DAFTAR PUSTAKA
Aguglia, Laura. 2009. “Direct Selling: a Marketing Strategy to Shorten Distances between Production and Consumption.” The 113th EAAE Seminar.
September 3-6, Chania, Crete, Greece: European Association of Agricultural Economists. 13. http://purl.umn.edu/57657.
Amatil, Coca-Cola. 2013. “Route to Market From Order to Delivery.” CCAI
Intranet. Accessed Jan 2015.
https://ccamatil1.sharepoint.com/teams/NationalCustomerSupplyChain/Vi ctoria Transport Document Library/35. RTM/Route to Market - Go to Market deck for Logistics.pptx.
Bolton, Ruth N, and Crina O. Tarasi. 2006. “Managing Customer Relationships.” In Review of Marketing Research, Volume 3, by Naresh K. Malhotra. New York: M. E. Sharpe Inc. http://ruthnbolton.com.
Borden, Neil H. 1984. “The Concept of The Marketing Mix.” Journal of Advertising Research Classics Volume II, September 1984; 7 pages.
Bosworth, Michael T., John R. Holland, and Frank Visgastis. 2010.
CustomerCentric Selling. Second Edition, New York, USA: The McGraw-Hill Companies, Inc.
Boyle, Tom, et al. 2010. “The Coca-Cola Customer Service and Route to Market Model.” The Coca-Cola Company Article For Internal Use Only, Atlanta, Georgia.
Brock, David. 2010. Your Sales Process Is Not A Route To Market. 21 Dec. Accessed Dec 2014. http://partnersinexcellenceblog.com/your-sales-process-is-not-a-route-to-market/.
Burnet, John. 2008. Core Concepts of Marketing Creative. A Global Text, Jacobs Foundation, Creative Commons Attribution 3.0 License, Zurich, Switzerland.
Canada, Statistics. 2010. Survey Methods and Practices. Catalogue no. 12-587-X, ISBN 978-1-100-16410-6: Published by authority of the Minister responsible for Statistics Canada, Ottawa, Ontario, Canada.
Cravens, David W, and Nigel F. Percy. 2009. Strategic Marketing. New York, USA: Ninth Edition, Irwin McGraw-Hill.
de Leeuw, Edith D., Joop J. Hox, and Don A. Dillman. 2008. International Handbook of Survey Methodology. 1st Edition Jan 19, Routledge: European Association of Methodology Series, ISBN-13: 978-0805857535.
Dechert-Hampert, Consultant. 2012. Salesforce Of The Future. Accessed Dec 2014. http://www.dechert-hampe.com/index.php/component/content/article/44-about-dhc/dhc-news/212-sales-force-of-the-future-2012-study.
Enchange, Supply Chain Consultancy. 2015. RTM Strategy Development Steps & Process. Enchange Ltd. All rights Reserved. Accessed Jan 2015. http://www.enchange.com/clients-and-sectors/brewing-and-beverages/rtm-strategy-development.
Garrett, Alex, and Hugh Wilson. 2005. “IBM’s Route to Market Strategy.”
Cranfield Customer Management Forum In association with IBM Global Business Services. Bedford, England: Cranfield University School of Management.
Griffin, Jill. 2002. Customer Loyalty : How to Earn It, How to Keep It. 989 Market St., San Francisco: Jossey-Bass A Wiley Imprint.
Guiltinan, Joseph P, and Paul W Gordon. 1999. Marketing Management : Strategies and Program. Sixth Edition, New York: McGraw-Hill Book, Inc., Terjemahan : Agus Maulana.
Gupta, Pankaj, and Rajiv Subramanian. 2010. On the right Route-to-Market.
February 4, Chennai - India: The Business Line. http://www.thehindubusinessline.com/todays-paper/tp-brandline/on-the-right-routetomarket/article1010730.ece.
Håkan, Håkansson, and Ivan Snehota. 1995. Developing Relationships in Business Networks. London and New York: Routledge, ISBN 0-415-11570-1.
Hanfan, Ahmad. 2005. “Analisis Faktor-Faktor Pengaruh Selling In Yang Berdampak Terhadap Kinerja Penjualan.” Tesis eprints.undip.ac.id, UNDIP, Semarang.
Hatch, Mary Jo, and Majken Schultz. 2001. “Bringing The Corporation Into Corporate Branding.” European Journal of Marketing Vol. 37 No. 7/8, 2003, pp. 1041-1064.
Hendratman, Denny. 2009. “Analisis Pengaruh Kualitas Hubungan Bisnis Dengan Outlet dan Strategi Pelayanan Outlet Terhadap Kinerja Penjualan Dalam Meningkatkan Loyalitas Outlet.” Tesis eprints.undip.ac.id, UNDIP, Semarang.
Homa, Kenneth E. 2008. “Marketing Performance Management.” Index of /homak/homahelpsite/webhelp/Content. Accessed Dec 2014. http://faculty.msb.edu/homak/homahelpsite/webhelp/Content/.
ILRI, FAO. 2014. Animal Feed Resources for Small Scale Livestock Producers - Proceedings of The Marketing Systems: Functions, agents, enterprises and channels. FAO Corporate Document Repository. Accessed Dec 2014. http://www.fao.org/wairdocs/ilri/x5547e/x5547e18.htm.
Jackson, Donald W Jr. 1993. “Relationship Selling: The Personalization of Relationship Marketing.” Asia-Australia Marketing Journal Vol. 2 No. 1, Monash University, Australia, pp. 45-54.
