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Padjadjaran
Culinary Race 2012
Sambil Bersepeda,
Cicipi Beragam Kuliner
• Agus Yulianto
S
i a p a b i l a n g b e r s e p e d a h a -n y a m e m b u a t m u s e h a t ? S a m b i l b e r s e p e d a p u n k a -m u b i s a -m e n c i c i p i b e r a g a -m w i s a t a k u l i n e r d i B a n d u n g d a n m e m i l i k i k e s e m p a t a n m e m e -n a -n g k a -n t o t a l h a d i a h R p 1 0 j u t a r u -p i a h !"So what are you guys waiting
for? Call your friends, ride your bike,
and start your food journey!".
D e n g a n m e m p e r t e m u k a n w i s a t a k u l i n e r d a n o l a h r a g a b e r s e p e d a i n i t e r c i p t a l a h e v e n t u n i k P a d j a d j a r -a n C u l i n a r y R a c e ( P C R ) 2 0 1 2 . E v e n t P a d j a d j a r a n C u l i n a r y R a c e 2 0 1 2 ( P C R 2 0 1 2 ) i n i m e r u p a k a n e v e n t y a n g d i p e r -s e m b a h k a n m a h a -s i -s w a F i k o m U n p a d B a n d u n g J u r u s a n H u m a s 2 0 0 9 k e l a s p a g i . E v e n t P C R 2 0 1 2 i n i d i t u j u k a n b a g i m a s y a r a k a t y a n g m e m i l i k i ' m i n a t p a d a k u l i n e r d a n o l a h r a g a s e p e d a .
Konsepnya juga
men-dukung upaya
pe-lestarian lingkungan.
M e n g a p a h a r u s b e r k u l i n e r d e - n g a n m e n g g u n a k a n s e p e d a ? E v e n t P C R 2 0 1 2 i n i m e r u p a k a n e v e n t k u -l i n e r d e n g a n g a y a b a r u . E v e n t i n i d i a d a k a n d e n g a n t u j u a n u n t u k m e m b u d a y a k a n w i s a t a k u l i n e r B a n -d u n g j u g a s e b a g a i w a h a n a u n t u k m e m b u d a y a k a n p o l a h i d u p s e h a t , m e n d u k u n g
go green
d e n g a n m e -n g u r a -n g i p e n g g u n a a n k e n d a r a a n b e r b a h a n b a k a r m i n y a k ( B B M ) , y a n g s e c a r a t i d a k l a n g s u n g m e n g u -r a n g i t i n g k a t p o l u s i d i u d a r a .M o m e n i t u d i g e l a r d a l a m r a n g k a m e n d u k u n g u p a y a p e l e s t a r i a n l i n g -k u n g a n h i d u p d a n p e n g e n a l a n k e k a -y a a n i n d u s t r i K u l i n e r d i K o t a B a n -d u n g . K e g i a t a n y a n g d i s e l e n g g a r a -k a n d a l a m b e n t u k
culinary race
i n i , k a t a I c a L a v i a n t i , H u m a s P a d j a -d j a r a n C u l i n a r y R a c e 2 0 1 2 , m e m a -d u k a n k o n s e p w i s a t a k u l i n e r d e -n g a -n i s u l i n g k u n g a n h i d u p .P a d j a d j a r a n C u l i n a r y R a c e 2 0 1 2 d i s e l e n g g a r a k a n p a d a h a r i S a b t u , 2 6 M e i 2 0 1 2 l a l u , d i m u l a i d a r i p u k u l 9 : 0 0
wm.
C u l i n a r y R a c e i n i d i m u l a i d a r i l o k a s i U n i v e r s i t a s P a d j a d j a r a n J a l a n D i p a t i U k u r d a n b e r a k h i r d i C l i o C a f e J a l a n S u p r a t m a n B a n d u n g .M e n u r u t l e a , P a d j a d j a r a n C u l i -n a r y R a c e d i a d a k a n u n t u k m e n d u -k u n g p e r -k e m b a n g a n k u l i n e r d i K o t a B a n d u n g y a n g n o t a b e n e m e m i l i k i k o n s e p y a n g u n i k d a n d a p a t d i k a t e -g o r i k a n ' b a r u ' a t a u j u s t r u t e l a h d i k e -n a l o l e h w a r g a B a -n d u -n g , -n a m u -n b e -l u m m e n d a p a t k a n p u b l i k a s i y a n g
Kllplng
Humas
Unpad
2012
s e s u a i . D i s a m p i n g i t u , u c a p d i a , k o m -p e t i s i i n i , j u g a m e n g a n g k a t i s u p e -l e s t a r i a n l i n g k u n g a n d e n g a n k o n s e p y a n g m e n g a r a h p a d a p e n i n g k a t a n
early warning
b a g i m a s y a r a k a t B a n -d u n g a g a r s e l a l u m e n j a g a k e l e s t a r i a n l i n g k u n g a n d a r i p o l u s i u d a r a d e n g a n m e n g e n d a r a i s e p e d a .P e n d a f t a r a n p e s e r t a P a d j a d j a r a n C u l i n a r y R a c e 2 0 1 2 d i b u k a u n t u k u m u m d a n d i m u l a i p a d a t a n g g a l 2 0 A p r i l 2 0 1 2 . K o m p e t i s i i n i a d a l a h k o m p e t i s i t i m , d i m a n a 1 t i m t e r d i r i - d a r i 4 o r a n g , d a n p e s e r t a d a p a t b e r -j e n i s k e l a m i n p r i a a t a u p u n w a n i t a d e n g a n u s i a m i n i m a l 1 6 t a h u n s a a t m e n g i k u t i k o m p e t i s i i n i . P e s e r t a m a s i n g - m a s i n g d i h a r u s k a n m e n g e n -d a r a i s e p e d a s a a t b e r k o m p e t i s i .
