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ANALISIS PENGARUH KEPUASAN PELANGGAN DAN CITRA PERUSAHAANTERHADAPLOYALITASPELANGGAN Studi kasus: R.S. Yos Sudarso Padang.

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ANALISIS PENGARUH KEPUASAN PELANGGAN DAN CITRA PERUSAHAANTERHADAPLOYALITASPELANGGAN

Studi kasus: R.S. Yos Sudarso Padang

Oleh:

Yusniar Ilyas, Irwan, Widha Aditya

Nomor Kontrak : 065/J.16/PL/DIPA/V/2006

Abstract

This research exallline .factors that might impact on customer loyaty. These .factors include corporate image and customer satisfaction. This research help us extend our understanding of the relationship between customer loyalty. corporate image and customer satisfaction on service industry in particualar hospital. This research use the primary data from customer in Yos Sudarso Hospital, finding indicade that corporate image and customer satisfaction have direct impact and have positive relationship to customer loyaty.

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