Master Executive International Business MIBE

(1)

EENI

Since 1995

EENI – School of International

Business

http://en.reingex.com/

Professional Master's in International Business MIBE

(Foreign Trade, International Marketing, and Internationalisation)

(e-learning, 120 ECTS)

The Master Executive in International Business (Foreign Trade, Global Marketing, and Internationalisation) MIB-E (120 ECTS, 17th edition, e-learning) offers the student a global vision and practical approach on all the subjects related to the international business.

The master facilitates the access to anyone with previous basic knowledge or experience in international business to reach a high level of knowledge related to global trade. If you wish to specialise in the international business; we recommend this Executive Master.

Master intended for all those wanting to specialise in international trade and global marketing. The Master is designed for people without previous knowledge or experience in international business as it begins with the basic knowledge of international trade.

A Professional Master's Program in International Business (MIB) that fits your schedule and helps you to get a better job.

Modules of the Master Executive in International Business (MIB-E)

1. Globalisation and international organisations

(2)

EENI

3. Global marketing: international pricing, product, promotion, brand, segmentation,

and distribution

4. Internationalisation of companies and foreign direct investment (FDI)

5. State of the World. Civilisations, religions, and regional economic integration 6. Global Ethics and international business. “No to corruption”

7. The Master includes an adaptation module with subjects adapted to the country of the student

8. Thesis (Dissertation) of the Master in International Business (MIB-E)

The language of the master . Also available in .

The materials are available in four languages: English, Spanish, French or Portuguese and are accessible to all students wishing to review them in whatever language and use one of the four languages as a vehicular language of the campus and to complete the exercises. Some subjects are available in Chinese.

In what types of job positions can a person work with this Master?

For example, in the Export Department of export companies, service companies (logistics department, banking, consulting companies), public and private institutions such as chambers of commerce, business associations, multilateral organisations and also as an entrepreneur, creating one's own business.

(3)

EENI

Modules and subjects of the Master in International Business (Foreign

Trade, Global Marketing, and Internationalisation)

Module 1 “Globalisation and International Institutions.”

The student begins the Master Executive in International Business (MIB-E), studying the global scene of the international business: The phenomenon of the globalisation, trends towards regionalisation, main international economic organisations involved in the global business, emerging markets (BRICS), and the effects of the global financial crisis.

The subjects of the module one are: 1. Globalisation

2. United Nations 3. World Bank (WB)

4. World Trade Organisation (WTO) 5. International Monetary Fund (IMF)

6. Organisation for Economic Cooperation and Development (OECD) 7. Conference on Trade and Development (UNCTAD)

8. International Trade Centre (INTRACEN) 9. International Chamber of Commerce (ICC)

The objectives of the module “Globalisation” are the following:

1. To understand the globalisation process and international business 2. To know the positive and adverse effects of the globalisation

3. To explore the cultural, political, and environmental dimensions of the globalisation 4. To identify the trends towards the regionalism

5. To learn about the trade liberalisation and formation of the World Trade Organisation 6. To understand the various regional trade agreements and their relevance to both

regional and world trade

(4)

EENI

8. To know the role of the international institutions (WTO, IMF, WB) in the globalisation

process

Module 2 - Foreign Trade

The Master then continues with the techniques of the foreign trade. The objective of the module two “International Trade” of the Master Executive in International Business (MIB-E) is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the foreign trade of an exporting company: Incoterms, transport, customs, documents, letters of credits, international finance, and contracts.

The subjects of the Module 2 are: 1. Introduction to Exporting 2. Import/Export Documents 3. Incoterms

4. Customs Procedures (World Customs Organisation, Customs and the World Trade Organisation)

5. International transport (Marine transport, Multimodal transport)

(5)

EENI

7. Finance of the international trade (FOREX, International bonds, Islamic Banking) 8. International Contracts

9. Export Department 10. Trade in Services

The objectives of the module two “International Trade” of the Master Executive in International Business (MIB-E) are to understand

1. The nature of exporting and the difficulties that may arise

1. To learn about the Import/Export transactions, the difficulties with them and how to overcome these challenges

2. The different types of documents used in international trade, which documents usually require the customs, the requirements for various documents and how to fill in these documents correctly

3. The responsibilities of the exporter and importer under the Incoterms 2010 and how the Incoterms are used in international trade transactions

4. The role and functioning of the customs and the role of a customs agent 1. To become familiar with the import procedures

2. The different customs procedures and methods of products classification 3. To learn how to complete the Customs documents.

4. To understand the role of the World Customs Organisation and the World Trade Organisation

5. The importance of a correct logistics and transport management in the international trade

1. To analyse the modes of transport (marine, air, road, train, multimodal) and their characteristics as well as the transport documents required for each mode of transport and how to complete them

2. To understand the functioning of the marine transport, the documents required for the sea freight and how to fill them

3. To familiarise the student with the different types of packaging, packaging materials, the use of pallets and containers, packing marks, modes of transport and packaging, and the criteria to be used when selecting an appropriate packaging for particular shipments

(6)

EENI

1. What Documentary collections are and how they work

2. Export and import collections will be analysed

3. The importance of the Documentary credits (letters of credit) in the international trade

4. How the Documentary credit works and the obligations of the parties involved 7. The various methods of finance both for exports and imports

1. The fundamentals of the Foreign Exchange Markets

2. The different types of bonds and guarantees and how they operate 3. The various methods of managing exchange and country risk

4. The forward exchange contracts and currency options will be examined in greater detail

5. Forfeiting, Factoring, and Invoice Discounting will be analysed

6. The different types of international bonds and guarantees and how they operate

8. The pillars of international contracts as they are used in the international trade transactions

9. How to set up and run an export department Module 3- International Marketing

Following the above, the master will then cover the analysis of the Global marketing strategies. The objective of the module 3 “Global Marketing” of the Master Executive in International Business (MIB-E) is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the global marketing of an exporting company: International Pricing, product, promotion, brand, segmentation, and distribution.

