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Mahasiswa Fakultas Ilmu Sosial dan Ilmu Komunikasi 2)

Staff Pengajar Fakultas Ilmu Sosial dan Ilmu Komunikasi 3)

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Strategi persaingan (proses, ciri, interaksi)

Niche-breadth

Sumber Media (terbatas) :

•

Capital

Iklan on-air & off-air, donatur, penyiar, program

off-air, kedekatan dengan pihak

tertentu, asset-aset yang yang di radio.

•

Types of Content

variasi program, jenis program, banyaknya program.

•

Types of Audience

jenis pendengar (dari segmentasi geografis, demografis,

psikografis), loyalitas pendengar, latar belakang pendengar.

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Terjadi pemakaian sumber yang sama overlap (

niche-overlaping)

Terjadi pemakaian sumber yang sama overlap

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Botani: Studi ilmiah tentang tumbuh-tumbuhan dan struktur-strukturnya. 5)

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p = Proporsi dari total penggunaan setiap

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antara satu (minimum) sampai jumlah

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Sumber: Hasil olah data, data sekunder Radio Suara Salatiga dan Elisa tahun 2009 dengan analisis

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Merupakan Teori media politik-ekonomi, yang merupakan sebuah pendekatan yang memusatkan perhatian lebih banyak pada struktur ekonomi daripada muatan (isi) ideologis media. Teori ini mengemukakan kebergantungan ideology pada kekuatan ekonomi dan mengarahkan perhatian penelitian pada analisis empiris terhadap struktur pemilikan dan mekanisme kerja kekuatan pasar media (McQuail, 1987: 63).

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