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Journal of Education for Business

ISSN: 0883-2323 (Print) 1940-3356 (Online) Journal homepage: http://www.tandfonline.com/loi/vjeb20

AACSB Standards and Accounting Faculty's

Intellectual Contributions

B. Brian Lee & Munir Quddus

To cite this article: B. Brian Lee & Munir Quddus (2008) AACSB Standards and Accounting Faculty's Intellectual Contributions, Journal of Education for Business, 83:3, 173-180, DOI: 10.3200/JOEB.83.3.173-180

To link to this article: http://dx.doi.org/10.3200/JOEB.83.3.173-180

Published online: 07 Aug 2010.

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n฀ this฀ study,฀ we฀ aimed฀ to฀ evaluate฀ intellectual฀ contributions฀ (ICs)฀ by฀ accounting฀faculty฀members฀at฀nondoc-toral฀ higher฀ education฀ institutions฀ that฀ have฀successfully฀applied฀for฀accredita- tion฀to฀the฀Association฀to฀Advance฀Col-legiate฀Schools฀of฀Business฀International฀ (AACSB).฀Our฀comparing฀the฀distribu- tion฀of฀topics฀in฀their฀intellectual฀contri-bution฀portfolios฀with฀a฀typical฀college฀ curriculum฀ in฀ accounting฀ and฀ with฀ the฀ distribution฀ of฀ research฀ topics฀ in฀ 2004฀ issues฀ of฀The฀ Accounting฀ Review฀(AR)฀ revealed฀a฀remarkable฀lack฀of฀alignment฀ between฀research฀and฀teaching฀in฀activi-ties฀of฀accounting฀faculty฀members.

We฀reviewed฀a฀sample฀of฀20฀curricula฀ vitae฀ of฀ accounting฀ faculty฀ members฀ with฀a฀terminal฀degree฀in฀accounting฀at฀ five฀newly฀AACSB-accredited฀universi-ties฀ in฀ Texas.฀ We฀ obtained฀ the฀ 20฀ cur-ricula฀ vitae฀ from฀ their฀ self-evaluation฀ reports฀ (SERs).฀ Together,฀ these฀ faculty฀ members฀ produced฀ 107฀ articles฀ in฀ six฀ classified฀fields฀in฀accounting:฀(a)฀man- agerial฀or฀behavior฀or฀accounting฀infor-mation฀systems฀(AIS),฀(b)฀pedagogy,฀(c)฀ taxes,฀ (d)฀ auditing฀ or฀ ethics,฀ (e)฀ finan-cial฀ accounting,฀ and฀ (f)฀ others.฀ Only฀ four฀ faculty฀ members฀ produced฀ ICs฀ in฀ financial฀ accounting.฀ This฀ distribution฀ is฀ in฀ contrast฀ to฀ courses฀ in฀ a฀ typical฀ accounting฀ curriculum฀ of฀ which฀ 50%฀฀ are฀related฀to฀topics฀in฀financial฀account-ing.฀ In฀ other฀ words,฀ most฀ accounting฀

faculty฀members฀teach฀courses฀in฀finan-cial฀ accounting,฀ but฀ their฀ published฀ research฀is฀in฀other฀fields.

A฀ review฀ of฀ all฀ articles฀ published฀ in฀ AR฀in฀2004฀revealed฀that฀topics฀in฀finan-cial฀ accounting฀ represent฀ 61%฀ of฀ the฀ total฀publications฀in฀five฀areas,฀exclud-ing฀ pedagogical฀ topics.฀ A฀ comparable฀ statistic฀in฀financial฀accounting฀by฀fac-ulty฀ members฀ at฀ the฀ five฀ institutions฀ is฀ 32.4%.฀ This฀ seems฀ to฀ indicate฀ that฀ faculty฀ members฀ at฀ these฀ institutions฀ do฀not฀favor฀topics฀in฀financial฀account-ing,฀ which฀ represent฀ one฀ of฀ their฀ pri-mary฀areas฀of฀teaching.฀However,฀issues฀ in฀ financial฀ accounting฀ are฀ significant฀ areas฀of฀accounting฀research.

Review฀of฀the฀Literature

As฀of฀April฀2006,฀the฀AACSB฀accred-ited฀ undergraduate฀ and฀ graduate฀ busi-ness฀ programs฀ at฀ 442฀ universities฀ in฀ the฀United฀States.฀In฀particular,฀AACSB฀ accreditation฀is฀important฀for฀small-฀and฀ medium-sized฀teaching฀universities฀that฀ invest฀ in฀ accreditation฀ to฀ enhance฀ their฀ image,฀curriculum,฀funding,฀student฀and฀ faculty฀recruitment,฀and฀public฀relations฀ (Andrews,฀ Roe,฀ Tate,฀ &฀ Yallapragada,฀ 1994).฀ The฀ AACSB฀ markets฀ its฀ mem-bership฀ and฀ accreditation฀ as฀ “the฀ hall- mark฀of฀excellence฀in฀management฀edu-cation”฀(AACSB,฀2007,฀p.฀1).฀

In฀ April฀ 2003,฀ the฀ AACSB฀ (2006)฀ approved฀its฀revised฀21฀standards฀in฀three฀ areas:฀ strategic฀ management฀ standards,฀ participant฀ standards,฀ and฀ assurance฀ of฀

AACSB฀Standards฀and฀Accounting฀

Faculty’s฀Intellectual฀Contributions

B.฀BRIAN฀LEE MUNIR฀QUDDUS

PRAIRIE฀VIEW฀A&M฀UNIVERSITY PRAIRIE฀VIEW,฀TEXAS฀

I

ABSTRACT.฀The฀authors฀performed฀a฀ content฀analysis฀of฀intellectual฀contribu-tion฀portfolios฀of฀accounting฀faculty฀at฀ various฀business฀schools฀that฀Association฀ to฀Advance฀Collegiate฀Schools฀of฀Busi-ness฀International฀recently฀accredited.฀The฀ results฀showed฀a฀significant฀divergence฀in฀ faculty฀research฀(e.g.,฀areas,฀topics)฀and฀ their฀teaching฀assignments.฀This฀divergence฀ is฀problematic฀because฀such฀misalignment฀ would฀indicate฀that฀current฀measures฀of฀ faculty฀currency฀fail฀to฀assess฀whether฀ accounting฀instructors฀are฀adequately฀pre-pared฀to฀teach฀in฀their฀assigned฀teaching฀ areas.