(7)

EENI

1. International Marketing

2. Market Research

3. International Product Policy 4. International Pricing Policy 5. International Promotion Policy 6. International Distribution

7. International Segmentation, Brand, and Positioning

The objectives of the module three “Global Marketing” of the Master in International Business (Foreign Trade, International Marketing, and Internationalisation) MIB Executive are:

1. To learn about the key concepts in international marketing

1. The student will analyse the purpose of the international marketing, explore the concepts of price and value to the customer, examine the marketing mix in the context of export marketing and discuss the key elements of an export marketing plan

2. To understand the key tools and concepts of the international market research and how best to apply them

1. A PEST analysis is an analysis of the external macro-environment that affects all firms

3. To learn the international product policy key areas, the importance of adapting the product to the local requirements when entering new export markets and the analyse of the product characteristics that typically need to be modified for the different markets

4. To understand the importance of an appropriate International Pricing Strategy when entering new export markets

1. To examine the pricing options available to the exporter and outline the criteria to be used when establishing a pricing strategy

2. The criteria defined in pricing under the Incoterms

5. To learn the importance of an appropriate International Promotion Strategy when entering new export markets, examine the promotion options available to the exporter, outline the key points to note when designing a company brochure and analyse the tools available when implementing a promotion campaign

(8)

EENI

2. To understand the fundamentals of the international fairs, appropriate

preparation and attendance and its related follow-up activity

3. To understand how to plan and prepare a business trip to a prospective export market and the follow-up, which will then be required

6. To learn the importance planning an appropriate International Distribution Strategy when entering new export markets, examine the distribution options available to the exporter, outline the criteria to be used when selecting a distribution option and analyse the strategies that can be implemented for consumer and/or industrial products

1. To know the channel options, that may be used when entering new export markets.

2. We are going to examine the direct and indirect export channels available to the exporter, analyse the functions of importers and representatives, discuss the use of the company personnel and sales or production subsidiaries as well as explore franchising, licensing and other channels of international

distribution

3. To examine the process of evaluating, recruiting and managing the

international sales representatives and the mechanism involved in selling into department stores and hypermarkets

7. To understand the importance of international segmentation in the strategies of marketing and internationalisation

1. To know the targeting strategies: concentrated, differentiated, product specialisation, market specialisation, full market coverage

8. To know the main brand strategies: global, regional or local

1. To understand the process of creating brand value in the global markets 9. To know the strategies of positioning a brand in the international markets Module 4- Internationalisation of Companies

Anyone wishes to do international business should be primarily a strategist, capable of designing global strategies tailored to each target market. In this module of the master, we analyse the main concepts of the internationalisation strategies of exporting companies as well as several success stories of different companies.

(9)

EENI

internationalisation strategy. In many cases, this lack of strategy can convert this advantage into a threat or a weakness for the company itself.

Anyone involved in the global business (export, subsidiaries, and displaced workers) negotiates with people from different cultures and languages. With the knowledge of the cultures of other countries, it is possible to avoid the intercultural conflicts. The study of the Intercultural Management will allow us to know to manage this important aspect of the international business.

The final step in a strategy of internationalisation is usually the implantation abroad (subsidiaries sales, production sites, or joint ventures).

The Foreign direct investment (FDI) reflects the objective of obtaining a lasting interest by a resident entity in one economy (direct investor) in an entity resident in another country different from the investor (direct investment enterprise).

The role of the Conference on Trade and Development and Investment (UNCTAD) will also be considered.

The company wishing to invest abroad will find in this module all the information necessary for a safe investment in another market.

Module 5- The State of the World. Introduction to civilisations, religions, and regional economic integration

(10)

EENI

Module 6- No to Corruption in International Business

Download the syllabus of the course “No to Corruption” (PDF)

Global Ethics and international business (1 ECTS)

1. Harmony of the religions 2. Ahimsa (Non-Violence)

(11)

EENI

Thesis of the Master in International Business (MIB)

(12)

EENI

The subjects of the master are available in four languages: English, Spanish, French or

Portuguese and are accessible to all the students wishing to review them in whatever language and use one of the four languages as a vehicular language of the campus and to complete the exercises. Some subjects are also available in Chinese.

Credits of the Master Executive in International Business (Foreign Trade, Global Marketing, and Internationalisation): 120 ECTS (European Credit Transfer and Accumulation System)

Duration: 19 months to maximum two years. The average working: 12 hours/week. It is possible to reduce the duration of the Master studying more hours per week

Total Tuition Fees for the Master Executive in International Business: 3,547 Euros

1. EENI Scholarships for the African and Asian Student: 40% (EENI Ahimsa Vision

“Education for All”). Fees for these students: 2,128 Euros

2. Consult the scholarships for other regions (Latin America, Europe, the Middle East)

Videos: 1. Master in International Business

2. Career opportunities related to the Master in International Business

EENI Professors

(13)

EENI

The student is placed in a global atmosphere where the professors, as well as the fellow students, are spread around the world.

Video - My experience at EENI

Master in International Business University Ouaga II (Burkina Faso) and EENI (School of International Business)

Methodology: e-learning / Distance learning. Case method.

URL: http://en.reingex.com/Master-International-Business-Global-Marketing-Internationalisation.asp

Due to the dynamic nature of international business, this information is only for guidance (not binding). Please check the website to see any changes.

Continuous assessment: Evaluations and Thesis of the Master in International

Business (MIB)

(14)

EENI

Each subject of each module of the Master in International Business Executive (e-learning) (Incoterms, International Logistics, international distribution, export prices, foreign direct investment (FDI), Intercultural Management...) has exercises that are evaluated, which the student must work out and pass to obtain the diploma.

The important thing is to learn!

