Marketing Channel Strategy

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Marketing Channel Strategy

Problems To Be Addressed

Company performance will not achieve its goal if the company does not have the marketing

channel strategy to face the increasing competition. Marketing channel strategy is not only

trying to fulfill the needs and desires of the target market, but also supporting the company

to obtain a maximum benefit and develop the business in the future. Therefore the

company requires a comprehensive marketing channel strategy in order to maximize its

performance.

Objectives

Having attended this program, the participants are expected to be able to:



Get the understanding about the definition of marketing channel



Understand the design of marketing channel strategy



Perform analysis and audit of marketing channel



Design the structure and strategy of marketing channel



Coordinate and control the marketing channel



Understand the potential conflict and its solution in marketing channel



Evaluate the marketing channel performance

Subjects Covered



The definition of marketing channel



Design of marketing channel strategy: market analysis, audit, marketing channel

decision



Understanding the structure of marketing channel: retailing, wholesaling,

franchising, emerging channel



Distribution channel management and marketing mix



Coordination and control of marketing channel



Marketing channel conflict management and its solution



Evaluation of marketing channel performance

Who Should Attend



Head / Director of Marketing



Manager / Assistant Manager of Marketing



Manager / Assistant Manager of Product



Manager / Assistant of Sales

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Marketing Channel Strategy

Menjawab Masalah Apa

Kinerja perusahaan tidak akan mencapai sasarannya bila perusahaan tidak memiliki strategi

saluran pemasaran untuk menghadapi persaingan yang kian meningkat. Strategi saluran

pemasaran tidak hanya berupaya memenuhi kebutuhan dan keinginan dari pasar sasaran,

namun mendukung perusahaan dalam memperoleh keuntungan maksimal dan

mengembangkan bisnis di masa mendatang. Oleh karenanya diperlukan strategi saluran

pemasaran secara komprehensif untuk perusahaan dalam memaksimalkan kinerjanya.

Manfaat Apa Yang Anda Diperoleh

Setelah selesai mengikuti program ini, peserta diharapkan mampu:



Mendapatkan pemahaman mengenai definisi saluran pemasaran



Memahami perancangan strategi saluran pemasaran



Melakukan analisis dan audit saluran pemasaran



Merancang struktur dan strategi saluran pemasaran



Melakukan koordinasi dan pengontrolan saluran pemasaran



Memahami potensi konflik dan solusinya dalam saluran pemasaran



Melakukan evaluasi kinerja saluran pemasaran

Apa Saja Yang Dibahas



Definisi saluran pemasaran



Merancang strategi saluran pemasaran: analisis pasar, audit, keputusan saluran

pemasaran



Memahami struktur saluran pemasaran: retailing, wholesaling, franchising,

emerging channel



Pengelolaan saluran distribusi dan bauran pemasaran



Koordinasi dan pengontrolan saluran pemasaran



Pengelolaan konflik saluran pemasaran dan solusinya



Evaluasi kinerja saluran pemasaran

Siapa Yang Perlu Ikut



Kepala/Direktur pemasaran



Manajer/Asisten Manajer Pemasaran



Manajer/Asisten Manajer Produk



Manajer/Asisten Penjualan

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PARTICIPANTS

Spv

PUBLIC TRAINING

• DECISION SCIENCE

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

• STRATEGIC MANAGEMENT

Corporate Parenting Company Strategic Planning Managing Organizational Change Business Model Canvas

Innovation Strategy (New)

Managing Innovation for Organization Growth (New) Product Innovation Management

Strategic Decision Making

Creative Thinking Technique Practical Problem Solving

Minaut Indonesia - Problem Solving & Decision Making

24-25 30 Jun-01 Jul 22-23 17-18

22-23 10-11 08-09 27-28 08-09

01-02 26-27 12-13 25-26

12-13

26-30 23-27 16-20 13-17 04-08_25-29 _{31 Aug-04 Sep}10-14 28 Sep-02 Oct_19-23 _{30 Nov-04 Dec}09-13 14-18

04-06 25-26 21-22 15-17 16-17 28-30 01-03 28-30 08-09 11-13 06-08 20-22 12-13 30 Sep - 02 Oct 18-20 02-04 09-11 01 02 03 04 05 06 07 08 09 10 11