Keywords:฀AACSB฀standards,฀contributions฀ to฀practice,฀discipline-based฀scholarship,฀ intellectual฀contributions,฀learning฀and฀ pedagogical฀research

Copyright฀©฀2008฀Heldref฀Publications

VIEWPOINT

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learning฀ standards.฀ In฀ particular,฀ under฀ the฀new฀standards,฀each฀candidate฀institu- tion฀is฀deductively฀evaluated฀for฀its฀com-pliance฀with฀the฀standards฀on฀the฀basis฀of฀ its฀ mission฀ statement฀ with฀ the฀ assump-tion฀ that฀ every฀ instituassump-tion฀ is฀ different฀ in฀ terms฀ of฀ educational฀ goals,฀ resources,฀ and฀ stakeholders฀ (Miles,฀ Hazeldine,฀ &฀ Munilla,฀ 2004).฀ An฀ AACSB-accredited฀ university฀must฀demonstrate฀that฀its฀stu-dents฀are฀equipped฀with฀knowledge฀and฀ skills฀ that฀ are฀ embedded฀ and฀ enshrined฀ in฀its฀mission฀statement.

Effective฀ learning฀ occurs฀ in฀ an฀ environment฀ where฀ students฀ are฀ able฀ to฀ receive฀ quality฀ teaching,฀ adequate฀ resources,฀ academic฀ and฀ career฀ advice,฀ and฀ encouragement฀ from฀ stakeholders.฀ Nonetheless,฀ the฀ importance฀ of฀ quality฀ or฀effective฀teaching฀cannot฀be฀overem-phasized฀because฀an฀instructor฀serves฀as฀ the฀primary฀vehicle฀to฀relate฀new฀knowl-edge฀ and฀ concepts฀ to฀ the฀ students;฀ the฀ instructor’s฀skills฀determine฀the฀quality฀ of฀education.

The฀ AACSB฀ shares฀ this฀ view฀ by฀ emphasizing฀ a฀ need฀ for฀ instructors฀ with฀ a฀ terminal฀ degree฀ in฀ their฀ area฀ of฀ teaching฀ and฀ with฀ evidence฀ of฀ efforts฀ to฀maintain฀the฀currency฀in฀the฀area฀of฀ their฀teaching฀through฀the฀production฀of฀ ICs.฀AACSB฀(2006)฀Standard฀10฀states,฀ “The฀faculty฀has฀and฀maintains฀intellec-tual฀qualifications฀and฀current฀expertise฀ to฀ accomplish฀ the฀ mission;฀ to฀ assure฀ that฀this฀occurs,฀the฀school฀has฀a฀clearly฀ defined฀ process฀ to฀ evaluate฀ individual฀ faculty฀ member’s฀ contributions฀ to฀ the฀ school’s฀mission”฀(p.฀14).

Faculty฀ members฀ must฀ demonstrate฀ their฀scholarly฀activities฀by฀producing฀ICs฀ in฀one฀or฀more฀of฀three฀categories:฀disci-pline-based฀scholarship,฀contributions฀to฀ practice,฀ and฀ learning฀ and฀ pedagogical฀ research.฀ Priority฀ of฀ ICs฀ in฀ the฀ three฀ categories฀is฀determined฀by฀the฀mission฀ of฀ an฀ institution฀ (Martz,฀ McKenna,฀ &฀

scholarship฀and฀contributions฀to฀practice.฀ Learning฀ and฀ pedagogical฀ studies฀ can฀ be฀ considered฀ discipline-based฀ research฀ if฀ published฀ in฀ refereed฀ journals.฀ How-ever,฀ in฀ general,฀ faculty฀ members฀ at฀ an฀ AACSB-accredited฀business฀school฀have฀ a฀ wide฀ range฀ of฀ choice฀ in฀ producing฀ their฀ICs.

Accounting฀ is฀ different฀ from฀ other฀ disciplines฀ in฀ the฀ business฀ program฀ in฀ several฀ ways.฀ First,฀ accounting฀ is฀ the฀ sole฀ unit฀ in฀ the฀ business฀ program฀ that฀ is฀ aligned฀ with฀ the฀ professional฀ examination,฀that฀is,฀the฀Certified฀Public฀ Accountant฀(CPA)฀Examination.฀Second,฀ because฀a฀large฀number฀of฀accounting-related฀courses฀are฀required,฀accounting฀ students฀ cannot฀ take฀ courses฀ in฀ other฀ disciplines฀ without฀ substantially฀ delay-ing฀ their฀ graduation.฀ Thus,฀ account-ing฀ students฀ focus฀ only฀ on฀ accountaccount-ing฀ courses฀once฀the฀core฀business฀require-ments฀have฀been฀satisfied.฀Last,฀although฀ interdisciplinary฀ research฀ projects฀ take฀ place฀within฀business,฀most฀accounting฀ ICs฀ deal฀ with฀ accounting฀ issues.฀ Thus,฀ it฀ is฀ not฀ uncommon฀ for฀ institutions฀ to฀ create฀ a฀ school฀ of฀ accountancy฀ that฀ is฀ separate฀from฀other฀business฀programs.฀ AACSB฀provides฀an฀elective฀accounting฀ accreditation฀ unit฀ beyond฀ the฀ business฀ program,฀ recognizing฀ the฀ uniqueness฀ of฀ the฀ accounting฀ program.฀ Therefore,฀ a฀ number฀ of฀ institutions฀ (163฀ in฀ the฀ United฀ States฀ as฀ of฀ December฀ 2007)฀ pursue฀an฀elective฀accounting฀accredita- tion฀unit฀beyond฀the฀business฀accredita-tion฀ program.฀ However,฀ a฀ majority฀ of฀ accredited฀institutions฀are฀satisfied฀with฀ the฀ business฀ accreditation฀ that฀ covers฀ the฀accounting฀unit.

