DAFTAR PUSTAKA. Abdullah, dan Thamrin Manajemen Pemasaran. cet. H. Jakarta: PT. Raja Grafindo.

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72

DAFTAR PUSTAKA

Abdullah, dan Thamrin 2013. Manajemen Pemasaran. cet. H. Jakarta: PT. Raja Grafindo.

Desi Arista, Elisabeth. Jurnal “Analisis Pengaruh Iklan, Brand Trust dan Brand Image Terhadap Minat Beli Konsumen Telkom Speedy di Kota Semarang”.

Ghozali. Imam. 2009. Aplikasi Analisis Multivariate dengan Program SPSS.

Semarang : UNDIP.

Ghozali, Imam. 2012. Aplikasi Analisis Multivariate dengan program SPSS.

Badan Penerbit Universitas Diponegoro, Semarang.

Kotler, Philip dan Gary Amstrong, 2001, Prinsip-prinsip Pemasaran, Jilid 1, Edisi Kedelapan, Jakarta, Erlangga.

Kotler, Philip dan Gary Amstrong, 2001, Prinsip-prinsip Pemasaran, JILID 2, Edisi Kedelapan, Jakarta: Erlangga.

Kotler, Philip. 2006. Manajemen Pemasaran. Edisi 11. Jakarta: PT. Indeks.

Kotler dan Amstrong, 2008. Prinsip-prinsip Pemasaran.Jilid 1 dan 2 Edisi 12.

Kotler dan Keller, 2009. Manajemen Pemasaran. Jilid 1. Edisi ke 13. Jakarta:

Erlangga

S.A. Surachman, (2008). Dasar-Dasar Manajemen Merek. Malang Bayumedia Publishing.

Schiffman dan Kanuk, 2008. Perilaku Konsumen. Edisi 7, Jakarta: Indeks.

Schiffman, Leon G, And Leslie L, Kanuk, 2000. Costumer Behavior, Fifth Edition, Prentice-Hall Inc. New Jersey.

Sugiyono, 2003. Metode Penelitian Bisnis. Edisi 1, Bandung: Alfabeta.

Sugiyono. 2004. Metode Penelitian Bisnis: Penerbit CV. Alfabeta: Bandung.

Sugiyono. 2008. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung Alfabeta.

Tjiptono, Fandy, 2008. Strategi Pemasaran, Edisi Ketiga. Andi, Yogyakarta.

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Umar, Husein. 2003. Riset Pemasaran dan Perilaku Konsumen. Jakarta:

Gramedia Pustaka Utama.

Wasis Kristyatmoko, Yulius. “Pengaruh Persepsi Kualitas dan Harga Terhadap Minat Beli Tablet Samsung Galaxy TAB” (Universitas Negeri Surabaya)

Web :

http://thesis.binus.ac.id/doc/Bab1/2012-1-00346-IF%20Bab1001.pdf file:///C:/Users/Asus/Downloads/17.04.3362_bab1%20(1).pdf

https://review.bukalapak.com/gadget/sejarah-perkembangan-oppo-di-indonesia- hingga-sepopuler-saat-ini-2772

https://opposmartphonecp.wordpress.com/visi-misi/

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LAMPIRAN 1 Identitas Responden

Petunjuk pengisian :

1. Berilah tanda check list (√ ) pada kolom yang tersedia.

2. Jawaban Bapak/Ibu akan dijamin kerahasiaannya dan tidak akan berpengaruh terhadap karir saudara.

Nomor/Kode Responden : . . . . (diisi oleh peneliti)

1. Jenis kelamin : ( ) Laki-laki ( ) Perempuan 2. Usia : . . . . tahun

3. Masa Kerja : . . . tahun

4. Status Perkawinan : ( ) Belum Menikah ( ) Menikah

Petunjuk pengisian kuesioner

Berikut ini terdapat beberapa pernyataan, secara seksama dan kemudian anda diminta mengemukakan pendapat anda dengan cara memberikan tanda chek list (√) pada kolom yang sesuai dengan pilihan anda.

No Keterangan Skor

1 Bila anda sangat setuju (SS) 5

2 Bila anda setuju (S) 4

3 Bila anda netral (N) 3

4 Bila anda tidak setuju (TS) 2 5 Bila anda sangat tidak setuju

(STS)

1

(4)

LAMPIRAN 2

Petunjuk pengisian Kuesioner

Berikut ini terdapat beberapa pernyataan , secara seksama dan kemudian anda diminta mengemukakan pendapat anda dengan cara memberikan tanda chek list (√) pada jawaban yang dipilih.

