LAMPIRAN
1. LAMPIRAN HASIL OUTPUT SPSS 2. KERANGKA SAMPEL
3. SAMPEL
4. KUESIONER GOOGLE FORM 5. PERTANYAAN KUESIONER 6. FORM BIMBINGAN SKRIPSI 7. HASIL TURNITIN
8. CV
135
136 LAMPIRAN 1 – HASIL OUTPUT SPSS VERSI 25
1. Karakteristik Responden
Karakteristik Responden Berdasarkan Jenis Kelamin Gender
Frequency Percent Valid Percent
Cumulative Percent
Valid Laki-laki 55 20.3 20.3 20.3
Perempuan 216 79.7 79.7 100.0
Total 271 100.0 100.0
Karakteristik Responden Berdasarkan Umur Usia
Frequency Percent Valid Percent
Cumulative Percent
Valid < 16 tahun 20 7.4 7.4 7.4
> 40 tahun 2 .7 .7 8.1
16 - 24 tahun 198 73.1 73.1 81.2
25 - 40 tahun 51 18.8 18.8 100.0
Total 271 100.0 100.0
Karakteristik Responden Berdasarkan Asal Tempat Tinggal Asal Tempat Tinggal
Frequency Percent Valid Percent
Cumulative Percent
Valid Jakarta 89 32.8 32.8 32.8
Bogor 25 9.2 9.2 42.1
Depok 17 6.3 6.3 48.3
Tangerang 50 18.5 18.5 66.8
Bekasi 14 5.2 5.2 72.0
Diluar Jabodetabek 76 28.0 28.0 100.0
Total 271 100.0 100.0
Detail Asal Tempat Tinggal
137
Frequency Percent Valid Percent
Cumulative Percent
Valid Bali 1 .4 .4 .4
Bangka Belitung 1 .4 .4 .7
Banjarmasin 1 .4 .4 1.1
Banjarnegara 1 .4 .4 1.5
Bekasi 15 5.5 5.5 7.0
Bogor 25 9.2 9.2 16.2
Bojonegoro, Jawa Timur 1 .4 .4 16.6
Cianjur 1 .4 .4 17.0
Cikarang 1 .4 .4 17.3
Cirebon 1 .4 .4 17.7
Depok 17 6.3 6.3 24.0
Diluar Jabodetabek 30 11.1 11.1 35.1
Garut 1 .4 .4 35.4
Gianyar 1 .4 .4 35.8
Jakarta 89 32.8 32.8 68.6
Jawa timur 1 .4 .4 69.0
Jember 1 .4 .4 69.4
Kalimantan Timur 1 .4 .4 69.7
Kediri 1 .4 .4 70.1
Kudus 1 .4 .4 70.5
Lampung 2 .7 .7 71.2
Madiun 1 .4 .4 71.6
Malang 2 .7 .7 72.3
Manado 1 .4 .4 72.7
Medan 1 .4 .4 73.1
Nusa Tenggara Barat 1 .4 .4 73.4
Padang 1 .4 .4 73.8
Palembang 1 .4 .4 74.2
Poso, Sulawesi Selatan 1 .4 .4 74.5
Riau 4 1.5 1.5 76.0
Semarang 6 2.2 2.2 78.2
Sukabumi 1 .4 .4 78.6
Sukoharjo 1 .4 .4 79.0
Sumatera Barat 1 .4 .4 79.3
Sumatra utara 1 .4 .4 79.7
138
Surabaya 3 1.1 1.1 80.8
Tangerang 49 18.1 18.1 98.9
Yogyakarta 3 1.1 1.1 100.0
Total 271 100.0 100.0
Karakteristik Responden Berdasarkan Pendidikan Terakhir yang Ditempuh Pendidikan
Frequency Percent Valid Percent
Cumulative Percent
Valid SD 2 .7 .7 .7
SMP atau Sederajat 22 8.1 8.1 8.9
SMA/SMK atau Sederajat 182 67.2 67.2 76.0
S1 58 21.4 21.4 97.4
S2 1 .4 .4 97.8
Yang Lain (...) 6 2.2 2.2 100.0
Total 271 100.0 100.0
Karakteristik Responden Berdasarkan Profesi Pekerjaan
Frequency Percent Valid Percent
Cumulative Percent
Valid Akuntan 2 .7 .7 .7
Content creator 1 .4 .4 1.1
Designer 1 .4 .4 1.5
Freelancer 2 .7 .7 2.2
Guru 3 1.1 1.1 3.3
IRT 14 5.2 5.2 8.5
Karyawan Swasta 50 18.5 18.5 26.9
Mahasiswa 148 54.6 54.6 81.5
Otw Mahasiswa 1 .4 .4 81.9
Pelajar 35 12.9 12.9 94.8
PNS 3 1.1 1.1 95.9
POLRI 1 .4 .4 96.3
Tdk bekerja 2 .7 .7 97.0
Video Creator 1 .4 .4 97.4
Wiraswasta 2 .7 .7 98.2
Wirausaha 5 1.8 1.8 100.0
139
Total 271 100.0 100.0
Karakteristik Responden Berdasarkan Lama Waktu Bermain TikTok Waktu Bermain TikTok per Hari
Frequency Percent Valid Percent
Cumulative Percent
Valid < 2 jam 96 35.4 35.4 35.4
2 - 4 jam 138 50.9 50.9 86.3
> 4 jam 37 13.7 13.7 100.0
Total 271 100.0 100.0
Karakteristik Responden Berdasarkan minat Konten TikTok yang diikuti selain kuliner MinatKontenSelainKuliner
Frequency Percent Valid Percent
Cumulative Percent