Thus,฀ Dyckman฀ (1989)฀ character- ized฀the฀accounting฀profession฀as฀a฀tri-angle฀ of฀ research,฀ teaching,฀ and฀ prac-tice.฀ The฀ three฀ elements฀ are฀ supposed฀ to฀ closely฀ interact฀ with฀ one฀ another฀ while฀ playing฀ their฀ distinct฀ roles฀ in฀

Yet,฀ Sterling฀ (1973)฀ argued฀ that฀ accounting฀ research฀ has฀ been฀ isolated฀ from฀ accounting฀ practice฀ for฀ different฀ reasons.฀ One฀ of฀ the฀ primary฀ reasons฀ is฀ the฀ wide฀ gap฀ between฀ the฀ resolutions฀ that฀ accounting฀ researchers฀ pursue฀ and฀ the฀ problems฀ that฀ accounting฀ practitio-ners฀ face.฀ Furthermore,฀ Sterling฀ argued฀ that฀students฀are฀taught฀to฀absorb฀existing฀ accounting฀ practices฀ as฀ unchangeable฀ so฀ that฀there฀is฀no฀room฀in฀education฀to฀incor-porate฀conflicting฀research฀findings.

The฀ seeming฀ separation฀ between฀ research฀ and฀ education฀ in฀ accounting฀ is฀ inconsistent฀ with฀ the฀ spirit฀ laid฀ out฀ in฀ the฀ standards฀ of฀ AACSB.฀ Further-more,฀Bell,฀Frecka,฀and฀Solomon฀(1993)฀ investigated฀ an฀ association฀ between฀ research฀ productivity฀ of฀ accounting฀ faculty฀and฀their฀teaching฀effectiveness฀ and฀ reported฀ a฀ statistically฀ significant฀ correlation฀ between฀ the฀ two฀ factors.฀ However,฀ they฀ did฀ not฀ examine฀ why฀ the฀two฀factors฀are฀correlated.฀Thus,฀the฀ significant฀relation฀can฀be฀interpreted฀in฀ two฀ ways.฀ First,฀ productive฀ accounting฀ researchers฀ might฀ be฀ effective฀ teachers฀ because฀ persons฀ who฀ excel฀ at฀ one฀ task฀ often฀do฀well฀at฀other฀tasks.฀Second,฀the฀ the฀ continuous฀ efforts฀ of฀ faculty฀ mem-bers฀ to฀ upgrade฀ skills฀ and฀ knowledge฀ in฀ the฀ field฀ of฀ their฀ teaching.฀ To฀ our฀ best฀ knowledge,฀ no฀ study฀ has฀ investi-gated฀what฀ICs฀accounting฀professors฀at฀ AACSB-accredited฀universities฀produce฀ to฀maintain฀currency฀in฀the฀area฀of฀their฀ teaching.฀ Consequently,฀ in฀ this฀ study,฀ we฀wanted฀to฀investigate฀such฀ICs.฀

Research฀Question

At฀ institutions฀ that฀ successfully฀ applied฀ for฀ AACSB฀ accreditation฀ for฀

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their฀faculty’s฀ICs฀should฀be฀appropriate฀ to฀deliver฀quality฀education฀to฀their฀stu-dents.฀ In฀ general,฀AACSB฀ ensures฀ that฀ faculty฀members฀have฀been฀involved฀in฀ intellectual฀activities฀to฀keep฀abreast฀of฀ new฀ knowledge฀ and฀ skills฀ in฀ the฀ area฀ of฀ their฀ teaching฀ (i.e.,฀ academic฀ func- tional฀area฀of฀business฀such฀as฀account-ing,฀ finance,฀ management,฀ and฀ others).฀ Accordingly,฀within฀the฀functional฀area฀ (e.g.,฀ accounting),฀ instructors฀ use฀ their฀ ICs฀in฀any฀field฀as฀evidence฀of฀the฀cur-rency฀ of฀ their฀ knowledge.฀ However,฀ each฀ subject฀ field฀ in฀ accounting—such฀ as฀ financial฀ accounting,฀ managerial฀ accounting,฀accounting฀information฀sys-tems,฀ taxation,฀ auditing,฀ and฀ ethics— requires฀ distinctive฀ skills฀ and฀ exper-tise.฀Because฀knowledge฀transferability฀ between฀ subjects฀ (e.g.,฀ between฀ finan-cial฀ accounting฀ and฀ ethics)฀ is฀ low,฀ ICs฀ in฀accounting฀are฀too฀broad฀to฀measure฀ the฀currency฀of฀instructors฀in฀the฀area฀of฀ their฀teaching.฀Accordingly,฀we฀applied฀ content฀ analysis฀ to฀ ICs฀ of฀ accounting฀ instructors฀to฀categorize฀their฀topics฀and฀ determine฀the฀relevance฀of฀the฀ICs฀to฀the฀ faculty฀teaching฀area.

We฀ obtained฀ SERs฀ from฀ five฀ newly฀ AACSB-accredited฀universities฀in฀Texas฀ and฀then฀focused฀on฀publications฀in฀ref-ereed฀ journals฀ by฀ accounting฀ faculty฀ with฀a฀terminal฀degree฀because฀they฀are฀ trained฀ to฀ carry฀ out฀ rigorous฀ research฀ projects.฀ Analysis฀ of฀ accounting฀ fac-ulty’s฀ curricula฀ vitae฀ in฀ SERs฀ revealed฀ that฀ most฀ publications฀ at฀ these฀ institu-tions฀ were฀ produced฀ by฀ faculty฀ with฀ a฀ terminal฀degree,฀except฀for฀one฀who฀did฀ not฀earn฀a฀terminal฀degree฀but฀has฀pub-lished฀ a฀ substantial฀ number฀ of฀ articles฀ in฀ refereed฀ academic฀ and฀ practitioner฀ journals.฀ For฀ the฀ purpose฀ of฀ cross-฀ sectional฀comparison,฀the฀faculty฀mem-ber฀ without฀ a฀ terminal฀ degree฀ was฀ removed฀from฀the฀sample. mary฀ basis฀ for฀ determining฀ the฀ specific฀ accounting฀fields฀for฀classification.