• HUMAN RESOURCE MANAGEMENT

Human Resources Management Competency Based HRM/CBHRM Practical Job Analysis

Designing Competency Model Talent Management

Competency Based Recruitment & Selection Practical Behavior Based Interview Designing Learning Program Designing Training Program Evaluating Training Program

Measuring Return On Training Investment - ROTI

14-18 23-27 10-12 17-19 29 Sep - 01 Oct 26-30 21-22 12-13 14-18 10-14 08-12 17-18 19-21 06-07 12-13 17-19 20-24 09-13 09-13 01-02 10-11 25-27 19-21 21-23 07-08 02-03 24-26 25-27 08-10 04-05 04-05 26-28 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Hours 16 20 16 20 16 24 24 16 16 16 40 40 20 16 16 16 24 16 24 24 16 16 Staff Mgr Sr Mgr Days 2 2.5 2 2.5 2 3 3 2 2 2 5 5 2.5 2 2 2 3 2 3 3 2 2 6,000,000 6,000,000 4,600,000 5,000,000 5,500,000 5,000,000 5,000,000 4,850,000 4,700,000 4,600,000 7,500,000 6,200,000 4,650,000 4,200,000 4,400,000 4,400,000 4,850,000 4,400,000 4,400,000 4,850,000 4,400,000 4,500,000 Price (IDR)

• GENERAL MANAGEMENT

Training for Trainers Office Management

Filing Management (New Tittle)

Designing Standard Operating Procedure (SOP) Management for Professional Secretary

30 Sep - 02oct 21-23 01-02 12-13 06-08 19-21 19-20 27-28 18-20 05-06 01-03 16-17 08-09 17-19 29-30 11-13 19-21 11-12 16-18 17-19 17-18 24 24 16 16 24 3 3 2 2 3 5,750,000 5,000,000 4,500,000 3,850,000 5,200,000

(4)

• MARKETING MANAGEMENT

Competitive Marketing Strategy

Marketing Plan for Sustainable Competitive Advantage Marketing Management

Building Service Culture

Customer Satisfaction Management Customer Service Orientation Enhancement Marketing Channel Strategy (New) Sales Management

Salesmanship

Negotiation Skill for Business Winning Product Management Digital Marketing

Applied Marketing Research

08-10 20-22 01-03 03-05 21-22 22-23 27-29 11-13 24-26 14-16 28-30 09-11 06-08 04-06 20-21 03-05 26-27 18-19 28-30 22-23 09-10 16-17 29 Sep - 01 Oct 01-03 10-12 09-11 07-09 25-27 22-23 24-25 23-24 19-20 03-04 01-02 04-05 01-02 28-30 28-30 28 29 30 31 32 33 34 35 36 37 38 39 40

• OPERATION MANAGEMENT

Project Procurement & Risk Management Operation Exellence

Inventory Management Purchasing Management

Distribution & Transportation Management (New) Project Management

Owner’s Estimate

Lean System (New)

Workplace Producticivity Improvement Work Load Analysis

Warehouse Management Maintenance Management 23-27 08-12 03-05 29 Sep - 01 Oct 01-03 15-17 08-10 15-17 24-26 18-20 11-12 02-03 12-13 08-10 12-13 21-23 27-29 15-17 11-13 21-23 03-05 20-22 25-27 23-25 04-05 22-23 03-05 10-12 16-17 07-09 14-16 06-07 22-24 29-30 27-29 31 Mar - 02 Apr 17-19 19-21 05-07 24-26 16 20 24 16 20 16 20 20 16 20 20 16 20 36 16 24 16 24 36 24 20 16 24 20 16 24 16 20 24

