08
VISI DAN MISI VISION AND MISSIONSPRAKATA FOREWORD RANGKAIAN PERISTIWA HIGHLIGHTS
10 14
32
KINERJA EKSPOR 2015 EXPORT PERFORMANCE IN 2015 PENGEMBANGAN PROMOSI DAN PENCITRAAN PROMOTION AND BRANDINGDEVELOPMENT PENGEMBANGAN PRODUK EKSPOR EXPORT PRODUCT DEVELOPMENT
38 60
06
NAWA CITA NAWA CITA30
ARAH KEBIJAKAN DANSTRATEGI DITJEN PEN THE ORIENTATION OF DGNED’S POLICY AND
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70 74
PENDIDIKAN DANPELATIHAN EKSPOR EXPORT EDUCATION AND
TRAINING TUGAS POKOK
DAN FUNGSI MAIN DUTIES AND
FUNCTIONS
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KERJASAMA PENGEMBANGAN EKSPOR EXPORT DEVELOPMENT COOPERATION66
STRUKTUR OGRANISASI ORGANIZATIONAL STRUCTURE PELAYANAN DUNIA USAHA SERVICE FOR BUSINESSSOCIETY
76
PENUTUP CLOSING26
SASARAN STRATEGIS DITJEN PEN STRATEGIC GOALS OF DGNED TUJUAN STRATEGIS STRATEGIC OBJECTIVES30
1. Menghadirkan kembali negara untuk
melindungi bangsa dan memberikan
rasa aman pada seluruh warga negara.
2. Membuat pemerintah tidak absen
dengan membangun tata kelola
pemerintahan yang bersih, efektif,
demokratis, dan terpercaya.
3. Membangun Indonesia dari pinggiran
dengan memperkuat daerah-daerah dan
desa dalam kerangka negara kesatuan.
4. Menolak negara lemah dengan
melakukan reformasi sistem dan
penegakan hukum yang bebas korupsi,
bermartabat, dan terpercaya.
5. Meningkatkan kualitas hidup manusia
Indonesia.
6. Meningkatkan produktivitas rakyat dan
daya saing di pasar internasional.
1. Returning the state to its task of
protecting all citizens and providing a
safe environment.
2. Make the government is not sidelined
by developing clean, effective, trusted
and democratic governance.
3. Build Indonesia from the periphery to
strengthen these areas and villages
within the framework of unitary state.
4. Rejecting a weak country by reforming
the system and carry out the
corruption-free, dignified, and reliable
law enforcement.
5. Improve quality life of Indonesian
people.
6. Increasing people productivity and
competitiveness in international
market.
7. Mewujudkan kemandirian ekonomi
dengan menggerakkan sektor strategis
ekonomi domestik.
8. Melakukan revolusi karakter bangsa.
9. Memperteguh Ke-Bhinekaan dan
memperkuat restorasi sosial Indonesia.
7. Promoting economic independence by
developing domestic strategic sectors.
8. Overhauling the character of the nation.
9. Strengthening the spirit of “unity in
Visi Kementerian Perdagangan
“Perdagangan sebagai Sektor Penggerak
Pertumbuhan dan daya Saing Ekonomi
serta Pencipta Kemakmuran Rakyat yang
Berkeadilan”.
Vision of Ministry of Trade
“Trade as the driver of economic growth
and competitiveness as well as the
creator of equitability and prosperity for
Indonesian people”.
Misi Ditjen PEN
Mengembangkan dan mempromosikan ekspor
non migas dengan melakukan langkah-langkah
sebagai berikut :
Developing and promoting the Indonesian
non-oil-and-gas export by conducting the following
activities:
1. Meningkatkan kinerja diversifikasi pasar
tujuan ekspor secara berkualitas.
2. Meningkatkan kinerja diversifikasi
produk ekspor secara berkualitas.
3. Meningkatkan pencitraan Indonesia ke
pasar internasional.
1. Improving the quality of diversification
in export target market performance.
2. Improving the quality of diversification
in export products performance.
3. Improving the image of Indonesia in the
international market.
Missions of DGNED
Menteri Perdagangan Republik Indonesia
Minister of Trade of the Republic of Indonesia
Thomas Trikasih Lembong
Dalam rangka peningkatan ekspor, kebijakan dan langkah-langkah yang ditempuh Kementerian Perdagangan c.q. Direktorat Jenderal Pengembangan Ekspor Nasional (Ditjen PEN) diprioritaskan pada upaya perluasan pasar ekspor terutama ke pasar-pasar non tradisional (diversifikasi pasar) dengan mengintensifkan promosi ekspor, peningkatan akses informasi kepada dunia usaha khususnya UKM, pengembangan kelembagaan ekspor, serta usaha-usaha peningkatan kemampuan dan profesionalisme dunia usaha khususnya UKM untuk memasuki pasar global.
In order to improve the export performance, Ministry of Trade c.q. Directorate-General of National Export Development (DGNED) is taking into account the policies and actions which are prioritized to expand the export market, particularly to non-traditional markets (market diversification). The efforts include intensifying export promotion; improving information access to business society, specifically to Small and Medium Sized Enterprises (SMEs); developing export institutions; and building the capacity and professionalism of Indonesian business society, particularly the SMEs in order to enter the global market.
Neraca perdagangan Januari-Desember 2015 menunjukkan surplus sebesar USD 7,59 miliar yang terdiri dari surplus nonmigas sebesar USD 13,65 miliar dan defisit neraca migas sebesar USD 6,06 miliar. Surplus nonmigas di tahun 2015 meningkat 21,40% dibanding tahun lalu yang hanya mencapai USD 11,24 miliar.
Jika dibandingkan dengan nilai ekspor tahun sebelumnya yang mencapai nilai USD 175,98 miliar, nilai ekspor tahun 2015 mengalami penurunan sebesar 14,60% menjadi USD 150,28 miliar. Ekspor tersebut terdiri dari ekspor nonmigas sebesar USD 131,73 miliar (turun 9,75% y.o.y) dan ekspor migas sebesar USD 18,55 miliar (turun 38,20% y.o.y).
The trade balance of January-December 2015 period showed a deficit of US$ 7.59 billion comprised of non-oil-and-gas surplus of US$ 13.65 billion and oil-and-gas deficit of US$ 6.06 billion. The non-oil-and-gas surplus in 2015 has increased 21.40% compared with last year’s which amounted to US$ 11.24 billion.
Compared to last year’s export value, this year’s export value had a decrease of 14.60%, from US$ 175.98 billion to US$ 150.28 billion. This value comprised of non-oil-and-gas export amounting to US$ 131.73 billion (decreased 9.75% y.o.y) and oil-and-gas export amounting to US$ 18.55 billion (decreased 38.20% y.o.y).
Penurunan ekspor nonmigas Indonesia pada tahun 2015 dipengaruhi oleh penurunan permintaan produk Indonesia yang cukup signifikan dari sejumlah negara mitra dagang seperti Tiongkok (-19,44% y.o.y), Australia (-18,99% y.o.y), Italia (-18,09% y.o.y), Belanda (-12,71% y.o.y), Singapura (-14,25% y.o.y) dan Jepang (-10,14% y.o.y).
Pertumbuhan ekspor diharapkan dapat terkoreksi seiring dengan dilaksanakan berbagai upaya peningkatan ekspor oleh pemerintah bersama-sama dengan pelaku usaha.
Pada tahun 2015, Ditjen PEN telah melaksanakan kegiatan promosi dagang berupa partisipasi pada pameran dagang baik di luar (19 kegiatan) maupun di dalam negeri (6 kegiatan), penyelenggaraan Trade Expo Indonesia (TEI) 2015, pengiriman misi dagang (3 kegiatan), serta penerimaan misi pembelian. Selain itu, guna melayani dunia usaha, Ditjen PEN tetap membuka kantor ITPC di 19 kota di seluruh dunia, mengembangkan marketing point di daerah perbatasan, membina Pusat Promosi dan Pelatihan Ekspor Daerah (P3ED) di 5 kota besar di Indonesia, serta melaksanakan Customer Service Center (CSC).
Decreasing in Indonesia’s non-oil-and-gas export in 2015 was due to significant decreases in demand of Indonesian products from several trade partner countries, such as China (-19.44%), Australia (-18.99% y.o.y), Italy (-18,09% y.o.y), Netherland (-12.71% y.o.y), Singapore (-14.25% y.o.y) and Japan (-10.14% y.o.y).
Indonesian export growth is expected to increase, along with the implementation of export programs and activities, conducted by both the government as well as business societies.
