i b e r i k i A :
a ) M e n y e l d n a
K e g i a t a n i n i b i a s a n y a d i p e t l t A a n u n t u k c f i s t r i b u s i h a s i l p e r t a n i a n d a n
p r o d u k s i y a n g d i k u m p u l k a n d a r i b e b e r a p a p e n g u s a h a .
b ) M e n g q i a k / M e n g e m a s
U n t u k m e n ^ i i n d a r i a d a n y a k e r u s a k a n a t a u l i i l a n g d a l a m p o K f i s t r i b a s i i B i ,
12
4 . S a l m a n D i s t r i b u s i
M e n u n i t B a s u S w a s t a d a n I r a w a n ( 2 0 0 3 : 2 8 6 ) s a l u x a n d i s t n b u s i a d a l ^
s a l u r a n y a n g ( b g u n a k a n p r o d u s e n u n t u k m e n y a l u r k a n b a r a n g t e r s ^ x i t d a r i
p r o d u s e n s a m p a i k e k o n s u m e n a t a u p o n a k a i i n d u s t r i .
M e n u r u t P h i l i p K o t l a d a l a m M a r i u s P . A n g o r a ( 2 0 0 2 : 2 9 7 ) s a l u r a n
d i s t r i b u s i s e b a g a i h i m p u n a n p e r u s a h a m i / p e r o r a n g a n y a n g m e n g a m b i i a l i h h a k
a t a u m e m b a n t u d a l a m m e n g a l i h k a n h a k a t a s b a r a n g / j a s a t e r s e b u t b e r p i n d a h d a r i
p r o d u s e n k e k o n s u m e n .
a . F u n g s i S a l u r a n E h s t r i b u s i
F u n g s i u t a m a s a l u r a n d i s t r i b u s i a d a l a h m e n y a l u r k a n b a r a n g d a r i { x o d u s e n
k e k o n s u m e n , m a k a p e r u s a h a a n d a l a m m e l a k s a n a k a n d a n m e n o i t u k a n s a h n a u
d i s t r i b u s i h a r u s m e l a k u k a n p e r t i m b a n g a n y a n g b a i k .
A d a p u n f u n g s i - f u n g s i s a l u r a n d i s t r i b u s i m e n u r u t S a i a d i n ( 2 0 0 6 : 1 5 4 ) a d a l a h :
1. I n f o n n a s i , y a i t i i m e n g u m p u l k a n i n f o r m a s i p e n t i n g t e n t a n g k < M t s u m e n d a n
p e s a i n g u n t u k m o e c a n a k a n d a n m e m b a n t u p c r t u k a r a n .
2 . P r o m o s i , y a i t u p e n g e m b a n g a n d a n p e n y d i a i a n k o m u n i k a s i p m s u a s i f
t e n t a n g p r o d u k y a n g d i t a w a r k a o .
3. N e g o s i a s i , y a i t u m e n c o b a u n t u k m e n y e p a k a t i h a r g a d a n s y a r a t - s y a r a t l a i n ,
s e h i n g g a m e m u n g k i n k a n p e i p i n d a h a n h a k p c m i l i k a i i .
5. P e m b i a y a a n , y a i t u p c m b e i i m e m b a y a r t a g i h a n k e p a d a p e n j u a i m e l a l u i
b a n k a t a u l e m b a g a k e u a n g a n l a i n n y a .
6, P e n g a m b i l a n R e s i k o , y a i t u p e r k i r a a n b e s a r r e s i k o b e r k a i t a n d e n g a n
p e l a k s a n a a n p e k e i j a a n s a l u r a n t e r s e b u t .
-7. K e p c m i l i k a n F i s i k , y a i t u m e n g a n g k u t d a n m e n y i m p a n b a r a n g - b a r a n g d a r i
b a h a n m e n t a h h i n g g a b a r a n g j a d i d a n a k h i m y a s a m p a i k e k o n s u m e n a k h i r .
8. P e m b a y a r a n , y a i t u m e m i n t a d a n m e m a n f a a t k a n d a n a u n t u k b i a y a - b i a y a
d a l a m p e k e r j a a n s a l u r a n d i s t r i b u s i .