We฀ classified฀ research฀ articles฀ into฀ six฀ groups—managerial฀ or฀ behavior฀ or฀ AIS฀ (MBA),฀ pedagogical฀ development฀ (PED),฀ taxes฀ (TAX),฀ auditing฀ or฀ ethics฀

(AE),฀ financial฀ accounting฀ (FA),฀ and฀ others฀(OTHER)—on฀the฀basis฀of฀title,฀ similarity฀in฀content,฀and฀research฀meth- ods.฀MBA฀included฀articles฀in฀manage- rial฀accounting,฀psychology,฀and฀individ-ual฀ behavior฀ because฀ these฀ disciplines฀ are฀ related฀ in฀ terms฀ of฀ research฀ meth-odologies฀ and฀ topics.฀ One฀ article฀ was฀ written฀ about฀ accounting฀ information฀ systems฀that฀are฀part฀of฀a฀firm’s฀overall฀ managerial฀ accounting฀ system.฀ Thus,฀ we฀combined฀three฀types฀of฀articles฀into฀ MBA.฀ The฀ accounting฀ curriculum฀ in฀ general฀ includes฀ managerial฀ account-ing,฀ cost฀ accountaccount-ing,฀ and฀ accounting฀ information฀systems฀courses฀that฀cover฀ topics฀in฀MBA.฀Ethics฀is฀not฀part฀of฀the฀ traditional฀accounting฀curriculum.฀How-ever,฀presently฀the฀Texas฀State฀Board฀of฀ Public฀ Accountancy฀ (TSBPA)฀ requires฀ candidates฀ for฀ the฀ uniform฀ examina-tion฀ of฀ CPA฀ to฀ complete฀ one฀ ethics฀ course฀ prior฀ to฀ sitting฀ for฀ the฀ exami-nation.฀ Because฀ professional฀ ethics฀ is฀ one฀of฀the฀major฀issues฀in฀the฀attesting฀ function,฀we฀combined฀ethics฀and฀audit-ing.฀FA฀included฀studies฀that฀focused฀on฀ individual฀ elements฀ in฀ financial฀ state- ments,฀accounting฀regulations฀(i.e.,฀gen-erally฀ accepted฀ accounting฀ principles;฀ GAAP),฀the฀role฀of฀financial฀statements฀ in฀ capital฀ markets,฀ and฀ others.฀ Exam-ples฀ of฀ FA฀ in฀ the฀ accounting฀ curricu-lum฀ include฀ intermediate฀ accounting,฀ advanced฀ accounting,฀ accounting฀ the-ory,฀ and฀ others.฀ The฀ OTHER฀ category฀ includes฀business฀law.

As฀shown฀in฀Table฀1,฀we฀included฀107฀ publications฀ in฀ refereed฀ journals฀ by฀ 20฀ accounting฀faculty฀members.฀The฀num-ber฀of฀publications฀per฀faculty฀member฀ ranged฀ from฀ 1฀ to฀ 15.฀ Most฀ accounting฀ faculty฀ published฀ their฀ articles฀ in฀ mul-tiple฀fields฀(four฀was฀the฀maximum).

Table฀ 2฀ summarizes฀ publications฀ in฀ six฀areas:฀MBA,฀TAX,฀AE,฀FA,฀OTHER,฀ and฀PED.฀In฀all,฀13฀accounting฀profes-sors฀published฀39฀articles฀in฀PED,฀and฀3฀ accounting฀ professors฀ published฀ 9฀ arti-cles฀in฀TAX.฀Furthermore,฀4฀professors฀ published฀ 22฀ articles฀ in฀ FA.฀ In฀ MBA฀ and฀ AE,฀ 8฀ and฀ 9฀ professors฀ published฀ 16฀ and฀ 20฀ articles,฀ respectively.฀ Thus,฀ the฀PED฀area฀represented฀36.4%฀of฀the฀ total฀ publications฀ (107),฀ and฀ the฀ TAX฀ area฀showed฀8.4%.

To฀ evaluate฀ the฀ consistency฀ between฀ research฀ and฀ teaching฀ activities฀ of฀

accounting฀ faculty,฀ we฀ looked฀ more฀ closely฀ at฀ one฀ of฀ the฀ business฀ schools฀ in฀ the฀ sample.฀ The฀ school฀ included฀ 12฀ accounting฀ courses฀ in฀ the฀ accounting฀ curriculum,฀as฀Table฀3฀shows.฀This฀is฀a฀ typical฀ accounting฀ curriculum฀ in฀ busi-ness฀schools.฀Most฀accounting฀programs฀ in฀ Texas฀ include฀ one฀ ethics฀ course฀ to฀ meet฀the฀requirement฀of฀the฀TSBPA,฀but฀ this฀ business฀ school฀ offered฀ an฀ ethics฀ course฀at฀a฀graduate฀level.

When฀ we฀ divided฀ the฀ accounting฀ courses฀ into฀ four฀ groups฀ (except฀ for฀ PED฀ and฀ OTHER),฀ FA฀ included฀ half฀ of฀ the฀ accounting฀ courses฀ (6).฀ MBA฀ included฀ three฀ courses,฀ TAX฀ included฀ two,฀and฀one฀was฀an฀auditing฀course.

RESULTS

Substantial฀ discrepancy฀ existed฀ between฀ research฀ and฀ teaching฀ activi-ties฀ of฀ accounting฀ faculty.฀ Only฀ 4฀ of฀ the฀ 20฀ accounting฀ instructors฀ (20%)฀ at฀ five฀ universities฀ published฀ articles฀ in฀ the฀ financial-accounting฀ area,฀ which฀ represented฀ 50%฀ of฀ the฀ courses฀ in฀ the฀ accounting฀curriculum.฀In฀the฀presence฀ of฀multisections฀in฀financial-accounting฀ courses,฀ we฀ can฀ reasonably฀ assume฀ that฀most฀accounting฀instructors฀taught฀ courses฀in฀the฀financial-accounting฀area,฀ but฀ they฀ researched฀ fields฀ other฀ than฀ financial฀ accounting.฀ In฀ contrast,฀ few฀ faculty฀members฀taught฀auditing฀or฀eth-ics฀ courses,฀ but฀ 9฀ of฀ the฀ 20฀ account-ing฀ faculty฀ members฀ published฀ ICs฀ in฀ the฀AE฀area.฀This฀observation฀does฀not฀ fully฀ support฀ the฀ position฀ of฀ AACSB฀ that฀the฀currency฀of฀faculty’s฀knowledge฀ and฀ expertise฀ in฀ their฀ teaching฀ area฀ is฀ updated฀through฀their฀intellectual฀activi- ties.฀Rather,฀a฀large฀number฀of฀account-ing฀faculty฀members฀were฀teaching฀one฀ field฀while฀researching฀other฀fields.