In 2015, Ministry of Trade c.q. DGNED has conducted trade promotion activities such as participation in trade fairs both overseas (19 activities) and domestic (6 activities), organization of Trade Expo Indonesia 2015, trade missions (3 activities), and reception of buying missions. In addition, in order to serve the business society, DGNED has also opened the Indonesian Trade Promotion Centers in 19 cities around the world, has developed marketing points in border area, has supervised Regional Export Training Centers in 5 cities in Indonesia, and has managed the Customer Service Center.
Nus Nuzulia Ishak
Direktur Jenderal Pengembangan Ekspor Nasional Kementerian Perdagangan
Director General of National Export Development Ministry of Trade
Nus Nuzulia Ishak
Direktur Jenderal Pengembangan Ekspor Nasional Kementerian Perdagangan
Director General of National Export Development Ministry of Trade
Akhir kata, besar harapan kami agar laporan ini dapat bermanfaat, khususnya dalam memberikan gambaran kegiatan pengembangan promosi ekspor yang telah dilakukan Ditjen PEN sepanjang tahun 2015, baik bagi dunia usaha, instansi pemerintah, khalayak umum, maupun pihak-pihak lainnya. Semoga di tahun 2015 ini, kinerja Ditjen PEN makin meningkat seiring dengan tantangan perekonomian dan perdagangan yang makin berat dan kompleks.
Jakarta, April 2016
In closing, we truly hope that this report could be useful for business society, other government institutions, and general public in order to portray the national export development activities managed by DGNED during the year of 2015. Hopefully in 2016 DGNED can improve its performance in order to face the global economic challenges which become harder and more complicated.
Partisipasi pada Indonesia Fashion Week (IFW) dengan menampilkan paviliun berisi 40 booth pada Zona Khusus Produk Muslim yang memamerkan karya desainer fesyen muslim yang telah memiliki konsep pengembangan produk dan merek, serta sangat potensial memasuki pasar global.
26 Februari - 1 Maret 2015
Participation in Indonesia Fashion Week (IFW) by displaying a pavilion contains 40 booth at the Special Zone of Muslim products exhibiting works of Muslim fashion designers who already have the concept of product and brand development, as well as the potential to enter global markets.
February 26th - March 1st, 2015
Partisipasi pada Indonesia International Furniture Expo (IFEX) dengan menampilkan paviliun yang mengusung tema “Trade with Remarkable Indonesia“ dengan konsep gallery. Pada partisipasi ini difasilitasi sebanyak 10 (sepuluh) perusahaan furnitur Indonesia.
12 - 15 Maret 2015
Participation in the Indonesia International Furniture Expo (IFEX) by displaying a pavilion on the theme “Trade with Remarkable Indonesia” with the concept gallery. 10 (ten) Indonesian furniture companies are facilitated in this participation.
March 12th – 15th, 2015
Penandatanganan Nota Kesepahaman dengan Asosiasi Pengusaha Indonesia (APINDO) mengusung tema “Pengembangan dan Pembinaan Pelaku Usaha Nasional dalam Upaya Peningkatan Ekspor dan Penguatan Pasar Dalam Negeri“.
13 April 2015
Signing of the Memorandum of Understanding with the Indonesian Employers Association (APINDO) on the theme “Mentoring and Development of National Entrepreneurs in an Effort to Increase Exports and Strengthen the Domestic Market”.
April 13th, 2015
Partisipasi pada World Expo Milano (WEM) 2015 yang merupakan pameran universal non-komersial yang diselenggarakan setiap 5 (lima) tahun. Partisipasi Indonesia pada WEM 2015 mengusung tema “The Stage of The World” dengan desain Paviliun Indonesia menggunakan konsep Bubu dan Lumbung sesuai dengan tema WEM 2015 yaitu “Feeding the Planet: Energy for Life”, dan menempati areal seluas 1.175 m2.
1 Mei - 31 Oktober 2015
Participation in World Expo Milano (WEM) 2015 which is a non-commercial universal exhibitions held every 5 (five) years. The theme of this participation is “The Stage of the World” with the design of Indonesian pavilion using the concept of Bubu (fish trap) and Barn, in accordance with the theme of WEM 2015 which is “Feeding the Planet: Energy for Life”, and occupies an area of 1,175 m2
SEPANJANG TAHUN 2015, DITJEN PEN TELAH MENCATATKAN SEJUMLAH PENCAPAIAN PENTING DALAM UPAYA MEWUJUDKAN SASARAN STRATEGIS PENGEMBANGAN EKSPOR NASIONAL.
DURING 2015, DGNED HAS RECORDED NUMBERS OF IMPORTANT ACHIEVEMENTS IN ORDER TO REACH THE STRATEGIC NATIONAL EXPORT DEVELOPMENT GOALS.
Partisipasi pada China ASEAN Expo (CAEXPO) dengan mengikutsertakan lebih dari 100 pelaku usaha Indonesia untuk menampilkan produknya pada ajang promosi tersebut.
18-21 September 2015
Participation on China ASEAN Expo (CAEXPO) which involve more than 100 Indonesian businessmen to display their products at this promotional event.
September 18th – 21st, 2015
Pembukaan Trade Expo Indonesia ke-30 tahun 2015. Kegiatan ini berlangsung pada tanggal 21-25 Oktober 2015, bertempat di di Hall D2 Arena JIExpo, dan dibuka secara resmi oleh Presiden RI.
21 Oktober 2015
Organizing the 30th Trade Expo Indonesia 2015. Being held from 21st to 25th of October 2015 at Jakarta International Expo, this event was officially opened by the President of the Republic of Indonesia.
October 21st, 2015
Pemberian Penghargaan Primaniyarta dan Primaduta kepada pelaku ekspor Indonesia berprestasi dan mitra ekspor Indonesia yang secara loyal melakukan importasi produk-produk Indonesia.
21 Oktober 2015
The granting of Primaniyarta Award to the Indonesian businessmen who excel in export and Primaduta Award to foreign trade partners who are loyal to buy products from Indonesia.
Untuk membangun daya saing yang
berkelanjutan, dilakukan optimalisasi
pemanfaatan seluruh potensi sumber
daya yang dimiliki bangsa serta
kemampuan untuk memanfaatkan
peluang-peluang yang ada di luar
maupun di dalam negeri.
Esensi daya saing yang berkelanjutan
terletak pada bagaimana menggerakkan
dan mengorganisasikan seluruh potensi
sumber daya produktif dalam rangka
pemenuhan kebutuhan dan permintaan
pasar.
To build the sustainable
competitiveness, the optimatization
of all national potential resources and
the opportunities, both in national
and international scope needs to be
done.
The core of sustainable
competitiveness lies on the way we
actuate and organize all potential
productive resources in order to meet
the market needs and demands.
Selama periode tahun 2015 – 2019,
tujuan strategis Ditjen PEN yang ingin
dicapai ialah Peningkatan ekspor
barang non migas yang bernilai
tambah, Peningkatan akses dan pasar
internasional, serta Pemantapan
Promosi Ekspor dan Nation Branding.
During the period of 2010 – 2015, the
strategic objectives of DGNED which
will be achieved are the increase in
export of value-added
non-oil-and-gas goods, improvement in the
access and international market, as
well as the consolidation of Export
Promotion and Nation Branding.
Merujuk pada butir prioritas pembangunan nasional, Kementerian Perdagangan mempunyai tanggung jawab pada upaya-upaya terkait dengan peningkatan investasi, ekspor dan kesempatan kerja. Pada gilirannya, Direktorat Jenderal Pengembangan Ekspor Nasional (Ditjen PEN) sebagai bagian dari Kementerian Perdagangan, bertugas melakukan koordinasi dan pembinaan di bidang pengembangan ekspor.
Terkait dengan tugas yang diemban, Ditjen PEN melaksanakan beberapa kegiatan antara lain membantu sektor swasta secara terus menerus melalui promosi dagang, baik yang dilakukan di dalam negeri maupun di luar negeri, di mana promosi merupakan salah satu alternatif solusi untuk meningkatkan kapasitas perdagangan, investasi dan pariwisata internasional.
Pada tahun 2015, Kementerian Perdagangan melalui Ditjen PEN telah melaksanakan kegiatan promosi dagang berupa partisipasi pada pameran dagang baik di luar maupun di dalam negeri, penyelenggaraan Trade Expo Indonesia (TEI) 2015, dan pengiriman misi dagang sebagai berikut:
• Pameran luar negeri: 19 pameran di 13 negara
antara lain Hongkong, Malaysia, Kanada, RRT, Jerman,
Prioritas Pembangunan Nasional
The National Development Priority
Referring to the national development priority, Ministry of Trade (MoT) is tasked with the responsibilities to the improvement of investment, export, and job opportunities. Directorate General of National Export Development (DGNED) as a part of Ministry of Trade is tasked with the responsibilities in terms of export development coordination and supervision.