9. K e p c m i l i k a n , y a i t u a r u s k e p c m i l i k a n d a r i s u a t u l e m b a g a p e m a s a r a n k e
l e m b a g a p e m a s a r a n y a n g l a i n n y a .
b . M a c a m S a l u r a n D i s t r i b u s i
M a c a m s a l u r a n d i s t r i b u s i b a r a n g i n d u s t r i o l e h J a k a W a s a n a ( 2 0 0 0 : 1 7 5 ) :
a. P r o d u s e n - D i s t r i b u t o r - P e n g e c e r - P e t a n i
b. P r o d u s e n - D i s t r i b u t o r - K o n s u m e n
c. P r o d u s e n - K o n s u m e n ( P e r k e b u n a n , I n d u s t r i , d l l )
d . P r o d u s e n - P e n g e c e r - P e t a n i
e. P r o d u s e n - P e m b e i i L a n g s u n g
5. B i a y a D i s t r i b u s i
B i a y a d i s t r i b u s i d a p a t d i a r t i k a n d a l a m a r t i s e m p i t d a n a r t i l u a s . D a l a m a r t i
s e m p i t , b i a y a d i s t r i b u s i a r t i n y a s e b a g a i b i a y a p e n j u a i a n d a n b i a y a y a n g
1 4
d i s t r i b u s i a d a l a h s e m u a b i a y a y a n g t e i j a d i s g a k s a a t p r o d u k s e l e s a i dipcodi±3B
d a n d i s i n g i a n d i g u d a n g s m i p a i p r o d u k t e r s e b u t d i n d n h k e m b a l i d a l a m b e n t i A u a
n g t u n a i . M u l y a d i ( 2 0 0 2 : 8 8 ) .
6 . J e n i s Biaya D i s t r i b u s i
M e n u n i t f u n g s i n 3 r a , b i a y a d i s t r i b u s i d a p a t ( f i g o l o n g k a n s r i i a g a i b e r i k u t
M u l y a d i ( 2 0 0 2 : 8 8 ) :
a ) B i a y a P e n j u a i a n
Y a i t u b i a y a yang d i k e l u a i k a n u n t u k k e g i a t a n p e n j u a i a n y a n g l a n g s u n g
d i k e l u a r k a n o l e h p e r u s a h a a n s e n d i r i . C o n t o h n y a : g a j i s a l e s m a n , b o n u s d a n
k o m i s i .
b ) B i a y a A d v e r t e n s i
Y a i t u b i a y a u n t u k k e g i a t a n p e n c a r i a n k o n s u m e n y a n g p o t e n s i a l d a n
k e g i a t a n y a n g m e m p e n ^ i u h i p e m b e i i . C o n t o h n y a : b i a y a p a m o r a n , b i ^ a
p r c H n o s L
c ) B i a y a P e m b u n g k u s a n d a n p e n g i r i n i a n
M e l i p u t i : g a j i k a r y a w a n b a g i a n p e m b u n g k u s a n dan p e n g i r u n a n , b i a y a
b a h a n h a k u i m t i i k p e m h u n g k i K s m rfll
d ) B i a y a P e r g u d a n g a a
Y a i t u b i a j r a y a n g d U r e l u a i k a n p c n i s a h a a n u n t t A m c x i y i i i q K i n b a r a n g m u l a i
d a r i s e j a k b a r a n g i t u s e l e s a i d i p r o d u k s i s m n p o i d e n g a n b a n m g s i ^ u n t d t
1 5
7 . P r o g r a m P f s n j i i a b m d a n D i s t n b i i s i
M a n s y e r p e m a s a r a n d a p a t m e m i l i h d i a n t s a b e h e r ^ H i nvx-xm d a y a t a n k p e n j u a i a n d a l a m u s a h a m e n c a p a i s a s a r a n p e n j u a i a n d e n g a n b i a y a d i s t r i b u s i y a n g
s e k e c i l m u n g k i n , t e U q n b i a y a p r o g r a n p e n j a a l a n d s i d i s t r i b u s i i n i h a r u s d i t d i t i
s e b e l u m w i r a n i a g a b e n i s a h a m e l a k s a n a k a n p r o g r a m t e r s c b i n . U m u m n y a , m a n g e r
p e n j u a i a n b e r t a n g g u n g j a w a b u n t u k m e n g a t u r a g a r a n g g a r a n w i r a n i a g a s e s u a i
d e n g a n s a s a r a n p e r g u a l a n d a n l a b a u n t u k s u a t u p r o d d c d a r i p e r u s a h a a n .
