Pengaruh Brand Equity Terhadap Kepuasan Pelanggan Untuk Meningkatkan Positive Word Of Mouth (Studi Pada Pelanggan Toko Online Lazada.co.id)

(1)

LAMPIRAN KUESIONER

Saya mohon kesediaan anda untuk mengisi kuesioner ini sesuai dengan yang saudara rasakan mengenai Lazada.co.id. Data yang anda berikan tidak akan disalahgunakan, dan hanya digunakan untuk kepentingan akademis.

Jenis Kelamin : ☐Laki-Laki ☐Perempuan

Usia : ☐15 tahun ☐16 tahun ☐17 tahun Agama : ☐Islam ☐Kristen ☐Hindu ☐Buddha Frekuensi berbelanja online di www.lazada.co.id :

☐2 kali ☐3 kali☐4 kali☐5 kali☐>5 kali

Kapan anda pertama kali berbelanja online di www.lazada.co.id : ☐2010☐2011☐2012☐2013☐2014☐2015

--- Berilah jawaban yang paling sesuai dengan pendapat saudara:

SS: Sangat Setuju S: SetujuK: Kurang SetujuTS: Tidak SetujuSTS: Sangat Tidak Setuju Brand awareness (X1)

Pernyataan STS TS KS S SS

1 Ketika ingin belanja online, saya selalu mengunjungi lazada.co.id

2 Saya langsung mengenali lazada.co.id hanya dengan melihat simbol, logo, dan atribut lainnya

3 Saya dapat mengenali merek lazada.co.id dengan mudah

Brand association (X2)

1 Harga produk di lazada.co.id murah

2 Produk yang dijual di lazada.co.id beraneka ragam

3 Belanja online di lazada.co.id memberikan kemudahan dan keamanan.

4 Lazada.co.id merupakan situs belanja online yang terpercaya.

berkualitas dibandingkan produk yang ditawarkan situs lain.

3 Saya merasa mudah dalam mencari produk di lazada.co.id

4 Produk yang dibeli sesuai dengan tampilan produk di situs lazada.co.id

Brand Loyalty (X4)

1 Saya akan mengunjungi Lazada.co.id setiap kali mencari produk yang saya inginkan 2 Saya akan merekomendasikan orang lain

untuk berbelanja di Lazada.co.id

3 Saya tidak akan berpindah ke situs belanja online lain meskipun ada tawaran menarik dari situs tersebut

4 Lazada.co.id adalah pilihan utama saya dalam berbelanja online

5 Saya bersedia membeli produk Lazada.co.id lainnya

Kepuasan Pelanggan (Y1)

1 Saya puas dengan pelayanan yang diberikan lazada.co.id

2 Saya puas dengan keamanan bertansaksi di lazada.co.id

3 Saya tidak memiliki keluhan dalam berbelanja online di lazada.co.id

4 Saya bangga berbelanja di lazada.co.id 5 Saya suka berbelanja di lazada.co.id

Positive Word of Mouth (Y2)

1 Saya bersedia merekomendasikan lazada.co.id kepada rekan saya.

(2)

HASIL UJI VALIDITAS DAN RELIABILITAS

Reliability Statistics

Cronbach's Alpha N of Items

.934 25

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

VAR00001 99.3333 130.299 .389 .934

VAR00002 99.4667 123.223 .644 .930

VAR00003 99.7000 124.976 .647 .930

VAR00004 99.3000 128.838 .521 .932

VAR00005 99.5667 122.668 .584 .931

VAR00006 98.9000 127.197 .619 .931

VAR00007 99.2667 123.030 .698 .929

VAR00008 98.7000 130.286 .553 .932

VAR00009 98.8333 126.075 .706 .930

VAR00010 99.4333 122.116 .721 .929

VAR00011 99.8333 124.489 .554 .932

VAR00012 99.1333 125.016 .456 .934

VAR00013 99.6667 125.885 .600 .931

VAR00014 100.5000 127.155 .423 .934

VAR00015 98.9333 126.340 .683 .930

VAR00016 99.5000 121.776 .745 .928

VAR00017 98.8667 126.533 .669 .930

VAR00018 98.7000 129.872 .593 .932

VAR00019 98.8000 126.855 .653 .930

VAR00020 98.9667 128.171 .466 .933

VAR00021 99.2000 123.821 .708 .929

VAR00022 99.2667 129.513 .503 .932

VAR00023 99.5333 123.568 .549 .932

VAR00024 98.9667 127.757 .532 .932

(3)