No Pernyataan Pilihan Jawaban

Harga (X1) ^STS ^TS ^KS ^S ^S S 1. Apakah harga smartphone oppo sesuai dengan

kualitas smartphone tersebut ?

2. Apakah harga jual smartphone oppo cukup tinggi

?

3. Apakah harga smartphone oppo sesuai dengan manfaat yang diperoleh konsumen?

Citra Merek (X2)

1. Apakah smartphone oppo merupakan salah satu merek smartphone terpercaya ?

2. Apakah dengan membeli smartphone oppo dapat mempertinggi citra diri anda ?

3. Apakah smartphone oppo memiliki perbedaan positif dengan merek smartphone lainnya ?

Atribut Produk (X3)

1. Apakah kualitas smartphone oppo memiliki daya taan yang lama ?

2. Apakah smartphone oppo memiliki fitur yang lengkap ?

3. Apakah desain smartphone oppo sangat menarik ? Minat Beli (Y)

1. Merek Oppo menjadi pilihan utama konsumen saat membeli Smartphone.

2. Saya membeli Smartphone Oppo berdasarkan referensi dari orang lain.

3. Saya akan mengumpulkan informasi sebanyak mungkin sebelum membeli Smartphone Oppo.

(5)

LAMPIRAN 3

Rekapitulasi Kusioner

(6)

No X1.1 X1.2 X1.3 X1 X2.1 X2.2 X2.3 X2 X3.1 X3.2 X3.3 X3 Y.1 Y.2 Y.3 Y

1 4.0 4.0 4.0 12.0 4.0 4.0 5.0 13.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

2 4.0 5.0 5.0 14.0 4.0 5.0 5.0 14.0 4.0 5.0 4.0 13.0 4.0 5.0 5.0 14.0

3 4.0 4.0 4.0 12.0 4.0 4.0 5.0 13.0 4.0 5.0 4.0 13.0 5.0 4.0 4.0 13.0

4 4.0 4.0 3.0 11.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

5 3.0 4.0 4.0 11.0 3.0 3.0 3.0 9.0 3.0 4.0 3.0 10.0 3.0 4.0 4.0 11.0

6 5.0 4.0 4.0 13.0 4.0 5.0 3.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

7 4.0 4.0 4.0 12.0 5.0 4.0 4.0 13.0 4.0 4.0 3.0 11.0 5.0 4.0 4.0 13.0

8 4.0 5.0 3.0 12.0 4.0 5.0 5.0 14.0 5.0 5.0 4.0 14.0 4.0 5.0 5.0 14.0

9 3.0 3.0 3.0 9.0 3.0 3.0 4.0 10.0 4.0 3.0 3.0 10.0 3.0 4.0 3.0 10.0

10 3.0 3.0 4.0 10.0 3.0 3.0 4.0 10.0 3.0 3.0 3.0 9.0 3.0 3.0 3.0 9.0

11 5.0 4.0 4.0 13.0 4.0 4.0 5.0 13.0 4.0 4.0 5.0 13.0 5.0 4.0 4.0 13.0

12 5.0 5.0 3.0 13.0 5.0 5.0 3.0 13.0 5.0 5.0 3.0 13.0 5.0 5.0 5.0 15.0

13 5.0 5.0 3.0 13.0 4.0 5.0 5.0 14.0 5.0 4.0 5.0 14.0 5.0 5.0 4.0 14.0

14 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

15 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 5.0 3.0 12.0 4.0 4.0 4.0 12.0

16 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

17 4.0 4.0 5.0 13.0 4.0 4.0 4.0 12.0 5.0 4.0 4.0 13.0 4.0 4.0 5.0 13.0

18 4.0 5.0 5.0 14.0 4.0 5.0 4.0 13.0 4.0 4.0 4.0 12.0 5.0 4.0 4.0 13.0

19 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

20 4.0 4.0 4.0 12.0 4.0 4.0 5.0 13.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