Due to its responsibilities in export development, DGNED is conducting some activities such as assisting the private sectors in a consecutive manner through trade promotion, either in domestic or in overseas, since promotion is one of the alternatives to increase the capacity of trade, investment, and tourism.
In 2015, Ministry of Trade c.q. DGNED has conducted trade promotion activities such as participation in trade fairs both overseas and domestic, organization of Trade Expo Indonesia 2015, and trade missions as follow:
• Overseas Exhibitions: 19 trade fairs in 13 countries,
such as Hong Kong, Malaysia, Canada, PRC, Germany, UAE, Philippines, Singapore, USA, South Korea, Turkey,
Persatuan Emirat Arab, Filipina, Singapura, Amerika Serikat, Korea Selatan, Turki, Perancis, Oman; dengan produk-produk yang dipamerkan antara lain produk mainan, makan dan minuman, home decor, building material, produk halal, peralatan kesehatan, perhiasan, serta furnitur.
• Pameran dalam negeri : 6 (enam) pameran, yakni IFEX, IFFINA,
INACRAFT, Dekranas, Intex, dan Sail Tomini. Kegiatan tersebut telah mengikutsertakan puluhan UKM dengan transaksi mencapai USD 2,9 juta.
• Trade Expo Indonesia: Trade Expo Indonesia (TEI) ke-30 tahun
2015 pada tanggal 21-25 Oktober 2015 di Jakarta International Expo, Kemayoran. Total transaksi yang terjadi pada pelaksanaan TEI 2015 selama 5 hari mencapai USD 909.31 Juta. Adapun pengunjung asing (berdasarkan produk) yang datang pada TEI kali ini sebanyak 14.041 dari 129 negara.
• Misi Dagang: 3 Misi Dagang, yaitu Misi Dagang Bulgaria dan
Hongaria (2-9 Mei 2015), Misi Dagang Denmark – Italia (27-30 April 2015), dan Misi Dagang Polandia (1-5 Mei 2015) dengan total transaksi lebih dari USD 2,6 juta.
• Misi Pembelian: Pada tahun 2015, telah diterima sebanyak 31
delegasi misi pembelian dari 11 (sebelas) negara, yaitu Jerman, RRT, Hongaria, Amerika Serikat, Jepang, Malaysia, Australia, Kanada, Belgia, Brazil, dan Inggris dengan nilai kontrak dagang keseluruhan mencapai USD 114.222.269.
France, Oman; with exhibited product such as toys, food and beverages, home décor, building material, halal goods, medical tools, jewellery and furniture.
• Domestic Exhibitions: 6 trade fairs, such as IFEX , IFFINA,
INACRAFT, Pameran Dekranas (Craft Fair), Intex, and Sail Tomini. These activities involved dozens SMEs with total transaction amounting to US$ 2,9 million.
• Trade Expo Indonesia: 30th Trade Expo Indonesia (TEI)
on October 21st - 25th, 2015 in Jakarta International Expo, Kemayoran. This 5 (five) day exhibition bringing in more than 14,041 buyers (by product) from 129 countries with total transaction amounting to US$ 909.31 million.
• Trade Mission: 3 missions, to Bulgaria and Hungary (May 2nd
– 9th, 2015); Denmark and Italy (April 27th – 30th, 2015); and Poland (May 1st – 5th, 2015) with total transaction amounting to US$ 2.6 million.
• Buying Missions: 31 missions, have been received 31
delegation from 11 countries, such as Germany, RRT, Hungary, USA, Japan, Malaysia, Australia, Canada, Belgium, Brazil, and England with total transaction amounting to US$ 114,22 million.
Diharapkan langkah-langkah ini dapat mewujudkan peningkatan investasi dan ekspor yang pada akhirnya akan berdampak pada kesempatan kerja yang semakin luas dan kesejahteraan bangsa.
Direktorat Jenderal Pengembangan Ekspor Nasional (Ditjen PEN) merupakan unsur pelaksana tugas di bidang pengembangan ekspor nasional yang menjadi ujung tombak Kementerian Perdagangan di bidang Ekspor dan bertanggung jawab kepada Menteri Perdagangan.
Ditjen PEN mempunyai tugas pokok melaksanakan
pengkoordinasian dan pembinaan di bidang pengembangan ekspor nasional. Dalam melaksanakan tugas pokok, Ditjen PEN menyelenggarakan fungsi-fungsi sebagai berikut:
a. Perumusan kebijakan di bidang peningkatan dan pengembangan produk, pasar ekspor dan pelaku ekspor serta penyelenggaraan promosi dagang, kampanye pencitraan Indonesia dan pengembangan kelembagaan promosi;
b. Pelaksanaan kebijakan di bidang peningkatan dan pengembangan produk, pasar ekspor dan pelaku ekspor dan penyelenggaraan promosi dagang, kampanye pencitraan Indonesia dan pengembangan kelembagaan promosi;
Actions taken by DGNED were expected to be able in increasing the investment and export which will benefit the nation through wider job opportunities and greater national welfare.
Directorate General of National Export Development (DGNED) is an element of executives in national export development field which becomes the Ministry of Trade frontier in the field of export and is responsible to the Minister of Trade.
DGNED’s main duties are formulating and implementing policies in terms of national export development, including promotions, product and market development, as well as capacity building for exporters. In order to carry out the main duties, DGNED performed the following functions:
a. Setting up the Ministry’s policy formulation in the field of national export development, including market and product development, promotional activities, branding, and promotion institutions;
b. Implementing the policy in the field of national export development including market and product development, promotional activities, branding, and promotion institutions, in accordance with applied laws and regulation;
Presiden RI membuka pameran TEI ke-30
The President of RI opens the 30th TEI
Menteri Perdagangan memberikan sambutan pada Pembukaan TEI 2015
Minister of Trade gives a speech at opening ceremony of TEI 2015
c. Penyusunan norma, standar, prosedur , dan kriteria di bidang penyelenggaraan promosi dagang, dan kampanye pencitraan Indonesia;
d. Pelaksanaan pemberian bimbingan teknis dan supervisi di bidang penyelenggaraan promosi dagang, dan kampanye pencitraan Indonesia;
e. Pelaksanaan evaluasi dan pelaporan di bidang peningkatan dan pengembangan produk, pasar ekspor dan pelaku ekspor serta penyelenggaraan promosi dagang, kampanye pencitraan Indonesia dan pengembangan kelembagaan promosi; f. Pelaksanaan administrasi Direktorat Jenderal Pengembangan
Ekspor Nasional; dan
g. Pelaksanaan fungsi lain yang diberikan oleh Menteri.
c. Formulating the standards, norms, guidelines, criteria and procedures in the field of national export development, particularly promotions and branding activities;
d. Providing technical supervisions and evaluation in the field of national export development;
e. Conducting evaluation and reporting in the field of national export development, including market and product
development, promotional activities, branding, and promotion institutions;
f. Conducting the administration of DGNED;
g. Conducting any other functions as assigned by the Minister.
Penyerahan Penghargaan Primaniyarta oleh Presiden RI
The granting of Primaniyarta Award by The President of RI
Penyerahan Penghargaan Primaduta oleh Presiden RI
The granting of Primaduta Award by The President of RI
Struktur Organisasi
Ditjen PEN
Direktorat Jenderal Pengembangan Ekspor Nasional (Ditjen PEN) dipimpin oleh seorang Direktur Jenderal yang dibantu oleh seorang Sekretaris Direktorat Jenderal; 4 (empat) Direktur yang terdiri dari Direktur Pengembangan Pasar dan Informasi Ekspor, Direktur Pengembangan Produk Ekspor, Direktur Pengembangan Promosi dan Citra, dan Direktur Kerjasama Pengembangan Ekspor; serta seorang Kepala Balai Besar Pendidikan dan Pelatihan Ekspor Indonesia.
Sekretariat
Memiliki tugas melaksanakan pelayanan teknis dan administratif kepada seluruh satuan organisasi di ingkungan Direktorat JenderaI.
Direktorat Pengembangan Pasar dan
Informasi Ekspor
Memiliki tugas melaksanakan perumusan kebijakan, standardisasi dan bimbingan teknis serta evaluasi di bidang pengembangan pasar dan informasi ekspor.