DISTRIBUSI JAWABAN UJI VALIDITAS

NO 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

1 ₄ ₅ ₄ ₄ ₃ ₅ ₃ ₅ ₅ ₄ ₂ ₃ ₄ ₃ ₅ ₄ ₅ ₄ ₅ ₅ ₄ ₄ ₃ ₅ ₃

2 ₅ ₄ ₄ ₅ ₃ ₅ ₅ ₄ ₄ ₄ ₄ ₄ ₄ ₅ ₄ ₄ ₄ ₅ ₄ ₅ ₅ ₅ ₃ ₃ ₅

3 ₄ ₃ ₃ ₄ ₄ ₅ ₄ ₅ ₅ ₄ ₃ ₄ ₃ ₃ ₄ ₅ ₄ ₅ ₅ ₄ ₄ ₄ ₄ ₅ ₄

4 ₃ ₅ ₃ ₃ ₃ ₃ ₃ ₅ ₄ ₅ ₃ ₂ ₃ ₄ ₄ ₃ ₅ ₅ ₄ ₅ ₄ ₄ ₃ ₃ ₄

5 ₄ ₃ ₃ ₄ ₃ ₄ ₃ ₄ ₄ ₃ ₃ ₄ ₄ ₂ ₄ ₃ ₄ ₄ ₄ ₄ ₃ ₄ ₄ ₄ ₄

6 ₅ ₅ ₃ ₅ ₃ ₅ ₄ ₅ ₅ ₅ ₃ ₅ ₃ ₃ ₅ ₅ ₅ ₅ ₅ ₄ ₄ ₅ ₃ ₅ ₄

7 ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₄ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅

8 ₄ ₄ ₄ ₃ ₂ ₄ ₄ ₄ ₄ ₄ ₄ ₄ ₄ ₂ ₄ ₄ ₄ ₄ ₄ ₄ ₄ ₃ ₂ ₄ ₄

9 ₅ ₄ ₃ ₅ ₄ ₅ ₄ ₅ ₅ ₄ ₃ ₁ ₃ ₂ ₅ ₄ ₅ ₅ ₅ ₅ ₄ ₅ ₄ ₅ ₄

10 ₅ ₅ ₄ ₅ ₃ ₅ ₄ ₅ ₅ ₅ ₄ ₅ ₄ ₂ ₄ ₅ ₅ ₅ ₅ ₅ ₄ ₅ ₃ ₅ ₄

11 ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₃ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅

12 ₄ ₄ ₅ ₄ ₅ ₄ ₅ ₅ ₅ ₄ ₅ ₅ ₅ ₂ ₅ ₄ ₅ ₅ ₅ ₅ ₅ ₄ ₅ ₄ ₅

13 ₄ ₄ ₄ ₄ ₂ ₄ ₅ ₄ ₅ ₄ ₄ ₅ ₄ ₂ ₄ ₄ ₄ ₄ ₅ ₅ ₅ ₄ ₂ ₄ ₅

14 ₃ ₅ ₄ ₄ ₅ ₅ ₅ ₅ ₅ ₅ ₄ ₅ ₄ ₃ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₄ ₅ ₅ ₅