Valid Anime 1 .4 .4 .4
Astrology 1 .4 .4 .7
Dakwah atau Random 1 .4 .4 1.1
Dance Tutorials & Challenge Ti
29 10.7 10.7 11.8
Edukasi 42 15.5 15.5 27.3
Entertaiment (Selebriti) 3 1.1 1.1 28.4
Fashion & Travel 32 11.8 11.8 40.2
Idol & K-Pop 11 4.1 4.1 44.3
Kecantikan (Makeup &
Skincare)
64 23.6 23.6 67.9
Komedi & Gaming 68 25.1 25.1 93.0
Life Quotes 1 .4 .4 93.4
Musik 4 1.5 1.5 94.8
Resep Masak & Makanan 8 3.0 3.0 97.8
Rohani 1 .4 .4 98.2
Semua di atas 2 .7 .7 98.9
Taekwondo 1 .4 .4 99.3
Tidak ada selain kuliner 2 .7 .7 100.0
Total 271 100.0 100.0
2. Hasil Distribusi Jawaban Responden berdasarkan Variabel
140 X1
Frequency Percent Valid Percent
Cumulative Percent
Valid STS 1 .4 .4 .4
TS 1 .4 .4 .7
S 171 63.1 63.1 63.8
SS 98 36.2 36.2 100.0
Total 271 100.0 100.0
X2
Frequency Percent Valid Percent
Cumulative Percent
Valid TS 5 1.8 1.8 1.8
S 173 63.8 63.8 65.7
SS 93 34.3 34.3 100.0
Total 271 100.0 100.0
X3
Frequency Percent Valid Percent
Cumulative Percent
Valid STS 1 .4 .4 .4
TS 4 1.5 1.5 1.8
S 147 54.2 54.2 56.1
SS 119 43.9 43.9 100.0
Total 271 100.0 100.0
X4
Frequency Percent Valid Percent
Cumulative Percent
Valid TS 14 5.2 5.2 5.2
S 166 61.3 61.3 66.4
SS 91 33.6 33.6 100.0
Total 271 100.0 100.0
X5
Frequency Percent Valid Percent
Cumulative Percent
141
Valid TS 17 6.3 6.3 6.3
S 175 64.6 64.6 70.8
SS 79 29.2 29.2 100.0
Total 271 100.0 100.0
X6
Frequency Percent Valid Percent
Cumulative Percent
Valid STS 1 .4 .4 .4
TS 10 3.7 3.7 4.1
S 170 62.7 62.7 66.8
SS 90 33.2 33.2 100.0
Total 271 100.0 100.0
X7
Frequency Percent Valid Percent
Cumulative Percent
Valid TS 3 1.1 1.1 1.1
S 149 55.0 55.0 56.1
SS 119 43.9 43.9 100.0
Total 271 100.0 100.0
X8
Frequency Percent Valid Percent
Cumulative Percent
Valid TS 6 2.2 2.2 2.2
S 176 64.9 64.9 67.2
SS 89 32.8 32.8 100.0
Total 271 100.0 100.0
X9
Frequency Percent Valid Percent
Cumulative Percent
Valid TS 3 1.1 1.1 1.1
S 144 53.1 53.1 54.2
SS 124 45.8 45.8 100.0
Total 271 100.0 100.0
142 X10
Frequency Percent Valid Percent
Cumulative Percent
Valid TS 5 1.8 1.8 1.8
S 133 49.1 49.1 50.9
SS 133 49.1 49.1 100.0
Total 271 100.0 100.0
X11
Frequency Percent Valid Percent
Cumulative Percent
Valid TS 1 .4 .4 .4
S 150 55.4 55.4 55.7
SS 120 44.3 44.3 100.0
Total 271 100.0 100.0
X12
Frequency Percent Valid Percent
Cumulative Percent
Valid TS 1 .4 .4 .4
S 156 57.6 57.6 57.9
SS 114 42.1 42.1 100.0
Total 271 100.0 100.0
X13
Frequency Percent Valid Percent
Cumulative Percent
Valid STS 1 .4 .4 .4
TS 2 .7 .7 1.1
S 179 66.1 66.1 67.2
SS 89 32.8 32.8 100.0
Total 271 100.0 100.0
X14
Frequency Percent Valid Percent
Cumulative Percent
143
Valid TS 13 4.8 4.8 4.8
S 147 54.2 54.2 59.0
SS 111 41.0 41.0 100.0
Total 271 100.0 100.0
X15
Frequency Percent Valid Percent
Cumulative Percent
Valid TS 10 3.7 3.7 3.7
S 176 64.9 64.9 68.6
SS 85 31.4 31.4 100.0
Total 271 100.0 100.0
X16
Frequency Percent Valid Percent
Cumulative Percent
Valid TS 8 3.0 3.0 3.0
S 166 61.3 61.3 64.2
SS 97 35.8 35.8 100.0
Total 271 100.0 100.0
X17
Frequency Percent Valid Percent
Cumulative Percent
Valid STS 2 .7 .7 .7
TS 8 3.0 3.0 3.7
S 154 56.8 56.8 60.5
SS 107 39.5 39.5 100.0
Total 271 100.0 100.0
X18
Frequency Percent Valid Percent
Cumulative Percent
Valid TS 9 3.3 3.3 3.3
S 158 58.3 58.3 61.6
SS 104 38.4 38.4 100.0