21 5.0 5.0 2.0 12.0 4.0 5.0 3.0 12.0 5.0 5.0 4.0 14.0 5.0 5.0 4.0 14.0

22 4.0 4.0 4.0 12.0 4.0 5.0 5.0 14.0 4.0 5.0 5.0 14.0 5.0 5.0 3.0 13.0

23 4.0 4.0 4.0 12.0 4.0 4.0 3.0 11.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

24 5.0 5.0 3.0 13.0 5.0 5.0 4.0 14.0 4.0 5.0 5.0 14.0 5.0 5.0 4.0 14.0

25 5.0 4.0 4.0 13.0 5.0 5.0 4.0 14.0 4.0 5.0 4.0 13.0 5.0 5.0 4.0 14.0

26 4.0 5.0 5.0 14.0 5.0 5.0 5.0 15.0 5.0 5.0 4.0 14.0 4.0 5.0 5.0 14.0

27 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

28 4.0 4.0 4.0 12.0 4.0 4.0 5.0 13.0 5.0 4.0 4.0 13.0 4.0 5.0 4.0 13.0

29 5.0 5.0 5.0 15.0 5.0 5.0 5.0 15.0 5.0 5.0 5.0 15.0 5.0 5.0 5.0 15.0

30 4.0 5.0 4.0 13.0 4.0 4.0 5.0 13.0 4.0 4.0 5.0 13.0 4.0 4.0 5.0 13.0

31 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

32 3.0 4.0 4.0 11.0 4.0 3.0 3.0 10.0 4.0 4.0 3.0 11.0 3.0 4.0 4.0 11.0

33 3.0 3.0 3.0 9.0 3.0 4.0 3.0 10.0 3.0 3.0 3.0 9.0 3.0 3.0 4.0 10.0

34 4.0 4.0 5.0 13.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

35 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

36 4.0 4.0 4.0 12.0 4.0 4.0 5.0 13.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

37 4.0 5.0 5.0 14.0 5.0 5.0 5.0 15.0 5.0 5.0 5.0 15.0 5.0 5.0 5.0 15.0

38 4.0 4.0 5.0 13.0 4.0 3.0 3.0 10.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

39 3.0 4.0 4.0 11.0 4.0 4.0 3.0 11.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

40 4.0 4.0 5.0 13.0 5.0 4.0 4.0 13.0 4.0 5.0 5.0 14.0 5.0 4.0 4.0 13.0

41 5.0 5.0 5.0 15.0 5.0 5.0 5.0 15.0 5.0 5.0 5.0 15.0 5.0 5.0 5.0 15.0

42 4.0 4.0 4.0 12.0 4.0 4.0 3.0 11.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

43 4.0 5.0 4.0 13.0 5.0 4.0 4.0 13.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

44 4.0 4.0 4.0 12.0 4.0 3.0 3.0 10.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

45 4.0 4.0 5.0 13.0 4.0 4.0 4.0 12.0 5.0 4.0 4.0 13.0 5.0 4.0 4.0 13.0

46 4.0 4.0 5.0 13.0 4.0 4.0 5.0 13.0 4.0 5.0 5.0 14.0 5.0 4.0 4.0 13.0

LAMPIRAN 3 Rekapitulasi Kusioner

Harga Citra Merek Atribut Produk Minat Beli

(7)

47 5.0 5.0 5.0 15.0 5.0 5.0 5.0 15.0 5.0 5.0 4.0 14.0 5.0 5.0 5.0 15.0

48 5.0 4.0 3.0 12.0 4.0 4.0 5.0 13.0 4.0 4.0 4.0 12.0 5.0 4.0 4.0 13.0

49 5.0 4.0 4.0 13.0 4.0 4.0 5.0 13.0 4.0 4.0 4.0 12.0 5.0 4.0 4.0 13.0

50 3.0 4.0 4.0 11.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

51 5.0 4.0 4.0 13.0 4.0 4.0 5.0 13.0 4.0 4.0 5.0 13.0 5.0 4.0 4.0 13.0

52 5.0 5.0 4.0 14.0 4.0 5.0 5.0 14.0 5.0 4.0 4.0 13.0 5.0 4.0 5.0 14.0

53 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 5.0 4.0 4.0 13.0 4.0 4.0 4.0 12.0

54 5.0 5.0 3.0 13.0 5.0 5.0 5.0 15.0 5.0 5.0 5.0 15.0 5.0 5.0 5.0 15.0

55 4.0 4.0 5.0 13.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

56 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 5.0 13.0 4.0 4.0 4.0 12.0