15 ₃ ₄ ₄ ₄ ₃ ₄ ₃ ₅ ₅ ₄ ₄ ₅ ₄ ₃ ₅ ₄ ₅ ₅ ₅ ₄ ₃ ₄ ₃ ₄ ₃

16 ₄ ₅ ₅ ₄ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₅ ₄ ₅ ₅ ₅

17 ₄ ₃ ₃ ₄ ₄ ₄ ₄ ₅ ₅ ₃ ₃ ₅ ₃ ₃ ₅ ₃ ₅ ₅ ₅ ₅ ₄ ₄ ₄ ₄ ₄

18 ₄ ₂ ₃ ₄ ₃ ₃ ₃ ₄ ₃ ₂ ₃ ₃ ₃ ₂ ₃ ₂ ₃ ₄ ₃ ₂ ₃ ₄ ₃ ₃ ₃

19 ₄ ₄ ₃ ₄ ₃ ₄ ₃ ₅ ₅ ₄ ₂ ₅ ₃ ₃ ₅ ₄ ₅ ₅ ₅ ₅ ₃ ₄ ₃ ₄ ₃

20 ₄ ₄ ₃ ₄ ₄ ₄ ₄ ₅ ₅ ₄ ₂ ₅ ₃ ₃ ₅ ₄ ₅ ₅ ₅ ₅ ₄ ₄ ₄ ₄ ₄

(4)

22 ₄ ₃ ₄ ₄ ₃ ₅ ₃ ₅ ₄ ₃ ₃ ₄ ₄ ₃ ₄ ₃ ₄ ₅ ₄ ₄ ₃ ₄ ₃ ₅ ₃

23 ₃ ₄ ₃ ₃ ₄ ₄ ₄ ₄ ₄ ₄ ₄ ₄ ₃ ₃ ₄ ₄ ₄ ₄ ₄ ₄ ₄ ₃ ₄ ₄ ₄

24 ₃ ₂ ₂ ₃ ₅ ₅ ₅ ₅ ₄ ₂ ₂ ₄ ₂ ₁ ₄ ₂ ₄ ₅ ₅ ₄ ₅ ₃ ₅ ₅ ₅

25 ₄ ₃ ₄ ₄ ₄ ₄ ₄ ₄ ₄ ₃ ₄ ₄ ₄ ₃ ₄ ₃ ₄ ₄ ₄ ₄ ₄ ₄ ₄ ₄ ₄

26 ₄ ₃ ₃ ₄ ₃ ₄ ₃ ₄ ₄ ₃ ₃ ₄ ₃ ₂ ₄ ₃ ₄ ₄ ₄ ₄ ₃ ₄ ₃ ₄ ₃

27 ₄ ₄ ₄ ₄ ₅ ₅ ₅ ₅ ₅ ₄ ₄ ₅ ₄ ₃ ₅ ₄ ₅ ₅ ₅ ₄ ₅ ₄ ₅ ₅ ₅

28 ₄ ₄ ₄ ₄ ₄ ₅ ₄ ₄ ₃ ₄ ₄ ₃ ₄ ₃ ₃ ₄ ₃ ₄ ₃ ₅ ₄ ₄ ₄ ₅ ₄

29 ₄ ₄ ₄ ₄ ₅ ₅ ₅ ₅ ₅ ₄ ₄ ₅ ₄ ₃ ₅ ₄ ₅ ₅ ₅ ₄ ₅ ₄ ₅ ₅ ₅

(5)

DISTRIBUSI JAWABAN RESPONDEN

Quality Brand Loyalty Kepuasan Pelanggan

(6)

