The Use Of Spoken and Written English For Marketing Staff in Doing Negotiation At Trijaya Watch and Service.

Maranatha Christian University

ABSTRACT

Bahasa Inggris sebagai bahasa internasional sangat penting untuk dikuasai

oleh setiap lapisan masyarakat. Bahasa Inggris juga digunakan dalam banyak bidang,

diantaranya bidang bisnis. Saya menganggap bahwa bahasa Inggris, terutama yang

berbentuk lisan dan tulisan merupakan bahasa yang wajib dikuasai oleh mereka yang

berkecimpung di bidang pembelian barang dengan pemasok dari luar negeri, karena

mereka memiliki tugas untuk membeli dan bertransaksi barang yang dipesan.

Menyadari pentingnya bahasa Inggris untuk bertransaksi, saya memutuskan

untuk menyusun Tugas Akhir yang berhubungan dengan penggunaan bahasa inggris

lisan maupun tulisan dalam bertransaksi dengan pemasok dari luar negeri. Karena

perusahaan ini memasok suku cadang dari berbagai jenis mesin jam dan melakukan

transaksi dengan pemasok yang berasal dari luar negeri untuk itu, saya mengambil

Trijaya Watch and Service sebagai objek penelitian.

Hasil wawancara di Trijaya Watch and Service telah membantu saya dalam

penulisan Tugas Akhir ini. Saya menyimpulkan bahwa dalam era globalisasi, suatu

perusahaan yang berorientasi import, terutama bagian pembelian perlu memiliki staff

yang berkemampuan menggunakan komunikasi dan bernegosiasi dengan baik untuk

memesan suku cadang yang diperlukan.

Maranatha Christian University

TABLE OF CONTENTS

ABSTRACT……… i

DECLARATION OF ORIGINALITY……… ii

PREFACE……… iii

TABLE OF CONTENTS……… iv

CHAPTER I. INTRODUCTION ………... 1-4

1.1.

Background of the Study

1.2.

Identification of the Problem

1.3.

Objectives and Benefits of the Study

1.4.

Concise History of Trijaya Watch and Service

1.5.

Limitations of the Study

1.6.

Layout of the Term-Paper

CHAPTER II. THEORETICAL REVIEW……….. 5-8

CHAPTER III. PERFORMANCE OF THE RESULT………... 9-13

III.1. Method of the Study

III.1.1 Choice of Instrument

III.1.2 Interview and Observation

III.1.3 Data Gathering Process

CHAPTER IV. RESULT AND DISCUSSION OF THE RESEARCH………… 14-15

CHAPTER V. CONCLUSION AND SUGGESTION……….. 16

APPENDICES……… 17

Maranatha Christian University

DECLARATION OF ORIGINALITY

I hereby and sincerely and truthfully declare that this term-paper contains no

parts that are taken from other people’s work, except those mentioned in the

quotations and in the bibliography as is proper for a scientific term-paper.

Bandung, 10 June 2006

The present writer,

Maranatha Christian University 1

CHAPTER I

INTRODUCTION

I.1. Background of the Study

Nowadays, many companies in Indonesia have entered the international market. They use English to do their business, especially when conducting negotiation with foreign companies. It is supported by Morris’s statement as follows: “ English is widely used for business purposes” (Morris, 2001 : 7). In other words, if one company wants to expand its market internationally, that company needs employees who can speak English.

Maranatha Christian University 2

This idea is also supported by Griffin who says: “Effective communication in English can bring healthy and positive effect on the company’s activities and productivity.” (Griffin and Pustay, 1996: 172).

In this term-paper I do an observation and interview with the marketing staff on Trijaya Watch and Service. I choose Trijaya Watch and Service because at that company, English is one of the important tools for negotiating with foreign suppliers because several watch spare parts are imported from Singapore and Switzerland. This company sells and provides services luxurious watches.

I.2. Identification of the Problem

1. What kind of written and spoken English are needed in making a good negotiation?

2. What kind of written and spoken English are used for negotiation by the marketing staff at Trijaya Watch and Service?

I.3. Objectives and Benefits of the Study I.3.1. Objective of the Study

1. To know what kind of written and spoken English are needed to make a good negotiation.

2. To know the kind of written and spoken English needed in order to make a deal in doing business negotiation.

Maranatha Christian University 3

I.3.2 Benefits of the Study

I hope that this term-paper can be useful for the students in the Faculty of Letter at Maranatha Christian University because this subject has many relation with the lessons in the Faculty of Letters at Maranatha Christian University, especially for the student of the D-III Programme for English. Furthermore, I think that this term-paper can also be useful for people joining this business.

I.4. Concise History of Trijaya Watch and Service

Trijaya Watch and Service was established in the year of 1971 in Bandung by the three Tanusaputra brothers. Trijaya Watch and Service is located at Jalan Dalam Kaum no. 9 Bandung. The owners choose Jalan Dalam Kaum as the location for Trijaya Watch and Service because this place is at the centre of Bandung. Trijaya Watch and Service is known for its best selling and being a good place to repair watches in Bandung.

This company sells variety of original watches and spare parts for watch services. Several of the watches and spare parts are imported from Singapore and Swistzerland.

Trijaya Watch and Service joined Seiko Quartz seminar in Jakarta on October,1982, and Trijaya Watch and Service got a certificate for the best selling and watch repairing company in Bandung. In August 1990, Trijaya Watch and Service also joined Longines seminar in Singapore, and from this seminar Trijaya Watch and Service got a certificate for the best place for repairing watch in Bandung, too.

Maranatha Christian University 4

Charles Jordan, Raymond Well, Swiss Army, Casio, Timex, Georges Claude, and Junghans.

I.5. Limitations of the Study

In this term paper, I will point out the importance of written and spoken English for a marketing staff in doing negotiation with suppliers. The marketing staff are the ones who usually run the negotiations by using English language as the means of communication to get the deal.

I.6. Layout of the term paper

This term paper starts with the Abstract, a concise summary of the entire paper in Indonesian. This Abstract is followed by the Preface, in which the present writer acknowledges the work and contribution of other parties. After that is the Table of Contents, followed by its five chapters :

Chapter I : is the introduction to the analysis Chapter II : contains the library research

Chapter III : deals with the performance of the research Chapter IV : contains the result and discussion of the research

Chapter V : contains the conclusion, the present writer’s comments and suggestions.

Maranatha Christian University

16 CHAPTER V

CONCLUSION AND SUGGESTION

Based on my interview and observation, in this final chapter, I conclude that negotiation can be done in two ways with spoken and written English. I think a negotiation should be arranged carefully in order to get a maximal result and the trust between customers and suppliers also affects the result of negotiation. Customers and suppliers should have the ability to make a good communication. After customer and suppliers reach good a communication and relation, they can get a deal.

I have an input for Maranatha Christian University for having a good relationship with companies in order to make students easier to complete their final assignment.

Maranatha Christian University

19

BIBLIOGRAPHY

Morris, William. (2001)

Managers Red Book: Simple solutions to Daily Planning,

Organization, and Communication.

1st ed. Englewood, Colorado, Houghton Miffin

Company.

Griffin, R. W. and Pustay, M. W. (1996)

Vocabulary International Business : A

Managerial Perspective.

Massachusetts : Addison-Wesley.

Drew Rodgers. (1998)

English For International Negotiations.

Cambridge :

Cambridge University Press.

Steward Maria. (1968)

English For Business 2.

Philippines : Mc Graw-Hill, Inc.

Comfort, Jeremy. (2003) Oxford Business English Skill :

Effective Negotiating.

3

rd

ed. Berlin.