Corporate Identity
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The business began in 1940, with a restaurant opened by brothers Richard and Maurice Mc-Donald at 1398 North E Street at West 14th Street in San Bernardino, California.
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McDonald‘s predominantly sells hambur-gers, various types of chicken sandwiches and products, French fries, soft drinks,
breakfast items, and desserts. In most mar-kets, McDonald‘s ofers salads and vegetari-an items, wraps vegetari-and other localized fare.
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McDonald‘s has for decades maintained an extensive advertising campaign.
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Lidwell, William, Kritina Holden, Jill Butler. 2003. Universal Principles of Design.
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Berman, David B. 2009. Do Good Design: How Design Can Change Our World.
Cali-fornia: Pearson Education. ISBN No. 978-0-3215-7320-9.