12

4 5 4 5 4 4 4 5 5 4 4 5 5 4 4 2 4 3 4 4 4 4 3 4 5

13

3 4 4 4 4 4 3 3 3 4 4 4 4 3 3 3 4 4 4 4 4 4 4 4 4

14

3 4 4 4 4 4 4 4 4 3 4 4 4 4 4 3 4 4 4 3 4 3 3 4 4

15

5 4 5 4 5 4 5 3 5 5 4 4 4 5 2 3 4 3 4 3 4 3 5 4 4

16

4 4 4 4 4 4 4 4 4 4 4 5 5 4 4 3 4 4 4 4 4 4 4 4 4

17

4 3 4 5 5 5 5 5 5 4 4 5 4 5 4 4 4 4 4 5 4 4 4 5 5

18

5 4 5 5 5 5 5 4 3 4 4 4 4 5 5 4 5 4 4 2 5 4 3 4 4

19

4 3 4 4 4 5 5 3 3 4 4 5 5 3 4 4 4 4 3 3 4 3 3 4 4

20

4 5 3 4 4 4 5 4 4 4 4 4 4 5 4 4 4 4 4 3 3 4 4 4 5

21

4 5 5 5 5 4 4 5 5 5 4 5 4 4 5 5 4 5 5 4 4 4 4 5 4

22

4 3 4 5 4 5 4 5 4 4 4 5 4 3 4 4 5 5 4 5 3 5 4 4 5

23

3 2 4 4 4 4 5 2 3 4 4 4 3 3 4 4 4 5 3 2 3 3 3 4 4

24

4 4 5 3 4 4 5 4 5 4 5 5 4 3 5 5 5 4 4 4 5 5 4 4 4

25

(7)

26

4 5 4 4 5 4 5 4 5 4 5 5 4 5 5 4 5 4 5 4 5 4 5 4 5

27

5 4 5 4 4 5 4 5 4 5 4 5 5 3 4 5 4 5 4 5 4 5 4 5 4

28

4 4 4 5 4 5 5 4 4 4 4 5 5 4 4 4 4 4 4 4 4 4 3 5 5

29

4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

30

4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

31

4 4 4 4 5 4 5 4 4 4 4 4 4 4 4 4 5 4 4 4 4 4 4 5 5

32

4 4 4 5 4 5 5 5 5 4 4 4 4 4 4 4 4 4 4 4 4 4 3 3 4

33

4 4 4 4 4 4 4 4 5 4 4 4 4 4 4 3 4 4 4 3 4 4 4 5 5

34

4 4 4 4 4 4 4 4 4 4 4 5 5 4 4 3 4 4 4 4 4 4 4 5 5

35

3 4 4 4 4 4 4 4 3 3 4 4 5 4 3 3 4 3 4 3 4 4 2 4 4

36

4 5 4 5 5 5 5 4 4 4 4 5 5 5 4 4 4 4 4 4 4 4 4 4 4

37

4 5 4 5 4 4 4 4 4 4 5 4 4 4 4 4 4 4 4 3 4 4 4 4 4

38

4 4 4 4 4 5 5 5 4 4 4 4 4 4 3 3 4 4 4 4 4 4 4 4 4

39

(8)

40

3 4 5 5 5 5 5 5 4 4 4 4 4 4 5 3 4 4 4 2 4 4 3 4 4

41

4 4 4 5 4 4 5 5 4 4 4 5 5 4 4 4 4 4 4 4 4 4 4 4 4

42

4 4 4 5 5 5 5 4 4 4 4 5 4 4 4 4 4 4 4 3 4 5 4 5 4

43

3 4 4 5 4 4 4 4 3 4 4 4 4 4 4 3 4 4 2 4 4 3 3 4 4

44

4 4 5 5 4 4 5 5 4 4 4 5 5 5 5 4 5 5 4 4 4 4 4 5 5

45

3 4 4 5 5 4 5 4 4 4 5 4 4 4 4 3 5 4 5 4 4 4 4 5 5

46

5 4 3 4 4 4 4 4 4 3 5 4 4 4 3 3 4 4 4 4 5 4 4 4 5

47

3 3 3 4 4 4 4 4 5 3 4 4 4 4 3 3 4 4 4 4 3 5 4 4 4

48

3 3 4 5 4 4 4 3 4 4 4 4 5 4 4 3 4 3 3 3 4 4 4 3 4

49

4 3 4 4 4 4 4 3 3 3 3 4 4 3 4 3 4 4 4 3 4 4 4 3 4

50

3 3 4 5 4 4 4 4 3 3 4 4 4 5 4 3 4 4 3 3 4 3 3 4 4

51

4 4 4 4 4 4 4 3 3 3 3 4 4 3 4 3 4 4 4 3 4 4 3 5 5

52

4 3 4 4 3 4 4 3 4 4 3 4 4 3 4 3 4 3 3 3 4 4 4 4 4

53

(9)

