Bisnis Indonesia
Intelligence Unit
(BIIU)
Bisnis Indonesia
Intelligence Unit
(BIIU)
Research Arm of Bisnis
Indonesia Daily
Research Arm of Bisnis
Indonesia Daily
The Leading of Economic
Newspaper in Indonesia
Table of Content
Table of Content
3
3
History
Vision and Mission of Bisnis Indonesia Intelligence Unit
Bisnis Indonesia Intelligence Unit Overview
Field of Expertise
Key Success Factor
Team Member
Attachment
- List of Client
BIIU legally operate since
27 September 2011 as
Subsidiary Company of
Jurnalindo Aksara Grafika
Group who serve other
client outside JAG Group.
Eventhough BIIU already
has a history since 1997.
History
History
3
1991
Journey of BIIU
Bisnis Indonesia Intelligence Unit (BIIU)
Bisnis Indonesia Intelligence Unit (BIIU)
Vision
To be prominent and reliable in the Business Research and
Intelligence Industry in Indonesia
Mission
To deliver high quality, world class research and consultation
services to our client to satisfy their needs, increase their
performance and to maintain our employee satisfaction and to
increase our shareholder and stakeholder value
BIIU
provides complete business
consultng services. BIIU consultants
are the trusted people with proven
extensive experience. Our business
consultng services focuses on solving
complicated
business
problems.
Besides providing business consultng
services, BIIU also helps clients’
businesses grow and make better
profits.
Bisnis Indonesia Intelligence Unit (BIIU)
Bisnis Indonesia Intelligence Unit (BIIU)
BIIU has an advanced planning strategy that is expected to help the clients
solve their business problems with quanttatve and
comprehensive
business
solutons through observatons, case studies, interviews, and surveys.
Overview
Overview
Field of Expertise
Field of Expertise
BIIU field of expertise are:
1. Business Intelligence
2. Brand Equity Measurement
3. Marketing Communication Development and Measurement 4. Customer Behavior Research
5. Segmenting, Targeting and Positioning Strategy and Measurement 6. Awarding Methodology
7. Market Potential Research and Customer Acquisition Strategy 8. Competition Mapping
9. Managing Information
1. Research, survey and consulting focus
•
Corporate cash flow management mapping
•Corporate strategic management
•
Revenue structure of potential consumer
•
Performance scorecard: corporate, department and personal
•Marketing analysis for many kinds of products
•
Marketing communication strategies
•E-business solution
•
Small business consulting
•Strategic planning consulting
•
Organizational development consulting
BIIU offers several programs to help the
clients achieve the highest value in their
businesses
Several Programs of BIIU :
2. Training
•
Improvement of corporate value
•
Employee satisfaction and organizational effectiveness
•
Changing mindset and transforming behavior for optimum result
Several Programs of BIIU (Cont’d) :
Sharing Session Industri Semen Indonesia
12
Key Success Factor
Key Success Factor
Our key success factor are:
1. Accuracy: The accuracy perceived by the customer from the research design and methodology proposed in the proposal and proposal presentaton.
2. Speedy: Request for customize research usually come from urgent/present/sudden need rather than scheduled need.
3. Price: Usually customize research cost is a sunk cost since its not correlated to producton (COGS) nor marketng expense in the companies financial statement.
4. After sales services: Customize research client expect for after sales relatonship in term of the free consultaton regarding the past project as an added value
Team Member
Team Member
BIIU is lead by Ibu Rofikoh Rokhim,Phd. since 2008
Support by Rahmon Amri, MA, Super SPL Tobing,SE.,MM, Eka Septi
Wahyupeni,S.TP.,MM, Christina Putri, S.Si.,MM, Filia Barkhalila,
S.Ip.,MM, and M.Fadel Noorsal,SE, as Research Expert in Business Field
Last but not least Bpk Erlan,SE.,M.Si, Tiara Anggraini, Kurnia
Rusmawati,SE, Winarni,S.Si, Ratu Lela Mahmuda,SE, Haratwadi
Handoko,SE, who responsible in managing data including gathering,
validating, and storing.