Total 271 100.0 100.0
144 X19
Frequency Percent Valid Percent
Cumulative Percent
Valid STS 1 .4 .4 .4
TS 15 5.5 5.5 5.9
S 158 58.3 58.3 64.2
SS 97 35.8 35.8 100.0
Total 271 100.0 100.0
X20
Frequency Percent Valid Percent
Cumulative Percent
Valid TS 3 1.1 1.1 1.1
S 142 52.4 52.4 53.5
SS 126 46.5 46.5 100.0
Total 271 100.0 100.0
X21
Frequency Percent Valid Percent
Cumulative Percent
Valid STS 2 .7 .7 .7
TS 11 4.1 4.1 4.8
S 132 48.7 48.7 53.5
SS 126 46.5 46.5 100.0
Total 271 100.0 100.0
Y1
Frequency Percent Valid Percent
Cumulative Percent
Valid STS 5 1.8 1.8 1.8
TS 32 11.8 11.8 13.7
S 204 75.3 75.3 88.9
SS 30 11.1 11.1 100.0
Total 271 100.0 100.0
Y2
145
Frequency Percent Valid Percent
Cumulative Percent
Valid TS 7 2.6 2.6 2.6
S 152 56.1 56.1 58.7
SS 112 41.3 41.3 100.0
Total 271 100.0 100.0
Y3
Frequency Percent Valid Percent
Cumulative Percent
Valid STS 3 1.1 1.1 1.1
TS 32 11.8 11.8 12.9
S 160 59.0 59.0 72.0
SS 76 28.0 28.0 100.0
Total 271 100.0 100.0
Y4
Frequency Percent Valid Percent
Cumulative Percent
Valid STS 12 4.4 4.4 4.4
TS 67 24.7 24.7 29.2
S 149 55.0 55.0 84.1
SS 43 15.9 15.9 100.0
Total 271 100.0 100.0
Y5
Frequency Percent Valid Percent
Cumulative Percent
Valid STS 5 1.8 1.8 1.8
TS 43 15.9 15.9 17.7
S 162 59.8 59.8 77.5
SS 61 22.5 22.5 100.0
Total 271 100.0 100.0
Y6
Frequency Percent Valid Percent
Cumulative Percent
146
Valid TS 4 1.5 1.5 1.5
S 159 58.7 58.7 60.1
SS 108 39.9 39.9 100.0
Total 271 100.0 100.0
Y7
Frequency Percent Valid Percent
Cumulative Percent
Valid TS 15 5.5 5.5 5.5
S 161 59.4 59.4 64.9
SS 95 35.1 35.1 100.0
Total 271 100.0 100.0
Y8
Frequency Percent Valid Percent
Cumulative Percent
Valid STS 1 .4 .4 .4
TS 8 3.0 3.0 3.3
S 164 60.5 60.5 63.8
SS 98 36.2 36.2 100.0
Total 271 100.0 100.0
Y9
Frequency Percent Valid Percent
Cumulative Percent
Valid STS 2 .7 .7 .7
TS 9 3.3 3.3 4.1
S 152 56.1 56.1 60.1
SS 108 39.9 39.9 100.0
Total 271 100.0 100.0
Y10
Frequency Percent Valid Percent
Cumulative Percent
Valid STS 3 1.1 1.1 1.1
TS 18 6.6 6.6 7.7
S 187 69.0 69.0 76.8
147
SS 63 23.2 23.2 100.0
Total 271 100.0 100.0
Y11
Frequency Percent Valid Percent
Cumulative Percent
Valid SS 2 .7 .7 .7
S 9 3.3 3.3 4.1
TS 196 72.3 72.3 76.4
STS 64 23.6 23.6 100.0
Total 271 100.0 100.0
Y12
Frequency Percent Valid Percent
Cumulative Percent
Valid SS 1 .4 .4 .4
S 6 2.2 2.2 2.6
TS 169 62.4 62.4 64.9
STS 95 35.1 35.1 100.0
Total 271 100.0 100.0
Y13
Frequency Percent Valid Percent
Cumulative Percent
Valid SS 1 .4 .4 .4
S 15 5.5 5.5 5.9
TS 160 59.0 59.0 64.9
STS 95 35.1 35.1 100.0
Total 271 100.0 100.0
Y14
Frequency Percent Valid Percent
Cumulative Percent
Valid SS 4 1.5 1.5 1.5
S 16 5.9 5.9 7.4
TS 167 61.6 61.6 69.0
STS 84 31.0 31.0 100.0
148
Total 271 100.0 100.0
Y15
Frequency Percent Valid Percent
Cumulative Percent
Valid SS 2 .7 .7 .7
S 21 7.7 7.7 8.5
TS 171 63.1 63.1 71.6
STS 77 28.4 28.4 100.0
Total 271 100.0 100.0
Y16
Frequency Percent Valid Percent
Cumulative Percent
Valid SS 2 .7 .7 .7
S 26 9.6 9.6 10.3
TS 157 57.9 57.9 68.3
STS 86 31.7 31.7 100.0
Total 271 100.0 100.0
Y17
Frequency Percent Valid Percent
Cumulative Percent
Valid SS 2 .7 .7 .7
S 29 10.7 10.7 11.4
TS 177 65.3 65.3 76.8
STS 63 23.2 23.2 100.0
Total 271 100.0 100.0
Y18
Frequency Percent Valid Percent
Cumulative Percent
Valid SS 1 .4 .4 .4