54

4 3 4 5 3 4 4 3 4 3 3 4 4 4 3 3 4 3 4 4 4 3 3 3 4

55

4 3 4 4 4 4 4 4 4 3 3 4 4 3 4 4 3 4 4 4 3 3 4 3 4

56

5 5 3 4 4 4 4 3 2 4 4 5 5 4 3 3 4 4 4 4 3 4 3 4 4

57

4 4 4 5 4 4 5 4 4 4 4 4 4 3 4 3 4 4 4 3 4 4 4 4 4

58

5 4 4 5 5 5 5 5 5 3 4 1 4 5 4 4 4 4 4 3 4 4 2 5 5

59

4 3 4 3 4 4 4 3 3 3 4 4 4 3 4 4 3 3 3 3 3 3 3 4 4

60

4 4 5 5 5 4 5 3 3 3 4 4 4 4 4 4 4 4 5 4 5 4 3 3 5

61

2 4 3 4 4 4 4 4 2 4 3 3 3 3 3 2 4 4 4 3 3 3 2 4 4

62

3 2 2 2 2 3 2 2 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2

63

4 5 4 5 4 4 4 4 3 3 4 4 5 4 4 3 3 4 4 5 3 5 3 4 4

64

4 4 4 3 3 4 4 4 3 3 4 4 4 4 4 3 4 4 4 4 4 4 3 4 4

65

4 4 4 5 4 4 4 4 5 4 4 4 4 4 4 4 4 5 4 4 4 4 4 4 4

66

4 4 5 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

67

(10)

68

4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 4 4 5 4 4 4 4 4 5 4

69

4 4 5 5 4 5 5 5 5 4 4 4 4 4 4 4 4 5 4 4 4 4 4 5 5

70

4 4 4 5 4 5 5 5 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5

71

4 4 4 5 4 5 5 5 5 4 4 5 4 4 4 4 4 4 5 4 4 4 5 5 5

72

4 4 4 4 4 4 5 5 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

73

4 5 5 4 4 4 4 4 5 5 4 4 5 4 4 4 4 4 4 4 4 4 4 5 5

74

5 5 4 5 4 5 5 4 4 4 4 5 4 4 4 4 4 4 4 5 5 4 4 4 4

75

4 4 4 4 4 4 4 5 5 4 4 4 5 4 5 4 4 4 4 5 4 5 4 4 4

76

4 4 5 5 5 5 4 4 5 4 4 5 4 4 5 4 4 4 4 4 4 4 4 5 5

77

4 4 4 5 4 4 5 5 4 4 4 4 4 5 4 4 5 4 5 4 4 4 5 5 5

78

4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 4 4 5 5 4 5

79

4 4 4 4 4 4 4 4 4 4 4 5 5 5 4 4 4 4 4 4 4 4 4 4 4

80

4 4 4 5 4 5 5 4 4 4 4 5 5 5 4 4 4 4 4 4 4 4 4 4 4

81

(11)

82

4 4 4 4 4 5 5 5 5 4 4 5 5 4 4 4 4 4 4 4 4 4 4 4 4

83

4 4 4 4 4 4 5 5 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

84

4 4 4 4 4 4 4 5 5 4 4 4 4 4 4 5 5 5 4 4 5 5 4 4 4

85

4 4 4 4 4 4 4 5 5 4 4 5 5 4 4 4 4 4 4 4 5 5 5 4 5

86

4 4 4 4 4 4 4 4 4 4 4 4 5 4 4 4 5 4 5 4 4 4 4 5 5

87

4 4 2 4 4 4 3 2 4 3 4 4 4 4 2 3 4 3 4 1 4 2 2 2 4

88

2 4 2 4 2 3 4 3 3 3 2 4 2 3 2 2 4 2 3 2 4 3 2 4 2

89

3 4 3 4 4 3 3 3 4 4 4 4 4 3 3 3 3 3 3 3 4 4 4 4 4

90

4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 3 3 4 4 4 4 4 4 4 4

91

4 4 4 5 4 5 5 4 5 4 4 5 5 5 3 2 4 4 4 4 4 4 4 4 4

92

4 4 3 5 4 3 3 4 3 4 4 4 3 3 4 3 4 4 4 4 5 4 4 4 4

93

3 3 3 4 4 4 4 3 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4

94

4 4 4 4 4 5 5 5 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4

95

(12)