2- Thesis of the Master in International Business (MIB)

For the successful completion of the Master, the student must submit a Thesis. The topic must be related to the international business (Foreign Trade, Global Marketing,

Internationalisation...)

The Thesis normally reports on a research project or an extended analysis of a topic. Some examples of the thesis:

1. International Marketing Plan for the Asian/South American Markets (for a company) 2. Creating international distribution networks in India/Brazil/China

3. Strategies for international promotion in the ASEAN/NAFTA markets 4. Project Investment in China/Mexico/Nigeria

5. SWOT analysis of the company X on the ASEAN/Central American Markets 6. Regional Integration in Asia/America

For students who are working in an exporting company; we recommend writing the dissertation on the elaboration of an International Marketing Plan for one market.

Diploma of the Master MIB Executive

The students who complete all the exercises and thesis will obtain the master degree diploma issued by EENI (School of International Business).

(15)

EENI

Diploma of Master Executive in International Business (Foreign Trade, International

Marketing, and Internationalisation)

In this case, it will be necessary to send us a certified copy of the University Diploma. 1. Students without a bachelor's degree and no experience in international business: Advanced Diploma in International Business (Foreign trade, International Marketing and

(16)

EENI

Modules and subjects of the Professional Master’s Program

Executive in International Business (MIBE)

Module 1- Globalisation

Subjects of the module

1- Globalisation 2- United Nations

3- Conference on Trade and Development (UNCTAD) 4- International Trade Centre

5- World Bank

6- The World Trade Organisation 7- International Monetary Fund

8- Organisation for Economic Cooperation and Development (OECD)

Subject: Globalisation and International Business. Regionalism. Syllabus:

1. Globalisation (Globalization) and international trade 2. Positive and adverse effects of the globalisation 3. Historical background

4. Globalisation, the international trade and financial markets

5. Cultural, political, and environmental dimensions of the globalisation 6. Globalisation and international institutions:

1. The United Nations

2. The World Trade Organisation 3. The World Bank

4. The International Monetary Fund 5. The European Union (EU)

(17)

EENI

8. Regionalism

9. World Trade Agreements 10. The Emerging Markets

11. The BRICS Countries. India and China 12. World financial and economic crisis 13. Regional analysis:

1. Africa

1. Africa: The Next Emerging Continent 2. Frontier Markets in Africa

2. America 3. Asia 4. Europe

5. The Arab Countries 14. Global food crisis

15. Anti-globalisation

16. Global Ethics and Globalisation

The objectives of the subject “The Globalisation”:

1. To learn about trade liberalisation and the formation of the World Trade Organisation (WTO)

2. To identify the positive and adverse effects of the globalisation 3. To know the trends towards regionalism

4. To understand the various regional economic agreements and their relevance to both regional and world trade

5. To explore the historical development of the global trade over the last decades

The Transatlantic slave trade is considered a crime against the humanity and the first system

of the globalisation.

“The essence of the globalisation is the localisation” Zhang Ruimin, Managing Director (CEO) of Haier.

(18)

EENI

1. Introduction to the United Nations (UN)

2. The Structure and Organisation

3. The Universal Declaration of Human Rights (1948) 4. The main bodies of the United Nations (UN)

5. Agencies, programs, and subsidiary bodies of the United Nations 6. Specialised Agencies of the United Nations

7. The Secretariat of the United Nations 8. The Economic and Social Council (ECOSOC) 9. The United Nations System

10. Human Development

11. The Millennium Development Goals 12. The Global Compact of the United Nations

13. The United Nations Convention Against Corruption

14. The Convention for the Suppression of the Traffic in Persons and the Exploitation of the Prostitution of Others (1949)

15. The Supplementary Convention on the Abolition of Slavery (1956) The objectives of the subject “The United Nations (UN)” are the following:

1. To understand the purposes and structure of the United Nations (UN) 2. To know the role of the Economic and Social Council (ECOSOC) 3. To explore the United Nations System

4. To understand the role of the United Nations on human development in the world 5. To know the specialised agencies, programs, agreements and subsidiary organs of the

United Nations

6. To know how to analyse the socioeconomic information offered by different portals of the UN

Sub-subject: The specialised agencies of the United Nations. Syllabus:

1. The International Labour Organisation (ILO) 2. The UNESCO

(19)

EENI

4. The Food and Agriculture Organisation of the United Nations (FAO)

5. The International Civil Aviation Organisation 6. The International Maritime Organisation

7. The World Intellectual Property Organisation (WIPO) 8. The Industrial Development Organisation (UNIDO)

Sub-subject: The Conference on Trade and Development (UNCTAD). Syllabus:

1. Introduction to the United Nations Conference on Trade and Development (UNCTAD) and the foreign direct investment (FDI)

2. The Index of Foreign Direct Investment (FDI) 3. Inward and outward index. Methodology 4. The World Investment Report

Sub-subject: The International Trade Centre (INTRACEN) - United Nations / WB. Syllabus:

1. Introduction to the International Trade Centre (INTRACEN) of the United Nations and the World Bank

2. Strengthening international competitiveness 3. Development of the capacity of service providers

4. Supporting policymakers in integrating into the global economy of the business sector 5. Market analysis tools

6. INTRACEN's role in international organisations

Subject: The World Bank. The International Development Association. Syllabus:

1. Introduction to the World Bank (WB) 2. The organisation of the World Bank (WB) 3. Member countries

4. The World Bank and the Millennium Development Goals 5. The World Bank operations:

(20)

EENI

2. Loans

3. Trust funds 4. Grants

6. Doing Business with the World Bank (WB) 7. The World Bank projects

1. Profiles 2. Databases

3. Projects Lifecycle (Identification, preparation, appraisal, approval, implementation, completion, and evaluation)

8. The International Bank for Reconstruction and Development 9. The International Development Association

10. The World Development Indicators

The objectives of the subject “The World Bank (WB)” are to

1. Understand the purposes, structure, and functions of the World Bank 2. Identify the areas of cooperation of the World Bank