S 12 4.4 4.4 4.8
TS 174 64.2 64.2 69.0
STS 84 31.0 31.0 100.0
149
Total 271 100.0 100.0
Y19
Frequency Percent Valid Percent
Cumulative Percent
Valid S 9 3.3 3.3 3.3
TS 151 55.7 55.7 59.0
STS 111 41.0 41.0 100.0
Total 271 100.0 100.0
3. Hasil Mean Variabel X
Descriptive Statistics
N Mean
X1 271 3.35
X2 271 3.32
X3 271 3.42
X4 271 3.28
X5 271 3.23
X6 271 3.29
X7 271 3.43
X8 271 3.31
X9 271 3.45
X10 271 3.47
X11 271 3.44
X12 271 3.42
X13 271 3.31
X14 271 3.36
X15 271 3.28
X16 271 3.33
X17 271 3.35
X18 271 3.35
X19 271 3.30
X20 271 3.45
X21 271 3.41
Valid N (listwise) 271
150 Variabel Y
Descriptive Statistics
N Mean
Y1 271 2.96
Y2 271 3.39
Y3 271 3.14
Y4 271 2.82
Y5 271 3.03
Y6 271 3.38
Y7 271 3.30
Y8 271 3.32
Y9 271 3.35
Y10 271 3.14
Y11 271 3.19
Y12 271 3.32
Y13 271 3.29
Y14 271 3.22
Y15 271 3.19
Y16 271 3.21
Y17 271 3.11
Y18 271 3.26
Y19 271 3.38
Valid N (listwise) 271
4. Hasil Uji Reliabilitas Variabel X
Dimensi Ethos
Reliability Statistics
Cronbach's
Alpha N of Items
.840 12
Dimensi Logos
Reliability Statistics
Cronbach's
Alpha N of Items
.749 5
151 Dimensi Pathos
Reliability Statistics
Cronbach's
Alpha N of Items
.776 4
Variabel Y
Dimensi Latitude of Acceptance Reliability Statistics
Cronbach's
Alpha N of Items
.905 10
Dimensi Latitude of Rejection Reliability Statistics
Cronbach's
Alpha N of Items
.853 9
5. Hasil Uji Validitas
Variabel X (Retorika Food Vlogger) a. Dimensi Ethos
Correlations
X11 X12 X13 TotalX
X1 Pearson Correlation .424* .049 .154 .703**
Sig. (2-tailed) .019 .797 .416 .000
N 30 30 30 30
X2 Pearson Correlation .566** .342 .154 .821**
Sig. (2-tailed) .001 .064 .416 .000
N 30 30 30 30
X3 Pearson Correlation .284 -.035 .161 .605**
Sig. (2-tailed) .128 .853 .394 .000
N 30 30 30 30
152
X4 Pearson Correlation .048 -.010 -.094 .545**
Sig. (2-tailed) .803 .959 .623 .002
N 30 30 30 30
X5 Pearson Correlation .195 .203 .000 .647**
Sig. (2-tailed) .301 .283 1.000 .000
N 30 30 30 30
X6 Pearson Correlation .294 .027 .043 .711**
Sig. (2-tailed) .115 .887 .822 .000
N 30 30 30 30
X7 Pearson Correlation .141 .049 .154 .586**
Sig. (2-tailed) .456 .797 .416 .001
N 30 30 30 30
X8 Pearson Correlation .369* .230 .161 .767**
Sig. (2-tailed) .045 .222 .395 .000
N 30 30 30 30
X9 Pearson Correlation .356 .230 .104 .399*
Sig. (2-tailed) .053 .222 .586 .029
N 30 30 30 30
X10 Pearson Correlation .241 .175 .473** .482**
Sig. (2-tailed) .200 .355 .008 .007
N 30 30 30 30
X11 Pearson Correlation 1 .623** .509** .624**
Sig. (2-tailed) .000 .004 .000
N 30 30 30 30
X12 Pearson Correlation .623** 1 .257 .378*
Sig. (2-tailed) .000 .171 .039
N 30 30 30 30
X13 Pearson Correlation .509** .257 1 .360
Sig. (2-tailed) .004 .171 .051
N 30 30 30 30
TotalX Pearson Correlation .624** .378* .360 1
Sig. (2-tailed) .000 .039 .051
N 30 30 30 30
b. Dimensi Logos
Correlations
153
X14 X15 X16 X17 X18 TotalX
X14 Pearson Correlation 1 .312 .482** .411* .119 .615**
Sig. (2-tailed) .093 .007 .024 .532 .000
N 30 30 30 30 30 30
X15 Pearson Correlation .312 1 .602** .415* .302 .784**
Sig. (2-tailed) .093 .000 .023 .105 .000
N 30 30 30 30 30 30
X16 Pearson Correlation .482** .602** 1 .435* .316 .813**
Sig. (2-tailed) .007 .000 .016 .089 .000
N 30 30 30 30 30 30
X17 Pearson Correlation .411* .415* .435* 1 .355 .719**
Sig. (2-tailed) .024 .023 .016 .054 .000