PARTICIPANTS

Spv Staff Mgr Sr Mgr

PUBLIC TRAINING

2 2.5 3 2 2.5 2 2.5 2.5 2 2.5 2.5 2 2.5 4.5 2 3 2 3 4.5 3 2.5 2 3 2.5 2 3 2 2.5 3 Days 5,100,000 4,650,000 5,100,000 4,200,000 4,200,000 4,200,000 4,850,000 4,850,000 4,200,000 4,850,000 4,850,000 3,850,000 4,850,000 5,850,000 4,100,000 5,850,000 4,100,000 4,100,000 5,750,000 5,250,000 5,400,000 4,100,000 6,000,000 4,200,000 4,100,000 4,100,000 4,000,000 5,300,000 4,950,000 Price

(IDR) JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 Production/Operation Management Quality Management (New) Supply Chain Management

Production/Operation Planning & Control

26-30 07-08 20-21 25-29 02-06 06-08 19-21 17-19 11-13 10-12 Hours

(5)

• FINANCIAL MANAGEMENT

Finnon 1 : Understanding Financial Statement Finnon 2 : Profit Planning & Capital Budgeting Integrated Risk Management

Treasury Management

Budgeting

Financial Statement Analysis Effective Cost Management

28-30 27-28 11-13 18-20 19-21 12-14 21-23 02-03 27-29 01-03 09-10 24-26 18-20 16-18 27-29 03-05_{30 Jun - 02 Jul} 22-23 15-16 07-08 17-18 09-10 06-08 11-12 03-04 26-27 16-17 30 Sep - 02 Oct 08-09 12-13 02-04 25-26 15-16 11-13 24-25 57 58 59 60 61 62 63 64 65 66 Internal Audit

Forensic Accounting & Fraud Investigation Feasibility Study 24-26 20-22 11-13 09-11 18-20 28 Sep - 02 Oct 09-13 31 Mar - 02 Apr

• SPECIAL PROGRAM

Young Manager’s Program

Assessment Center Assessor Certification

Sertifikasi Ahli Pengadaan Barang/Jasa Pemerintah New Product Development Professional

Human Capital Management Certification (HCMC) Modul 1 : Aligning HCM strategy & Corporate Strategy Modul 2 : Acquiring & Developing the Right Employees Modul 3 : Retaining the Best Employee

Modul 4 : Increasing Employee Engagement

25-29

21-23 28-30

25-27

21 Apr - 05 Jun 29 Sep - 13 Nov

02-06 16–18 10-13 15-17 20-22 24-26 20-24 08-12 24-28 04-06 25-28 05-09 09-13 23-27 07-11 07-11 26-30 23-27 67 68 69 70 71

• MANAGING OTHERS

Managing People Effective Leadership Managing Team Development Effective Supervisory Management Leader as A Coach (New)

02-04 08-10 03-05 16-17 19-20 11-13 12-13 20-22 06-08 21-22 10-11 03-05 15-16 01-03 25-27 17-18 31 Mar-02 Apr 14-15 28-30 19-20 19-21 27-28 04-06 27-29 10-11 24-26 _{30 Jun - 02 Jul}03-05 72 73 74 75 76 77 78 79 80

PARTICIPANTS

PUBLIC TRAINING

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

20 16 20 16 20 16 16 40 20 20 110 40 40 24 32 24 24 24 20 16 24 24 16 Spv Staff Mgr Sr Mgr 2.5 2 2.5 2 2.5 2 2 5 2.5 2.5 28 5 5 3 4 3 3 3 2.5 2 3 3 2 Days 5,500,000 4,400,000 5,500,000 4,400,000 4,500,000 4,950,000 5,200,000 5,100,000 4,950,000 5,500,000 19,200,000 9,800,000 5,300,000 15,000,000 6,800,000 5,000,000 5,000,000 5,000,000 4,950,000 5,750,000 6,200,000 5,750,000 4,100,000 Price (IDR)

• PERSONAL EFFECTIVENESS

Effective Business Communication Report Writing

Business Presentation Skill Time Management 24-26 24-25 16-18 02-04 19-20 12-13 28-29 18-20 25-26 12-13 04-05 11-13 15-17 29-30 12-13 17-18 16 20 20 16 2 2.5 2.5 2 4,000,000 5,000,000 4,200,000 4,000,000

All Program Will Be Presented In Bahasa Indonesia

(6)

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Formulir Pendaftaran Program Pengembangan Eksekutif

2015

PPM Manajemen www.ManajemenForum.Com

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