THE IDEAL LEADER REPRESENTED ON MEMES PRINTED
#SAVEHAJILULUNG ON TWITTER
A THESIS
By :
Dhahayu Nabila Adyani
121112142
ENGLISH DEPARTMENT
FACULTY OF HUMANITIES
UNIVERSITAS AIRLANGGA
SURABAYA
iii
THE IDEAL LEADER REPRESENTED ON MEMES PRINTED
#SAVEHAJILULUNG ON TWITTER
Submitted as Partial Fullfilment of the Requirements
for the Sarjana Degree of English Department
Faculty of Humanities Universitas Airlangga
Surabaya
By :
Dhahayu Nabila Adyani
121112142
ENGLISH DEPARTMENT
FACULTY OF HUMANITIES
UNIVERSITAS AIRLANGGA
SURABAYA
I dedicate this thesis to my beloved mother,
ACKNOWLEDGEMENTS
When you believe in something, nothing is impossible. You can do and
make it true. With efforts, spirit, strength to live the life, and pray to the Lord, the
little things can be reached. These things enable me to come to this stage,
finishing one of my life journeys as a student.
First of all, I would like to thank Allah SWT who always gives me all the
best in my life, including finishing this thesis. Thank you for giving me patience,
strength, optimism, family and all of my friends who always support me. Second,
this thesis will never be accomplished without the help of my Advisor, Nurul Fitri
Hapsari, M. A. From the deepest of my heart, I would like to thank a lot for her
kindness, patience, advice, support, time and knowledge. I also send my gratitude
to all lectures in English Department, Faculty of Humanities, Universitas
Airlangga for their guidance and knowledge for all these times. Third, my
sincerest appreciation is delivered to my dearest mother and father. Thank you for
all the things that you have done for me and always support me so I keep fighting.
I will make you proud of me.
For the last, thank you to my all friends. I thank you Hanggono, Widya,
Danna, Della, Debby, Shabrina, Ikhlasul, Galang the rest of the students of English
Literature, especially Class of 2011, and my best friend, Riska. Thanks to Tian,
Dika, and Iwan Bangetz as the bullying and the happiness. My tentor, Kartika
Restu Anggara who always give me spirit and thank you for helping me a lot
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January 11, 2016
Writer
TABLE OF CONTENTS
Cover Page ... i
Inside Cover Page ... ii
Inside Title Page ... iii
Declaration Page ... iv
Dedication Page ... v
Thesis Advisor's Approval...vi
The Board of Examiners...vii
xi
LITERATURE REVIEW ... 10
2. 1 Masculinity ... 10
3.3 Population and Sampling ... 23
3.4 Technique of Data Collection ... 24
3.5 Technique of Data Analysis ... 24
CHAPTER IV ... 26
ANALYSIS ... 26
Discussion ... 26
4.1.1 First Meme of #SaveHajiLulung (720 re-tweets) ... 26
4.1.2 Second Meme of #SaveHajiLulung (653 retweets) ... 37
4.1.3 Third Meme of #SaveHajiLulung (420 retweets) ... 46
4.2 Interpretation ... 50
4.2.2 A Leader Should Understand Technology but Lulung is
Technology-Challenged ... 52
4.2.3 A Leader Should Protect and Comfort the Society but Lulung Triggers the Problem to His Society. ... 55
CHAPTER V ... 57
CONCLUSION & SUGGESTION ... 57
5.1 Conclusion ... 57
5.2 Suggestion ... 59
xiii
ABSTRACT
The leader in society is expected to be someone who is able to protect society and prioritize the society. In Indonesia, the figure of a good leader is started to develop since New Order Era that appears Bapakism term as the symbol of being leader. This criteria of the leader also makes Hajj title becomes the important factor to be the leader. However, one of the leader in Indonesia, Abraham Lunggana, is assumed to be failed in filling the composition of being leader. This study aims to analyze the ideal leader in Indonesia since Lunggana is not be the society‘s role model. This study examines how the ideal leader is represented by using Meme with the hashtag #SaveHajiLulung on Twitter. Three memes were chosen as the major data and it was analyzed qualitatively. This study applied semiotics by Barthes as the method. Hegemonic masculinity in Indonesia are needed to finds whether the Ideal Leader in Indonesia is in Lulung‘s memes. This study discovers that the memes are the expectation of the society for Lulung in satire form. The humor contains in the memes is the part of democracy.