Jindal, Rupinder P., Werner Reinartz, Manfred Krafft, and Wayne D. Hoyer. 2006. “Determinants of the Variety of Routes to Market.” International Journal of Research in Marketing Volume 24, Issue 1, March 2007, pp. 17–29.
Jobber, David, and Geoff Lancaster. 2009. Selling and Sales Management. 8th edition, London: Prentice Hall - Pearson Education.
Jobber, David, Geoff Lancaster, and Barbara Jamieson. 2011. Sales Force Management. Edinburgh: Heriot-Watt University, Edinburgh Business School, United Kingdom.
Kotler, Philip. 2001. Marketing Management, Millenium Edition. 10th Edition, Boston: Pearson Custom Publishing, © 2001 by Prentice-Hall, Inc.
Kotler, Philip, and Gary Armstrong. 2008. Principles of Marketing. 14th ed., New Jersey: Pearson Prentice Hall, ISBN-13: 978-0-13-216712-3.
Kotler, Philip, and Kevin Lane Keller. 2012. Marketing Management. 14th ed., New Jersey: Prentice Hall - Pearson Education, Inc., ISBN 978-0-13-210292-6.
Kotler, Philip, Veronica Wong, John Saunders, and Gary Armstrong. 2005.
Principles of Marketing. 4th European Edition, Essex - England: Pearson Education Limited.
Lee, Edwin. 1996. The Handbook of Channel Marketing. Innovators and early-adopters edition, E. Lee: © 1995, 1996 by Edwin Lee.
Levitt, Theodore. 1960. “Marketing Myopia.” Harvard Business Review EBSC Ohost, Harvard Business School Publishing.
Ludick, Suréne Ludick. 2011. “A Comparison Of Route-to-Market Strategies As A Means To Improve Customer Service.” Mini-Dissertation Potchefstroom Campus of the North-West University, 234 pages.
Navarro, Carlos, Valero Juan, and Dubey Akshat. 2010. Getting Routes to Market Right Designing Profitable Go-to-Market Models in Consumer Goods.
www.booz.com.: Booz & Company Inc.
Nickols, Fred. 2012. “Strategy: Definitions & Meanings.” Occasional Papers, www.nickols.us: Distance Consulting LLC, 10 pages.
Nowakowska-Grunt, Joanna. 2009. “Strategy Of Distribution In Food Industry Companies.” Annales Universitatis Apulensis Series Oeconomica 11(2), 16 pages.
Palmatier, Robert W. 2008. Relationship Marketing. Cambridge, Massachusetts, USA: Marketing Science Institute, Inc, Copyright 2015 MSI.
Parvatiyar, Atul, and Jagdish N Sheth. 1998. The Domain And Conceptual Foundations Of Relationship Marketing. Revised August 28, Thousand Oaks, CA: Sage Publications.
Parvatiyar, Atul, and Jagdish N. Sheth. 2002. “Customer Relationship Management: Emerging Practice, Process, and Discipline.” Journal of Economic and Social Research Preliminary Issue, 1-34, 3(2) 2001, 2002.
Perreault, William D. Jr., and E. Jerome McCarthy. 2002. Basic Marketing: A
Global−Managerial Approach. 14/e: The McGraw−Hill Companies, ISBN 0-07-112110-2.
Piotr, Szopa, and Pękała Wladyslaw. 2012. “Distribution Channels And Their Roles In The Enterprise.” Polish Journal Of Management Studies Volume 6, pp. 1-8.
Raulerson, Peter, Jean-Claude Malraison, and Antoine Leboyer. 2009. Building Routes to Customers: Proven Strategies for Profitable Growth. New York, USA: Springer, ISBN: 978-0-387-79950-6.
Rogers, Walter. 2014. “Teams, The Power Of Key Performance Indicators For Sales.” Forbes/Business, SalesforceVoice. 24 Sep. Accessed Dec 2014. http://www.forbes.com/sites/salesforce/2014/09/24/key-performance-indicators/.
Santos, Paulo. 2013. Activision: Sell-Through Vs. Sell-In. 6 Nov. Accessed Dec 2014. http://seekingalpha.com/article/1814062-activision-sell-through-vs-sell-in.
Scheuren, Fritz. 2004. What Is A Survey. 2nd ed, American Statistical Association, Washington.
Segetlija, Zdenko, Josip Mesarić, and Davor Dujak. 2011. “Importance Of Distribution Channels - Marketing Channels For National Economy.”
International Journal of Logistics Management Vol. 9, Issue 2, p. 1-19.
Smarta. 2015. Routes to market. Accessed Dec 2014.
http://www.smarta.com/advice/sales-and-marketing/sales/routes-to-market.
Stern, Louis W, and El-Ansary Adel L. 2006. Marketing Channels. 7th Edition, Englewood Cliffs: Prentice Hall.
Titus, Ray, Sengupta Debashish, and Garg Alankrita. 2013. “Leveraging Distribution Networks For Competitive Advantage: A Case Of FMCG Channel Management At ITC Ltd.” Asia Pacific Journal of Marketing & Management Review Vol.2 (2), February, ISSN 2319-2836, 11 pages.
Weitz, Barton A, Stephen B Castleberry, and John F Tanner Jr. 2004. Selling Building Partnerships. 5th Edition, New Yok: The McGraw-Hill Companies, Inc. All Rights Reserved.
Wentz, Walter B. 1979. Marketing. St. Paul, Minn: West Publishing Co, ISBN 13: 9780829902273.
Yang, Kaifeng, and Gerald J Miller. 2008. Handbook of Research Methods in Public Administration. Boca Raton, London, New York: CRC Press, © 2008 by Taylor & Francis Group, LLC.