Direktorat Pengembangan Produk Ekspor
Memiliki tugas melaksanakan perumusan kebijakan, standardisasi dan bimbingan teknis serta evaluasi di bidang pengembangan daya saing produk ekspor dan ekonomi kreatif.
The Organizational Structure
of DGNED
Directorate General of National Export Development (DGNED) is led by a Director General which is supported by a Secretary of Directorate General; four Directors: Director of Market Development and Export Information, Director of Export Product Development, Director of Promotion and Branding Development, Director of Export Development Cooperation; and a Head of Indonesian Export Training Center.
Secretariat
Tasked with responsibilities to provide services both technically and administratively to all units within the Directorate General of National Export Development.
Directorate of Market Development and
Export Information
Tasked with responsibilities to formulate policies, to standardize, to provide technical supervisions, and to evaluate in the field of market development and export information.
Directorate of Export Product Development
Tasked with responsibilities to formulate policies, to standardize, to provide technical supervisions, and to evaluate in the field of export product development and creative economy.
Nus Nuzulia Ishak
Direktur Jenderal Pengembangan Ekspor Nasional
Director General of National Export Development
Directorate of Promotion and Branding
Development
Tasked with responsibilities to formulate policies, to standardize, to provide technical supervisions, and to evaluate in the field of promotion and image development.
Directorate of Export Development Cooperation
Tasked with responsibilities to set up the policy formulation; to conceptualize and to coordinate the program implementation in terms of export development cooperation with international bodies, international trade promotion organizations, other nations, and other government or non-government institutions; to monitor and to assess the implementation of the programs.
Indonesian Export
Training Center
Tasked with responsibilities to organize and to coordinate the export education and training program for business society and public.
Direktorat Pengembangan Promosi
dan Citra
Memiliki tugas melaksanakan perumusan kebijakan, standardisasi dan bimbingan teknis serta evaluasi di bidang pengembangan promosi dan citra.
Direktorat Kerjasama Pengembangan Ekspor
Memiliki melaksanakan penyiapan perumusan kebijakan, penyusunan dan koordinasi pelaksanaan program dan kegiatan kerjasama di bidang pengembangan ekspor dengan badan dunia, organisasi promosi perdagangan Internasional, antar negara, dan/atau dengan lembaga pemerintahan dan lembaga non pemerintahan, serta pemantauan dan penilaian atas pelaksanaannya.Balai Besar Pendidikan dan Pelatihan
Ekspor Indonesia
Memiliki tugas menyelenggarakan dan mengoordinasikan pendidikan dan pelatihan ekspor untuk dunia usaha dan masyarakat.
Ari Satria
Sekretaris Direktorat Jenderal Pengembangan Ekspor Nasional Secretary of Director General of National Export Development
Merry Maryati
Direktur Pengembangan Promosi dan Citra Director of Promotion and Branding Development
Tuti Prahastuti
Direktur Pengembangan Pasar dan Informasi Ekspor
Director of Market Development and Export Information
Sulistyawati
Direktur Pengembangan Produk Ekspor
Director of Export Product Development
Dody Edward
Direktur Kerjasama Pengembangan Ekspor Director of Export Development Cooperation
dan
Plt. Kepala Balai Besar Pendidikan dan Pelatihan Ekspor Indonesia Acting Head of Indonesian Export Training Center
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Esensi daya saing yang berkelanjutan terletak pada bagaimana menggerakkan dan mengorganisasikan seluruh potensi sumber daya produktif dalam rangka pemenuhan kebutuhan dan permintaan pasar. Untuk membangun daya saing yang berkelanjutan dilakukan optimalisasi pemanfaatan seluruh potensi sumber daya yang dimiliki serta kemampuan untuk memanfaatkan peluang-peluang perdagangan sekecil apapun.
Sasaran strategis Ditjen PEN yang ingin dicapai selama periode lima tahun ke depan adalah:
1. Meningkatnya pertumbuhan barang ekspor non migas yang bernilai tambah dan jasa
Upaya ini dilakukan untuk mendorong pertumbuhan ekspor non migas melalui peningkatan ekspor produk bernilai tambah tinggi, sekaligus memperbaiki komposisi ekspor Indonesia yang selama ini masih didominasi produk primer. Upaya ini juga dimaksudkan untuk mendorong pertumbuhan industri manufaktur dan sektor jasa nasional.
Sasaran Strategis
STRATEGIC GOALS
The essence of sustainable competitiveness lays on the way of mobilization and organization all potential productive resources in order to meet the market needs and demands. In order to build the sustainable competitiveness, the optimization of all national potential resources and opportunities needs to be done.
The strategic goals of DGNED that will be reached during the next five years are:
1. Increased growth in value added non-oil-and-gas goods and services.
The purpose of this strategy is to encourage the growth of non-oil-and-gas exports through increased exports of high value added products, while improving the composition of Indonesian export which is still dominated by primary products. This effort is also intended to encourage the growth of the manufacturing industries and national service sectors.
2. Meningkatnya diversifikasi pasar dan produk ekspor
Upaya ini dimaksudkan untuk mengurangi ketergantungan terhadap beberapa jenis produk tertentu dan kelompok negara-negara tujuan ekspor tertentu. Upaya yang ditempuh antara lain melalui kegiatan pengembangan desain, dukungan penciptaan kemasan dan merek, serta penyediaan informasi pasar tujuan ekspor.
3. Meningkatnya citra produk ekspor Indonesia (Nation Branding)
Tujuan strategi ini ialah upaya pencitraan produk ekspor Indonesia sebagai salah satu dimensi pencitraan Indonesia, yang pada gilirannya meningkatkan awareness serta preferensi masyarakat global terhadap produk Indonesia. Aktivitasnya meliputi kegiatan partisipasi pada event internasional, pembuatan video untuk mengkampanyekan produk Indonesia dan menangkal isu-isu negatif terhadap produk Indonesia.
2. Increased diversification of export markets and products
The purpose of this strategy is to reduce dependency on a few specific types of products and groups of countries of particular export destination. Efforts were pursued among others through the design-development activities, support the creation of packaging and brand, as well as the provision of information on export markets.
3. Increased Indonesian products export image (Nation Branding)
The purpose of this strategy is the branding of Indonesian export products as one dimensional image of Indonesia, which in turn increases global community awareness and preference to Indonesian products. Its activities include participation in the international event, making a video for the campaign for Indonesian products and counteract the negative issues against Indonesian products.
4. Optimalnya kelembagaan ekspor
Upaya ini dimaksudkan untuk meningkatkan peran Ditjen PEN menyediakan informasi dan akses pasar bagi para pelaku usaha Indonesia untuk meningkatkan ekspor sekaligus meningkatkan kapasitas pelaku ekspor. Untuk mencapai tujuan tersebut, aktivitas yang dilakukan antara lain penyediaan informasi pasar tujuan ekspor yang dapat diakses oleh pelaku usaha, pendirian lembaga promosi di luar negeri, serta penyelenggaraan kegiatan pendidikan dan pelatihan ekspor.
5. Peningkatan ekspor non migas 300%
Kementerian Perdagangan pada tahun 2015 telah menetapkan target untuk peningkatan ekspor 3 kali lipat dalam 5 (lima) tahun ke depan. Upaya pencapaian ekspor 3 kali lipat dalam 5 tahun tersebut didukung oleh upaya-upaya peningkatan daya saing, diversifikasi pasar dan produk, peningkatan kualitas promosi dan nation branding, serta optimalisasi kelembagaan ekspor.
4. Optimally the intitutional Export
This effort is intended to enhance the role of DGNED in provides information and market access for Indonesian businesses to increase exports and capacity of the exports businessmen. To achieve these objectives, the activities undertaken include provision of information on export markets that can be accessed by businesses, establishment of institutions overseas promotion, and organize the education and training exports activities.
5. An increase of 300% in non-oil-and-gas export
In 2015, Ministry of Trade has set a target to increase export 3-fold within 5 (five) years. The achievement of this target is supported by the efforts to increase competitiveness, market and product diversification, improvement of quality in promotion and nation branding, as well as the optimization of the institutional export.