96

5 4 5 5 5 5 5 4 3 4 5 4 4 5 5 5 4 5 5 4 5 5 3 4 4

97

5 4 5 4 4 5 5 5 3 4 4 5 4 4 5 4 4 4 5 3 5 4 3 5 5

98

4 4 4 4 4 4 4 4 3 4 4 4 4 2 4 4 4 4 4 4 4 4 4 3 3

99

4 3 3 4 5 5 4 4 3 3 4 4 3 4 3 3 4 4 4 3 5 4 4 4 4

100

(13)

HASIL UJI ANALISIS REGRESI BERGANDA SUBSTRUKTUR I

Variables Entered/Removeda

Model Variables Entered Variables Removed Method

1 Loyalty,

Association,

P.Quality,

Awarenessb

. Enter

a. Dependent Variable: Satisfaction

(14)

UJI MULTIKOLINEARITAS

Coefficientsa

Model

Collinearity Statistics

Tolerance VIF

1

(Constant)

BRAND_AWARENESS .803 1.245

BRAND_ASSOCIATION .671 1.491

PERCEIVED_QUALITY .524 1.908

BRAND_LOYALTY .647 1.546

KOEFISIEN DETERMINASI

Model Summaryb

Model R R Square Adjusted R Square Std. Error of the

Estimate

Durbin-Watson

(15)

STATISTIK DESKRIPTIF

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

BRAND_AWARENESS 100 7.00 15.00 11.1700 1.47062

BRAND_ASSOCIATION 100 9.00 20.00 15.8100 2.01357

PERCEIVED_QUALITY 100 4.00 20.00 15.3100 2.54929

BRAND_LOYALTY 100 5.00 24.00 16.9400 3.46940

KEPUASAN_PELANGGAN 100 8.00 25.00 19.2500 3.05959

Valid N (listwise) 100

UJI SIGNIFIKAN SIMULTAN

ANOVAa

Model Sum of Squares df Mean Square F Sig.

1 Regression 223.486 4 55.872 30.689 .000b

Residual 172.954 95 1.821

Total 396.440 99

UJI SIGNIFIKAN PARSIAL

Coefficientsa

(16)

KORELASI

Correlations

Awareness Association P.Quality Loyalty Satisfaction

Awareness Pearson Correlation 1 .505** .572** .691** .648**

Sig. (2-tailed) .000 .000 .000 .000

N 100 100 100 100 100

Association Pearson Correlation .505** 1 .512** .557** .504**

Sig. (2-tailed) .000 .000 .000 .000

N 100 100 100 100 100

P.Quality Pearson Correlation .572** .512** 1 .604** .601**

Sig. (2-tailed) .000 .000 .000 .000

N 100 100 100 100 100

Loyalty Pearson Correlation .691** .557** .604** 1 .686**

Sig. (2-tailed) .000 .000 .000 .000

N 100 100 100 100 100

Satisfaction Pearson Correlation .648** .504** .601** .686** 1

Sig. (2-tailed) .000 .000 .000 .000

(17)

HASIL UJI ANALISIS REGRESI BERGANDA SUBSTRUKTUR II

1 Loyalty,

Association,

P.Quality,

Awarenessb

. Enter

a. Dependent Variable: P.WoM

(18)

UJI GLEJSER

Coefficientsa

Model

Unstandardized Coefficients

Standardized

UJI MULTIKOLINEARITAS

Coefficientsa

Model

Collinearity Statistics Tolerance VIF

1

(Constant)

BRAND_AWARENESS .803 1.245

BRAND_ASSOCIATION .671 1.491

PERCEIVED_QUALITY .524 1.908

BRAND_LOYALTY .647 1.546

(19)

