Corporate Identity
Coca Cola (1886)
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DKV - V
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The prototype Coca-Cola recipe was formu-lated at the Eagle Drug and Chemical Compa-ny, a drugstore in Columbus, Georgia, by John Pemberton, originally as a coca wine called Pemberton‘s French Wine Coca. He may have been inspired by the formidable success of Vin Mariani, a European coca wine.
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Sugar (sucrose or high-fructose corn syrup depending on country of origin)
Cafeine
Phosphoric acid
Caramel color (E150d) Natural lavorings
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Coca-Cola‘s advertising has signiicantly af-fected American culture, and it is frequently credited with inventing the modern image of Santa Claus as an old man in a red-and-white suit.
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DKV
V
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Berman, David B. 2009. Do Good Design: How Design Can Change Our World.
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