Menteri Perdagangan dan Menteri Perindustrian meninjau stan di Trade Expo Indonesia 2015
The President of RI accompanied by Minister of Trade and Minister of Industry observe the booths at TEI 2015
Menteri Perdagangan menyaksikan
penandatanganan kontrak dagang pada TEI 2015
Minister of Trade witness the signing of trade contract at TEI 2015
Paviliun Pride of Indonesia
Pride of Indonesia Pavilion
Produk yang ditampilkan di Paviliun DDS
Products showed at DDS Pavilion
Arah kebijakan perdagangan luar negeri adalah meningkatkan daya saing
produk ekspor non migas, serta untuk mendorong peningkatan diversifikasi
pasar tujuan ekspor dan keberagaman produk ekspor, meliputi promosi
perdagangan (trade promotion), diplomasi perdagangan (trade diplomacy),
fasilitasi perdagangan (trade facilitation) dan pengamanan perdagangan
internasional (trade defense).
Arah Kebijakan dan Strategi Ditjen PEN merupakan refleksi dari Arah Kebijakan
dan Strategi Kementerian Perdagangan yang secara simultan berinteraksi
dengan para stakeholder.
Arah Kebijakan dan Strategi Ditjen. PEN
The orientation of foreign trade policy is to increase the competitiveness of
non-oil-and-gas export products as well as to expand the diversification of
export destination and export product variety, including trade promotion,
trade diplomacy, trade facilitation and trade defense.
The Orientation of DGNED’s Policy and Strategy is reflecting the Orientation of
Ministry of Trade’s Policy and Strategy which interacts simultaneously with the
stakeholders.
Neraca perdagangan Januari-Desember 2015 menunjukkan bahwa total ekspor Indonesia mencapai USD 150,28 miliar atau turun 14,60 persen dibanding periode yang sama tahun 2014. Demikian juga dengan ekspor nonmigas mencapai USD 150,28 miliar atau menurun 9,75 persen (y.o.y), di saat ekspor migas turun sebesar 38,20 persen. Secara komposisi, ekspor produk non migas menyumbang 87,66 persen dari total ekspor sementara kontribusi ekspor produk migas tercatat sebesar 12,34 persen.
Dari keseluruhan ekspor produk non migas Indonesia pada periode 2015, sebesar 74,03% teralokasi ke 14 (empat belas) negara mitra dagang terbesar Indonesia, yaitu: Amerika Serikat senilai USD 15,31 miliar (11,62%); RRT senilai USD 13,26 miliar (10,07%), Jepang senilai USD 13,09 miliar (9,94%); India senilai USD 11,58 miliar (8,79%); Singapura senilai USD 8,66 miliar (6,57%); dilanjutkan Malaysia dengan kontribusi sebesar 4,72%; Korea Selatan dengan kontribusi sebesar 4,12%; Thailand dengan kontribusi sebesar 3,49%; Filipina dengan kontribusi sebesar 2,97%; Taiwan dengan kontribusi sebesar 2,77%; Belanda dengan kontribusi sebesar 2,59%; Australia dengan kontribusi sebesar 2,27%; Vietnam dengan kontribusi sebesar 2,08%; dan Jerman dengan kontribusi sebesar 2,02%.
The trade balance from January to December 2015 showed that the total Indonesian exports reached US$ 150.28 billion or decrease 14.60 percent in compare to the value of the same period in last year. Similarly, non-oil-and-gas exports reached US$ 131.73 billion, showing a decrease of 9.75 percent, while oil-and-gas exports fell by 38.20 percent. By contribution, export of non-oil-and-gas products accounted for 87.66 percent of total exports. On the other hand, exports of oil-and-gas products amounted to 12.34 percent of total exports.
Of the total of Indonesian non-oil-and-gas exports value in the period of 2015, about 74.03% is concentrated in 14 largest trading partner countries, namely USA, valued at US$ 15.31 billion and accounted for 11.62% of the total non-oil-and-gas exports, RRT valued at US$ 13.26 billion (10.07%); Japan valued at US$ 13.09 billion (9.94%); India valued at US$ 11.58 billion (8.79%); Singapore valued at US$ 8.66 billion (6.57%); Malaysia with contribution of 4.72%; South Korea with contribution of 4.12%; Thailand with contribution of 3.49%; Philippines with contribution of 2.97%); Taiwan with contribution of 2.77%; Netherlands with contribution of 2.59%; Australia with contribution of 2.27%; Vietnam with contribution of 2.08% and Germany with contribution of 2.02%.
Dari tiga sektor produk ekspor non migas, sepanjang tahun 2015, sektor industri pengolahan merupakan penyumbang terbesar dengan kontribusi sebesar USD 106,64 miliar atau sebesar 80,96%; sektor pertambangan dengan nilai USD 19,43 miliar (19,43%); dan sektor pertanian dengan nilai USD 5,63 miliar (4,28%). Jika dilihat dari sisi pertumbuhan, seluruh sektor menunjukkan penurunan dengan penurunan tertinggi ditunjukkan oleh sektor pertambangan (-14,99%).
Of the three sectors of non-oil and-gas products, the manufacturing sector is the largest contributor to the export value, amounting to US$ 106.64 billion (70.97%), followed by the mining sector with a value of US$ 19.43 billion (12.93%) and the agricultural sector with a value of US$ 5.62 billion (3.75%). When viewed from the side of growth, all sectors showed a decline with the highest decline shown by the mining sector (-14.99%).
Diversifikasi produk sebagai salah satu strategi
pengembangan ekspor non migas
Selain diversifikasi negara tujuan ekspor, Indonesia juga melakukan diversifikasi produk ekspor. Diversifikasi produk ekspor ditujukan untuk mengurangi ketergantungan ekspor Indonesia pada produk tertentu. Semakin banyak pilihan produk Indonesia yang diekspor maka akan semakin menguatkan posisi Indonesia di kancah perdagangan internasional.
Perbaikan dari sisi diversifikasi produk ekspor diharapkan akan terus meningkat sejalan dengan terlaksananya banyak kegiatan yang diarahkan untuk meningkatkan diversifikasi produk ekspor seperti Designer Dispatch Service, adaptasi produk, pelaksanaan berbagai kegiatan promosi dagang yang diarahkan untuk mendorong ekspor produk-produk yang lebih beragam, serta pemberian penghargaan kepada pelaku ekspor yang berprestasi maupun importir produk Indonesia yang berkinerja.
Pada awal tahun 2014, Kementerian Perdagangan telah melakukan pengkajian dan mengelompokkan ulang produk ekspor Indonesia ke dalam 3 kategori yaitu produk utama, produk prospektif, dan produk non migas lainnya. Produk yang masuk dalam kategori produk utama merupakan produk-produk yang memiliki nilai ekspor tertinggi dibandingkan produk lainnya, yaitu sawit (CPO dan turunannya), tekstil dan produk tekstil, elektronik, karet dan produk karet, kayu dan produk kayu (pulp & furniture), produk kimia, produk logam, mesin-mesin, makanan olahan, dan otomotif. Sedangkan jenis produk yang masuk dalam kategori produk prospektif merupakan produk yang memiliki potensi besar untuk dikembangkan lebih lanjut, yaitu alas kaki, perhiasan, plastik dan barang dari plastik, udang, ikan dan produk perikanan, kopi, kakao dan olahannya, kerajinan, rempah-rempah, dan kulit dan produk kulit. Adapun yang termasuk pada kategori produk lainnya adalah batubara, hewan dan produk turunannya, alat kesehatan, buah dan sayur, serta minyak atsiri.
Pada tahun 2015, ditargetkan pertumbuhan ekspor non migas produk utama sebesar 5,9%. Adapun realisasi pada tahun 2015 (data Januari – Desember 2015) menunjukkan bahwa nilai ekspor non migas 10 (sepuluh) produk utama mencapai US$ 83,91 miliar atau turun sebesar 10% dan dengan tingkat capaian sebesar -169,49% dari target yang ditetapkan.
Product diversification as one of the
non-oil-and-gas export development strategy
In addition to diversification of export destinations, Indonesia also diversifying export products. Diversification of export products aimed at reducing dependence of Indonesian exports on certain products. More and more choice of Indonesian products exported, it will further strengthen the position of Indonesia in the international trade arena.
Improvements in terms of diversification of export products is expected to continue to increase in line with the implementation of many activities geared to improve the diversification of export products such as Designer Dispatch Service, product adaptation, the implementation of various trade promotion activities aimed to encourage the export of products that are more diverse, as well as awards the actors who excel exports and importers of Indonesian products that perform.
In early 2014, the Ministry of Trade has conducted assessments and re-grouping Indonesian export products into three categories: main products, prospective products, and other non-oil-and-gas products. Products that are classified into the main product categories are those which have the highest export value compared to other products, namely palm oil (CPO and its derivatives), textiles and textile products, electronics, rubber and rubber products, wood and wood products (pulp and furniture), chemical products, metal products, machinery, processed foods, and automotive. On the other hands, the types of products that fall into the category of prospective product is a product that has great potential to be developed further, namely footwear, jewelry, plastics and plastic goods, shrimp, fish and fishery products, coffee, cocoa and dairy, crafts, spices and leather and leather products. As for which is included in the other product categories are coal, animals and their derivative products, medical equipment, fruit and vegetables, as well as essential oils.
