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Disajikan kembali oleh:
DRS. JOHN
DRS. JOHN
DRS. JOHN
DRS. JOHN SUPRIHANTO
SUPRIHANTO
SUPRIHANTO
SUPRIHANTO, MIM. PHD.
, MIM. PHD.
, MIM. PHD.
, MIM. PHD.
UNIVERSITAS GADJAH MADA
UNIVERSITAS GADJAH MADA
UNIVERSITAS GADJAH MADA
UNIVERSITAS GADJAH MADA
YOGYAKARTA
YOGYAKARTA
YOGYAKARTA
YOGYAKARTA
VALUE OF
VALUE OF
VALUE OF
VALUE OF
ORGANISASIONALISM
ORGANISASIONALISM
ORGANISASIONALISM
ORGANISASIONALISM
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Conceived
vision
Yang
Envisioned future
What we aspire
To become
To be achieve
To create
Yin
Core ideology
What we stand for
and why do we
exist
Enduring character
of a organization
Core value
The essential and enduring
tenets of an organization
Core purpose
The organization reason for being
Tidak pernah benar-benar dicapai
As a guiding star
BHAG
Target – kualitatif/kuantitatif
Common enemy
Role model
Internal transformation
Vivid
description
The Core Concept of Strategy
Mission:
Reason for being, why we exist
Core values:
what we believe in
Vision:
what we want to be
Strategy:
our game plan, agenda for
actions
Mission Statement
A mission statement is a brief description of a
company’s fundamental purpose. A mission
statement answer the question, “Why do we
exist” (Susan Ward)
The mission statement articulates the
company’s purpose both for those in the
organization and for the public.
Elements of Mission (1)
Core ideology
Menggambarkan
what we stand for
Merupakan alasan keberadaan kita
(why we exist)
Mission statement:
1. What needs do we meet ?
2. Who is customer ?
Elements of Mission (2)
Kebutuhan Konsumen:
what is being satisfied
Kelompok Konsumen:
who is being satisfied
The company’s activities, technologies, and
competencies, or how the enterprise goes about
creating and delivering value to customers and
satisfying their needs
Perumusan Misi
Memahami dan mendefinisikan apa bisnis
perusahaan sekarang atau di masa mendatang
.
Pernyataan misi lebih terperinci bisa mencakup:
Spesifikasi kebutuhan pelanggan yang dipuaskan melalui
produk/jasa
Identifikasi kelompok pelanggan (pasar)
Spesifikasi daerah geogragis
Identifikasi teknologi inti
Ekspresi komitmen terhadap pertumbuhan, kelangsungan
hidup dan profitabilitas
Spesifikasi berbagai elemen filosofi perusahaan
Identifikasi konsep-diri perusahaan
Visi (Vision)
Visi merupakan
guidance
mengenai
value
yang harus dipertahankan dan
what future
to stimulate progress toward
Visi yang baik adalah visi yang dirumuskan
berdasarkan
core values
dan
mission/core
Envisioned Future
Cita-cita yang ingin dicapai di masa depan; sesuatu
yang kongkrit, tapi belum ada (akan dicapai)
Dua Komponen utama
Envisioned future:
A 10 to 30-year
Big, Hairy, Audacious Goals
(BHAGs)
Vivid descriptions
of what it will be like to achieve
Big, Hairy, Audacious Goals (BHAGs)
A true BHAG is a clear and compelling,
serves as a unifying focal point of effort,
and acts as a catalyst for team spirit.
It is tangible, energizing, highly focused.
People get it right away, it takes little or no
explanation.
Vivid Description
Vivid description is a vibrant, engaging,
and specific description of what it will be
like to achieve the BHAGs.
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Vision Statement
A vision statement is sometimes called a picture of
your company in the future. Your vision statement
is your inspiration, the framework for all your
strategic planning.
(Susan Ward)
Visi haruslah jelas tentang APA yang ingin dicapai
secara terukur (indikasi), dan KAPAN (jangka
waktu) akan tercapai.