For฀comparison,฀we฀reviewed฀articles฀ in฀ issues฀ of฀AR฀ that฀ were฀ published฀ in฀ 2004฀ to฀ understand฀ what฀ top฀ research-ers฀ in฀ accounting฀ publish.฀ Articles฀ in฀ AR฀ were฀ mostly฀ written฀ by฀ accounting฀ faculty฀who฀were฀at฀doctoral฀institutions฀ where฀adequate฀financial฀and฀nonfinan-cial฀ support฀ for฀ research฀ was฀ provided฀ and฀where฀publishing฀articles฀in฀such฀a฀ top฀accounting฀journal฀was฀expected฀of฀ the฀ faculty฀ members.฀ Thus,฀ articles฀ in฀ AR฀might฀not฀be฀a฀relevant฀criterion฀for฀ faculty฀at฀nondoctoral฀business฀schools฀

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TABLE฀1.฀Classified฀Publications฀of฀Accounting฀Faculty:฀Distribution฀by฀ Individual฀Faculty

฀ ฀ ฀ No.฀of฀ No.฀of฀ No.฀of

฀ ฀ ฀ publications฀฀ publications฀ subjects

Institution฀ Faculty฀ Subject฀ per฀subject฀ per฀faculty฀ per฀faculty

฀ I฀ I.A฀ PED฀ 1

฀ ฀ ฀ TAX฀ 3฀ 4฀ 2

฀ ฀ I.B฀ PED฀ 1

฀ ฀ ฀ AE฀ 4

฀ ฀ ฀ MBA฀ 5฀ 10฀ 3

฀ ฀ I.C฀ PED฀ 9

฀ ฀ ฀ TAX฀ 4

฀ ฀ ฀ AE฀ 1

฀ ฀ ฀ MBA฀ 1฀ 15฀ 4

฀ ฀ I.D฀ PED฀ 9

฀ ฀ ฀ MBA฀ 2

฀ ฀ ฀ AE฀ 2฀ 13฀ 3

฀ II฀ II.A฀ AE฀ 1฀ 1฀ 1

฀ ฀ II.B฀ FE฀ 4฀ 4฀ 1

฀ ฀ II.C฀ MBA฀ 1

฀ ฀ ฀ PED฀ 2

฀ ฀ ฀ AE฀ 1฀ 4฀ 3

฀ ฀ II.D฀ AE฀ 2

฀ ฀ ฀ PED฀ 3฀ 5฀ 2

฀ III฀ III.A฀ Business฀฀ 1฀ 1฀ 1

฀ ฀ ฀ law

฀ ฀ III.B฀ PED฀ 1฀ 1฀ 1

฀ ฀ III.C฀ PED฀ 2฀ 2฀ 1

฀ ฀ III.D฀ MBA฀ 3

฀ ฀ ฀ PED฀ 1฀ 4฀ 2

฀ IV฀ IV.A฀ MBA฀ 2

฀ ฀ ฀ FE฀ 3

฀ ฀ ฀ AE฀ 7

฀ ฀ ฀ PED฀ 1฀ 13฀ 4

฀ ฀ IV.B฀ TAX฀ 2฀ 2฀ 1

฀ ฀ IV.C฀ FE฀ 14฀ 14฀ 1

฀ ฀ IV.D฀ AE฀ 1฀ 1฀ 1

฀ ฀ IV.E฀ AE฀ 1

฀ ฀ ฀ MBA฀ 1฀ 2฀ 2

฀ V฀ V.A฀ PED฀ 1฀ 1฀ 1

฀ ฀ V.B฀ MBA฀ 1

฀ ฀ ฀ PED฀ 3฀ 4฀ 2

฀ ฀ V.C฀ FE฀ 1

฀ ฀ ฀ PED฀ 5฀ 6฀ 2

฀ Total฀ 20฀ —฀ 107฀ 107

Note.฀Table฀includes฀a฀sample฀of฀20฀curricula฀vita฀of฀accounting฀faculty฀members฀with฀a฀terminal฀ degree฀ in฀ accounting฀ at฀ five฀ newly฀AACSB-accredited฀ universities฀ in฀Texas.฀ Each฀ institution฀ is฀ labeled฀using฀a฀roman฀numeral.฀Individual฀faculty฀members฀are฀labeled฀using฀an฀English฀alphabet฀ letter.฀Managerial฀or฀behavior฀or฀accounting฀information฀systems฀(MBA)฀=฀Managerial฀account-ing฀research฀that฀includes฀issues฀in฀behavior฀and฀accounting฀information฀systems.฀Taxes฀(TAX)฀=฀ Individual฀and฀corporate฀taxation.฀Pedagogical฀development฀(PED)฀=฀Learning฀and฀pedagogical฀ research.฀Auditing฀or฀ethics฀(AE)฀=฀Research฀studies฀in฀auditing฀and฀ethics.฀Financial฀accounting฀

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decisions฀ in฀ universities.฀ Second,฀AR,฀ as฀the฀flagship฀journal฀of฀the฀American฀ Accounting฀Association,฀represents฀bal-anced฀views฀of฀its฀members฀and฀editors฀ instead฀of฀focusing฀on฀selected฀issues฀in฀ accounting.฀For฀example,฀the฀other฀two฀ top฀journals,฀the฀Journal฀of฀Accounting฀ Research฀(published฀by฀the฀University฀of฀ Chicago)฀and฀the฀Journal฀of฀Accounting฀ and฀ Economics฀ (published฀ by฀ the฀ Uni-versity฀of฀Rochester),฀focus฀heavily฀on฀ issues฀ in฀ financial฀ accounting.฀ Table฀ 4฀

shows฀classified฀articles฀in฀issues฀of฀AR฀ that฀ were฀ published฀ in฀ 2004.฀We฀ made฀ the฀ classification฀ on฀ the฀ basis฀ of฀ their฀ titles฀and฀contents.฀Several฀articles฀cover฀ more฀than฀one฀subject฀area,฀and฀subject฀ judgments฀ were฀ made฀ on฀ the฀ basis฀ of฀ the฀ context.฀ For฀ example,฀ Menon฀ and฀ Williams฀ (2004)฀ examined฀ the฀ effects฀ of฀ the฀ employment฀ of฀ formal฀ audit฀ partners฀on฀a฀firm’s฀abnormal฀accruals,฀ by฀ combining฀ two฀ distinct฀ concepts:฀ audit฀ independence฀ (AE)฀ and฀ accruals฀

management฀(FA).฀Because฀that฀article฀ strongly฀ favors฀ auditing฀ and฀ accruals฀ management฀as฀a฀tool฀to฀examine฀audit฀ independence,฀we฀classified฀that฀article฀ as฀AE.฀However,฀Guenther฀and฀Sansing฀ (2004)฀ studied฀ the฀ value฀ relevance฀ of฀ reversing฀ elements฀ in฀ financial฀ state-ments฀ and฀ deferred฀ tax฀ liabilities.฀ In฀ that฀ case,฀ Guenther฀ and฀ Sansing฀ used฀ tax-related฀accounts฀to฀prove฀their฀value฀ relevance฀ in฀ the฀ capital฀ market,฀ so฀ we฀ classified฀that฀article฀as฀FA.