Systematically, all the member arrangement could be seen on the graph
below
List of Clients
and Related
Project.
December 2009 - January 2010
Project Type: Market Feasibility study
Project Description: Survey of 3 provinces (DKI Jakarta, Banten, West Java) related to the level of profitability and risk of the productve poor market segments
Action : Not to invest on this segment.
June 2010 - July 2010
Project Type: Brand Equity MeasurementProject Description: Survey of 5 provinces (DKI Jakarta, North Sumatera, West Java, East Java and South Sulawesi) on Adira brand equity relatve to its compettors in the financial industry
Action : Focus on Adira Member Club.
October 2010 - December 2010
Project Type: Feasibility study
Project Description: Feasibility study of Regional Credit Guarantee Bureau
October 2010 - January 2011
Project Type: Excess Income Project Description: Survey of 11 provinces (up to district
level) related to the level of real income in the agricultural sector and estmates the potental market in each region and forecast the probability of the transacton schedule.
Action : Market Timing Strategy
December 2010 - November 2011
Project Type: Communication Audit
Project Description: Effectveness and efficiency Audit of the magazine "Media Keuangan" as communicaton tools from central to regional and inter-agency under the auspices of the Ministry of Finance
February 2011 – May 2011
Project Type: Market Feasibility study
Project Description: Survey of 275 districts on customer behavior, choice modeling, market structure and competton map in the industry of motorcycles in Indonesia
Action : Marketing Srategy emphasis on Hard Selling Strategy
October 2010 - January 2011
Project Type: Excess Income Project Description: Survey of 11 provinces (up to districtlevel) related to the level of real income in the agricultural sector and estmates the potental market in each region and forecast the probability of the transacton schedule.
Action : Market Timing Strategy
Project Type: Sharing Session & Stakeholder Assesment
Project Description: Sharing session about the existence of Indonesia Infrastructure Guarantee Fund in expeditng the process of infrastructure development in Indonesia and the measurement of the level of knowledge and stakeholder's perceptons towards PT PII and infrastructure assurance process
March 2011 – April 2011
October 2011 – November 2011
Project Type: Company Data Insight
Project Description: Data gathering and management
Project Type: Business Intelligence
Project Description: Intelligence firm engaged in the telecom sector on procurement requirements and the estmated offering price BTS and other indicators that can increase the chances of winning the tender process
Action : Offering Strategy
June 2012
April 2012 – July 2012
Project Type: Feasibility Study Project Description: Estmate the potental market in
the taxi industry in Jakarta and defining market structure, level of competton and barriers to entry into the industry for new players
Action : Enter the market focus on airport taxi
May 2012 - July 2012
Project Type: Market Awaraness and Perception Measurement Project Description: Focus group discussions to understand online customer behavior in online news portal industry focus on the reading behavior and visitng behaviour.
Action : News writing method
December 2012-February 2013
Project Type: Stakeholder Assesment and Education
Project Description: Survey of 14 PII stakeholders agencies about the level of understanding and percepton of stakeholders towards PII and infrastructure assurance process
November 2012
Project Type: Company Data Insight
Project Description: Data gathering and management
Project Type: Feasibility Study
Project Description: Feasibility study of establishment ratng agency of small-medium enterprises
November 2012 - December 2012
January 2013
Project Type: Stakeholder Assesment
Project Description: Analysis report of Corporate Performance Assessment
March 2013
Project Type: Stakeholder Session &Stakeholder Assesment
Project Description: Sharing session about the existence of PT Semen Indonesia in the cement industry in Indonesia by the Minister of State-Owned Enterprises and the experts and also measurement stakeholder's level of knowledge about the existence and core actvites of PT Semen Indonesia.
April 2013
Project Type: Business Environment Review (BER)Project Description: To estmate the probability of an event to occur and the impact to Sewatama spesificly and power supply generally.
Action : Continuous update of Company Strategy
Office
Wisma Bisnis Indonesia 6th Floor
Jl . KH Mas Mansyur No 12A Karet Tengsin-Jakarta Pusat 10220 Phone +62 21 5790 1023; Facsimile +62 21 5790 1024