Apa yang akan dicapai tersebut seharusnya sesuatu
yang besar, tinggi dan terkandung semangat, tekad
dan gairah yang besar dari individu / organisasi
Visi..
Visi menjabarkan pandangan masa depan
mengenai perusahaan yang realistis, kredibel, dan
menarik mengenai suatu perusahaan, yang jauh
lebih baik dari kondisi yang sekarang ini.
Vision articulates a view of a realistic, credible,
attractive future for the organization, a condition
that is better in some important ways than what now
exist
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Contoh Misi
3M:
To solve unsolved problems innovatively.
Merck:
To preserve and improve human life.
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Contoh Visi dan Misi: Toyota
Chairman’s Message
Toyota will continue to innovate relentlessly to ensure
further growth.
Hiroshi Okuda, Chairman
Mission
Mission Toyota seeks to create a more prosperous society
through automotive manufacturing.
Vision
VisionToyota aims to achieve long-term, stable growth in
harmony with the environment, the global economy, the
local communities it serves, and its stakeholders.
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Contoh Visi dan Misi: Coca Cola
The Coca-Cola Company Mission
Our Mission is:
To refresh the world - in mind, body and spirit
To inspire moments of optimism - through our brands and actions, and To create value and make a difference - everywhere we engage
The Coca-Cola Company Vision
To achieve our Mission, we have developed a set of goals, which we will work with our bottlers to deliver: Profit:Maximising return to shareowners while being mindful of our overall responsibilities.
People: Being a great place to work where people are inspired to be the best they can be.
Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurturing a winning network of partners and building mutual loyalty. Planet:Being a responsible global citizen that makes a difference.
The Coca-Cola Company Values
Our shared values that we are guided by are: Leadership Collaboration
Passion Innovation Integrity Quality Accountability
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STRATEGI
"Vision without action is a daydream. Action without vision
is a nightmare."
– Japanese proverb
Agar Visi dapat dicapai, perlu tindakan-tindakan nyata yang harus
dilakukan untuk mencapainya.
Tindakan-tindakan tersebut harus disusun dalam suatu Strategi.
Strategi adalah susunan / rangkaian langkah-langkah yang harus
ditempuh dengan mengalokasikan sumber daya yang ada melalui
tahapan dan sasaran jangka pendek untuk mencapai tahapan selanjutnya,
sehingga tercapai tujuan jangka panjang.
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Strategic Planning
Strategic planning
is an
organization
's process of defining its
strategy
, or
direction, and making decisions on allocating its resources to pursue this
strategy, including its capital and people.
Strategic planning is a very important
business
activity. It is also important in
the
public sector
areas such as
education
. It is practiced widely informally
and formally. Strategic planning and decision processes should end with
objectives and a roadmap of ways to achieve those objectives. .
Strategic management jargon sometimes refers to "Big Hairy Audacious
Goals" (BHAGs) in this context. Using one goal as a stepping-stone to the
next involves
goal sequencing
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Strategic Planning
Various business analysis techniques can be used in strategic
planning, including
SWOT analysis
(Strengths, Weaknesses, Opportunities, and Threats )
PEST analysis
(Political, Economic, Social, and Technological analysis)
STEER analysis
involving Socio-cultural, Technological, Economic,
Ecological, and Regulatory factors.
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Pentingnya Strategi
Strategi
Adalah alat utnuk mencapai tujuan jangka panjang.
Strategi Adalah tindakan potensial yang membutuhkan keputusan manajemen tingkat atas
dan sumber daya perusahaan dalam jumlah besar.
Strategi juga mempengaruhi kemakmuran perusahaan dalam jangka panjang, khususnya untuk lima tahun dan berorientasi ke masa depan.
Strategi memiliki konsekuensi yang multifungsi dan multi dimensi serta perlu mempertimbangkan factor-faktor eksternal dan internal yang dihadapi perusahaan.
Strategi disusun oleh penyusun strategi ( strategists), yaitu individu yang paling bertanggung jawab atas kesuksesan atau kegagalan organisasi.
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