3. Analyse the loans of the World Bank

4. Know the affiliated institutions: The Multilateral Investment Guarantee Agency, the International Bank for Reconstruction and Development, and the International Finance Corporation

5. To understand the functioning of the projects of the World Bank

Subject: The World Trade Organisation (WTO). The global trading system. Syllabus:

1. Introduction to the World Trade Organisation (WTO)

2. From the General Agreement on Tariffs and Trade (GATT) to the World Trade Organisation (WTO)

3. The principles of the international trade system 4. The WTO's agreements

(21)

EENI

3. Standards and Safety

4. Textiles 5. Services

6. Intellectual Property 7. Anti-dumping 8. Subsidies

9. Non-tariff Barriers

5. The General Agreement on Trade in Services (GATS)

6. The Agreement on International Trade-Related Aspects of Intellectual Property Rights (TRIPS)

7. Regional Trade Agreements 8. The Environment and the WTO 9. The Investments and the WTO 10. E-commerce

11. The Regionalism and the WTO 12. The Doha Agenda

13. The World International Trade Report

The objectives of the subject “The World Trade Organisation (WTO)” are the following: 1. To understand the aims of the World Trade Organisation (WTO)

2. To learn about the importance of the General Agreement on Trade in Services 3. To understand the principles of the multilateral trading system

4. To analyse the World Trade Organisation's agreements (customs duties, agriculture, services, import licensing procedures) and its implications for international trade 5. To explore the rules of customs valuation

6. To know how to interpret the report on the World Trade of the WTO

Subject: The International Monetary Fund (IMF). Globalisation and world crisis. Syllabus:

(22)

EENI

2. The member states of the IMF

3. Organisation of the International Monetary Fund

4. The main activities and goals of the International Monetary Fund 1. Surveillance

2. Assistance 3. Lending

5. Collaboration with other institutions (World Bank, World Trade Organisation, United Nations...)

6. Fight against money laundering (corruption) 7. Special Drawing Rights (SDR)

8. International Monetary Fund: globalisation and crisis. 1. The role of the IMF in the global economic crisis 9. World Economic Outlook

The objectives of the subject “The International Monetary Fund (IMF)” are the following: 1. To understand the goals and organisation of the International Monetary Fund 2. To analyse the main areas of activity of the IMF (supervision, technical, and financial

assistance)

3. To understand the concept of “Special Drawing Right (SDR)”

4. To know the IMF's role in the global economic crisis and global financial stability 5. To learn to use macroeconomic information provided by the IMF

6. To analyse the role of the International Monetary Fund in world trade

Subject: the Organisation for Economic Cooperation and Development (OECD). Syllabus:

1. Introduction to the Organisation for Economic Cooperation and Development (OECD) 2. History of the OECD

3. The structure of the Organisation for Economic Cooperation and Development (OECD) 4. Analyses and studies of the OECD

(23)

EENI

6. Introduction to the OECD anti-corruption measures

The objectives of the subject “The Organisation for Economic Cooperation and Development (OECD)” are the following:

1. To understand the purposes and structure of the Organisation for Economic Cooperation and Development

2. To know how to use the analyses and studies provided by the OECD

3. To understand the role of the OECD in the globalisation and international trade 4. To learn about the OECD anti-corruption measures

Sub-subject: Transparency International (Fight against the corruption). Syllabus:

1. Introduction to Transparency International 2. Corruption and Globalisation

3. The Corruption Perceptions Index 4. The Global Corruption Barometer 5. The Bribe Payers Index

6. The Global Corruption Report

7. Principles of transparency and corruption prevention for businesses 8. Business Principles for Countering Bribery

(24)

EENI

Subjects of the module 2- Foreign Trade

Subjects

1. Introduction to Exporting 2. Import Export Documents 3. Incoterms 2010

4. Customs Procedures

1. The World Customs Organisation

2. Customs and the World Trade Organisation 5. International transport

1. Marine transport 2. Multimodal transport

6. Methods of payment. Letters of credit 7. Finance of international trade

1. FOREX Foreign Exchange Market 2. International bonds and guarantees 8. International Contracts

9. Export Department 10. Trade in Services

Subject: Introduction to Exporting (Export, Import). Syllabus:

1. Introduction to Exporting 2. Advantages of exporting

(25)

EENI

5. The Export Process

6. Problems deriving from non-Internationalisation 7. Introduction to the foreign direct investment (FDI)

The objectives of the subject “Introduction to Exporting” are the following: 1. To understand the nature of exporting and the difficulties that may arise

2. To learn about import and export transactions, the difficulties with them and how to overcome these challenges

3. To analyse the advantages of exporting and the risks of not exporting This will be achieved by:

1. Examining the fundamental questions related to the export process 2. Analysing the challenges to overcome in an export transaction 3. Detailing the steps necessary to beginning the export process

IMPORTANT NOTE: This subject is only an introduction to imports and exports. The student will have a real vision of the foreign trade, after studying the following subjects:

1. Documentation for International Trade 2. Customs

3. Incoterms

4. International Logistics

5. Finance of the international trade 6. Export Departments

7. International Contracts 8. Documentary credits

Subject: Import/Export Documents. Documentation for International Trade. Bill of Lading. Syllabus:

1. Introduction to the Import/Export Documents 2. Documentation for International Trade 3. Documents of Origin (Certificate of Origin)

(26)

EENI

6. Administrative Documents

7. Other Documents 8. Case Study:

1. Documents needed for exporting to Brazil 2. Documentation for exporting fish to Angola

The main purposes of the subject “Import/Export Documents” are to learn about the different types of documents used in the foreign trade (import and export), which documents usually require the customs, the requirements for various documents and how to fill in these documents correctly.