Model Summaryb

Estimate

Durbin-Watson

1 .703a .495 .473 1.37998 1.967

a. Predictors: (Constant), Loyalty, Association, P.Quality, Awareness

b. Dependent Variable: P.WoM

STATISTIK DESKRIPTIF

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

BRAND_AWARENESS 100 7.00 15.00 11.1700 1.47062

BRAND_ASSOCIATION 100 9.00 20.00 15.8100 2.01357

PERCEIVED_QUALITY 100 4.00 20.00 15.3100 2.54929

BRAND_LOYALTY 100 5.00 24.00 16.9400 3.46940

POSITIVE_WOM 100 4.00 20.00 14.2000 2.85332

Valid N (listwise) 100

ANOVAa

1 Regression 177.047 4 44.262 23.243 .000b

Residual 180.913 95 1.904

Total 357.960 99

(20)

Coefficientsa

Model Unstandardized Coefficients Standardized

Coefficients

t Sig. Collinearity

Statistics

B Std. Error Beta Tolerance

1 (Constant) 1.898 1.556 1.219 .226

Awareness .178 .152 .124 1.175 .243 .476

Association .082 .099 .077 .835 .406 .629

P.Quality .440 .103 .415 4.251 .000 .559

Loyalty .185 .099 .207 1.864 .065 .430

(21)

KORELASI

Correlations

Awareness Association P.Quality Loyalty P.WoM

Awareness Pearson Correlation 1 .505** .572** .691** .544**

Sig. (2-tailed) .000 .000 .000 .000

N 100 100 100 100 100

Association Pearson Correlation .505** 1 .512** .557** .467**

Sig. (2-tailed) .000 .000 .000 .000

N 100 100 100 100 100

P.Quality Pearson Correlation .572** .512** 1 .604** .650**

Sig. (2-tailed) .000 .000 .000 .000

N 100 100 100 100 100

Loyalty Pearson Correlation .691** .557** .604** 1 .586**

Sig. (2-tailed) .000 .000 .000 .000

N 100 100 100 100 100

P.WoM Pearson Correlation .544** .467** .650** .586** 1

Sig. (2-tailed) .000 .000 .000 .000

(22)

HASIL UJI ANALISIS REGRESI BERGANDA SUBSTRUKTUR III

1 Satisfaction,

Association,

P.Quality,

Awareness,

Loyaltyb

. Enter

(23)

UJI GLEJSER

Coefficientsa

Coefficients

t Sig. Fraction Missing Info.

B Std. Error Beta

1 (Constant) .541 1.498 .361 .719

Awareness .035 .147 .024 .235 .814

Association .049 .093 .046 .527 .600

P.Quality .352 .099 .331 3.536 .001

Loyalty .065 .098 .073 .667 .506

(24)

Model Summaryb

Estimate

Durbin-Watson

1 .750a .563 .539 1.29049 1.889

a. Predictors: (Constant), Satisfaction, Association, P.Quality, Awareness, Loyalty

b. Dependent Variable: P.WoM

ANOVAa

1 Regression 1.480 5 .296 .497 .778b

Residual 55.986 94 .596

Total 57.467 99

Coefficientsa

Coefficients

t Sig. Fraction Missing Info.

B Std. Error Beta

1 (Constant) 1.974 .896 2.203 .030

Awareness -.006 .088 -.011 -.072 .943

Association -.039 .055 -.091 -.704 .483

P.Quality -.047 .059 -.110 -.789 .432

(25)

KORELASI

Correlations

Awareness Association P.Quality Loyalty P.WoM Satisfaction

Awareness Pearson Correlation 1 .505** .572** .691** .544** .648**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Association Pearson Correlation .505** 1 .512** .557** .467** .504**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

P.Quality Pearson Correlation .572** .512** 1 .604** .650** .601**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Loyalty Pearson Correlation .691** .557** .604** 1 .586** .686**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

P.WoM Pearson Correlation .544** .467** .650** .586** 1 .683**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Satisfaction Pearson Correlation .648** .504** .601** .686** .683** 1

Sig. (2-tailed) .000 .000 .000 .000 .000