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Niche-breadth
Sumber Media (terbatas) :
•Capital
Iklan on-air & off-air, donatur, penyiar, programoff-air, kedekatan dengan pihak
tertentu, asset-aset yang yang di radio.
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Types of Content
variasi program, jenis program, banyaknya program.•
Types of Audience
jenis pendengar (dari segmentasi geografis, demografis,psikografis), loyalitas pendengar, latar belakang pendengar.
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Terjadi pemakaian sumber yang sama overlap (
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Terjadi pemakaian sumber yang sama overlap
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Botani: Studi ilmiah tentang tumbuh-tumbuhan dan struktur-strukturnya. 5)
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p = Proporsi dari total penggunaan setiap
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Sumber: Hasil olah data, data sekunder Radio Suara Salatiga dan Elisa tahun 2009 dengan analisis
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Merupakan Teori media politik-ekonomi, yang merupakan sebuah pendekatan yang memusatkan perhatian lebih banyak pada struktur ekonomi daripada muatan (isi) ideologis media. Teori ini mengemukakan kebergantungan ideology pada kekuatan ekonomi dan mengarahkan perhatian penelitian pada analisis empiris terhadap struktur pemilikan dan mekanisme kerja kekuatan pasar media (McQuail, 1987: 63).
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