In this subject, the student will learn about the various types of documents used in foreign trade.

This will be achieved by:

1. Analysing the various classifications and requirements of export documents 2. Learning what functions export documents perform

3. Learning the different types of documents of origin that evidence the origin of products

4. Analysing the various commercial and administrative documents

5. Examining other documents that may be required in international business transactions

Subject: The Incoterms 2010. DAT DAP FOB CIF EXW FCA CIP... Syllabus:

1. Introduction to the Incoterms 2. What are the Incoterms 2010? 3. Analysis of the Incoterms 4. Comparative tables

5. The Incoterms and international transport 6. New Incoterms: DAT and DAP.

7. Replaced Incoterms: DAF, DES, DEQ, and DDU

(27)

EENI

11. Criteria for selection of the Incoterms

The objectives of the subject “The Incoterms” are the following:

1. To understand the responsibilities of the exporter and importer under the Incoterms 2010

2. To know how the Incoterms are used in the international trade transactions 3. To identify the risk, cost, and formalities according to the Incoterm selected Subject: Customs Procedures (Foreign Trade). Syllabus:

1. Introduction to the customs procedures 2. Functions of the customs

3. Customs clearance 4. Examination of goods

5. Customs treatment or use of goods 6. Summary declaration

7. Release for free circulation 8. Dispatch for consumption 9. Import Procedures

10. VAT payable on imported goods 11. Single Administrative Document 12. Origin of goods. Customs Legislation.

1. Customs valuation in the European Union (EU) 13. Classification of goods

14. TARIC (Integrated Tariff of the Community) 15. Customs agents

16. Case Study:

1. Market Access database 2. The Chinese Customs

(28)

EENI

5. The European Union-Turkey Customs Union

17. The World Customs Organisation

18. Customs and the World Trade Organisation (WTO) The objectives of the subject “Customs Procedures” are to:

1. Understand the role and functioning of the customs and the role of a customs agent 2. Analyse the different customs procedures, methods of products classification and

learn to complete the customs documents

3. Become familiar with the import procedures and analyse the existing customs procedures

4. Understand the role of the World Customs Organisation and the World Trade Organisation (WTO)

5. Know the main regional integration processes in the world: The MERCOSUR, the Andean Community, the Central American Integration System, the ASEAN, the Gulf Cooperation Council (GCC), the Arab Maghreb Union, ECOWAS, WAEMU, ECCAS, CEMAC, SADC, EAC, and the IGAD

Subject: The World Customs Organisation (WCO). The Harmonised System. Syllabus:

1. Introduction to the World Customs Organisation (WCO)

2. The Harmonised System (HS) of the World Customs Organisation 3. Customs Valuation

4. Rules of Origin

5. The Agreement on Rules of Origin of the World Trade Organisation 6. Customs Enforcement and Compliance

7. SAFE Package

8. Customs Procedures and Facilitation 9. Conventions:

1. The Revised Kyoto Convention 2. The ATA System

3. The Customs Convention on Containers 10. Case Study: market access map

(29)

EENI

1. To know the role of the World Customs Organisation

2. To understand the key concepts related to the customs: non-tariff barriers, customs valuation, transaction value, previous inspection, rules of origin, and import licences 3. To know the Harmonised System and the various existing conventions

Subject: Customs and the WTO (World Trade Organisation). Syllabus:

1. The role of the World Trade Organisation on Customs 2. The Multilateral Trading System

3. The Agreements of the World Trade Organisation 1. Tariffs

2. Agriculture

3. Standards and safety 4. Textiles

5. Anti-dumping, subsidies, and safeguards 6. Non-tariff barriers

4. The Agreement on Import Licensing Procedures 5. The Agreement on Customs Valuation

6. Rules for the valuation of goods at customs 7. Methods for the valuation of goods:

1. Transaction value 2. Identical or similar goods 3. Deductive or computed method 4. Fall-back

8. The Pre-shipment Inspection Agreement 9. The Rules of Origin Agreement

10. The Customs and Regional Trade Agreements 11. The Customs Procedures and the Doha agenda

(30)

EENI

1. Role of the World Trade Organisation in customs the custom procedures

2. WTO's agreements

3. Fundamental concepts related to customs: non-tariff barriers, customs valuation, transaction value, pre-shipment inspection, rules of origin, and import licences 4. Methods for the valuation of goods

Subject: International Transport and Logistics - Syllabus:

The subject “International Transport and Logistics” consists of seven parts:

1- International Transport and Logistics

1. Introduction to the international transport and logistics 2. The international transport chains

3. The Authorised Economic Operator (AEO) 4. Selecting a mode of transport

5. Transport documents, costs, and insurance 6. Case Study:

1. FEDEX 2. UPS 2-Export Packaging

1. The importance of appropriate export packaging 2. Types of containers

(31)

EENI

4. Electronic tagging

5. Marks on the packaging 3- Marine Transport

1. Introduction to the Marine Transport 2. Documentation. Bill of Lading (B/L) 3. Costs of the Marine transport. Freight 4. Insurance

5. Legislation related to the marine transport 1. The Hague-Visby Rules

2. The Hamburg Rules 6. The largest ports in the World

7. Outlook of the global marine transport market 8. The World fleet

9. Case Study:

1. The Ports of Rotterdam, Tokyo, and Singapore 2. Cosco

3. Evergreen 4. Maersk Group

10. Introduction to the maritime transport in Africa 1. The Suez Canal

4- International Air Transport

1. The use of the Unit load device in the international air transport 2. The International Air Transport Association (IATA)

3. The insurance of the Air freight 4. International air freight tariffs 5. The Air Waybill (AWB)

(32)

EENI

7. The global air transport market

5- International Road Transport.