a . D i s t r i b u s i F i s i k
D i s t r i b u s i fisik m e r u p a k a n a s p e k p e n t i n g k e d u a d a l a m rai^ka m e n j a d i k a n
s u a t u p r o d u k t c r s c d i a b a g i k o n s u m e n d a l a m j u m l a h , w a k t u , d a n t e m p a t y a i ^
t e p a t D a l a m h u b u n g a n h u , D e w a n M a n g e m e n D i s t r i b u s i F i s i k N a s i o n a l A m e r i k a
S e r i k a t m e n d e f i n i s i k a n d i s t r i b u s i s e b a g a i b e r i k i h :
" S u a t u a k t i v i t a s y a n g l u a s m e n g e n a i p e m i n d a h a n b a r a n g j a d i s e c a r a e f i s i e n d a r i
a k h i r b a t a s j a o d u k s i k e p a d a k o n s u m e n , s e r t a d i d a l a m b e b e r g i a h a l m e n c a k o f v
p e m i n d a h a n b a h a n m e n t a h d a r i s u a t u p e m b d c a l k e a w a l b a t a s p r o d u k s i
M a n r y e m e n d i s t r i b u s i fisik h a n y a l a h s a t u d i a n t a r a i s t i i a h d e s k r i p t i f yang
d i g u n a k a n u n t i d c m e i ^ g a m b a r k a n s u a t u p e n g e n d a l i a n a t a s p a n h i d a h a n b a r a i ^
s e p e r t i d i d e f i n i s i k a n d i a t a s . H a l i n i s e r i n g p u l a d i i s t i l a h k a n s ^ i a g a i m a n a j e m e n
l o g i s t i k a t a u l o g i s t i k p e m a s a r a n . N a m u n d e m i k i a n g i a p u n i s t i i a h y a n g d i g u n a k a n
X7
P r o g r a m p e r g u a l a n d a n d i s t n b u s i i n i dapstt m e m p e r ^ a r u h i I n a y a l a n g s r o s g
p e m a s a r a n j H o d u k . B i £ ^ l a n g s u n g tersebut a d a h b :
1 ) B i a y a W i r a n f e g a
2 ) B i a y a K r a n p e n s a a U m s u s
3 ) B i a y a P e n g a n ^ k u t a n
9 . P e r g u a l a n
1 ) P e n g e r t i a n P e n j u a i a n
P e n g e r t i a n p e n j u a i a n m o i u r u t C h a i n i l M a r o m (2002;2SX P e n j u a i a n
a r t i n y a p e n j u a i a n b a r a n g d a g a n g a n s e b a g a i u s a h a p r A o k p e r u s a h a a n y a n g
b i a s a n y a d h a k u k a n s e c a r a t e r a t u r .
B e r d a s a r k a n p o i g e r t i a n d i a t a s , m a k a d a p a t d i s i m p u l k a n b a h w a p e n j u a l m i
a d a l a h p e r s e t u j u a n k e d u a b d a h p i h a k a n t a r a p e n j u a i d a n p e m b e i i , d i m a i m p e n j u a i
m e n a w a r k a n s u a t u p r o d u k d e n g a n h a r a p a n p e m b e i i d g > a t m e n y e r a h k a n s e j u m l a h
u a n g s e b a g a i a l a t u k m p r o d u k t e r s e b u t s ^ i e s a r h a r g a j u a l y a n g t e l a h d i s e p a k a t L
2 ) T u j u a n P e r g u a l a n
D a l a m s u a t u p e r u s a h a a n k e g i a t a n p e n j u a i a n a d a l a h k e g i a t a n y a n g p e n t i n g ,
k a r e n a d e n g a n a d a n y a k e g i a t a n p e n j u a i a n tersebut m a k a a k a n t e r b e n t u k l a b a y a n g
1 8
T u j u a n u m u m p e n j u a i a n y a n g d i m i l i k i o k f a p c n i s a h a a n m o u i n i t B a s u
S w a s d r a , f 2 0 0 5 ; 4 O 4 ) y a i t a :
1 . M e n c a p a i volume p e n j u a i a n t e i t e n t u .
2 . M e n d g w l l a b a t e r t e n t u L
3 . M e n u n j a n g p o h n n b u b a n p c n i s a h a a n
3 ) F a k t o r - f e k t o r Y a i ^ M e m p e n g a n d u P e n j u a i a n
A k t i v i t a s p e n j u a i a n b a n y a k d i p e n g a n i h i o l e f a fektor t e r t e n t u y a n g d g n t
m e n i n g k a t k a n a k t i v i t a s p e r u s a h a a n , o l e h k a r e n a i t u m a n g e r p e r g u a l a n p e r i u
m e m p e r h a t i k a n f a k t o r - f a k t o r y a n g m e m p e n g a r u h i p e n j u a i a n . F a k t o r - f a k t o r y a n g
m e m p e n g a r u h i p e r g u a l a n m c n u r u t B a s u S w a s t h a ( 2 0 0 5 ; 4 0 6 ) , a n t a r a l a i n s e b a g a i
b e r i k u t :
1 . K o r > d i s i d a n K e m a n g n i a n P e i g a a l
2 . K o n d i s i P a s a r
3 . M o d a l
4 . K o n d i s i O r g a n i s a s i P e r u s a h a a i
C . H i p o t c s i s
S e s u a i d e n g a n p e n j e l a s a n d i a t a s , m a k a h i p o t e s a s d a l a m p e n e l i t i a a i i n
a d a l a h : a d a p e n g a n d i d a n h u b u n g a n b i a y a d i s t r i b u s i t e r h a d a p p e n j u a i a n p i q p a k
B A B I U
M E T O D E P E N E L T T I A N
A. T e m p a t P e n e l i t i a n
P e n u l i s m e l a k u k a n p e n e l i t i a n i n i d i P T . P i g x d L S r i w i d j g a P a l e m b a n g
( P e r s e r o ) y a n g b e r a l a m a t d i J a l a n M a y o r Z e n S e i S d a y u r P a l e m b a n g .
