Corporate Identity
Teh Botol (1940)
PENGANTAR
DKV - V
PENGANTAR
The Sosro brand, a well-known tea brand in Indonesia, is taken from the Sosrodjojo fa-mily name, the owners of the company. They started the business of marketing jasmine tea based in Slawi, a small town in Central Java province, in 1940. The irst brand was called Teh Cap Botol (or the bottle sign tea).
PENGANTAR
Tehbotol Sosro has several packaging vari-ants by 2008:
Returnable Glass Bottle with a volume of 220ml
Tetra Pak in 1liter, 250ml, and 200ml packs Pouch with a volume of 150ml
PENGANTAR
- Steril, Higienis & Alami Kesegaran - Analogi Kolase (2011)
- TBS Asli Segarnya (2011) - TBS Segar (2010)
- TBS Uniknya Negeri (2010) - TBS Less Sugar (2010)
Print Ads :
- Steril, Higienis & Alami Kesegaran - TBS Less Sugar
PENGANTAR
DKV
V
Lidwell, William, Kritina Holden, Jill Butler. 2003. Universal Principles of Design.
Massa-chusetts: Rockport. ISBN No. 1-59253-007-9. Lawson, Bryan. 2005. How Designers Think.
Burlington: Architectural Press. ISBN No. 978-0-7506-6077-8.
Berman, David B. 2009. Do Good Design: How Design Can Change Our World.
Cali-fornia: Pearson Education. ISBN No. 978-0-3215-7320-9.