1. Costs and insurance of the road transport

2. Conventions are governing the road transport: CMR and TIR 3. The Road freight documentation (CMR)

4. The Forwarder certificate of receipt (FCR) 5. The Road freight market

6. Flows in international road freight transport 7. Introduction to the African corridors

6- Railway Transport

1. The Rail freight market

2. Costs and insurance of the rail transport 3. Documentation: CIM Rail Consignment Note 4. Governing conventions (CIM and TIF) 5. The Shinkansen high-speed rail network 7- Multimodal Transport.

1. Introduction to the multimodal and intermodal transport 2. Cost and insurance of the Multimodal Transport

3. The Rules for multimodal transport documents of the International Chamber of Commerce

4. The UNCTAD and the multimodal transport 5. The Multimodal Bill of Lading

6. The FIATA Combined Transport Bills of Lading (CTBL) 7. The Intermodal transport chain

Subject: International Methods of Payment. Letters of Credit. Documentary credits UCP 600. Syllabus:

(33)

EENI

3. Bills of Exchange

4. Bank Draft 5. Bank Transfer 6. Clean collection

7. Documentary Collections 8. Letters of Credit (L/C).

1. Types and modalities 2. Terminology

3. Opening a letter of credit 4. Availability

5. Contents of the letter of credit 6. Documents

7. UCP 600 9. Electronic L/C (e-UCP)

10. Analysis of the documentary credits 11. Import letters of credit

Objectives - the subject “Methods of payment/Letters of Credit” aims at:

1. Analysing various methods of payment used in international trade and outlining their differences, advantages, and disadvantages both for the importer and exporter 2. Understanding what documentary collections are and how they work. Export and

import collections will be analysed 3. Understanding the following:

1. The importance of the Documentary credits and letter of credit in the international trade

2. How the Documentary credit works 3. The obligations of the parties involved

(34)

EENI

2. The student will become familiar with the parties, obligations, and key terminology

used in documentary credit operations

3. As well as, the student learns about the key checklists to take into account when preparing documents for presentation under documentary credits.

The focus will be on export methods of payment. The information presented here is also applicable to import transactions.

The selection of the most suitable method of payment is a key factor of a successful export sale.

Documentary Collection

1. Documentary collection 2. Clean Collection

3. Bill of Exchange 4. Managing collections

5. Documentary Collection Simulation Objectives

1. To learn the differences between clean and documentary collections and analyse the advantages and disadvantages for the importer and the exporter

2. To find out how to complete a Bank Documentary Collection order and how to manage export collections at the Bank

3. To understand the difference between documents against acceptance and documents against payment

Subject: Finance of the international trade. Country risk. Syllabus:

1. Introduction to the international trade finance 2. Finance of the export and import transactions 3. Pre-shipment finance

4. International risk: payment, foreign exchange, counterparty, and delivery 5. Country risk

6. Sovereign risk 7. Credit ratings

(35)

EENI

10. Export credits (OECD)

11. Case Study

1. The case of Thailand and South Africa 2. Introduction to Islamic Banking

The aims of the subject “Finance of the international trade” are the following:

1. To familiarise the student with the various methods of finance both for exports and imports

2. To understand the risks associated with foreign trade operations 3. To know how to manage pre-financing and export financing

Sub-subject: The Foreign Exchange Market (FOREX). Currency trading. Options. Syllabus:

1. Introduction to the Foreign Exchange Market (FOREX) 2. The Global Financial Crisis

3. The role of the Bank for International Settlements 4. The European Central Bank. The Euro

5. The Tobin tax 6. Currency trading

7. Players: Central banks, companies, brokers, hedge funds, investors, and speculators 8. Currency exchange rates

9. Methods of managing the exchange risk 10. Types of coverage

11. Exchange risk insurance

12. Forward exchange contracts and currency options. Call/Put Options 13. Spot Market and Forward Market

14. Vulnerability analysis

15. Case Study: the balance of payments as a tool for credit risk analysis of a market The objectives of the sub-subject “Foreign Exchange Market (FOREX)” are:

(36)

EENI

2. To know the various methods of managing exchange risk

3. To examine in detail the Forward exchange contracts and currency options Sub-subject: International Bonds and Guarantees. Documentary Collections. Syllabus:

First part: International bonds and guarantees

1. International Bonds (overseas guarantee) and Guarantees 2. Tender and Performance Bonds

3. Advance/progress Payment Bond

4. Retentions and On-Demand Bonds (“Calamity Bonds” or “Suicide Guarantees”) 5. Other types of guarantees

6. Managing bonds and guarantees 7. Bank obligations

8. Customer liability records

9. The International Chamber of Commerce Rules for the Issuance of Bonds and Guarantees

10. Factoring and Forfeiting 11. Invoice discounting 12. Endorsements 13. Bills of Exchange

14. Documentary Collections

15. Clean Collection. Managing collections

The main objective of the sub-subject “International Bonds and Guarantees” is to learn about the different types of bonds and guarantees and how they operate. In this sub-subject, the student will:

1. Learn what types of bonds and guarantees there are and how they operate

2. Analyse the advantages and disadvantages of different types of bonds/guarantees for the exporters

3. Discuss the parties involved and their responsibilities 4. Examine how banks manage bonds/guarantees

(37)

EENI

Second part: Factoring and Forfeiting

In this part, we will explore the export finance products that are growing rapidly. We will explore Factoring, Invoice Discounting, and work through the procedure for a Forfeiting transaction.

In this part, the student will:

1. Become familiar with fundamentals of Factoring

2. Learn what benefits factoring offers to a growing business 3. Study the fundamentals of Forfeiting

4. Discuss the differences and similarities between Factoring and Forfeiting 5. What Invoice Discounting is and how it compares to Factoring

Objective: Gain a good understanding of Forfeiting, Factoring, and Invoice Discounting. Documentary collections

The objective of this part is to understand what Documentary collections are and how they work. Export and import Collections will be analysed.