N 30 30 30 30 30 30
X18 Pearson Correlation .119 .302 .316 .355 1 .594**
Sig. (2-tailed) .532 .105 .089 .054 .001
N 30 30 30 30 30 30
Total X
Pearson Correlation .615** .784** .813** .719** .594** 1 Sig. (2-tailed) .000 .000 .000 .000 .001
N 30 30 30 30 30 30
c. Dimensi Pathos
Correlations
X19 X20 X21 X22 TotalX
X19 Pearson Correlation 1 .577** .356 .527** .803**
Sig. (2-tailed) .001 .054 .003 .000
N 30 30 30 30 30
X20 Pearson Correlation .577** 1 .328 .431* .785**
Sig. (2-tailed) .001 .077 .017 .000
N 30 30 30 30 30
X21 Pearson Correlation .356 .328 1 .607** .703**
Sig. (2-tailed) .054 .077 .000 .000
N 30 30 30 30 30
X22 Pearson Correlation .527** .431* .607** 1 .811**
Sig. (2-tailed) .003 .017 .000 .000
N 30 30 30 30 30
Total X
Pearson Correlation .803** .785** .703** .811** 1
Sig. (2-tailed) .000 .000 .000 .000
154
N 30 30 30 30 30
Variabel Y (Penerimaan Followers) a. Dimensi Latitude of Acceptance
Correlations
Y9 Y10 YTotal
Y1 Pearson Correlation .112 .296 .404*
Sig. (2-tailed) .557 .113 .027
N 30 30 30
Y2 Pearson Correlation .295 .555** .731**
Sig. (2-tailed) .113 .001 .000
N 30 30 30
Y3 Pearson Correlation .292 .678** .825**
Sig. (2-tailed) .117 .000 .000
N 30 30 30
Y4 Pearson Correlation .503** .504** .769**
Sig. (2-tailed) .005 .005 .000
N 30 30 30
Y5 Pearson Correlation .553** .602** .833**
Sig. (2-tailed) .002 .000 .000
N 30 30 30
Y6 Pearson Correlation .603** .508** .810**
Sig. (2-tailed) .000 .004 .000
N 30 30 30
Y7 Pearson Correlation .420* .587** .856**
Sig. (2-tailed) .021 .001 .000
N 30 30 30
Y8 Pearson Correlation .576** .697** .728**
Sig. (2-tailed) .001 .000 .000
N 30 30 30
Y9 Pearson Correlation 1 .342 .627**
Sig. (2-tailed) .064 .000
N 30 30 30
Y10 Pearson Correlation .342 1 .765**
Sig. (2-tailed) .064 .000
N 30 30 30
155
YTotal Pearson Correlation .627** .765** 1
Sig. (2-tailed) .000 .000
N 30 30 30
b. Dimensi Latitude of Rejection
Correlations
Y18 Y19 TotalY
Y11 Pearson Correlation .552** .237 .703**
Sig. (2-tailed) .002 .207 .000
N 30 30 30
Y12 Pearson Correlation .558** .296 .591**
Sig. (2-tailed) .001 .112 .001
N 30 30 30
Y13 Pearson Correlation .643** .515** .752**
Sig. (2-tailed) .000 .004 .000
N 30 30 30
Y14 Pearson Correlation .481** .638** .781**
Sig. (2-tailed) .007 .000 .000
N 30 30 30
Y15 Pearson Correlation .470** .197 .783**
Sig. (2-tailed) .009 .296 .000
N 30 30 30
Y16 Pearson Correlation .570** .316 .729**
Sig. (2-tailed) .001 .089 .000
N 30 30 30
Y17 Pearson Correlation .119 .133 .387*
Sig. (2-tailed) .531 .482 .034
N 30 30 30
Y18 Pearson Correlation 1 .552** .788**
Sig. (2-tailed) .002 .000
N 30 30 30
Y19 Pearson Correlation .552** 1 .614**
Sig. (2-tailed) .002 .000
N 30 30 30
TotalY Pearson Correlation .788** .614** 1
Sig. (2-tailed) .000 .000
156
N 30 30 30
6. Hasil Uji Asumsi Klasik
a. Uji Normalitas One-Sample Kolmogorov-Smirnov Test pada 222 responden
One-Sample Kolmogorov-Smirnov Test
Unstandardized Residual
N 271
Normal Parametersa,b Mean .0000000
Std. Deviation 4.53952562
Most Extreme Differences Absolute .051
Positive .026
Negative -.051
Test Statistic .051
Asymp. Sig. (2-tailed) .084c
a. Test distribution is Normal.
b. Calculated from data.
c. Lilliefors Significance Correction.
b. Uji Linearitas
ANOVA Table
157
Sum of
Squares df
Mean
Square F Sig.
