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(1)

Supply Chain Management (SCM)

Program Studi Teknik Informatika

Fakultas Teknik & Ilmu Komputer

Universitas Komputer Indonesia

(2)

What is a Supply Chain?

A supply chain is the system of organizations,

people, activities, information and resources

involved in moving a product or service from

supplier to customer. Supply chain activities

transform raw materials and components into a

finished product that is delivered to the end

customer.

(3)

Supplier Manufacturer Distributor Retailer Customers

Supply Chain Overview (1)

(4)

Supply Chain Overview (2)

Supplier Manufacturer Distributor Retailer Customers

(5)

Ex : Dairy Products Supply Chain

(6)

Supply Chain Management is

the design and management of processes across organizational boundaries

with the goal of matching supply and demand in the most cost effective way.

Supply Demand

Mission impossible: Matching Supply and Demand

Supply Chain Management

(7)

Why so Difficult to Match Supply and Demand?

• Uncertainty in demand and/or supply

• Changing customer requirements

• Decreasing product life cycles

• Fragmentation of supply chain ownership

• Conflicting objectives in the supply chain

• Conflicting objectives even within a single firm

– Marketing/Sales wants: more FGI inventory, fast delivery, many package types, special wishes/promotions

– Production wants: bigger batch size, depots at factory, latest ship date, decrease changeovers, stable production plan

– Distribution wants: full truckload, low depot costs, low

distribution costs, small # of SKUs, stable distribution plan

(8)

Model Supply Chain

Manufacturer

• Financial / marketing–driven forcast

• Master Scheduling

• Replenishment based on distribution center inventory (preset safety stock level)

• Manual purchase order and invoicing

Retail Distribution Center

• Order point based on warehouse inventory (safety stock level) and historical forecast

• Deals, promotions and forward buying

• Manual purchase orders, information entry and output

Retail Store

• Order point based on shelf inventory (safety stock level) and forecasts

• Promotions

• Manual entry of items to be ordered

Customer Purchase Merchandise

Manufacturer

• Demand driven forcast based on POS data and product movement

• Short cycle manufacturing

• Advanced shipping notice and EDI services

• Bar code scanners and UPC ticketing

Retail Distribution Center

• Automatic replenishment

• Shipping container marking

• Cross–dock receiving

• EDI services

Retail Store

• POS data collection

• Perpetual inventory checks

• Automatic replenishment using EDI services

Customer Purchase Merchandise

Push–Based Supply Chain Pull–Based Supply Chain

(9)

Proses Supply Chain

Supply Chain Execution

Product Flows Product

Flows

Product Flows Product

Flows

Product Flows Product

Flows

Product Flows Product

Flows

Supply Chain Planning

Supplier Manufacturing Distribution Retailer Consumer

Payment Flows Information Flows

Downstream Transaction

UpstreamTransaction

(10)

Dickson Chiu 2006 SCM-10

Evolution of Supply Chain Management

Demand forecasting Purchasing

Requirements planning Production planning Manufacturing inventory Warehousing

Material handling Packaging

Finished goods inventory Distribution planning Order processing Transportation Customer service Strategic planning Information services Marketing/sales Finance

Supply Chain Management Supply Chain Management Logistics

Purchasing/

Materials Management

Physical Distribution

Activity fragmentation to 1960 Activity Integration 1960 to 2000 2000+

Demand forecasting Purchasing

Requirements planning Production planning Manufacturing inventory Warehousing

Material handling Packaging

Finished goods inventory Distribution planning Order processing Transportation Customer service Strategic planning Information services Marketing/sales Finance

Supply Chain Management Supply Chain Management Logistics

Purchasing/

Materials Management

Physical Distribution

Activity fragmentation to 1960 Activity Integration 1960 to 2000 2000+

(11)

Elemen Supply Chain Planning

(12)

Store 1-800

Strategi Supply Chain

Customer Current

Retailer Manufacturer Supplier

Enterprise Focus (Nabisco)

1-800 Store Web

Customer Near Term

Retailer Manufacturer Supplier

Partner Focus (P&G) Collaborative

Systems

The Web

Customer Emerging

Manufacturer Supplier

Direct Focus (Dell) Virtual

Fulfillment Shared

Market Data

(13)

Arsitektur eSupply Chain

Advanced

Scheduling Transportation

Planning Distribution Planning Order Commitment Demand Planning Manufacturing Plan

Integrated Supply Chain Applications Schedule

Schedule Commit

Commit Make Make Deliver Deliver

Complete Order Life Cycle

Partial Functional

Solutions

Complete Integrated Solution

Cross – Functional Processes Breaking Down Enterprise Walls

(14)

Supply Chain Schematic

(15)

Aplikasi Piranti Lunak SCM

Major Functional Areas Set of Key Activities in Each Functional Areas Manufacturing Engineering and product configuration, production

planning and cost management, production execution and quality management

Logistics Purchasing and order management, distribution, inventory and warehousing

Financials General ledger, payables and receivables, billing, budgets and asset management

Marketing Advertising, sales, order management, customer service and support and market research and strategy

HRMS Payroll management, time and labor management,

benefits administration and pension administration

(16)

Bullwhip Effect in SCM

• Upstream members must react to the demand

• Slightest change in

customer demand can

ripple through the entire

chain

Referensi

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