57 5.0 5.0 4.0 14.0 5.0 5.0 5.0 15.0 5.0 4.0 4.0 13.0 4.0 5.0 5.0 14.0

58 4.0 5.0 3.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 5.0 13.0 4.0 4.0 4.0 12.0

59 4.0 4.0 4.0 12.0 4.0 4.0 3.0 11.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

60 4.0 5.0 5.0 14.0 5.0 5.0 4.0 14.0 5.0 4.0 4.0 13.0 4.0 5.0 5.0 14.0

61 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

62 5.0 5.0 5.0 15.0 5.0 5.0 5.0 15.0 5.0 5.0 5.0 15.0 5.0 5.0 5.0 15.0

63 5.0 5.0 5.0 15.0 4.0 5.0 5.0 14.0 5.0 5.0 5.0 15.0 5.0 5.0 5.0 15.0

64 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

65 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

66 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

67 4.0 4.0 4.0 12.0 4.0 4.0 5.0 13.0 5.0 4.0 4.0 13.0 4.0 4.0 5.0 13.0

68 5.0 4.0 4.0 13.0 4.0 4.0 5.0 13.0 5.0 4.0 4.0 13.0 4.0 4.0 5.0 13.0

69 4.0 5.0 4.0 13.0 4.0 5.0 5.0 14.0 5.0 4.0 5.0 14.0 4.0 5.0 5.0 14.0

70 5.0 4.0 4.0 13.0 4.0 4.0 5.0 13.0 4.0 5.0 5.0 14.0 5.0 4.0 4.0 13.0

71 5.0 5.0 5.0 15.0 5.0 5.0 4.0 14.0 5.0 5.0 5.0 15.0 5.0 5.0 4.0 14.0

72 5.0 5.0 4.0 14.0 4.0 4.0 5.0 13.0 5.0 4.0 4.0 13.0 4.0 5.0 5.0 14.0

73 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

74 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

75 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

76 5.0 4.0 4.0 13.0 4.0 4.0 5.0 13.0 4.0 5.0 3.0 12.0 5.0 4.0 4.0 13.0

77 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

78 4.0 4.0 5.0 13.0 5.0 4.0 5.0 14.0 5.0 4.0 4.0 13.0 4.0 5.0 5.0 14.0

79 5.0 5.0 3.0 13.0 5.0 5.0 5.0 15.0 5.0 5.0 5.0 15.0 5.0 5.0 3.0 13.0

80 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

81 4.0 5.0 4.0 13.0 4.0 4.0 4.0 12.0 4.0 4.0 5.0 13.0 4.0 4.0 4.0 12.0

82 4.0 5.0 3.0 12.0 4.0 4.0 3.0 11.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

83 4.0 4.0 4.0 12.0 5.0 5.0 5.0 15.0 4.0 4.0 3.0 11.0 4.0 4.0 3.0 11.0

84 5.0 4.0 4.0 13.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

85 5.0 5.0 3.0 13.0 4.0 4.0 4.0 12.0 5.0 5.0 4.0 14.0 4.0 4.0 4.0 12.0

86 4.0 5.0 5.0 14.0 5.0 5.0 4.0 14.0 4.0 4.0 4.0 12.0 5.0 4.0 4.0 13.0

87 4.0 4.0 4.0 12.0 5.0 5.0 5.0 15.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0

88 4.0 5.0 5.0 14.0 4.0 4.0 4.0 12.0 5.0 4.0 4.0 13.0 4.0 5.0 5.0 14.0

89 4.0 5.0 5.0 14.0 4.0 4.0 4.0 12.0 4.0 4.0 4.0 12.0 5.0 5.0 5.0 15.0

90 5.0 5.0 4.0 14.0 4.0 4.0 4.0 12.0 5.0 5.0 4.0 14.0 3.0 4.0 4.0 11.0

91 5.0 5.0 4.0 14.0 5.0 4.0 4.0 13.0 5.0 5.0 5.0 15.0 4.0 4.0 3.0 11.0

92 4.0 4.0 5.0 13.0 4.0 5.0 5.0 14.0 4.0 3.0 4.0 11.0 4.0 4.0 4.0 12.0

93 5.0 5.0 2.0 12.0 5.0 5.0 5.0 15.0 3.0 4.0 4.0 11.0 4.0 4.0 4.0 12.0

94 5.0 4.0 3.0 12.0 4.0 4.0 4.0 12.0 5.0 4.0 5.0 14.0 4.0 4.0 4.0 12.0

95 4.0 4.0 4.0 12.0 5.0 4.0 5.0 14.0 4.0 4.0 5.0 13.0 4.0 4.0 5.0 13.0

96 4.0 4.0 3.0 11.0 4.0 4.0 4.0 12.0 4.0 5.0 5.0 14.0 4.0 4.0 4.0 12.0

(8)