Penerimaan Followers (Y) * Retorika Food Vlogger (X)
Between Groups
(Combined) 5232.709 28 186.882 9.125 .000 Linearity 4625.027 1 4625.027 225.826 .000 Deviation
from Linearity
607.682 27 22.507 1.099 .341
Within Groups 4956.287 242 20.481
Total 10188.996 270
c. Uji Heterokedastisitas (Glejser)
Coefficients
aModel
Unstandardized Coefficients
Standardized Coefficients
t Sig.
B Std. Error Beta
1 (Constant) 1.563 1.726 .906 .366
Retorika Komunikator (X) .029 .024 .072 1.186 .236
a. Dependent Variable: ABS_RESI
7. Korelasi Pearson’s Correlation (Product Moment) Correlations
Retorika Food Vlogger (X)
Penerimaan Followers (Y) Retorika Food Vlogger (X) Pearson Correlation 1 .674**
Sig. (2-tailed) .000
N 271 271
Penerimaan Followers (Y) Pearson Correlation .674** 1
Sig. (2-tailed) .000
N 271 271
**. Correlation is significant at the 0.01 level (2-tailed).
8. Hasil Analisis Regresi Linear Sederhana Variables Entered/Removed
aModel Variables Entered
Variables
Removed Method
1 Retorika
Komunikator (X)b
. Enter
158
a. Dependent Variable: Penerimaan Followers (Y) b. All requested variables entered.
Model Summary
bModel R R Square
Adjusted R Square
Std. Error of the Estimate
Durbin- Watson
1 .674a .454 .452 4.548 1.782
a. Predictors: (Constant), Retorika Komunikator (X) b. Dependent Variable: Penerimaan Followers (Y)
Coefficients
aModel
Unstandardized Coefficients
Standardized Coefficients
t Sig.
B Std. Error Beta
1 (Constant) 18.562 2.851 6.510 .000
Retorika Komunikator (X) .602 .040 .674 14.953 .000 a. Dependent Variable: Penerimaan Followers (Y)
9. Hasil Uji Hipotesis
ANOVA
aModel Sum of Squares df Mean Square F Sig.
1 Regression 4625.027 1 4625.027 223.605 .000b
Residual 5563.969 269 20.684
Total 10188.996 270
a. Dependent Variable: Penerimaan Followers (Y) b. Predictors: (Constant), Retorika Food Vlogger (X)
159
Lampiran 2 – KERANGKA SAMPEL
(POPULASI SASARAN BERJUMLAH 1000 AKUN)
160
161
LAMPIRAN 3 - SAMPEL
Sampel Sebelum Uji Normalitas (286)
162
163
LAMPIRAN 3 - KERANGKA SAMPEL
Sampel Sesudah Uji Normalitas (271)
164 LAMPIRAN 4 – KUESIONER GOOGLE FORM
(Link kuesioner: bit.ly/LulusSegera2021)
165
166
167
168 LAMPIRAN 5
Pertanyaan Kuesioner Variabel X (Retorika food vlogger)
No. Pernyataan STS
(1)
TS (2)
S (3)
SS (4) Dimensi Ethos
1. Food Vlogger Vinny mahir dalam membuat berbagai topik/konten kuliner yang menarik
0.5% 0.5% 0.5% 0.5%
2. Food Vlogger Vinny mahir dalam melakukan editing video dengan proses penyajian video makanan yang menarik.
(1) (1) (1) (1)
3. Food vlogger Vinny pandai mencari beragam kuliner yang kekinian atau legendaris.
0.5% 0.5% 0.5% 0.5%
4. Food Vlogger Vinny pandai mencari kuliner yang sedang promo (diskon harga makanan yang endolita/enak banget).
(1) (1) (1) (1)
5. Food Vlogger Vinny bersikap apa adanya dalam memberikan review asli kuliner yang dicobanya.
0.5% 0.5% 0.5% 0.5%
6. Food Vlogger Vinny me-review makanan yang juga dianggap enak oleh
kebanyakan orang.
(1) (1) (1) (1)
7. Selain restoran, Food Vlogger Vinny juga me-review berbagai macam streetfood.
0.5% 0.5% 0.5% 0.5%
8. Rekomendasi review kuliner makanan di TikTok food vlogger Vinny dapat diandalkan.
(1) (1) (1) (1)
9. Food Vlogger Vinny selalu bersemangat dalam menyampaikan review kuliner di akun TikTok-nya (@kulinersamacici).
0.5% 0.5% 0.5% 0.5%
10. Food Vlogger Vinny selalu terlihat happy dalam membuat review kuliner di akun TikTok-nya (@kulinersamacici).
(1) (1) (1) (1)
11.
Food Vlogger Vinny selalu aktif dalam membuat rekomendasi racun video kuliner di akun TikTok-nya (@kulinersamacici).