B . J e n i s P e n e l i t i a a
M e n u r u t S u g i y o n o ( 2 0 0 8 : 5 ) , j e n i s - j e n i s p e n e l i t i a n s e b a g a i b e r i k u t :
1 ) P e n e l i t i a n D e ^ u i p l i f
P e n e l i t i a n d e s k i g i t i f m e n g i a k a n p e n e l i t i a n yang a k a n m e n d e s k r i p s i k a n a t a u m e n g u r a i k a n p e n n a s a l a h a n y a n g b e r k a i t a n d e n g a n p o t a n y a a n
t e r h a d a p k e b e r a d a a n v a r i a b e l m a n d i i i .
2 ) P e n e l i t i a n A s o s i a t i f
P e n e l i t i a n a s o s i a t i f m e n p d r a n p e n e l i t i a n u n t n k m o i g e t a h u i h u b i a i g a n
a n t a r a d u a v a r i a b e l ( a t a u k b i h ) t e r s e b u L D i m a n a h u b u n g a n a n t a r a
v a r i a b e l d a l a m p e n e l i t i a n a k a n d i a n a l i a s d e n g a n m e n g g u n a k a n u k u r a n
-u k -u i a n s t a t i s t i k a y a n g r e l e v a n a t a s d a t a t e r s d i -u t i m t -u k m e n g -u j i h q i o t e s i S -u
2 0
3 ) P e n d i t i a n K o m p a r a t i f
P e n e l i t i a n K o n q i a i H t i f a d a U s u a t u p e n e l i t i a n y a n g b e i s i & t
m e m b a n ^ n g k a n v a r i a b e i - v a r i a b d . V a r i h b e l n y a m a s O i s a m a d e n g a m
p e n e l i t i s i v a r i a b d m a n d i r i t e t a p i m t i d c s a n g i l e y a n g l e b i h dm s a t u , a t a e
d a l a m w a k t u yang b c r b e d a .
P e n e l i t i a n i n i m e n g g u n a k a n m e t o d e p e n e l i t i a n a s o s i a t i f D i m a n a h u b t m g a n
a n t a r a v s i a b d d a l a m p e n d i t t a n a k a n d i a n d i s i s d e n g m i m e n ^ u n a k m t
u k u r a n - u k u r a n s t ^ i s t i k a y a n g r e l e v a n a t a s d a t a tersebut u n t u k m c n g c g i
h i p o l e s i s .
O p e r a s i o n a l V a r i a b d
1 . B i a y a D i s t r i b u s i
B i a y a d i s t r i b u s i a d a l a h s e m u a b i a y a y a n g d i k d u a r k a n d e h P T . P u p d r
S r i w i d j a j a P a l e m b a n g u n t i A m e n d i s t r i b u s i k a n p u p u k u r e a k e k o n s u m e n
d a r i t a h u n 2 0 0 8 s/d 2 0 1 2 d a l a m s a t u a n R u p i a h .
2 . P e n j u a i a n
J u m l a h p g m k u r e a y a n g d a p a t d g u a l o l d i P T . P i g x i k ^ w k Q i i j a
2 1
D . D a t a Y a n g D q i e d i d E m
M e m m h A r y n m t D ( 2 0 0 0 : 1 7 7 ) , d a t e y a n g d i p e r h r i t a n ^ b a g a i b c r a a i t :
1 . D a t a l h r i m e r
A d a l a h d a t a y a n g d i p e r o l e h l a n g s u n g d a r i r e g x M i d e n . D a t a p r i m e r y a n g
d i g u n a k a n d a l a m p e n e l i t i a n n n a d a l a i i :
a . A k t i v h a s p e r u s a h a a n
b . S t r a t e g i d i s t r i b u s i y a n g d i g u n a k a n o l e h p e r u s d i a a n .
2. D a t a S e k u n d a
A d a l a h d a t a y a n g s u d a h d i o l a h d a u d i p e r o l d i d e h p i h a k l a i n a t a u
p e r u s a h a a n .