In 2015, the targeted growth of non-oil exports primary products is 5.9%. The achievement in 2015 (data from January to December 2015) shows that the export value of 10 (ten) main products reached US $ 83.91 billion or down 10% and the level of achievement is -169.49% of the target set.
utama. Adapun penurunan tertinggi dicatatkan oleh produk kimia, produk logam serta karet dan produk karet, dengan masing masing nilai pertumbuhan sebesar -18,04%, -17,51%, dan -16,71%. Dari keseluruhan produk, hanya produk otomotif yang menunjukkan pertumbuhan positif sebesar 3,80%.
types. The highest decline recorded by chemical products, metal products and rubber and rubber products, with each value growth of -18.04%, -17.51% and -16.71%. Of the whole product, only automotive products showed a positive growth of 3.80%.
Promosi dagang dimaksudkan untuk meningkatkan
peran dunia usaha dalam penetrasi pasar ekspor
Trade promotion is intended to enhance the role of
business society in export market penetration
Kegiatan promosi dagang yang diselenggarakan
oleh Kementerian Perdagangan melalui Ditjen
PEN dimaksudkan untuk meningkatkan jumlah
dan frekuensi kontak serta kontrak dagang
antara eksportir Indonesia dengan pembeli
luar negeri, sekaligus meningkatkan peran
dunia usaha dalam penetrasi pasar dan promosi
ekspor. Kegiatan promosi yang dilakukan terdiri
dari pameran internasional baik luar negeri
maupun dalam negeri, Trade Expo Indonesia, dan
pengiriman misi dagang.
Trade promotion activities organized by Ministry
of Trade c.q. DGNED are intended to increase the
number and frequency of both trade contact and
trade contract between Indonesian exporters
and international buyers as well as to enhance
the role of business society in market penetration
and export promotion. Those promotion
activities consist of both overseas and domestic
international trade fairs, Trade Expo Indonesia,
and trade missions.
The 41st Hong Kong Toys & Games Fair 2015 (HKTGF)
Pameran Hong Kong Toys & Games Fair (HKTGF) di Hong Kong yang pada tahun ini adalah penyelenggaraan ke-41 merupakan pameran mainan terbesar di Asia dan kedua terbesar di dunia. Pameran berskala internasional dan berorientasi bisnis (B2B) ini diselenggarakan pada tanggal 12-15 Januari 2015 di Hong Kong Convention and Exhibition Center (HKCEC), diikuti oleh 2.000 peserta dari 40 negara antara lain: RRT, Indonesia, Korea, Spanyol, Taiwan, Italia, dan Thailand.
Paviliun Indonesia tampil menarik dengan menempati area seluas 99 m2, dibangun dengan desain konstruksi yang bertema “Trade with Remarkable Indonesia” serta bernuansa warna-warna cerah. Tahun ini paviliun Indonesia memfasilitasi 11 (sebelas) perusahaan eksportir Indonesia yang tergabung dalam Asosiasi Produsen Mainan Indonesia (APMI).
Selama penyelenggaraan pameran, estimasi hasil transaksi Paviliun Indonesia mencapai lebih dari USD 2,7 juta dengan ratusan permintaan hubungan dagang (inquiry) yang akan ditindaklanjuti peserta pameran.
Pameran “Arab Health 2015” Dubai, UAE
Pameran Arab Health 2015 diselenggarakan tanggal 26 - 29 Januari 2015 di Dubai World Trade Center, Uni Emirat Arab (UEA). Pameran ini merupakan pameran tahunan yang diselenggarakan oleh IIR Middle East Level 20 in the World Trade Centre, serta merupakan pameran terbesar produk medical appliances di PEA. Kegiatan ini dilaksanakan di Dubai International Exhibition Centre, Dubai, PEA, dengan luas area pameran 60.000 m², diikuti oleh peserta 3.000 perusahaan dari 70 negara.
Partisipasi Indonesia pada penyelenggaraan Arab Health tahun ini merupakan partisipasi untuk pertama kalinya. Paviliun Indonesia berada di Za’abel Hall tampil dengan desain dan konstruksi spesial dengan space seluas 60 m2, yang dibagi menjadi 10 booth, diisi oleh 9 perusahaan dan 1 booth informasi.
The 41st Hong Kong Toys & Games Fair 2015 (HKTGF)
Hong Kong Toys & Games Fair (HTGF) in Hong Kong, which in this year has been held for the 41 times, is the largest toys fair in Asia and the second largest in the world. This international exhibition and business-oriented (B2B) held on 12-15 January 2015 at the Hong Kong Convention and Exhibition Center (HKCEC), followed by 2,000 participants from 40 countries including China, Indonesia, Korea, Spain, Taiwan, Italy and Thailand.
Pavilion of Indonesia has attractive appeareance and occupies an area of 99 m2, built with theme of construction design “Trade with Remarkable Indonesia” and decorated in shades of bright colors. This year the pavilion of Indonesia facilitated 11 (eleven) Indonesian exporter companies whose incorporated in Indonesia Toy Manufacturers Association (APMI).
During the exhibition, estimation transactions of Indonesian Pavilion reached more than USD 2.7 million with hundreds of requests of trade relations (inquiry) which will be followed up by exhibitors.
Arab Health 2015 Exhibition Dubai, UAE
Arab Health Exhibition 2015 held on 26 to 29 January 2015 at the Dubai World Trade Center, United Arab Emirates (UAE). This exhibition is an annual exhibition organized by IIR Middle East Level 20 in the World Trade Centre, and is the largest exhibition of medical appliances in the UAE. This event was held at the Dubai International Exhibition Centre, Dubai, UAE, with an exhibition area of 60,000 m², participated by 3,000 companies from 70 countries.
Indonesia’s participation in this year’s Arab Health Exhibition is for the first time. Pavilion of Indonesia is located in Hall Za’abel with special design and construction with space of 60 m2, which is divided into 10 booths, filled by 9 companies and 1 information booth.
Stan Paviliun Indonesia pada Pameran Hong Kong Toys & Games Fair (HKTGF)
Indonesian Pavilion Booths at Hong Kong Toys & Games Fair (HKTGF)
Stan Paviliun Indonesia pada Pameran Arab Health 2015
Indonesian Pavilion Booths at Arab Health 2015
ratusan inquiries dan lebih dari USD 3,9 juta.
Pameran Malaysia International Halal Showcase (MIHAS) 2015
MIHAS merupakan pameran internasional terbesar untuk produk halal yang selama 12 tahun perjalanannya diminati oleh banyak peserta dan juga buyer dari berbagai negara. Pameran ini diselenggarakan oleh Malaysia External Trade Development Corporation (MATRADE) dan di bawah naungan Ministry of International Trade and Industry (MITI). Tahun ini pameran MIHAS menampilkan berbagai jenis produk diantaranya Halal Consumables; Non-Food Products & Services; Food Packaging, Machinery & Catering Equipment; Government Agencies & Associations; dan Islamic Investment, Banking & Takaful.
Mengusung tema ‘’Trade with Remarkable Indonesia’’, Paviliun Indonesia tampil dengan desain spesial dalam area seluas 270 m2 diisi 30 booth di Kuala Lumpur Convention Center (KLCC). Sebagaimana keikutsertaan Indonesia tahun sebelumnya, partisipasi Indonesia yang kedua kali ini kembali hasil sinergi antar beberapa instansi pemerintah pusat dan daerah, yaitu Ditjen PEN – Kementerian Perdagangan, Kementerian Perindustrian, Kementerian Koperasi dan UKM, Pemerintah Daerah Kota Bandung, dan Pemerintah Daerah Kepulauan Riau, serta perusahaan swasta.
Selama pameran berlangsung tercatat estimasi perolehan transaksi Paviliun Indonesia secara keseluruhan bernilai sebesar USD 3,5 juta, termasuk estimasi transaksi peserta Ditjen PEN USD 1.949.350.
SIAL Canada 2015
Salon International de I’Alimentation (SIAL) Canada 2015 di Toronto merupakan pameran produk makanan dan minuman terbesar di Kanada yang dihadiri buyer dari wilayah Amerika Utara, Amerika Tengah, Amerika Selatan serta kawasan lainnya.