TABLE฀2.฀Classified฀Publications฀of฀Accounting฀Faculty:฀Distribution฀ by฀Subject฀

฀ ฀฀ ฀฀ ฀ No.฀of฀

No.฀of฀ Total฀no.฀of฀ publications

Subject฀ faculty฀ publications฀ %฀ without฀PED฀ %a

Managerial฀or฀

฀฀behavior฀or฀AIS฀ 8฀ 16฀ 15.0฀ 16฀ 23.5

Taxes฀ 3฀ 9฀ 8.4฀ 9฀ 13.2

Auditing฀or฀

฀฀ethics฀ 9฀ 20฀ 18.7฀ 20฀ 29.4

Financial฀

฀฀accounting฀ 4฀ 22฀ 20.6฀ 22฀ 32.4

Business฀law฀฀ 1฀ 1฀ .9฀ 1฀ 1.5

Pedagogical฀

฀฀development฀ 13฀ 39฀ 36.4฀ —฀ —

Total฀ 38฀ 107฀ 100฀ 68฀ 100

Note.฀AIS฀=฀Accounting฀information฀systems.฀PED฀=฀Pedagogical฀development.

aPercentage฀of฀publications฀computed฀without฀publications฀in฀pedagogical฀development.

TABLE฀3.฀Accounting฀Courses฀In฀a฀Typical฀Accounting฀Curriculum

฀ ฀ ฀ %฀of฀total

Course฀ ฀ Credit฀hours฀ credit฀hours

Financial฀accounting฀ 18฀ 50

฀ Intermediate฀accounting฀I ฀ Intermediate฀accounting฀II ฀ Advanced฀accounting ฀ Fund฀accounting ฀ Accounting฀theory

Managerial฀or฀behavior฀or฀AIS฀ 9฀ 25

฀ Managerial฀accounting ฀ Cost฀accounting

฀ Accounting฀information฀systems

Taxes฀ 6฀ 17

฀ Federal฀income฀tax฀I ฀ Federal฀income฀tax฀II

Auditing฀ 3฀ 8

Total฀ 36฀ 100

Note.฀AIS฀=฀Accounting฀information฀systems.฀Accounting฀curriculum฀is฀currently฀in฀effect฀at฀one฀ typical฀ nondoctoral฀ business฀ school฀ in฀ Texas.฀ In฀ addition,฀ most฀ accounting฀ programs฀ in฀ Texas฀ include฀one฀ethics฀course฀that฀is฀required฀by฀the฀Texas฀State฀Board฀of฀Public฀Accountancy.฀This฀ school฀offers฀the฀ethics฀course฀at฀a฀graduate฀level.

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FA฀articles฀represent฀61%฀(28฀of฀46)฀ of฀the฀articles฀published฀in฀AR฀in฀2004.฀ In฀Table฀1,฀where฀we฀computed฀a฀ratio฀ of฀articles฀published฀in฀each฀field฀with-out฀ PED฀ articles฀ (pedagogical฀ research฀ is฀ published฀ in฀ the฀ sectional฀ journal฀ Issues฀in฀Accounting฀Education),฀the฀FA฀ area฀shows฀32.4%.

Of฀ all,฀ 10฀ articles฀ were฀ associated฀ with฀ topics฀ in฀AE,฀ and฀ 6฀ articles฀ were฀ associated฀ with฀ topics฀ in฀ MBA.฀ The฀ larger฀ number฀ of฀ articles฀ in฀ AE฀ might฀ have฀been฀associated฀with฀recent฀finan- cial฀frauds฀that฀were฀committed฀by฀pub-lic฀ corporations.฀ For฀ example,฀ of฀ 40฀ articles฀ published฀ in฀ the฀ issues฀ of฀AR฀ in฀ 2002,฀ only฀ three฀ addressed฀ audit-ing฀ questions.฀ As฀ discussed฀ earlier฀ in฀ this฀ article,฀ the฀ distribution฀ of฀ articles฀ in฀AR฀ should฀ be฀ compared฀ to฀ ICs฀ of฀ accounting฀professors฀at฀the฀five฀institu-tions฀ cautiously.฀ Most฀ authors฀ of฀ arti-cles฀ in฀AR฀ likely฀ work฀ for฀ universities฀ with฀a฀doctoral฀program฀in฀accounting.฀ Therefore,฀the฀primary฀objective฀of฀their฀ research฀ is฀ likely฀ to฀ promote฀ scholarly฀ contribution฀ to฀ the฀ accounting฀ litera-ture฀(i.e.,฀discipline-based฀scholarship).฀ Thus,฀ contributions฀ to฀ practice฀ might฀

conducting฀ adequate฀ research฀ in฀ finan-cial฀ accounting,฀ which฀ is฀ an฀ impor-tant฀ part฀ of฀ the฀ accounting฀ curriculum.฀ Given฀ that฀ a฀ majority฀ of฀ articles฀ in฀ AR฀ are฀ devoted฀ to฀ topics฀ in฀ financial฀ accounting,฀ researchers฀ may฀ ask฀ why฀ accounting฀educators฀are฀not฀sufficient-ly฀ interested฀ in฀ research฀ pertaining฀ to฀ financial-accounting฀ topics.฀ Without฀ a฀ survey฀ of฀ accounting฀ faculty฀ at฀ these฀ institutions,฀we฀could฀not฀provide฀defi-nite฀answers฀to฀this฀question.฀However,฀ we฀฀discuss฀this฀anomaly฀by฀focusing฀on฀ the฀ research฀ methodology฀ that฀ prevails฀ in฀financial฀accounting.฀

