PENGARUH STORE ATMOSFER DAN PROMOSI PENJUALAN TERHADAP PEMBELIAN IMPULSIF DENGAN EMOSI POSITIF SEBAGAI VARIABEL INTERVENING

JOURNAL of RESEARCH in ECONOMICS and MANAGEMENT (Jurnal Riset Ekonomi dan Manajemen). Volume 16, No. 1, Januari – Juni (Semester I) 2016, Halaman 105-127. PENGARUH STORE ATMOSFER DAN PROMOSI PENJUALAN TERHADAP PEMBELIAN IMPULSIF DENGAN EMOSI POSITIF SEBAGAI VARIABEL INTERVENING 

  Anik Lestari Anjarwati Jurusan Manajemen, Fakultas Ekonomi, Universitas Negeri Surabaya Informasi Artikel Riwayat Artikel  

  



 

  

  



  

 

  



 

 

 Kata Kunci Store Atmospheric, Sales Promotion, Positive Emotions, Impulsive Purchases DOI jrem . ABSTRACT Department store is one of the fast growing retail by 2015. As many as 27-62% of purchases that occur at department store is impulsive purchases. The purpose of this study is to               sales promotions toward impulsive purchases with positive emotions as intervening variable. The type of this research is quantitative research. Using the technique of sampling nonprobability sampling with the total of 220 respondents drawn from visitors of Matahari department store Tunjungan Plaza Surabaya. The instrument used was the likert scale using question form and analysis with the path analysis used was AMOS 18. The result shows that there is a positive and                  !                       "                    . ABSTRAKSI Department store

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