i ABSTRAK
Rahadian Lucky Ashshidiq, 210303100020, 2013, "Peran Account Executive Di Biro Iklan PT. Mitraguna Adikriya (MACS909) Dalam Pembuatan Kampanye Iklan Toyota Etios Valco," di bawah bimbingan Aat Ruchiyat Nugraha, S.Sos., M.Si. Program Diploma III Fakultas Ilmu Komunikasi Pendidikan Ahli Komunikasi Terapan (PAKT) Sub Program Studi Periklanan Universitas Padjadjaran.
Penulisan ini bertujuan untuk mengetahui gambaran mengenai perencanaan, pelaksanaan dan evaluasi Peran Account Executive Di Biro Iklan PT. Mitraguna Adikriya (MACS909) Dalam Pembuatan Kampanye Iklan Toyoti Etios Valco.
Metode pendekatan yang di gunakan adalah metode deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan studi kepustakaan sebagai referensi yang relevan dengan kegiatan pengamatan.
Hasil pengamatan bahwa Peran Account Executive melalui beberapa tahapan. Dalam tahap perencanaan Account Executive melakukan Identifikasi
brief dari klien, membuat Creative brief, presentasi kepada tim, pembagian tugas
kerja melalui job brief, presentasi terhadap klien, setelah itu melakukan tahapan pelaksanaan Account Executive membuatkan time planning, mengawasi kegiatan kerja, Melakukan report, serta memberikan alternatif pemecahan masalah pada saat evaluasi.
Account Executive di PT. Mitraguna Adikriya (MACS909) menjalankan
ii ABSTRACT
Rahadian Lucky Ashs hidiq, 210303100020, 2013, "The role of Account Executive in Advertising Agency PT. Mitraguna Adikriya (MACS909) In Ad Campaign Making of Toyota Etios Valco," under the guidance of Aat Ruchiyat Nugraha, S. Sos., M.Si. Diploma P rogramme F aculty of Applied Communication Education Communication Expert (P AKT) Sub Advertising P adjadjaran University Studies P rogram.
This research a ims to determine the description of the planning, implementation and evaluation Account Executive Role In Advertising Bur eau P T. Mitraguna Adikriya (MACS909) In Ad Campaign Making Toyota Etios Valco.
The approach used is descriptive method with data collection through observation, interviews, and the study of liter ature as a relevant reference to the activities of the observation.
The observation that the role of Account Executive through several stages. Account Executive in the planning stages of doing brief identification of the client, making Creative briefs, presentations to the team, the division of labor through job briefs and presentations to clients, after the conduct phase of the Account Executive make time planning, overseeing the work activities, Conduct report, as well as providing a lternative solutions to the problem at the time of evaluation.
