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ABSTRACT
Dalam skripsi yang berupa “business plan” ini, penulis memilih bisnis olahraga sebagai bisnis yang akan direalisasikan. Penulis melihat adanya kesempatan untuk mengembangkan bisnis olahraga dengan membuka toko olahraga di sebuah pusat olahraga yang sudah memiliki cukup banyak pengunjung. Selain lokasi yang strategis, penulis juga merupakan agen utama salah satu produk olahraga bulutangkis yang terbilang masih baru.
Berawal dari hal itu, penulis mulai membuat perencanaan bisnis olahraga ini. Bisnis toko olahraga (Family Sport) pada awalnya akan menjual perlengkapan olahraga bulutangkis dan tennis. Bisnis ini memiliki prospek yang bagus untuk dijalankan karena kedua olahraga tersebut merupakan olahraga yang banyak diminati oleh masyarakat Indonesia, khususnya daerah Jawa Barat yang sudah banyak melahirkan atlet-atlet badminton dan tenis.
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EXECUTIVE SUMMARY
Unlike other sport shops in Bandung, Family Sport is unique. In running
the business, Family Sport focuses on its service: providing the latest
products of badminton and tennis supplies as well as the latest information of
the products. Family Sport has another competitive advantage: its own
website. Based on the observation, no other sport shops in Bandung have
this so far. This business is feasible and profitable. In less than 2 years,
Family Sport will have already reached its break even point. What is more,
Family Sport has already had its market available.
Market broadening is the main goal of Family Sport in the next three years.
Through its website, Family Sport will expand the business into online
shopping. It will also add more varieties of sport supplies, such as swimming
supplies, aerobic supplies, and soccer supplies. This business will also have
more branches at well-known sport centers in Bandung in order to accomplish
its goal of market broadening. Family Sport also places profit gain as its goal:
an increase of 15% during the first three years.
Like any other businesses, Family Sport has to deal with its own potential
barriers. Existing sport shops in Bandung are so many. However, Family
Sport is not afraid to compete with the others because of its own competitive
iii Maranatha Christian University Becoming the sole investor of Family Sport, Reinforce Speed (RS), as the
new producer of badminton supplies, will be able to broaden its market. On
top of that, Family Sport will help RS in sponsorship by looking for prestigious
badminton tournaments held in Bandung.
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ACKNOWLEDGEMENTS
In the undertaking and completion of this business plan, I am indebted to
the following people for their support, patience, guidance, and especially for
their precious time. I would like to express my sincere gratitude to Ms. Irma
Halim for her time, support, and patience in guiding me with her knowledge in
business and English language. Her guidance was great encouragement for
me in completing the business plan.
My gratitude also extends to Mr. Surya Setyawan, SE., MSi for his
guidance during the first stage of my business plan writing, especially on
finance. I am also grateful to Bikasoga Sport Center and the other sport
shops in Bandung for their cooperation in giving the information needed. I
should like to extend my grateful thanks to all my friends for their support and
their knowledge during my business plan writing. My special gratitude is also
to the lecturers of English for Business Proffesionals who have helped me
with their knowledge in business, and especially to Ms. Lewina who assisted
v Maranatha Christian University Reyner Karnaga for his computer knowledge and moral support during the
writing of this business plan.
Lastly, I thank God for the strength, courage, faith and perseverance He
has blessed me with, especially during the final stage of my business writing.
I am greatly thankful for being blessed with parents and brother who have
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CHAPTER V: FINANCE………...12
5.1. Initial Investment………13
5.2. Operation Cost………...14
5.3. Break Even Point………...15
APPENDIX I………ix
APPENDIX II………..xii
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LIST OF TABLE
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BACKGROUND OF THE BUSINESS
Family Sport is a sport shop which focuses on providing the latest
products of badminton and tennis supplies and providing the latest
information of the products. Based on the observation, some sport shops in
Bandung do not always provide the latest products and not all of them
continuously update their product information. Good networking with the main
brands of badminton and tennis supplies helps Family Sport in its
commitment to the focus.
Moreover, through its website, Family Sport will make sure that its
consumers will get the latest information about the products. Based on the
observation, the age range of visitors to Bikasoga Sport Center, where the
store will be located, is from 15 to 35 years old. For this age group in general,
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ambience, we want to make consumers feel comfortable coming to and
shopping at our store.
For a start, Family Sport will offer three main brands of badminton and
tennis supplies: Yonex and Reinforce Speed (henceforth, RS) for badminton
and Wilson for tennis. Yonex and Wilson are widely known by badminton and
tennis lovers because of their good quality. As the sole agent of RS, having
these two brands in this sport shop will help the store to increase the sales of
RS, which is a relatively new brand. These two brands are considered an
appealing factor for more people to come to the store. These people are the
potential market for RS products.
The main potential market of Family Sport is Bikasoga’s visitors. This sport
center has not provided a sport shop yet. On top of that, most of Bikasoga’s
visitors play both badminton and tennis.
Market broadening is the main goal of Family Sport in the next three years.
Family Sport will expand its business to online shopping and establish more
branches. Sport centers in Bandung will be the chosen location. Family Sport
will also add more varieties of sport supplies, such as swimming supplies,
aerobic supplies, and soccer supplies. To support the business existence,
Family Sport also places profit gain as its goal. The annual profit gain of
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be presented in the last chapter of the business plan.
Becoming the sole investor will benefit RS in increasing its sales. Since
Family Sport is the sole agent of RS, market broadening of Family Sport
means market broadening for RS as well. Family Sport will also assist RS in
sponsorship. Family Sport will help RS look for and select badminton
tournaments held in Bandung for RS to sponsor.