In this part the student will:

1. Learn that Documentary collections are a service provided by the Bank whereby the Bank facilitates the settlement of payment between international importers and exporters by a collection of financial and commercial documents

2. Discover that Collections offer a greater degree of security to the exporter than open account transactions

3. Understand the operation of 1. Export Collections 2. Import Collections

Subject: The Export Department. Director of International Business. Syllabus:

1. Introduction to the export department/international department 2. Set up and run the export department

3. Functions, goals, and organisation of the export department 4. Resources needed

(38)

EENI

7. Secretary of the department of the foreign trade

8. Case Study:

1. Analysis of the differences between the departments of export in Spain and Latin America

2. The assignment of sales areas in the international department The objectives of the subject “The Export Department” are the following:

1. In this subject, the student will learn how to set up and run an export department 2. We will also discuss the functions and goals of the export department

This will be achieved by:

1. Examining the characteristics of an export manager

2. Outlining the most important functions of an export department

3. Analysing the goals of the export department and how to benchmark them 4. Detailing how to best support the work of the export department

Subject: Trade in Services. The General Agreement on Trade in Services (GATS). Syllabus:

1. Introduction to the General Agreement on Trade in Services (GATS) 2. Transparency and liberalisation in international trade in services 3. Modes of supply of trade in services

4. Most-favoured-nation

5. Market access and national treatment 6. List of commitments

7. Agreement, Annexes, and Schedules of the General Agreement on Trade in Services (GATS)

8. Case Study: Trade in Services in the United States-Colombia FTA and the European Union-Mexico FTA.

9. The General Agreement on Trade in Services (GATS) and national regulations 10. The Doha Development

(39)

EENI

13. Introduction to the Services Directive of the European Single Market

The objectives of the subject “Trade in Services. The General Agreement on Trade in Services (GATS)” are the following:

1. To understand the importance of the General Agreement on Trade in Services (GATS) 2. To understand the key concepts of trade in services: modes of supply,

(40)

EENI

Subjects of the module 3- International Marketing

1. International Marketing 2. Market Research

3. International Product Policy 4. International Pricing Policy 5. International Promotion Policy 6. International Distribution

7. International Segmentation, Brand, and Positioning

Subject: International Marketing. Syllabus:

1. Introduction to the international marketing 2. The export process and international marketing 3. Key concepts in international marketing

4. Global marketing mix (Promotion, Distribution, Price, and Product) 5. International Marketing Plan

6. International Business Plan 7. From local to a global company 8. Case Study:

1. TESCO 2. Fiat Iveco 3. General Electric

(41)

EENI

In this subject, the student will analyse the purpose of the international marketing, explore the concepts of price and value to the customer, examine the marketing mix in the context of export marketing and discuss the key elements of an export marketing plan.

1. To learn about the key concepts in international marketing 2. To know how to design an International Marketing Plan

3. To understand the implications of the vision “Think globally, act locally” on the international marketing and strategies of internationalisation

In this subject, the student is shown how to identify the elements of the international trade, and how to design an international marketing strategy effectively.

1. Analysing the purpose of the international marketing 2. Exploring the concepts of price and value to the customer 3. Contrasting the global marketing to local marketing

4. Examining the marketing mix in the context of export marketing 5. Highlighting the key factors to include in an export marketing plan

IMPORTANT NOTE - this subject is only an introduction to the international marketing, the student will have a real vision of the international marketing, after studying the following subjects:

1. International Market Research 2. International Pricing Policy 3. International Promotion Policy 4. International Distribution 5. International Product Policy

6. Segmentation, Brand, and Positioning

Subject: International market research. PEST analysis. Syllabus:

1. Introduction to the global market research 2. How to export?

3. Where to export? 4. What to export?

(42)

EENI

7. Qualitative methods

8. Market profitability

9. Sales potential in the foreign markets

10. The PEST analysis (Political, Economic, Social, and Technological Factors) 11. Market research study

12. Case Study:

1. Market research using the market access tool (MADB) of the European Union (EU)

2. Mitsui Co 3. Cargill

This subject includes the EENI Market Access tool

The main purpose of the subject “International market research” is to understand the key tools and concepts of the international market research and how best to apply them.

1. To understand the importance of the international market research in the strategies of internationalisation

2. To know how to analyse an international market research

(43)

EENI

1. Analysing the goals of researching a new export market

2. Outlining the features of both qualitative and quantitative analysis

3. Detailing the type of information that the student should obtain to assess the commercial viability of an export market

Subject: International product policy. Strategies. Syllabus:

The subject “International product policy” consists of two themes: 1- International Product Strategies

1. Introduction to the international product strategies

2. Standardisation, adaptation, and diversification of products and services 3. Globally standardised products and services

4. Locally adapted products and services 5. Brand and product / service policy 6. Business portfolio

7. BCG Growth-Share Matrix 8. McKinsey matrix

9. Experience curve

10. E-Product. Digital value. Pervasive computing 11. Case Study:

1. Silicon Graphics 2. Comfort (Unilever) 3. AESSEAL

4. Johnson and Johnson 5. General Motors Corporation 6. Tantrix

7. Linux 8. Nintendo

(44)

EENI

2. Standards and Certifications

3. Case Study: CE Mark

Objectives: The subject “International product policy” sets out to analyse the key areas of the international product/service policy.

1. To know how to design product/services strategies for the international markets 2. To learn the importance of adapting an export product or service to the local or

regional requirements when entering new export markets

3. To know how to add value to a traditional product with value digital services This will be achieved by:

1. Examining the product/service adaptation options available to the exporter 2. Analysing the product/service characteristics that typically need to be modified for

different international markets

Subject: International Pricing Policy. Export prices. Syllabus:

1. Introduction to the international pricing policy 2. Product life cycle and the international price policy 3. Calculation of export prices

4. International prices and the Incoterms 5. Analysis of the prices of the competitors 6. Strategies of international prices

7. Pricing strategy when entering new export markets 8. Pricing options available to the exporter

9. E-Business and pricing policy 10. Case Study:

1. Pricing Policy and Inflation

2. Price of Traded Goods and Services in Asia

The main purpose of the subject “International Pricing Policy” is to understand the importance of an appropriate pricing strategy when entering new export markets.