P e n e l i t i a n i n i m e r g g o n a k a n d a t a s e k i m d e r y a n g m d i p d i :
a . S e j a r a h s i n ^ r a t p e r u s a h a a n
b . V d i n n e p e i g u a l a n
E . C a r a P e n g u n g m l a n D a d a
1 . A r i ^ e l / K u e s i o o e r
M e n u r u t M a r d a l i s ( 2 0 0 8 : 6 6 X k o e s i o n e r y a h u t e k n i k p e n g n m p d a n d a l a
m e l a h d f o n m i U r - f o r m u l h - y a ^ b e n d p e r t s Q r a a n - p e t t m i y a a n y a n g
2 2
p e n d i t L
2 . O b s e r v a d
O b r s e r v a d m o i u n h S u g i y o n o ( 2 0 0 7 : 1 6 3 ) m e r u p a k a n s a l a h s a t u t e k n i k
p e n g o m p d a n d a t a y a n g t i d a k h a n y a m e n g a k a r s i k a p d a r i r e s p o n d e n
( w a w a n c a r a d a n a n g k e t ) n a m u n j u g a d a p a t d i g u n a k a n u n t u k m e r e k m n
b e r b a g a i fenomeiia y a n g t e i j a d i ( s i t u a d , k o o d i s i ) L
3 . D o k u m e n t a d
M e n u r u t A r i k u n t o ( 2 0 0 2 : 1 5 8 ) , d o k u m e n t a d y a i t u p e n g m n p d a n d a t a
d i m a n a p e n e l i t i m e n y e l i d i k i b e n d a - b e n d a t e r t u l i s s e p e r t i b u k u - b u k u ,
m a j a i a h , l a p o r a n d o k u m e n , p e r a h i r a n — p e r a t u r a n u n t d r k e m u d i a n d i o l a h
m e n j a d i d a t a p e n u n j a n g .
4 . W a w a n c a r a
M o i u r u t M a r z u k i ( 2 0 0 2 : 5 ) , w a w a n c a r a a d a l a h p e n g u m p u l a n d a t a d e n g a n
c a r a b e r t a n y a l a n g s u n g ( b e r k o m u n i k a d l a n g s m g ) d e n g a n i c g m n d e n .
D a l a m m e t o d e p e n g u n g a i l a n d a t a i n i ^ i e n a f i s m e n g g o n d c a n m e t o d e
d o k u m e n t a s L M e n g u m p u l k a n b e r u p a d a t a - d a t a , d o k u m e n , c a t a t a n d a n
23
F . M e t o d e A n a l i d s
1 . A n a i i s i s d a t a
a . A n a l i d s D a t a K i i a l i t a t i f
Y a i t u a n a l i d s y a n g d i l a l c n l r a n A m g a n m e n g g u o d c a n u i a i a n - u r a i a n y a n g
r e l e v a n u n t u k rocnjelaskan d a n n K m p e r k u a t h a s i l a n d i s i s .
b . A n d i s i s D a t a K u a n t i t a t i f
Y a i t u a n a i i s i s d a t a d e n g a n m e n g g u n a k a n p e r a i a t a n s t a t i s t i c
2 . T e k n i k a n a i i s i s
A n a i i s i s k o e f i s i e n r e g r e s i d a n k o r e l a s i a n t a i a p e n j u d a n ( Y ) d a n I n a y a
d i s t r i b u s i ( X )
a. A n d i s i s r e g r e d m e n g g u n a k a n r u m u s s e b a g z d b e r i k u t :
Y = a + b x
a =
n
b =
2 4
b . A n a i i s i s k o r e l a s i m e n g g u n a k a n n i m u s s e b a g a i b e z i k u l : :
n I x y - ( X x ) Q : y )
K e t e r a n g a n :
Y = k o e f i s i e n r ^ r e s i
r = k o e f i s i e n k o c d a s i
n = b a n y a k n y a d i s t n b u s i x
X = b i a y a d i s t r i b u s i
y = v o l u m e p e n j u a i a n
B e s a r n y a h a r g a k o e f i s i e n k o r e l a s i a k a n b e r a d a d a l a m i n t e r v a l - 1 d a n -t-1
a t a u - l < r > 1
J i k a r = 1 a t a u m e n d e k a t i , d i k a t a k a n b a h w a d u a v a r i d i e l i t u m e m p u i q f d
h u b u n g a n y a n g k u a t d a n p o s H i f l
J i k a r = - 1 a t a u m e n d e k a t i , d i l c a i a l c f l n b a h w a d u a v a r i a b d h u m e m p u n y d
h u b u n g a n y a n g k u a t d m i n ^ a t i f .
