Corporate Identity
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In 1948, William Rosenberg opened his irst restaurant, Open Kettle, in Quincy, Massa-chusetts, before renaming it Dunkin‘ Donuts in 1950.
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Hot beverages: Bulk cofee, Cappuccino, Dunkaccino, Espresso, Hot chocolate, Hot cofee, Hot tea, Latte, Vanilla Chai
Iced beverages: Iced cofee, Iced latte, Iced teas
Frozen beverages: Coolattas, Frozen cof-fees
Bakery goods: Bagels, Cookies, Dani-shes, Doughnuts, Hash browns, Muins, Munchkins
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One early logo that Dunkin‘ Donuts registe-red with the USPTO was for a drawing and word logo depicting what can be described as a „doughnut man“, a igure with a dough-nut for a head holding a cofee cup and wea-ring an apron with the company name em-blazoned on it.
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Lidwell, William, Kritina Holden, Jill Butler. 2003. Universal Principles of Design.
Massa-chusetts: Rockport. ISBN No. 1-59253-007-9.
Lawson, Bryan. 2005. How Designers Think.
Burlington: Architectural Press. ISBN No. 978-0-7506-6077-8.
Berman, David B. 2009. Do Good Design: How Design Can Change Our World.
Cali-fornia: Pearson Education. ISBN No. 978-0-3215-7320-9.
