vi ABSTRACT
Gigin Rahmat Ginanjar, 210110080050, Socialization of Traditional
Market’s Revitalization Program, Main Advisor Dr. Asep Suryana, M.Si.
Assistant Advisor Agus Setiaman, S.Sos., M.Ikom. Department of Communication Management, Faculty of Communication Sciences, Padjadjaran University.
This study was conducted to determine why and how the socialization of
traditional market’s revitalization program done by stakeholders of pasar sehat
Cileunyi, Bandung Regency, West Java.
The method used is descriptive resea rch . Techniques of data collection through observation and in-depth interviews with informants who are Related Units head of Diskoperindag , traders and market managers in Pasar Sehat Cileunyi. Then the study of literature related to this resea rch
The results of this study illustrate the process of socialization itself is done with advance notice through a circular to all the traders and also the holding of meetings between traders with relevant stakeholders where the meeting to explain clearly the information on the revitalization of traditional markets . and the background alone is to market conditions become better , and also a healthy market as a means to strengthen biosecurity Cileunyi food in the market . Then the meaning of the revitalization itself is a government attempt to add value or to optimize the functioning of the market back in certain ways between the use of the only ways to renovate or rebuild from scratch