LAMPIRAN 4

Frekuensi Pernyataan Responden

(9)

LAMPIRAN 4

FREKUENSI PERNYATAAN RESPONDEN

1. Harga (X1)

FREQUENCIES VARIABLES=X1.1 X1.2 X1.3 X1 /ORDER=ANALYSIS.

Frequencies

Statistics

X1.1 X1.2 X1.3 X1

N Valid 96 96 96 96

Missing 0 0 0 0

Frequency

X1.1

Frequency Percent Valid Percent

Cumulative Percent

Valid 3 7 7.3 7.3 7.3

4 59 61.5 61.5 68.8

5 30 31.2 31.2 100.0

Total 96 100.0 100.0

(10)

X1.2

Cumulative Percent

Valid 3 3 3.1 3.1 3.1

4 59 61.5 61.5 64.6

5 34 35.4 35.4 100.0

Total 96 100.0 100.0

X1.3

Cumulative Percent

Valid 2 2 2.1 2.1 2.1

3 15 15.6 15.6 17.7

4 56 58.3 58.3 76.0

5 23 24.0 24.0 100.0

Total 96 100.0 100.0

2. Citra Merek (X2)

Frequencies

Statistics

X2.1 X2.2 X2.3 X2

N Valid 96 96 96 96

Missing 0 0 0 0

(11)

Frequency

X2.1

Cumulative Percent

Valid 3 4 4.2 4.2 4.2

4 68 70.8 70.8 75.0

5 24 25.0 25.0 100.0

Total 96 100.0 100.0

X2.2

Cumulative Percent

Valid 3 6 6.2 6.2 6.2

4 61 63.5 63.5 69.8

5 29 30.2 30.2 100.0

Total 96 100.0 100.0

X2.3

Cumulative Percent

Valid 3 13 13.5 13.5 13.5

4 45 46.9 46.9 60.4

5 38 39.6 39.6 100.0

Total 96 100.0 100.0

(12)

3. Atribut Produk (X3)

Frequencies

Statistics

X3.1 X3.2 X3.3 X3

N Valid 96 96 96 96

Missing 0 0 0 0

Frequency

X3.1

Cumulative Percent

Valid 3 4 4.2 4.2 4.2

4 61 63.5 63.5 67.7

5 31 32.3 32.3 100.0

Total 96 100.0 100.0

X3.2

Cumulative Percent

Valid 3 4 4.2 4.2 4.2

4 65 67.7 67.7 71.9

5 27 28.1 28.1 100.0

Total 96 100.0 100.0

(13)

X3.3

Cumulative Percent

Valid 3 10 10.4 10.4 10.4

4 61 63.5 63.5 74.0

5 25 26.0 26.0 100.0

Total 96 100.0 100.0

4. Minat Beli (Y)

FREQUENCIES VARIABLES=Y1 Y2 Y3 Y /ORDER=ANALYSIS.

Frequencies

Statistics

Y1 Y2 Y3 Y

N Valid 96 96 96 96

Missing 0 0 0 0

Frequency

Y1

Cumulative Percent

Valid 3 6 6.2 6.2 6.2

4 60 62.5 62.5 68.8

5 30 31.2 31.2 100.0

Total 96 100.0 100.0

(14)

Y2

Cumulative Percent

Valid 3 2 2.1 2.1 2.1

4 68 70.8 70.8 72.9

5 26 27.1 27.1 100.0

Total 96 100.0 100.0

Y3

Cumulative Percent

Valid 3 6 6.2 6.2 6.2

4 66 68.8 68.8 75.0

5 24 25.0 25.0 100.0

Total 96 100.0 100.0

(15)

LAMPIRAN 5

Hasil Uji Validitas

(16)

LAMPIRAN 5 HASIL UJI VALIDITAS

1. Harga (X1)

CORRELATIONS

/VARIABLES=X1.1 X1.2 X1.3 X1 /PRINT=TWOTAIL NOSIG

/MISSING=PAIRWISE.