We฀ reviewed฀ 28฀ articles฀ in฀ finan-cial฀ accounting฀ that฀AR฀ published฀ in฀ 2004.฀ Three฀ articles฀ presented฀ analyti-cal฀research฀that฀relied฀on฀mathematical฀ methods฀ to฀ propose฀ research฀ proposi-tions.฀We฀identified฀three฀other฀articles฀as฀ presenting฀research฀that฀used฀an฀experi-mental฀ method.฀ The฀ rest฀ of฀ the฀ articles฀ (22)฀presented฀research฀that฀used฀archival฀ financial฀databases฀to฀provide฀empirical฀ evidence฀ in฀ response฀ to฀ research฀ ques-tions.฀ Of฀ the฀ 22฀ articles,฀ 5฀ presented฀ studies฀about฀financial฀reports฀in฀foreign฀

countries.฀Thus,฀17฀articles฀used฀account-Thus,฀ the฀ lack฀ of฀ available฀ financial฀ databases฀ is฀ one฀ of฀ the฀ main฀ barriers฀ that฀accounting฀educators฀at฀small-฀and฀ medium-sized฀ business฀ schools฀ face฀ in฀ conducting฀ research฀ in฀ financial฀ accounting.฀ Even฀ the฀ basic฀ database฀ Compustat,฀ with฀ an฀ annual฀ subscrip-tion฀ rate฀ of฀ $19,000,฀ is฀ likely฀ beyond฀ the฀ budget฀ of฀ many฀ business฀ schools.฀ Further,฀ providers฀ of฀ these฀ financial฀ databases฀ charge฀ an฀ annual฀ license฀ fee฀ per฀ institution,฀ not฀ per฀ the฀ number฀ of฀ users.฀In฀general,฀few฀faculty฀members฀ at฀ small฀ institutions฀ need฀ the฀ financial฀ databases฀ because฀ undergraduate฀ stu- dents฀or฀MBA฀students—a฀typical฀grad-uate฀ business฀ program฀ for฀ small฀ insti-tutions—do฀ not฀ use฀ them฀ extensively฀ during฀their฀coursework.฀These฀students฀ are฀not฀normally฀trained฀to฀apply฀statis-tical฀ analysis฀ to฀ massive฀ data฀ that฀ are฀ extracted฀from฀databases฀such฀as฀ Com-pustat฀ or฀ the฀Center฀ for฀ Research฀ in฀ Security฀Prices.฀In฀contrast,฀a฀number฀of฀ users฀are฀at฀large฀institutions฀with฀doc-toral฀ programs,฀ including฀ docusers฀are฀at฀large฀institutions฀with฀doc-toral฀ stu-dents฀ in฀ specialized฀ areas.฀As฀ a฀ result,฀ a฀small฀institution฀bears฀higher฀cost฀per฀ user฀ for฀ these฀ financial฀ databases฀ than฀

TABLE฀4.฀Distribution฀of฀Articles฀in฀2004฀Issues฀of฀The฀Accounting฀Review

฀ No.฀of฀articles

Subject฀ January฀ April฀ July฀ October฀ Total฀ %฀of฀total

Managerial฀or฀behavior฀or฀AIS฀ 1฀ 1฀ 2฀ 2฀ 6฀ 13

Auditing฀or฀ethics฀ 4฀ 3฀ 1฀ 2฀ 10฀ 22

Taxes฀ ฀ ฀ ฀ 1฀ 1฀ 2

Financial฀accounting฀ 5฀ 7฀ 9฀ 7฀ 28฀ 61

Business฀law฀฀ ฀ 1฀ ฀ ฀ 1฀ 2

Pedagogy฀ ฀ ฀ ฀ ฀ ฀

Total฀฀ 10฀ 12฀ 12฀ 12฀ 46฀ 100

Note.฀Several฀articles฀cover฀more฀than฀one฀subject฀area.฀In฀these฀cases,฀we฀chose฀the฀subject฀that฀was฀most฀dominant฀in฀each฀article.฀AIS฀=฀accounting฀ information฀systems.

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about฀ elements฀ in฀ financial฀ statements฀ based฀ on฀ opinions฀ that฀ they฀ received฀ from฀ a฀ variety฀ of฀ interest฀ groups.฀ This฀ occurred,฀ in฀ particular,฀ when฀ related฀ financial-accounting฀ standards฀ were฀ under฀ consideration.฀ In฀ addition,฀ many฀ accounting฀ practitioners฀ and฀ finan-cial฀ analysts฀ deal฀ with฀ current฀ issues฀ in฀ accounting฀by฀taking฀advantage฀of฀their฀ access฀ to฀ private฀ sources฀ of฀ informa-tion฀as฀a฀way฀to฀generate฀their฀revenues.฀ For฀ example,฀ the฀ Center฀ for฀ Financial฀ Research฀ &฀Analysis฀ (CPRA)฀ regularly฀ produces฀analytical฀and฀opinion฀research฀ reports฀about฀individual฀public฀firms฀and฀ then฀ sells฀ them฀ to฀ investors.฀ Thus,฀ it฀ is฀ difficult฀ for฀ academic฀ researchers฀ to฀ publish฀ opinion฀ or฀ concept฀ articles฀ that฀ provide฀ incremental฀ value฀ beyond฀ what฀ the฀ accounting฀ regulatory฀ bodies฀ and฀ investment฀ firms฀ have฀ published.฀ This฀ difficulty฀ may฀ explain฀ why฀ a฀ number฀ of฀ accounting฀ faculty฀ members฀ at฀ non-doctoral฀ institutions฀ favor฀ research฀ in฀ auditing,฀ ethics,฀ and฀ pedagogy,฀ which฀ offer฀ room฀ for฀ them฀ to฀ write฀ opinion฀ articles฀and฀to฀easily฀collect฀data฀for฀their฀ research฀questions.