J i k a r - 0 a t a u m e n d e k a t i , d i k a t a k a n b a h w a d u a v a r i a b e l h u t i c U
T ^nglcah — langlcah l i j i hiprtfesK
-1 ) M e n e n h d r a n H g i o t e s i s
H o : T i d a k a d a p e n g a n i h m i t a r a j u m l a h t f i s l i i b i i s i d a n h a s i l p e n j u a i a n
p i g H i k p a d a P T . P u p u k S r i w k y a i a P a l e m b a n g .
H a : A d a p e n g a n i h a n t a r a j u m l a h d i s t r i b u s i d a n h a s i l p e n j u a i a n p u p u k
p a d a P T . P u p u k S r i w i d j g a P a l e m b a n g .
2 ) M e n e n t d c a n t i n g k a t k e b e b a s a n / s i g m f i k a s i
a - 5 % ( 0 , 0 0 5 )
3 ) M e n e n t u k a n t h i t u n g d e n g a n r u m u s :
r V f r - 2
t= ~ ~ ~ ~
4 ) M e n e n t u k a n k r i t e r i a p e n g i g i a n
H o d i t e r i m a . H a d i t d a k j i k a t h h u n g < t t d > .
H o d i t o l a k . H a d i t e r i m a j i k a t f a i t u D g > t taliL
BAB IV
PEMBAHASAN LAPORAN AKHIR
A . G a m b a r a n T e n g n t P e n d i t i a i
1 . S e j a r a h P T P u p u k S r i w f e g a j a P a l e m b a n g
S n w i d j a j a d i a m b i l s e b a g a i n a m a P e r s e r o a n u n t n k m e n g a b a d i k a n s g a i d i
k e j a y a a n K e r a j a a n S r i w i j g r a d i P a l e m b a n g , S u m a t e r a S c l a t a n y a n g s a n g a t
d i s e g a n i d i A s i a T e n g g a r a h i n g g a d a r a t a n C i n a , p a d a a b a d k e t u j u h M a s e h i . P T
P u s r i t e l a h m e r ^ a i a m i d u a k a l i p e n i b d i f f l i b e n t u k b a d a n u s a h a . P e n i b a h m K
p e r t a m a b e r d a s a r k a n P e r a t u r a n P e m e n n t a h N o . 2 0 t a h u n 1 9 6 4 y a n g m e n g u b d i
s t a t u s n y a d a r i P e r s e i o a n T e r b a t a s ( P T ) m e n j a d i P c n i s a h a a n N ^ a i a ( P N ) .
P e r u b a h a n k e d u a t e r j a d i b e r d a s a r k a n P e r a t u r a n P e m e r i n t a h N o . 2 0 t d i u n 1 9 6 9 ( f e n
d e n g a n A k t e N o t a i i s S o d o n a n A r d j a s a s m i t a j ^ a d a b u l a n J a n u a r i 1 9 7 0 , s t a t u s n y a
d i k e m b a l i k a n k e P e r s e i o a n T e r b a t a s (PT).
Dsn a s p e k p e n n o d a l a n , P T P u ^ j u g a m e n g a l a n n p e r u b a h a n s e i r i n g p e t k e m b a n g a n i n d u s t r i p g x i k d i I n d c H i e s i a . B e r d a s a r k a n P e r a t u r a n P o n e r i n t d i
N o . 2 8 t a n g g a l 7 A g u s t u s 1 9 9 7 d h e t g k a n b a h w a s d u r u f a s a h a m P e m e r i n t d i p a d a
i n d u s t r i p u p u k P T P u p u k K u j a n g , P T P u p u k I s k a n d a r M u d a , P T P u p u k
K a l i m a n t a n T i m u r T b k . , d a n P T P e t r o k i m i a G r e s i k s e b e s a r R p . 1 . 8 2 9 . 2 9 0 j u t a
d i a l i b k r a i k g i e m i l i k a n n y a k e p a d a P T P u p u k S r i w k Q g a ( P e r s o o X
27
S t r u k t u r m o d a l P T P u s r i d i p e i k u a t l a ^ d e n g a n a d a n y a p e n g a l i h a n s a h a m
P e m e r i n t a h s e b e s a r R p . 6 n i i l y a r ( f i P T M e g a E t t r a k e p a d a P T P u s r i s o t a
t a m b a h a n m o d a l d i s c t o r s e b e s a r R p . 7 2 8 . 7 6 8 j u t a d a i i b a s i l i c k g a t a l i s a s i feba
d i t a h a n P T P u p u k K a l t i m T b k . D e n g a n d C T n i k i a n k c s d t f f u h a n m o d a l d i s e l o r d a n
d i t e m p r a k a n P T P u s r i p e r 3 1 D e s e m b c r 2 0 O 2 a d a l d i R p . 3 . 6 3 4 . 7 6 8 j i M a .