Correlations

X1.1 X1.2 X1.3 X1

X1.1 Pearson Correlation 1 .500^** -.131 .650^**

Sig. (2-tailed) .000 .205 .000

N 96 96 96 96

X1.2 Pearson Correlation .500^** 1 .049 .739^**

Sig. (2-tailed) .000 .638 .000

N 96 96 96 96

X1.3 Pearson Correlation -.131 .049 1 .558^**

Sig. (2-tailed) .205 .638 .000

N 96 96 96 96

X1 Pearson Correlation .650^** .739^** .558^** 1

Sig. (2-tailed) .000 .000 .000

N 96 96 96 96

**. Correlation is significant at the 0.01 level (2-tailed).

(17)

CORRELATIONS

/MISSING=PAIRWISE.

Correlations

X2.1 X2.2 X2.3 X2

X2.1 Pearson Correlation 1 .611^** .301^** .761^**

Sig. (2-tailed) .000 .003 .000

N 96 96 96 96

X2.2 Pearson Correlation .611^** 1 .414^** .834^**

Sig. (2-tailed) .000 .000 .000

N 96 96 96 96

X2.3 Pearson Correlation .301^** .414^** 1 .775^**

Sig. (2-tailed) .003 .000 .000

N 96 96 96 96

Sig. (2-tailed) .000 .000 .000

N 96 96 96 96

(18)

CORRELATIONS

/MISSING=PAIRWISE.

Correlations

X3.1 X3.2 X3.3 X3

X3.1 Pearson Correlation 1 .436^** .327^** .757^**

Sig. (2-tailed) .000 .001 .000

N 96 96 96 96

X3.2 Pearson Correlation .436^** 1 .395^** .781^**

Sig. (2-tailed) .000 .000 .000

N 96 96 96 96

X3.3 Pearson Correlation .327^** .395^** 1 .767^**

Sig. (2-tailed) .001 .000 .000

N 96 96 96 96

Sig. (2-tailed) .000 .000 .000

N 96 96 96 96

(19)

CORRELATIONS

/VARIABLES=Y1 Y2 Y3 Y /PRINT=TWOTAIL NOSIG /MISSING=PAIRWISE.

Correlations

Y1 Y2 Y3 Y

Y1 Pearson Correlation 1 .467^** .195 .737^**

Sig. (2-tailed) .000 .057 .000

N 96 96 96 96

Y2 Pearson Correlation .467^** 1 .516^** .842^**

Sig. (2-tailed) .000 .000 .000

N 96 96 96 96

Y3 Pearson Correlation .195 .516^** 1 .735^**

Sig. (2-tailed) .057 .000 .000

N 96 96 96 96

Y Pearson Correlation .737^** .842^** .735^** 1

Sig. (2-tailed) .000 .000 .000

N 96 96 96 96

(20)

LAMPIRAN 6

Hasil Uji Reliabilitas

(21)

1. Harga (X1)

RELIABILITY

/VARIABLES=X1.1 X1.2 X1.3 X1 /SCALE('ALL VARIABLES') ALL /MODEL=ALPHA.

Case Processing Summary

N %

Cases Valid 96 100.0

Excluded^a 0 .0

Total 96 100.0

a. Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's

Alpha N of Items

.726 4

(22)

RELIABILITY

N %

Excluded^a 0 .0

Total 96 100.0

Cronbach's

Alpha N of Items

.819 4

RELIABILITY

N %

Excluded^a 0 .0

Total 96 100.0

(23)

Cronbach's

Alpha N of Items

.811 4

RELIABILITY

/VARIABLES=Y1 Y2 Y3 Y /SCALE('ALL VARIABLES') ALL /MODEL=ALPHA.

N %

Excluded^a 0 .0

Total 96 100.0

Cronbach's

Alpha N of Items

.811 4

(24)

LAMPIRAN 7

Hasil Analisis Regresi Linier Berganda

(25)

LAMPIRAN 7

HASIL ANALISIS REGRESI LINIER BERGANDA

REGRESSION

/MISSING LISTWISE

/STATISTICS COEFF OUTS R ANOVA COLLIN TOL /CRITERIA=PIN(.05) POUT(.10)

/NOORIGIN /DEPENDENT Y

/METHOD=ENTER X1 X2 X3

/SCATTERPLOT=(*ZRESID ,*ZPRED) /RESIDUALS HIST(ZRESID) NORM(ZRESID) /CASEWISE PLOT(ZRESID) OUTLIERS(3).

