Maranatha Christian University i
ABSTRAK
Penelitian mengatakan bahwa memiliki kebiasaan membaca dapat memberikan banyak manfaat. Artikel-artikel juga banyak mengatakan bahwa saat ini fasilitias seperti perpustakaan atau buku-buku sangat dibutuhkan untuk menunjang pertumbuhan kebiasaan membaca. Selain itu, disaat kondisi perekonomian begitu buruk, harga buku-buku malah mengalami peningkatan harga. Hal ini menyebabkan kebiasaan membaca menjadi menurun karena masyarakat lebih cenderung membeli kebutuhan utama mereka dibanding membeli sebuah buku.
Fakta-fakta diatas menjadi hal yang mendasari dibentuknya KawaiiPhanda. Dengan didirikannya KawaiiPhanda, diharapkan
masyarakat dapat menikmati fasilitas membaca buku dengan harga yang murah dan mendapatkan banyak manfaat dari koleksi buku-buku
KawaiiPhanda, baik berupa pengembangan diri ataupun kemajuan dalam pendidikan mereka.
Di sisi lain, dengan adanya desain unik yang menghadirkan sentuhan nuansa Jepang, dirangkap dengan suasana tenang yang memiliki
EXECUTIVE SUMMARY
KawaiiPhanda is a kind of books rental business which offers non-fiction books as its major collection. It gives different value of
KawaiiPhanda as a book rental which cares not only to the self-development but also to the intellectual self-development of its customers. Something that also gives different values to the KawaiiPhanda is its unique selling prepositions which provide café and wi-fi Internet. Moreover, KawaiiPhanda has a unique design which takes Japanese theme. Using Japanese theme means bringing the natural atmosphere into the house, therefore, inside the KawaiiPhanda there are gazebo, fish pond, stones and small fountain. By implementing a Japanese design, all customers will experience a comfortable reading atmosphere.
As a book rental which has initial investment below 100,000,000(IDR), KawaiiPhanda reach the pay back period in less than 2 years.
Maranatha Christian University
TABLE OF CONTENTS ... iv
LIST OF APPENDICES ... vi
CHAPTER I: BACKGROUND ... 1
I.1. Background of the Study CHAPTER II : MARKETING PLAN ... 5
II.1. Product II.2. Price II.3. Place II.4. Promotion CHAPTER III : OPERATION PLAN ... 10
III.1. Membership Procedures III.2. Renting Procedures in General III.2.1 Procedures of Renting Books Home III.2.2 Procedures of Renting Books on The Spot III.3. Fine Procedures III.4. Work Hours III.5. Rules CHAPTER IV : HUMAN RESOURCE ... 14
CHAPTER V : FINANCE ... 16
V.1. Initial Investment
V.2. Operation Cost V.3. Cash Inflow
V.4. Profit Margin V.5. Break Even Point
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LIST OF APPENDICES
1. Sample of non-fiction books
2. Sample of fiction books
3. Sample of comics
4. Ground Plan of KawaiiPhanda
CHAPTER I
BACKGROUND
I.1. Background of The Study
We cannot deny that a book gives more advantages than solely as the
source of knowledge. Atreya believes that there are twenty six (26) major
advantages to reading books. Below are the eight (8) advantages out of
the twenty six (26) advantages that are taken from his article. He believes
that the habit of reading books can improve vocabulary, give a glimpse
into other cultures and places, improve concentration and focus, build
self-esteem, improve memory, improve creativity, decrease boredom, change
one’s life (par.4).
Unfortunately, there are obstacles that make people unable to enjoy
those advantages, for example, the high price of books. This is supported
by Salam’s statement. He mentions that “the price of a book is very
expensive while the economic condition is still bad. It makes people tend
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The lack of reading facilities also becomes the obstacle for people to
get those advantages. This is supported by Santoso’s statement. He says
that “nowadays, facilities such as books and library are truly needed to
grow a reading habit” (par.3).
The facts above become the reason why a rental book business,
namely KawaiiPhanda is feasible to pursue. Beside, during this time, a lot
of people are looking for books to the founder of KawaiiPhanda.
Therefore, the founder sees the opportunity that this business will become
a promising one. Considering those opportunities, the founder initiates to
do some improvement. It is expected that KawaiiPhanda will be a good
alternative to facilitate books for people. Thus, they can read them with a
low price, help to grow their reading habit, and they get a lot of advantages
as what Atreya mentions.
Below is the SWOT analysis of KawaiiPhanda.
Strengths
KawaiiPhanda does not rent a place in running the business. It
helps to minimize the expense.
The location of KawaiiPhanda is not on the road side; as a result
KawaiiPhanda is far from the noisy atmosphere and this causes
people to focus more in reading books.
KawaiiPhanda provides many kinds of books. The majority is
non-fiction books, such as self-development books, true story books,
educational books or textbooks (psychology, economic, literature).
KawaiiPhanda has a cozy atmosphere. It is uniquely designed by
using a Japanese theme. There is a gazebo and a fish pond.
Furthermore, there will be music played. Therefore, the customers
will feel relaxed and comfortable.
The rental also has a café; thus, the customers can enjoy the meal
while they are reading books.
There is a catalogue service that facilitates the customers to look
for a book easily by sorting it based on the title or the author.
Every week there will be an announcement of a book review that is
being recommended.
There will be a service through sms to let the customers know if
there are new books available in KawaiiPhanda.
Once a year, there will be an event for the public, for example,
manga competition and book review competition.
Weaknesses
KawaiiPhanda accepts secondhand books for those who want to
donate them. However, it is difficult to get free secondhand books
because sometimes people want to sell their books instead of
giving it for free.
There will be many risks in opening this business. For example, it is
possible that KawaiiPhanda will lose books or some books may
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Opportunity
There is no other kind of book rentals opened in this area. There are small numbers of this business which has a café and
provides wi-fi access in it.
Threat
The price of the books is expensive, especially on the education
textbook.
There is difficulty in looking for old books.
By spending money less than 100.000.000 (IDR) for the initial
investment, KawaiiPhanda will become a profitable business because it
has unique selling prepositions and also the Break Even Point can be
BIBLIOGRAPHY
Printed Sources:
Hildick, E.W. A Close Look at Advertising. London: Faber and Faber LTD,
1969.
Kotler, Philip. Marketing Management. New Jersey: Prentice Hall
International,Inc, 2000.
Mussen, Paul Henry, et al. Psychological Development: A Life-Span
Approach. New York: Harper & Row, Publisher, 1979.
Electronic Sources:
Atreya. “The 26 Major Advantages to Reading More Books.” A Bite of The
Best Miscellany 18.12 (2007). 21 May 2008.
<http://zeronucleus.blogspot.com/2007/12/26-major-advantages-to-reading-more.html>.
Salam, Arsyad. “Rendahnya Minat Baca Sangat Berbahaya.” 2 March
2008. Newsblogmedia. 21 May 2008.
<http://arsyadsalam.blogspot.com/>.
Santoso, Agus. “Minat Baca di Kalangan Pemuda.” Forum LIngkar Pena.