Malaysia International Halal Showcase (MIHAS) 2015 Exhibition
MIHAS is the largest international exhibition for halal products which from its 12-year journey is preferred by many of the participants and also buyers from various countries. This exhibition is organized by the Malaysia External Trade Development Corporation (MATRADE) and under the support of the Ministry of International Trade and Industry (MITI). This year MIHAS exhibition displays various kinds of products including Halal Consumables; Non-Food Products & Services; Food Packaging, Machinery & Catering Equipment; Government Agencies & Associations; and Islamic Investment, Banking & Takaful.
Carrying out the theme ‘’Trade with Remarkable Indonesia’’, the Indonesian Pavilion comes with a special design in the area of 270 m2 which filled by 30 booths at the Kuala Lumpur Convention Center (KLCC). Like the last year participation, this Indonesian second participation is the result of synergy among several agencies of the central and the regional governments, namely DGNED - The Ministry of Trade, Ministry of Industry, Ministry of Cooperatives and SMEs, the City Government of Bandung, and the Provincial Government of Riau Islands, as well as private companies.
During the exhibition the estimated transaction of overall Indonesian Pavilion recorded worth of USD 3.5 million, including estimated transaction of participants from DGNED reach USD 1.94 million.
SIAL Canada 2015
Salon International de I’ Alimentation (SIAL) Canada 2015 in Toronto is an exhibition of the largest food and beverage products in Canada which was attended by buyers from North America, Central America, South America and other regions.
Kunjungan PM Malaysia ke Paviliun Indonesia di Mihas 2015
Prime Minister of Malaysia visits at Indonesian Pavilion in Mihas 2015
Stan Provinsi Riau di Paviliun Indonesia di Mihas 2015
Booth of Riau Province at Indonesian Pavilion in Mihas 2015
menempati lahan seluas 315 m2 di lokasi yang strategis serta tampil dengan eksposure yang paling menonjol dan intens. Tema “Taste Remarkable Indonesia” dipilih sebagai ungkapan pernyataan “remarkable” untuk berbisnis dengan Indonesia dan sekaligus menunjukkan Indonesia sebagai negara sumber impor produk makanan olahan dan atau bahan kebutuhan industri makanan dan minuman kelas dunia.
Selama tiga hari pameran, Paviliun Indonesia didatangi rata – rata sebanyak 2000 orang per hari. Berdasar data lead retrieval tercatat sebanyak 400 calon pembeli yang mengunjungi booth di Paviliun Indonesia. Indonesia berhasil memperoleh estimasi transaksi dengan nilai USD 10,56 juta untuk pembelian produk makanan olahan dan bahan baku industri makanan antara lain: coconut sugar, spices, cashew, natural food ingredient, ginger drink, kopi branded dan private label, tuna, roasted peanut dan berbagai macam confectionery.
Pameran SPOGA 2015
SPOGA dilaksanakan tanggal 30 Agustus - 1 September 2015 merupakan salah satu pameran dagang internasional terbesar di Jerman khusus produk outdoor furniture.
Paviliun Indonesia bekerja sama dengan Swiss lmport Promotion Programme (SIPPO) akan menempati lahan seluas 238 m². Selain itu, terdapat Paviliun Alumni yang difasilitasi oleh SIPPO dan Atase Perdagangan (Atdag) Rl di Berlin juga ITPC Hamburg untuk mengakomodir perusahaan alumni dalam mempertahankan eksistensi mereka di pasar Eropa. Paviliun ini berada di Hall yang sama dan lokasi yang berdekatan dengan country pavilion dalam lahan seluas 100 m².
Berdasarkan laporan dari seluruh peserta, jumlah estimasi transaksi on-the-spot sebesar USD 1.418.250 dan prospective orders USD 1.785.000 dengan total keseluruhan transaksi sebesar USD 3.203.750 serta inquiry sebanyak 610.
an area of 315 m2 in a strategic location as well as appear with the most prominent exposure and intense. The theme “Taste Remarkable Indonesia” was chosen as an expression of statement “remarkable” when doing business with Indonesia and also shows Indonesia as the source country of processed food products and or ingredients for the world class industries of food and beverages.
During the three-day exhibition, the Indonesian Pavilion visited by the average of 2,000 people per day. Based on the data lead retrieval, there were 400 potential buyers who visit the booth at the Indonesia Pavilion. Indonesia managed to obtain the estimated transaction with a value of USD 10.56 million for the purchase of processed food products and raw materials of the food industry such as: coconut sugar, spices, cashew, natural food ingredient, ginger drink, branded and private label coffee, tuna, roasted peanut and assorted confectionery.
SPOGA 2015
SPOGA which held on August 30th –September 1st, 2015 is one of the largest international trade show in Germany, specialized in outdoor furniture products.
Pavilion of Indonesia in collaboration with the Swiss lmport Promotion Programme (SIPPO) is occupy an area of 238 m². In addition, there is Pavilion of Alumni facilitated by SIPPO and Trade Attache of Rl in Berlin also ITPC Hamburg to accommodate the company (alumni of SIPPO program) maintaining their existence in the European market. This pavilion is in the same Hall and its location is near the country pavilions in the area of 100 m².
Based on reports from all participants, the estimated number of on-the-spot transaction is around USD 1.42 million while prospective orders around USD 1.78 million with a total transaction amount to USD 3.20 million and as many as 610 inquiries.
Dirjen PEN sebagai ketua delegasi Indonesia yang merupakan Country of Honor melakukan pemotongan pita sebagai tanda pembukaan pameran SIAL Canada 2015
Dir. Gen. of NED as head of Indonesian delegation, the Country of Honor, cuts the ribbon as a sign of the opening of SIAL Canada 2015
Pertemuan Dirjen PEN dengan Conference Board of Canada (CBoC) dan Trade Facilitation Office (TFO) Canada pada pameran SIAL Canada 2015
Dir. Gen. of NED meets with Conference Board of Canada (CBoC) dan Trade Facilitation Office (TFO) Canada at SIAL Canada 2015
home decor terbesar di AS khususnya wilayah pantai barat yang diadakan dua kali dalam setahun yaitu pada musim panas dan musim dingin, di World Market Center (WMC) Las Vegas. Summer Las Vegas Market adalah pameran business to business bertaraf international yang membidik pasar dari berbagai kalangan di berbagai negara, seperti desainer dan industri profesional. LVM 2015 menampilkan produk seperti dekorasi rumah dan dinding, furnitur tradisional, accent furniture, ready-to-assemble furniture, wicker & rattan furniture, custom furniture, dan upholstered furniture.
Paviliun Indonesia yang bertema “Remarkable Indonesia” dibangun dengan menggunakan special design. Paviliun Indonesia ditempati oleh 8 (delapan) perusahaan Indonesia yang berasal dari Cirebon, Sragen, Boyolali, Semarang, Klaten dan Jakarta dengan produk accent recyled furniture for indoor,
dinning table, sideboard, coffe table, bench, wooden decoration, chair, stool, rattan natural furniture for indoor, rattan/wood frame chairs, Indoor and outdoor furniture, synthetic and natural rattan furniture, dan teak outdoor garden Furniture. Paviliun Indonesia tidak hanya diisi oleh Kementerian Perdagangan tapi juga oleh Kementerian Perindustrian dengan membawa 6 (enam) perusahaan binaannya untuk berpartisipasi dalam LVM 2015.
Selama 5 hari pelaksanaan, estimasi transaksi order peserta Paviliun Indonesia tercatat US$. 1.496.722 sementara transaksi penjualan langsung (ritel) sebesar US$ 14.585 dengan jumlah permintaan hubungan dagang (inquiries) 109 dari importir yang datang dari bebagai negara.
Pameran Infra Oman
Untuk pertama kalinya Direktorat Jenderal Pengembangan Ekspor Nasional Kementerian Perdagangan berpartisipasi pada pameran ini dengan menempati lahan seluas 100m2. Adapun perusahaan yang difasilitasi sebanyak 10 (sepuluh) perusahaan antara lain Promosi Dagang Asia, PT. Iwika Karya Sejahtera, PT.
home decor in USA particularly in the West Coast which is held twice a year in summer and winter, at the World Market Center (WMC) Las Vegas.
Summer Las Vegas Market is an international exhibition for business to business which targets the market of various circles in various countries, such as designers and industry professionals. LVM 2015 features products such as home decor and walls, traditional furniture, accent furniture, ready-to-assemble furniture, wicker and rattan furniture, custom furniture, and upholstered furniture.