P T P i g n i k S r i w k g g a P a l e n d i a i ^ m e n p a k a n a n a k p e n s d i a a n d a r i P T
P i g n i k I n d o n e s i a I t o i d n ^ C o n q i m i y y a i ^ m e n g i d u H i B a d m i U s a h a M i i i k N ^ m a
( B U M N ) . P T P u p u k S r i w k ^ a P a l o n b a n g m e n j a t a n k a n u s a h a d i b i d a n g p r o d i A s I
d a n p e m a s a r a n p u p i A . P e r u s a h a a n y a n g j u g a d i k e n a l d e n g a n s e b u t a n P T P u s r i
P a i e m b a n g i n i , d i a w a l i d e r ^ a n d i d i r i k a n n y a P a r u s a h a m i P i g n i k p a d a t a n g g a l 2 4
D e s e m b o r 1 9 5 9 , m e r u p d t a n p r o d u s e n p t q x i k u r e a p e r t m n a d i I n d k m e s i a L
G a m b a r 1.0 P i d a t o P e m b i A a a n P T P u s r i P a l e m b a i ^ O l d i B f k . I r . S o e k a r n c i
T a n g g a l 1 4 A g u s t u s 1 % 1 m e n i p a k a n s g a i a h b t a d i i l n y a P u ^ k a i o i a p a d z
s a a t i t u d i m u l a i p o n b a i ^ u n a n p d n i k p u p u k p e r t a m a k a l i y m ^ d i k e n a l d e n t i n
P a b r i k P u s r i I . P a d a t a h u n 1 9 6 3 , P a b r i k P u s r i I m u l a i b e r p r o d i A s i d e n g a n
28
S e i i i n g d e o g a a kr^frnhm p g n i k y a n g l e r a s f n e n i n e k a t , m a k a s d a m a p e r i o d e
1 9 7 2 - 1 9 7 7 , p e r u s a h a a n t c i a h m e m b a n g i m s q u i i i l a l i p e t b r i k P u s r i I E , P u s r i I I I , d a n
I h i s r i l V .
P a l n i k P u s r i I I m e m i l i k i k a p a r i t a s t e i p a s a n g 3 8 0 . 0 0 0 t r a i p e r t a h u n . P a d a
t a h u n 1 9 9 2 P a b r i k P u s r i I I d i l a k i k m i p r o 3 r e k o p t i n i a l i s a r i u r e a m e i g a d i 5 5 2 . 0 0 0
t o n p e r t a h u n . P u s r i 0 3 y a n g d i b a n g u n p a d a 1 9 7 6 d e n g a n k a p a r i t a s t o r p a s a i ^
s e b e s a r 5 7 0 . 0 0 0 t o n p e r t a h i m . S e d a n g k a n p a b r i k u r e a P u s r i I V d i b m i g u n p a d a
t a h u n 1 9 7 7 d e n g a n k a p a s i t a s t e i p a s a n g s e b e s a r 5 7 0 . 0 0 0 t o n p e r t a h u n . U p a y a
p e r e m a j a a n d a n p e n i n g k a t a n k a p a s i t a s p n x i u k s i p a b r i k d i l a l n i i r a n d ^ w g a n
m e m b a n g u n p a b r i k p i g i u k u r e a P u s r i I B b c r k a p a s i t a s 5 7 0 . 0 0 0 t o n p e r t a h i m
m e n g g a n t i k a n p a b r i k P u s r i I y a n g d i h e n t i k a n o p e r a r i n y a k a r e n a a l a s a n u s i a daa
t i n g k M e f i s i e n s i y a n g m e n u r r m .
2 . W i l a y a h P e m a s a r a n P T P u p u k S r i w u g a j a P a l e m b a n g
P e m e r i n t a h m e n u g a s k a n p r o d u s e n pig»ik u n t u k m e n j a m i n p e i ^ a d a m i d a a
p e n y a i u r a n p u p u k s a n g i a i k e t a n g a n p e t a n i d a l a m r a n g k a p c m b a n g u n a n s e k t o r
p e r t m u a n .