0.5% 0.5% 0.5% 0.5%
12. Food Vlogger Vinny selalu giat dalam mengingatkan followers-nya untuk ikut mencoba makanan enak yang di review-
(1) (1) (1) (1)
169 nya.
Dimensi Logos 13
Video kuliner TikTok Vinny
(@kulinersamacici) menyajikan informasi umum seputar harga, lokasi, dan menu makanan.
0.5%
(1)
0.9%
(2)
68.9
% (153)
29.7
% (66)
14
Video kuliner TikTok Vinny
(@kulinersamacici) menyajikan informasi makanan yang kekinian atau legendaris sehingga membuat saya tergiur untuk mencobanya.
0.9%
(2)
5.9%
(13) 54.5
% (121)
38.7
% (86)
15 Video kuliner TikTok Vinny
(@kulinersamacici) menyajikan informasi promo makanan enak yang menarik.
0.5%
(1)
3.6%
(8)
68.0
% (151)
27.9
% (62)
16
Video kuliner TikTok Vinny
(@kulinersamacici) dikemas dengan cukup jelas walau durasi video hanya 60 detik.
0%
(0)
4.1%
(9)
61.7
% (137)
34.2
% (76)
17
Kalimat/kata-kata review dari Food Vlogger Vinny di TikTok-nya (@kulinersamacici) terdengar jelas sehingga mudah dipahami.
0.5%
(1)
2.3%
(5)
59.0
% (131)
38.3
% (85) Dimensi Pathos
18 Food Vlogger Vinny memiliki tampilan visual yang menarik sehingga tidak bosan melihatnya.
19 Food Vlogger Vinny memiliki tampilan yang imut sehingga menarik dipandang.
20
Food Vlogger Vinny memiliki gayanya tersendiri seperti suaranya yang unik dalam menyampaikan review kuliner di TikTok-nya.
21
Saya sudah familiar dengan kata ‘cobain cuss’ yang selalu diucapkan Vinny di video kuliner TikTok-nya
(@kulinersamacici).
Pertanyaan Variabel Y (Penerimaan Followers)
No. Pernyataan STS
(1)
TS (2)
S (3)
SS
(4)
Dimensi Latitude of Acceptance
170 1
Setelah menonton konten food vlogger Vinny di TikTok, Saya menerima ulasan kuliner yang diberikan mesti ada yang kurang bermanfaat bagi saya
2
Setelah menonton konten food vlogger Vinny di TikTok, Saya menerima ulasan kuliner yang disampaikan sehingga akan menjadi referensi wisata kuliner saya.
3
Setelah menonton konten food vlogger Vinny di TikTok, Saya ikut memberikan interaksi berupa likes mesti ada ulasan yang kurang lengkap.
4
Setelah menonton konten food vlogger Vinny di TikTok, Saya ikut memberikan interaksi berupa comment mesti ada ulasan yang kurang lengkap.
5
Setelah menonton konten food vlogger Vinny di TikTok, Saya ikut membagikan video kuliner TikTok-nya tersebut kepada kerabat/teman saya.
6
Saya menyukai video kuliner TikTok Vinny karena bukan hanya menampilkan rekomendasi tempat kuliner yang umum tetapi juga kekinian atau legendaris.
7 Saya menyukai konten kuliner Vinny di TikTok-nya (@kulinersamacici) karena banyak promo menarik yang diberikan.
8 Saya menyukai konten kuliner Vinny di TikTok-nya (@kulinersamacici) karena penyajian video makanannya bagus.
9
Saya menyukai konten kuliner TikTok (@kulinersamacici) karena karakter atau pembawaan yang ditunjukkan Vinny sangat menghibur.
10
Setelah menonton konten food vlogger Vinny di TikTok, menurut saya ulasan videonya terkesan lebay.
(Pertanyaan Konsistensi)
Dimensi Latitude of Rejection
No. Pernyataan STS
(4)
TS (3)
S (2)
SS (1) 11 Setelah menonton konten food vlogger
Vinny di TikTok, Saya menolak ulasan
171 kulinernya karena berbeda dengan
pendapat saya.
12
Setelah menonton konten food vlogger Vinny di TikTok, Saya menolak ulasan kuliner yang disampaikan sehingga tidak akan menjadi referensi wisata kuliner saya.
13
Setelah menonton konten food vlogger Vinny di TikTok, Saya malas memberikan interaksi berupa likes pada video
kulinernya karena kontennya diluar selera saya.
14
Setelah menonton konten food vlogger Vinny di TikTok, Saya malas memberikan interaksi berupa comment pada video kulinernya karena kontennya diluar selera saya.
15
Setelah menonton konten food vlogger Vinny di TikTok , Saya mengurungkan niat untuk share video kuliner tersebut kepada kerabat/teman.
16
Saya merasa rekomendasi tempat kuliner (mulai dari kuliner legendaris, Bali sampai kuliner JaBoDeTaBek) yang dibawakan food vlogger Vinny di TikTok-nya berada diluar minat saya karena alasan tertentu.
17
Menurut saya, konten kuliner Vinny di TikTok-nya terlalu banyak promo yang ditawarkan sehingga terlihat seperti endorse.
18 Saya merasa penyajian video kuliner TikTok Vinny (@kulinersamacici) berada diluar minat saya.
19 Saya kecewa dengan konten kuliner
TikTok (@kulinersamacici) karena melihat
pembawaan yang ditunjukkan Vinny.