In฀ summary,฀ our฀ study฀ revealed฀ that฀ accounting฀ educators฀ at฀ small฀ institu-tions฀have฀not฀been฀as฀successful฀in฀using฀

On฀ the฀ basis฀ of฀ a฀ content฀ analysis฀ of฀ IC฀ portfolios฀ of฀ accounting฀ faculty฀ at฀ a฀ sample฀ of฀ AACSB-accredited฀ business฀ schools,฀ we฀ showed฀ a฀ significant฀ diver-gence฀ between฀ faculty’s฀ research฀ (areas฀ and฀ topics)฀ and฀ their฀ teaching฀ assign-ments.฀ We฀ recommend฀ that฀ AACSB฀ and฀ other฀ accrediting฀ bodies฀ consider฀ additional฀ mechanisms฀ to฀ assist฀ faculty฀ members฀ at฀ small-฀ and฀ medium-sized฀ institutions฀ to฀ conduct฀ research฀ in฀ their฀ teaching฀ areas.฀ One฀ strategy฀ would฀ be฀ the฀ formation฀ of฀ a฀ resource฀ consortium฀ that฀includes฀small฀business฀schools฀that฀ cannot฀ afford฀ these฀ financial฀ databas-es.฀ The฀ consortium฀ would฀ subscribe฀ to฀ annual฀ licenses฀ of฀ these฀ databases฀ and฀ make฀ them฀ available฀ to฀ researchers฀ at฀ member฀institutions฀for฀a฀small฀user฀fee.฀

This฀ proposal฀ has฀ a฀ couple฀ of฀ advan-tages.฀ The฀ creation฀ of฀ the฀ resource฀ con- sortium฀should฀not฀negatively฀affect฀ven-dors฀of฀financial฀databases.฀Financial฀data฀ themselves฀are฀public฀goods.฀Subscription฀ fees฀are฀justifiable฀for฀vendors฀to฀recover฀ the฀ costs฀ that฀ they฀ incurred฀ to฀ collect,฀ process,฀ and฀ disseminate฀ financial฀ data.฀ These฀ costs฀ are฀ mostly฀ fixed,฀ and฀ incre-mental฀ costs฀ associated฀ with฀ additional฀ users฀should฀be฀small.฀Because฀faculty฀at฀ small-฀and฀medium-sized฀schools฀cannot฀ afford฀ the฀ financial฀ databases฀ under฀ the฀ current฀ pricing฀ system,฀ the฀ revenues฀ of฀ vendors฀should฀increase฀by฀attracting฀less฀ privileged฀users฀through฀reduced฀prices.

In฀ addition,฀ wide฀ availability฀ of฀ financial-statement฀ archives฀ would฀ encourage฀ accounting฀ faculty฀ to฀ pur-sue฀research฀in฀financial฀accounting฀that฀ would฀ potentially฀ deliver฀ knowledge฀ of฀ relevant฀ and฀ current฀ issues฀ to฀ their฀ students฀ and฀ confront฀ many฀ important฀ problems฀ in฀ the฀ capital฀ market฀ (e.g.,฀ financial฀frauds,฀earnings฀management).฀ In฀recent฀years,฀we฀have฀witnessed฀mas- sive฀financial฀frauds฀in฀the฀capital฀mar-ket.฀ The฀ Sarbanes-Oxley฀ Act฀ (2002)฀ was฀ enacted฀ to฀ prevent฀ managers฀ of฀ public฀ firms฀ from฀ getting฀ involved฀ in฀ accounting฀ frauds.฀ However,฀ because฀ of฀ these฀ new฀ regulations,฀ public฀ firms฀ have฀ assumed฀ substantial฀ amounts฀ of฀ compliance฀costs.฀The฀Financial฀Execu-tives฀ International฀ surveyed฀ 217฀ firms฀ with฀ average฀ revenue฀ of฀ more฀ than฀ $5฀ billion฀and฀found฀that฀their฀compliance฀ costs฀ were,฀ on฀ average,฀ $4.46฀ million฀ annually.฀In฀other฀words,฀society฀spends฀ an฀ enormous฀ amount฀ of฀ resources฀ on฀ preventing฀the฀recurrence฀of฀accounting฀ scandals฀in฀the฀future.฀

Investment฀ in฀ academic฀ research฀ can฀ have฀large฀dividends฀for฀society.฀It฀is฀not฀ unusual฀that฀academic฀research฀findings฀ trigger฀ regulatory฀ bodies฀ to฀ investigate฀ wrongdoings฀by฀public฀corporations.฀For฀ example,฀ a฀ professor฀ at฀ the฀ University฀ of฀ Iowa฀ investigated฀ the฀ public฀ firms’฀ practice฀of฀backdating฀stock฀options.฀His฀ finding฀that฀firms฀retroactively฀chose฀the฀ option฀ grant฀ date฀ when฀ stocks฀ fell฀ so฀ that฀ the฀ option฀ value฀ for฀ their฀ execu-tives฀ became฀ artificially฀ inflated฀ alerted฀ the฀ Securities฀ and฀ Exchange฀ Commit-tee,฀which฀launched฀many฀investigations฀ (Dvorak,฀ 2006).฀ Because฀ of฀ this฀ back-ground,฀it฀is฀a฀time฀for฀AACSB฀to฀help฀

accounting฀ educators฀ to฀ apply฀ their฀ knowledge฀ and฀ skills฀ in฀ teaching฀ and฀ doing฀ research฀ in฀ financial฀ accounting.฀ In฀addition,฀an฀improvement฀in฀faculty’s฀ research฀ in฀ financial฀ accounting฀ would฀ contribute฀ to฀ transparency฀ and฀ account-ability฀ in฀ the฀ capital฀ market฀ and฀ to฀ the฀ greater฀good฀of฀society.฀

NOTES

Dr.฀ B.฀ Brian฀ Lee’s฀ research฀ interests฀ are฀ earnings฀ management,฀ relevance฀ of฀ accounting฀ information฀ in฀ the฀ capital฀ markets,฀ international฀ accounting,฀ethics,฀and฀higher฀education.

Dr.฀ Munir฀ Quddus’s฀ research฀ interests฀ are฀ entrepreneurship,฀ ethics,฀ history฀ of฀ economic฀ ideas,฀economic฀development,฀and฀higher฀educa-tion.

Correspondence฀ concerning฀ this฀ article฀ should฀ be฀ addressed฀ to฀ Dr.฀ B.฀ Brian฀ Lee,฀ Professor,฀ Prairie฀View฀A&M฀University,฀P.O.฀Box฀519,฀MS฀ 2310,฀Prairie฀View,฀TX฀77446.

E-mail:฀brlee@pvamu.edu

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