D e n g a n m e n g g u n a k a n s e p e d a , p e s e r t a a k a n b e r s a i n g u n t u k m e l e -w a t i 1 5 p o s . K e 1 5 p a s t e r s e b u t a d a -l a h b e r b a g a i r e s t o r a n u n i k , n y a m a n , e n a k , d a n t e n t u n y a s u d a h m e n j a -d i i c o n B a n d u n g d i m a n a r e s t o r a n -r e s t o -r a n i n i b e r a d a d i d a e r a h D a g o , R i a u , D i p a t u U k u r , C i h a m p e l a s , B r a g a , d a n l a i n n y a .
-k o m U n p a d B a n d u n g , D e d e M u l -k a n , t u j u a n d i a d a k a n n y a e v e n t i n i s e l a i n m e n d u k u n g p r o g r a m p e m e r i n t a h m e w u j u d k a n ' G o . G r e e n ' j u g a m e l e s -t a r i k a n k u l i n e r I n d o n e s i a p a d a
I u m u m n y a d a n B a n d u n g ( S u n d a ) . p a d a k h u s u s n y a . " E v e n t d e n g a n k o n s e p " A m a z i n g r a c e " a d a l a h k o n -s e p b a r u d i m a n a k i t a m e m a n f a a t -k a n s o s i a l m e d i a
(jacebook,
twitter,
skype)
s e b a g a i s a l a h s a t u a l a t p r o -m o s i j u g a m e m p u b l i k a s i k a n e v e n t t e r s e b u t , ' k a t a n y a . D i r i n y a b e r h a -r a p , t a h u n d e p a n e v e n t s e p e r t i i n i a k a n t e t a p d i s e l e n g g a r a k a n d e n g a n k o n s e p y a n g b e r b e d a .P e n y e l e n g g a r a a n k e g i a t a n P a -d j a -d j a r a n C u l i n a r y R a c e i n i m e n d a -p a t k a n a n t u s i a s m e y a n g s a n g a t b e -s a r d a r i p a r a p e s e r a t a d a n p i h a k -p i h a k y a n g j u g a b e r k o n t r i b u s i d a -l a m a c a r a i n i . H a l i n i d i b u k t i k a n d e n g a n b e r h a s i l n y a ' P C R 2 0 1 2 ' s e b a -g a i
hashtag twitter
d a r i k e g i a t a n i n i m e n j a d itre.nding topic
p e r t a m a d i K o t a B a n d u n g ." S e r u , k o n s e p n y a b a g u s . S e b a g a i w a r g a B a n d u n g , s a y a m e r a s a s e n a n g d e n g a n a d a n y a e v e n t i n i . S e l a i n b e r o l a h r a g a , j u g a s e b a g a i a j a n g s i l a t u r a h m i u n t u k p a r a k o m i n i t a s s e p e d a d i B a n d u n g , " k a t a D e a , s a l a h s e o r a n g p e s e r t a y a n g j u g a m a h a -s i -s w a
IT
T e l k o m .D i a j u g a b e r h a r a p , t a h u n d e p a n e v e n t s e p e r t i i n i b i s a d i p e r t a h a n k a n d a n l e b i h m e r i a h d a r i s e k a r a n g .
"Kalo
b i s a p o r s i m a k a n a n n y a d i t a m -b a h , " k a t a n y a s e r a y a t e r t a w a l e b a r . S e n a d a d e n g a n D e a , W i l l y y a n g j u g a k a r y a w a n s w a s t a m e n g a t a k a n b a h w a k o n s e p P C R i t u b a g u s . S e l a i n m e l e s t a r i k a n k u l i n e r I n d o n e s i a , k a t a d i a , e v e n t i n i j u g a i k u t b e r p a r t i s i p a s i d a l a m p r o g r a m p e m e r i r i t a h y a i t u'go
green'.
" B a r u k a l i p e r t a m a m e n g i k u t i e v e n t s e p e r t i i n i s a n g a t m e n y e -n a -n g k a -n b u t u h f i s i k y a n g k u a t d a n s t r a t e g i y a n g j i t u u n t u k b i s a s a m p e d i p o s t e r a k h i r(cafe clio),"
u j a r n y a .K e g i a t a n P C R a c e 2 0 1 2 d i t u t u p d i C l i o C a f e y a n g m e r u p a k a n p o s t e r -a k h i r d a r i r a n g k a i a n k e g i a t a n c u l i -n a r y r a c e i n i . P a d j a d j a r a n C u l i n a r y R a c e j u g a d i m e r i a h k a n d e n g a n p e -n a m p i l a -n B a n d - b a n d I n d i e K o t a B a n d u n g , d i a n t a r a n y a D ' A n g e l i s , S e r e n d i p i t y , M i c r o b o , F o l k a d a n l a i n n y a . D a l a m s e s i t e r a k h i r p a d a r a n g k a i a n k e g i a t a n i n i d i u m u m k a n -l a h j u a r a p e r t a m a y a n g m a n a b e r -h a s i l d i r a i -h T e a m 3 2 d a r i
IT
T e l k o m , j u a r a k e d u a o l e h T e a m 1 9 d a r iITB
d a n j u a r a k e t i g a y a n g d i r a i h T e a m 1 2 y a n g j u g a d a r i I T B . P a d a k e s e m -p a t a n i n i j u g a d i u m u m k a n p e s e r t a d a n t e a m y a n g b e r h a s i l m e n j a d i
Tweet
d e n g a n k o m e n t a r t e r b a i k d a n