S u r a l K e p u t u s a n ( S K ) M e n p e r i n d a g N o 7 0 / M P P / I C c p / 2 / 2 0 0 3 t a i ^ g a l 11
F e b r u a r i 2 0 0 3 t e l a h m e n g a t u r k e m b a l i p o l a P e n g a d a a n d a n P e n y a i u r a n P g x A
B e r s u b s i d i u n t u k S e k t o r P e r t a n i a n , y a i t u d e n g a n p o l a r a y o m s a s i d i s t r i b u r i p u p u k
29
D a l a m h a l i n L M e z g i e n i i d a g m e n e t a p k a n F T P u p u k S n w u t j a j a ( U n i t
U s a h a ) b e r t a n g g u n g j a w ^ a t a s d i s t r i b u s i p g n d t k e P n g n n s i S u m a t e r a B a r a l ,
J a m b i , R i a u , B e n g k u l u , S u m a t e r a S e l a t a n , B a n g k a B e l i t u n g , L a m p u n g , B a n t e n ,
D K I J ^ a r t a , J a w a T e i ^ a h , D I Y , d a n K a f i m a n t a n B a i a t .
P e l a k s a n a a n P a s a l 3 P e r a t u r a n P r e s i d e n R I N o . 7 7 T r i i u n 2 0 0 5 t e n t a n g
P e n e t a p a n P u p u k B e r s u b s i d i s e b a g a i B a r a n g D a l a m P e r ^ a w a s a n , s e r t a U D t n k
m e n j a m i n terciptanya k e l a n c a r a n p e n g a d a a n d a n p e x i y a h i r a n p u p u k b e r s u b s k f i
k e p a d a p e t a n i , m a k a P e m e r i n t a h m e n e i b i t k a n P e r a t u r a n M e n t e r i P e r d a g a n g a n
R e p u b l i k I n d o n e s i a Noinor.03/M-DAG/P£R/2/2006 t a n g g a l 1 6 F e b r u a r i 2 0 0 6
m e n g e n a i P e n g a d a a n d a n P e n y a i u r a n P u p u k B e r s u b s i d i u n t u k S e k t o r P e r t a n i a n
y a n g m e n e g a s k a n t a n g g u n g j a w a b P r o d u s e n , D i s t r i b u t o r , P e n g e c e r d a n
p e n g a w a s a n t e r h a d a p p e l a k s a n a a n d i l a p a n g a n d a n r e v i s i w i l a y a h k e r j a r a y o m s a s i
p r o d u s e n y a i t u w i l a y a h P r o p i n s i S u m a t e r a U t a r a m e n j a d i t a n g g i m g j a w a b P T .
3 0
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P I M p u s m P K T P K G
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T e g a l 3 r c b e s , M o j o k c f l o ,
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32
P e n d i a h a n s e l a g u t n y a adafedx p c n y e s u a i a n w i l a y a b - w x l a y ^ p e m a s a i a n
p u p u k b e m i b s i d i s e s u m p e r k e m b m i g a n y a i ^ a d a d i I n d c m e s i a , j m t n :
P e r m e n d a g N o . 2 7 / M - D A G / P E R / 7 / 2 0 0 6
P e r m e n d a g N o . 3 4 / M T > A G / P E R / l ( V 2 0 0 6
P e r m e n d a g N o . n/ M - D A G / P E R / 3 / 2 0 0 7
P a m e n d a g N o . 3 3 / M - D A G / P E R / 8 / 2 0 0 7
P e n n e n d a g N o . 2 1 / M T > A G / P H R / 6 r 2 0 0 S
^-^zF^--P e r m e n d a g N o . 0 7 / M - D A G / ^-^zF^--P E R / 2 / 2 0 0 9
3 3
P f t | M i V ' * > d > ' ^ P j l W « ( u B f I I P V « « A l f a , « , P f f r ^ n o C m *
V A . . f , , 1 . 1
G a m b a r 1.1 R a y o n i s a s i P e n y a i u r a n P i g x i k U r e a B e r s i d i s i d i
3 . Visi, Misi, NHat-Nilai Dan THjmn P T Papak Sriwidjaja
a ) V i s i P e r u s a h a a n
" " M e n j a d i p e r u s a h a a n P u p u k T e i k e m u k a U n s e a t R e g i o n a L ' ^
b ) M i d P e r u s ^ i a a n
" M e m p r o d u k d s e r t a m e m a s a r k a n p u p u k d a n p r o d u k A g r i b i s i n s s e c a r a
e f i s i e n , b e x k u a i i t a s p r i m a d a n m e m u a s k a n p e l a n ^ a a . "
c ) M a k n a P e n i s a l i a a n
3 4
d) N O a i - N i l a i P d u s a h a a n
M e m b e r i k a n k e p u a s a n k e p a d a p e l a n g g a n d a n m a s y a r a k a t m d a i a i
p r o d u k d a n p e l a y a n a n y a n g b e r m u t u y a n g b e r i a n d a s k a n k e p a d a 5
( I J r a a ) E t o s k e r j a y a i t c
1 . I n t e g r i t y
2. P r o f e s i o a a i
3 . F o k u s p a d a P e l a n g g a n
4 . L o y
