194
Fachi Hanif Albanna, 2014
P
engaruh
social media marketing
terhadap
brand engagement
(survey pada anggota fa npa ge fa cebok lux)Universitas Pendidikan Indonesia
|
repository.upi.edu
|
perpustakaan.upi.edu
LAMPIRAN 7
UJI LINEARITAS
Case Processing Summary
Cases
Included Excluded Total
N Percent N Percent N Percent
Brand engagement * Social
media marketing
120 100.0% 0 0.0% 120 100.0%
Report
Brand engagement
Social media marketing Mean N Std. Deviation
1 2.38 1 .
2 1.38 1 .
2 1.62 2 .544
2 2.42 2 .490
2 2.88 2 .490
2 2.51 3 1.315
2 2.85 1 .
3 2.85 3 1.009
3 4.15 1 .
3 2.58 2 .816
3 2.38 1 .
3 2.50 2 .707
3 3.31 3 .533
3 3.38 1 .
3 3.85 1 .
3 3.31 1 .
3 3.62 2 .870
3 4.69 1 .
3 2.31 2 1.088
4 3.77 6 .942
4 4.77 1 .
4 3.54 1 .
195
Fachi Hanif Albanna, 2014
P
engaruh
social media marketing
terhadap
brand engagement
(survey pada anggota fa npa ge fa cebok lux)Universitas Pendidikan Indonesia
|
repository.upi.edu
|
perpustakaan.upi.edu
4 4.46 2 .761
4 3.18 3 1.444
4 4.00 3 .000
4 4.19 7 .428
4 4.08 3 .133
4 4.44 4 .409
4 5.15 1 .
4 4.62 2 .435
4 4.81 4 .284
4 4.34 5 .689
5 4.85 2 .218
5 5.01 10 .506
5 4.38 2 .544
5 5.06 8 .766
5 4.74 3 .235
5 4.85 3 .277
5 4.92 4 .868
5 5.46 4 .208
5 5.18 3 .118
5 5.77 1 .
6 5.23 1 .
6 5.77 1 .
7 6.54 1 .
7 6.62 2 .544
Total 4.17 120 1.190
ANOVA Table
Sum of Squares df
Brand engagement * Social
media marketing
Between Groups
(Combined) 135.771 46
Linearity 115.000 1
Deviation from Linearity 20.771 45
Within Groups 32.827 73
Total 168.598 119
196
Fachi Hanif Albanna, 2014
P
engaruh
social media marketing
terhadap
brand engagement
(survey pada anggota fa npa ge fa cebok lux)Universitas Pendidikan Indonesia
|
repository.upi.edu
|
perpustakaan.upi.edu
Mean Square F
Brand engagement * Social
media marketing
Between Groups
(Combined) 2.952 6.564
Linearity 115.000 255.737
Deviation from Linearity .462 1.026
Within Groups .450
Total
ANOVA Table
Sig.
Brand engagement * Social media
marketing
Between Groups
(Combined) .000
Linearity .000
Deviation from Linearity .453
Within Groups
Total
Measures of Association
R R Squared Eta Eta Squared
Brand engagement * Social
media marketing