Regression

Variables Entered/Removed^b

Model

Variables Entered

Variables

Removed Method

1 X3, X2, X1^a . Enter

a. All requested variables entered.

b. Dependent Variable: Y

Model Summary^b

Model R R Square

Adjusted R Square

Std. Error of the Estimate

1 .821^a .674 .664 .700

a. Predictors: (Constant), X3, X2, X1 b. Dependent Variable: Y

(26)

ANOVA^b

Model Sum of Squares df Mean Square F Sig.

1 Regression 93.488 3 31.163 63.518 .000^a

Residual 45.137 92 .491

Total 138.625 95

a. Predictors: (Constant), X3, X2, X1 b. Dependent Variable: Y

Coefficients^a

Model

Unstandardized Coefficients

Standardized Coefficients

t Sig.

Collinearity Statistics

B Std. Error Beta Tolerance VIF

1 (Constant) 1.184 .840 1.410 .162

X1 .394 .092 .377 4.282 .000 .455 2.196

X2 .250 .071 .285 3.522 .001 .541 1.848

X3 .265 .082 .276 3.224 .002 .482 2.074

a. Dependent Variable: Y

Collinearity Diagnostics^a

Model

Dimensi

on Eigenvalue Condition Index

Variance Proportions

(Constant) X1 X2 X3

1 1 3.987 1.000 .00 .00 .00 .00

2 .006 26.093 .80 .00 .34 .02

3 .004 30.975 .14 .06 .61 .50

4 .003 38.275 .06 .94 .05 .48

(27)

Residuals Statistics^a

Minimum Maximum Mean Std. Deviation N

Predicted Value 9.62 14.82 12.69 .992 96

Residual -2.926 2.118 .000 .689 96

Std. Predicted Value -3.097 2.150 .000 1.000 96

Std. Residual -4.177 3.024 .000 .984 96

(28)

(29)

LAMPIRAN 8

TABEL r PRODUCT MOMENT, TABEL DISTRIBUSI F, DAN TABEL

DISTRIBUSI t

(30)

LAMPIRAN 8

TABEL r PRODUCT MOMENT, DAN TABEL DISTRIBUSI t

Tabel r product Moment (Sig = 0,05)

df r df R df r df r

1 0.9969 26 0.3739 51 0.2706 76 0.2227 2 0.9500 27 0.3673 52 0.2681 77 0.2213 3 0.8783 28 0.3610 53 0.2656 78 0.2199 4 0.8114 29 0.3550 54 0.2632 79 0.2165 5 0.7545 30 0.3494 55 0.2609 80 0.2162 6 0.7067 31 0.3440 56 0.2586 81 0.2159 7 0.6664 32 0.3388 57 0.2564 82 0.2146 8 0.6319 33 0.3388 58 0.2542 83 0.2133 9 0.6021 34 0.3291 59 0.2521 84 0.2120 10 0.5760 35 0.3246 60 0.2500 85 0.2108 11 0.5529 36 0.3202 61 0.2480 86 0.2096 12 0.5324 37 0.3160 62 0.2461 87 0.2084 13 0.5140 38 0.3120 63 0.2441 88 0.2072 14 0.4973 39 0.3081 64 0.2423 89 0.2061 15 0.4821 40 0.3044 65 0.2404 90 0.2050 16 0.4683 41 0.3008 66 0.2387 91 0.2039 17 0.4555 42 0.2973 67 0.2369 92 0.2028 18 0.4438 43 0.2940 68 0.2352 93 0.2017 19 0.4329 44 0.2907 69 0.2335 94 0.2006 20 0.4227 45 0.2876 70 0.2319 95 0.1996 21 0.4132 46 0.2845 71 0.2303 96 0.1986 22 0.4044 47 0.2816 72 0.2287 97 0.1975 23 0.3961 48 0.2787 73 0.2272 98 0.1966 24 0.3882 49 0.2759 74 0.2257 99 0.1956 25 0.3809 50 0.2732 75 0.2242 100 0.1946 Sumber: Data primer yang diolah 2018