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HM Sampoerna Public Expose 2017

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2017 Annual General Shareholders Meeting ENGLISH

PRESS RELEASE FOR IMMEDIATE RELEASE

Sampoerna Maintains Position as Industry Leader

JAKARTA, April 27, 2017 – PT HM “a poe a T k. “a poe a o the Co pa /IDX:

HM“P held its A ual Ge e al Meeti g of “ha eholde s AGM“ toda a d a ou ed its full year 2016 business results. The Company maintained its leadership position in Indonesia with a 33.4% market share and 105.5 billion units sold in 2016. The Company reported net revenues of Rp. 95.5 trillion in 2016, up by 7.2% from Rp. 89.1 trillion in 2015. The Company also delivered 23.1% growth in net profit in 2016 compared to 2015. At the AGMS, the Company declared a dividend of Rp. 107.7 per share, e ui ale t to .2% of the p io ea ’s profit.

John Gledhill, P eside t Co issio e of “a poe a stated, The Board of Commissioners is

ery pleased ith the s ooth tra sitio of the Co pa y’s leadership fro Paul Janelle to Mindaugas Trumpaitis, who arrived late last year. And, despite declines in industry volumes and the soft economic environment, we are very happy with the continued success of Sampoerna driven by our solid financial fundamentals, strong brands and tremendous employees.

The Company strengthened its presence in the Machine-Made Kretek Cigarette (SKM) full-flavor category, through the geographical expansion of U Bold and the successful launch of Marlboro Filter Black in selected cities across Indonesia.

The SKM full-flavor segment represents a tremendous opportunity for us and we are pleased with the performance of our new products in the category, including U Boldand Marlboro Filter Black. Newly launched Marlboro Filter Blackreached 1.0% share of market in the first quarter of 2017 and U Bold reached 0.9% share of market after its distribution expansion to

55 cities across I do esia,” said Mindaugas Trumpaitis, President Director of Sampoerna.

Sampoerna remains I do esia’s la gest ta pa e , ith pa e ts to the I do esia government totaling approximately Rp. 63.5 trillion in 2016. This represents total tax paid by Sampoerna, including its subsidiaries, and PT Philip Morris Indonesia. The excise tax increase in 2016 was 15% (weighted average) and the overall industry declined by 1.4% compared to 2015.

Despite the long-te de li e of the i dust ’s Hand-Rolled Kretek Cigarette(SKT) segment, “a poe a e ai s I do esia’s la gest kretek cigarette company and maintained its leadership in the labor-intensive SKT category, with 37.3% share of segment in 2016 and 38.0% share of segment in the first quarter of 2017. The Company continues to seek ways to ode ate the “KT seg e t’s de li e, i ludi g th ough the i t odu tion of a special edition of Dji Sam Soe + variant, which consists of 10 cigarettes of regular Dji Sam Soe and two cigarettes of Dji Sam Soe Super Premium.

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2017 Annual General Shareholders Meeting ENGLISH

Following the approval of its shareholders, the Company also announced changes to the Co pa ’s Boa d of Di e to s. As of toda , Mi hael “a d itte ill e epla ed William Bill Giff, p e iousl Di e to Fi a e i PMI Ca ada, as the e Sampoerna’s Fi a e Director. Sampoerna's management welcomes Bill to the Company's Board of Directors and is confident he will contribute to Sampoerna's success.

***

About PT HM Sampoerna Tbk. (Sampoerna)

Founded in 1913, Sampoerna – an affiliate of PT Philip Morris Indonesia and part of Philip Morris International Inc. – is the leading Indonesian tobacco company, focusing primarily on the production and sale of clove cigarettes. The Company produces some of the best-known kretek (clove) cigarette brand families such as Sampoerna A, Dji Sam Soethe lege da Ki g of K etek , Sampoerna U and

Sampoerna Kretek. The Company also distributes the Marlboro brand of cigarettes throughout Indonesia, through a long-term distribution agreement with PT Philip Morris Indonesia. Sampoerna operates seven production facilities in Java and partners with 38 Third Party Operators, employing – directly and indirectly -- a total of approximately 70,000 employees, mostly in the production of hand-rolled clove cigarettes. Sampoerna distributes its products via 104 sales and distribution area offices across Indonesia.

Sampoerna is the largest company by market capitalization on the Indonesian Stock Exchange, where

it t ades u de the ti ke s ol HM“P.

For further information, please visit: www.sampoerna.com

Media Contact:

Michael Reza Say

Communications Manager PT HM Sampoerna Tbk. Ph. +62 21 515 1234 Fax. +62 21 515 2234

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