FORM KONSULTASI SKRIPSI
Nama Mahasiswa : Kezia Ester
Nim Mahasiswa : 00000019492
Nama Dosen Pembimbing : Dr. Agustinus Rusdianto Berto, S.Sos., M.Si.
Tanggal konsultasi
Agenda/pokok bahasan
SARAN PERBAIKAN Tanda tangan
Pembimbing
8 Februari
2021 Judul
Penelitian, Literature
Review
Membahas mengenai judul, literatur review, Research gap, dan state of the art penelitian.
Memperbaiki latar belakang, dan fokus mencari riset kepada variabelnya. Lalu, temukan kebaruan.
15 Februari 2021
Literature Review, menemukan Novelty Skripsi
Membahas mengenai literatur review baru yang telah diperbaiki, mencari research gap baru dan membahas mengenai novelty penelitian.
01 Maret 2021
Konsultasi BAB1
Membahas bab 1 mengenai latar belakang, pertanyaan penelitian, dan rumusan masalah. Lanjut sekalian buat bab 2 & 3 lalu dikirim ke email.
08 Maret
2021 Konsultasi Bab 2 & 3
Membahas mengenai teori, tabel kerangka penelitian, operasionalisasi variabel dan konsep.
15 Maret 2021
Konsultasi Bab 3 dan pemilihan Sampel
Membahas mengenai operasionalisasi konsep dan saran populasi agar pakai yang probabiity samplings serta uji validiitas & reliabilitas.
29 Maret 2021
Konsultasi Bab 1-3 dan kuesioner
Membahas mengenai populasi, perubahan
konsep operasionalisasi variabel Y, pengiriman
bab 1-3 lengkap dengan kuesioner google form.
18 April 2021
Konsultasi BAB 3, Operasionalisasi konsep, Sampel dan
hal-hal teknis penulisan
• Revisi sitasi APA style tentang kutipan dari artikel berita.
• Menge-check kembali pertanyaan di OK sebelum menyebarkan kuesioner.
• Memastikan cara pengambilan sampel yang benar.
24 Mei 2021
Konsultasi Bab 3, Bab 4, & Bab 5
Memastikan teknik analisis data, uji normalitas, sampel, dan lanjut membuat Bab 4&5.
Cat:
Minimal bimbingan magang adalah 4 kali, Form Konsultasi wajib dilampirkan di Lampiran Laporan Magang
Tangerang, 03 Juni 2021
( )
Dr. Agustinus Rusdianto
Berto, S.Sos., M.Si.
14 %
SIMILARITY INDEX 13 %
INTERNET SOURCES 5 %
PUBLICATIONS 6 %
STUDENT PAPERS
1 1 %
2 1 %
3 1 %
4 < 1 %
5 < 1 %
6 < 1 %
7 < 1 %
8 < 1 %
9 < 1 %
Skripsi Kezia Ester
ORIGINALITY REPORT
PRIMARY SOURCES
Submitted to Universitas Nasional
Student Paper
www.scribd.com
Internet Source
repository.uinsu.ac.id
Internet Source
journal.ubm.ac.id
Internet Source
Submitted to Universitas Pamulang
Student Paper
journal-uim-makassar.ac.id
Internet Source
docobook.com
Internet Source
eprints.iain-surakarta.ac.id
Internet Source
repository.radenintan.ac.id
Internet Source
PERSONAL PROFILE
I was born in Jakarta, November 26, 1999. I'm Indonesians. I'm passionate about PR Writing such as making press release, advertorial, content creation, captions, proposals and so on. I'm a creative and very detail oriented person and be able to work in a group.
Kezia Ester
C O R P O R A T E C O M M U N I C A T I O N S
LANGUAGE Indonesia (Native) English (C1 Advanced) Spanish (A2 Elementary) Korean (A2 Elementary) CONTACT DETAILS Mobile: 0812-1274-4663
Email: keziaester26@gmail.com Instagram: keziaakeyz
Address: Villa Melati Mas Blok SR 27 No.
37 JL. Pondok Katelia V SKILLS
ACADEMIC BACKGROUND
Multimedia Nusantara University (UMN)
JURUSAN S1 COMMUNICATIONS SCIENCES IN SPECIFICATIONS CORPORATE COMMUNICATIONS 2017 - PRESENT
Efata High School, Serpong
JURUSAN IPS 2014-2017
Adobe Illustrator
Video Editing (Basic) Ms. Word & Ms. Excel Writing
& Photoshop
PERSONAL SKILLS Teamwork
Communication Creativity
Commitment
ORGANIZATIONS
Carismatic Event Class Project in QBIG, BSD City
2019
SECRETARY
MENTORING UMN as Mentor
2018-2019 MENTOR
INARA LSO event at UMN
2019
EVENT DIVISION
Ubiz Rewind at UMN
2019
EVENT DIVISION
Volunteer of BIPA Program in UMN
2018-2019
VOLUNTARY TEACHING ASSISTANT
INTERN AT YAYASAN YASKI & HEARTLINE RADIO 2020
PUBLIC RELATIONS INTERN2020
