(65+ years old)
Baby Boomers
(35-64 years old)
Generation X
(18-34 years old)
Millennials
Generational Travel Habits
TripBarometer
|
2016 Travel Trends
Ipsos MORI survey conducted on behalf of TripAdvisor
Methodology: The research was conducted in 32 markets via an online banner and pop-up link on TripAdvisor’s local websites as well as an email invitation sent to TripAdvisor members. Data based on results from online surveys of 34,026 TripAdvisor travelers and 10,756 TripAdvisor business owners collected between 14th – 29th October 2015.
For more information, please visit
www.tripadvisor.com/tripbarometer
31
%
TV show
25
Cheap flight%
Reason for choosing destination
New travel activities in 2016
Deal-breakers for choosing accommodation
Essential travel items Reasons to spend more
31
%
Prices have gone up
31
%
Extra suitcase
87
%
Smartphone
Key factors in choosing accommodation
$
2,400
Average travel budget for 2016
37
%
Kettle, tea bags, coffee
29
%
Solo travel
29
%
Adventure travel
46
%
Avios points
56
%
Eco friendly
50
%
Loyalty programme
29
%
TV show
Reason for choosing destination
22
%
To do an activity that wasn’t possible elsewhere
45
%
Avios points
71
%
Eco friendly
53
%
Loyalty programme
33
%
Safe-deposit box
36
%
Kettle, tea bags, coffee
20
%
Solo travel
15
%
Adventure travel
24
%
Currency exchange fluctuations
New travel activities in 2016
Deal-breakers for choosing accommodation
Essential travel items Reasons to spend more
Key factors in choosing accommodation
$
5,000
Average travel budget for 2016
29
%
Saving up for it
16
%
Own towel
77
%
Smartphone
$
7,500
Average travel budget for 2016
69
%
Camera
15
%
Solo travel
New travel activities in 2016
Deal-breakers for choosing accommodation
Essential travel items Reasons to spend more
Reason for choosing destination
Key factors in choosing accommodation
36
%
Kettle, tea bags, coffee
55
%
Eco friendly
41
Avios points%
18
%
Group travel
31
%
Prices have gone up
23
%
Super-fast wifi
31
%
TV show
25
%
Cheap flight
