Perancangan Kampanye Kesehatan Emosional dalam Pembentukan Karakter Remaja.

(1)

Universitas Kristen Maranatha !

! " "

!

# # ! $ #

% # %

!

& '

% %

% ! (

)*+

% "

(2)

Universitas Kristen Maranatha i

! "

# $ % #

& ' ! " &

( % )

*

+! ! ! ! ,- ! ! .! /

+! ! ! ,- ! ! /

# +! ! ! ,- ! ! 0 1

& +! ! ! , " 2 1

( +! ! ! - ! , - !- #

!

" "

) , % - !- /

" # $

" % & ' #

/ ! !3 ! 3 , " $ #1

( & ) &

(3)

Universitas Kristen Maranatha ii , # #/ ' % ( + (

, & - . % & ******* /

0 ! 1 2 # **************** "

% & . & ************** * $

+ . & , % ************* * $

, . & 3 ********** * 4

# ! ! " (

+ % % ) 3 . + ***** *

5 % 5 **************

+ 16% **********************

% 1 ! *********************

& 7 ' ******** ******* "

. 0 4 0

& ,- ! ! (5

% . ***** $

0 3 , ***** ** $

& ,- " , !+ )

7 ****** "

7 ** ** ** "

8 ***** ** "

, * ***** ** "(

! . ***** ** "$

., 0

( , ! " 51

(4)

Universitas Kristen Maranatha iii

6 0

) & 8 8 ****** * "

! . , ) & * "

. 0 ' ************ (

+ ************ (

9 . ! ' ********* /

" . , ************ /

( ! . 8 # ********* $

/ + ) & 8 **** $

$ ) & , 8 *** $

4 ) & 8 *** 4

+ *

(5)

Universitas Kristen Maranatha iv

6 0

' : : 9 ********************** (

. & ********************* 4

' . ************** ******* "

1 ************* ******* "

9 ******************* ***** "

" % . ************ ******** ""

( Poster “Kesehatan Emosional” 1*************** "$

8. Poster “Kesehatan Emosional” 2*************** (4

9. Poster “Kesehatan Emosional” 3*************** (4

4 Poster “Kesehatan Emosional” ……….71

Poster “Pembentukan Karakter” 1 ……….72

Poster “Pembentukan Karakter” ……….75

Banner Event We Are The Future ………...75

" Baliho Event We Are The Future ………76

( Penempatan Visual ……….77

/ Invitation Flyer 1 ……….78

$ Invitation Flyer 2 ……….79

4 Scool Magazine ………..80

Iklan Majalah ………..80

Brosur Kampanye ………...81

Campaign Website………..83

Media Sosial ………84

Panggung Kampanye ………85

" Event Outfit ………85

(6)

Universitas Kristen Maranatha v

/ Balik Gantungan Kunci ………..87

$Pin Kampanye……….88

4 Kaos ………...89

Pembatas Buku………...90

Sticker Kampanye ………..….……….…………...91

The Diary Book………...92

(7)

Universitas kristen Maranatha

1

!

"

#

"

$

%

#

# &

#

(8)

Universitas kristen Maranatha

2

'

#

(

&

(

)

$&

'

&

%

*+ *,

- "

").

&

#

-"

" )

/

.

&

0

&

(

)

&

'

#

!

&

0

#

(

)

&

#

(

&

'

(9)

3

*

2

#3

4

2

$&

'

&

%

#

3

!

"

5

&

!

#

&

0

*

"

#

&

0

2

&

0

#

6

4

"

#

2

&

(

)

#

2

&

(

)

'

(10)

4

#

$

%

7 )

1

& / -&

8

.

#

!

'

")& * 2 &

2

&

(

1

' 9

")& * 2 &

&

*:, 2

8

; ;! ;!!

#

")& * 2 &

2

#

!

'

")& * 2 &

2

&

!

<

2

&

")& * 2 &

2

=

"

&

>

&

"

2

!

7

"

2

&

>

5

>

&

"

2

(11)

Universitas kristen Maranatha

5

1

- /

7

'

.

'?

##

- )

2 6

)

2

.

'

5

- /

0

.

(

#-

!

' #

@

.

'

5

(

- !

>#

.

&

'

- "

7

&

.

#

1

&

)

-

' 2

" '

' A "

&

.

(12)

6

(13)

Universitas Kristen Maranatha 95

*

( $ ,

$

&

(

&

#

'

#

1

$

%

&

"

#

B

C

#

"

8

#

5

(14)

Universitas Kristen Maranatha 96

&

$

!

#

$

)

&

I

$

)

"

(15)

) % ? 5( A->>9B( $ * //( ? +

$ % / ( A->,>B( : ( ? + &#&

5 % ( A,==9B( ( +

% ? ( A->>9B( : ( +

% ( A->>=B( ( . + $

0% @(@( A->>=B( * <

? A B ? 4 ( +

/4 5 % ? D % ( A->,>B( < ( ? + 8

.( % ( A->>3B( I << ) ( 4 + ) .

< % / ( A->>=B( . <( ? + E

% (.( A->>=B( $ ( ? + J