Indonesian pavilion with the theme of “Remarkable Indonesia” was built using a special design. Indonesian pavilion occupied by 8 (eight) Indonesian companies from Cirebon, Sragen, Boyolali, Semarang, Klaten and Jakarta with products displayed such as accent recycled furniture for indoor, dining table, sideboard,
coffee table, bench, wooden decoration, chair, stool, natural rattan furniture for indoor, rattan/wood frame chairs, indoor and outdoor furniture, synthetic and natural rattan furniture and teak outdoor garden furniture. The Indonesian Pavilion was not only filled by the Ministry of Trade but also by the Ministry of Industry whom facilitates 6 (six) companies to participate in LVM 2015.
During the five days of exhibition, transaction order of Indonesian Pavilion participants estimated at USD 1.49 million while transactions of direct sales (retail) amounted to USD 14,585 with the number of trade requests (inquiries) is 109 from importers of various countries.
Infra Oman Expo
For the first time the DGNED – Ministry of Trade participated in this exhibition by occupied an area of 100m2. In this participation, DGNED facilitated as many as 10 (ten) companies such as Promosi Dagang Asia, PT. Iwika Karya Sejahtera, PT. Attract Creative Energy, PT. Kitani Cable, PT. Bukaka Teknik
Paviliun Indonesia pada Pameran SIAL Canada 2015
Indonesian Pavilion at SIAL Canada 2015
The exhibition held for 3 (three) full days from 5-7 October 2015 located at Oman International Exhibition Centre. During the 3 days of the exhibition, Indonesian companies get deals like contracts and the assessment of long-term orders and partners.
Texworld Paris Autumn 2015
Texworld is an international exhibition held twice a year, namely in February (spring) and September (autumn). Items displayed in this exhibiton are cotton fabrics, denim fabrics, eco-friendly fabrics, embroidery and lace, knitted fabrics, fibers/yarns, functional fabrics, linen and hemp, print fabrics, shirting fabrics, silk fabrics, silky aspects, wool and wool blend, style, trims & accessories.
Indonesian pavilion featured in the area of 168 m2 width. Products displayed in the pavilion are yarn, polyester, lace, apparel, fabrics and trims. The second participation of Indonesia in this exhibition is the result of the synergy between DGNED – Ministry of Trade (6 (six) booths), Indonesian Trade Attache in Paris, Indonesian Trade Promotion Centre in Lyon (each 1 (one) booth) and the Ministry of Industry (6 (six) booths). Pavilion of Indonesia filled by companies which engaged in the textile sector, including: PT. Daliatex Kusuma (polyester woven fabrics), PT. Intermodal Kusuma (embroidery and lace), PT Kewalram Indonesia (gulpure allover dull yarn), PT. Natatex Prima (spun yarn), etc.
The total estimated transactions that occurred in Indonesian pavilion during exhibition is USD 5.77 million, including USD 1.09 million order from Turkish and French buyers.
PT. Multistrada Arah Sarana.
Pameran dilaksanakan selama 3 (tiga) hari penuh dari tanggal 5-7 Oktober 2015 bertempat di Oman International Exhibition Centre. Selama 3 (tiga) hari pameran berlangsung perusahaan Indonesia mendapatkan deal baik agreement maupun penjajakan long term order dan partner selama pameran berlangsung.
Pameran Texworld Paris Autumn 2015
Texworld merupakan pameran bertaraf internasional yang diselenggarakan 2 (dua) kali dalam setahun yaitu di bulan Februari (musim semi) dan September (musim gugur). Produk yang dipamerkan adalah: cotton fabrics, denim fabrics, eco-friendly fabrics, embroidery & lace, knitted fabrics, fibers/yarns, functional fabrics, linen & hemp, print fabrics, shirting fabrics, silk fabrics, silky aspects, wool & wool blend, style, trims & accessories.
Paviliun Indonesia tampil dalam area seluas 168 m2. Produk yang ditampilkan adalah yarn, polyester, lace, apparel, fabrics dan trims. Partisipasi Indonesia yang kedua pada pameran ini hasil sinergi antara Ditjen PEN Kemendag (6 (enam) booth), Atdag Paris dan ITPC Lyon (masing-masing 1 (satu) booth) dan Kemenperin (6 (enam) booth). Paviliun Indonesia diisi oleh perusahaan-perusahaan yang bergerak di sektor TPT, diantaranya: PT. Daliatex Kusuma (polyester woven fabrics), PT. Intermoda Kusuma (embroidery and lace), PT Kewalram Indonesia (gulpure allover dull yarn), PT. Natatex Prima (spun yarn), dll.
Jumlah estimasi transaksi order yang terjadi di Paviliun Indonesia selama pameran adalah sebesar USD 5.774.510, termasuk USD 1.090.000 order dari buyer Turki dan Prancis.
Paviliun Indonesia pada Infra Oman
Indonesian Pavilion at Infra Oman
Pengembangan Ekspor Nasional dalam upaya menjadikan produk Indonesia dapat dikenal dan diminati oleh konsumen di luar negeri. Selain itu program misi dagang bertujuan untuk mempererat kerjasama pengusaha Indonesia dengan pengusaha negara tujuan dalam forum kegiatan one on one meeting. Sepanjang tahun 2015, Ditjen PEN telah melakukan kegiatan pengiriman misi dagang sebanyak 3 (tiga) kegiatan,yaitu:
Misi Dagang ke Bulgaria - Hongaria (2-9 Mei 2015) Bulgaria
KBRI Sofia bekerjasama dengan Direktorat Jenderal Pengembangan Ekspor Nasional, Kementerian Perdagangan dan berkoordinasi dengan Direktorat Eropa Tengah dan Timur (ETT), Kementerian Luar Negeri telah mengadakan kegiatan Misi Dagang Indonesia ke Bulgaria pada tanggal 4 - 5 Mei 2015.
Export Development in order to introduce Indonesian products to foreign consumers. In addition, trade missions are aimed to strengthen the cooperation between Indonesian entrepreneurs and businessmen of the countries in which the trade missions are conducted through a forum called one-on-one meeting. Throughout 2015, DG NED has been organized 3 (three) trade mission activities, namely:
Trade Mission to Bulgaria and Hungary (2-9 May 2015) Bulgaria
Indonesia Embassy in Sofia in cooperation with DGNED – MoT and the Directorate of Central and Eastern Europe, Ministry of Foreign Affairs, has held the Indonesian Trade Mission to Bulgaria on 4 - 5 May 2015. The Indonesian delegation was led by Mrs. Tjahya Widayanti, Head of Research and Development of
Delegasi Indonesia dipimpin oleh lbu Tjahya Widayanti, Kepala Badan Penelitian dan Pengembangan Kebijakan Perdagangan (BP2KP) yang mewakili Dirjen PEN Kemendag, didampingi Direktur Pengembangan Pasar dan Informasi Ekspor dan staf. Perwakilan dari Direktorat Eropa Tengah dan Timur Kemlu juga turut serta sebagai pendamping Delri.
Rangkaian kegiatan misi dagang diisi dengan penyelenggaraan business forum pada tanggal 4 Mei 2015 di Sofia dan peresmian Indonesia Business Showroom (lBS) di Varna pada tanggal 5 Mei 2015. Kegiatan business forum yang bertemakan “Strengthening Economy Relation Through Optimizing Bilateral Trade“ diikuti oleh 12 (dua belas) perusahaan di bidang produk wood furniture, kopi, home decorations dan kerajinan, jasa konstruksi, makanan olahan, lem perekat dan bahan bangunan.
Dalam rangkaian kegiatan misi dagang ke Bulgaria, Kepala BP2KP juga menyempatkan melaksanakan pertemuan (courtesy call) dengan Wakil Menteri Ekonomi Bulgaria.
Trade Policy (BP2KP) representing Director General of National Export Development of the Ministry of Trade, accompanied by the Director of Market Development and Information Export and staffs. Representatives of the Directorate of Central and Eastern Europe Ministry of Foreign Affairs is also participated as a delegation companion.
Trade mission to Bulgarian consists several agendas, such as a business forum, held on May 4th, 2015 in Sofia and the inauguration of Indonesia Business Showroom (IBS) in Varna on May 5th, 2015. The business forum that carried out the theme of “Strengthening Economy Through Optimizing Bilateral Trade Relations” is attended by 12 companies in the field of woodenn furniture products, coffee, home decorations and handicrafts, construction, food processing, glue and building materials. In the series of activities of trade mission to Bulgaria, Head of BP2KP also hold meetings (courtesy call) with the Vice Minister of Economy of Bulgaria.
Misi Dagang ke Bulgaria