(45)

EENI

2. We will also look at the criteria defined in pricing under the Incoterms

This will be achieved by:

1. Examining the pricing options available to the exporter

2. Outlining the criteria to be used when establishing a pricing strategy 3. Analysing the goals of a pricing policy

4. Detailing how to arrive at an export price

5. Introducing the criteria defined in pricing under the Incoterms Subject: International Promotion Policy. International Fairs. Syllabus:

The Subject “International Promotion Policy” consists of six parts: 1- International Promotion

1. Introduction to the international promotion 2. International promotion policies

3. Promotion strategies: global, regional, and local 4. Promotion strategy when entering new export markets 5. Direct and indirect international promotion

6. International Promotion MIX 7. Advertising and publicity 8. Advertising Agency 9. Promotion campaign 10. Brochures and catalogues 11. Public relations

12. Sponsoring and Fund Raising 13. Case Study:

1. Benetton 2. Red Bull

(46)

EENI

5. Omnicom

6. Ten Best Advertising Slogans 2- International Fairs.

1. The International Fairs: a fundamental aspect of the international marketing 2. Objectives of the participation in the international fairs

3. Preparation and organisation of the international fairs 4. Main trade fairs in the World

5. Case Study: Pininfarina in Auto Shanghai 3- Country Brand.

1. The concept of the country brand

2. Influence of the country brands on global marketing 3. The country brand as a competitive advantage

4. The strategy of internationalisation and the country brand 5. International rankings

6. Rating agencies 7. Case Study:

1. Country Brand Index 2. Cafe de Colombia

3. Proudly South African Brand 4. The Indian Software brand

5. The Brand Hong Kong: “Asia’s World City” 4- International Business trip

(47)

EENI

1. Key concepts of e-Promotion

2. Promoting online effectively 3. Search engine positioning

6- Social Networks and international promotion. 1. Web 2.0 in a globalised world

2. Key Concepts: Folksonomy, mashup, Cloud computing

3. Sharing content: Photos (Flickr), documents (Slideshare) and Video (Youtube) 4. Business applications of Facebook and Twitter

5. Professional Social Networks (LinkedIn, Xing) 6. Social Bookmarks

7. Case Study: Google+.

8. Syndication: RSS news aggregators, Podcasting 9. Use of Blogs in companies

10. Case Study: Social Media Strategy 11. Use of Wikis in enterprises

12. Business Models of the Company 2.0

The objectives of the subject “International Promotion” are the following: 1. To understand the key areas of the international promotion

2. To learn the importance of an appropriate promotion strategy when entering new export markets

3. To examine the promotion options available to the exporter

4. To outline the key points to note when designing a company brochure and analyse the tools available when implementing a promotion campaign

5. To understand the influence of a country's international brand on its export performance

6. To understand the fundamentals of the international fairs, the appropriate preparation and the attendance and its related follow-up activity

(48)

EENI

8. To understand the basics of e-promotion and how to apply them to the international

marketing

9. To assess the importance of social networks in the International Marketing and know how to design a strategy of social networks

This will be achieved by:

1. Examining the promotion options available to the exporter

2. Outlining the key points to note when designing a company brochure 3. Analysing the tools available when implementing a promotion campaign 4. Examining what is a country's international image

5. Analysing how we can use the country image to promote export sales 6. Detailing the factors that influence a country's image abroad

7. Analysing the goals to be achieved from a market visit

8. Detailing the follow-up work that will be necessary after the trip 9. Outlining the objectives of attending a trade fair

10. Examining the current trends in trade fairs and international exhibitions

11. Detailing how to prepare for a trade fair, task to carried out during the trade fair and the follow-up activities that will be required after attendance

Subject: International Distribution, Direct exports, Sales network management. Syllabus:

The Subject “International Distribution” consists of three parts: 1- International Distribution

1. Introduction to international distribution policy 2. Indirect exports

3. Consultancy 4. Associated exports 5. Export Consortia 6. Trading companies

7. Distribution and e-business. Going international with e-business 8. Case Study:

(49)

EENI

2. Toshiba

3. The third Italy

4. Mitsubishi Corporation 5. Sanofi-aventis

2- Direct exports.

1. Importers and distributors 2. Representatives

3. The company personnel 4. Foreign subsidiaries:

1. Sales 2. Production 5. Internationalisation:

1. Licences 2. Franchises

6. Other distribution channels 7. Case Study:

1. Set up a business in Costa Rica 2. Sumitomo

3. Itochu 4. Rolls-Royce

5. Renault-Nissan Alliance 6. 7-Eleven

7. Mango

8. International Distribution networks in centralised economies 9. Shoprite (Africa's largest food retailer)

3- Sales network management.

(50)

EENI

2. The Profile of the representative/international distributor

3. Representation and distribution contracts 4. Recruitment methods

5. The Control of the work of the representatives 6. International Sales:

1. Purchasing departments 2. Delegated agents 7. Case Study

8. Exclusive agent in two markets 1. “Grey” Networks 2. Electrolux India

The objectives of the subject “International Distribution” are the following:

1. To learn about the importance of planning an appropriate international distribution strategy when entering new export markets,

2. To identify the distribution options available to the exporter

3. To outline the criteria to be used when selecting a distribution option

4. To analyse the strategies that can be implemented for consumer and/or industrial products

5. To select the channel options, that may be used when entering new export markets. 6. To examine the direct and indirect export channels open to the exporter

7. To analyse the functions of importers and representatives

8. To discuss the use of the company personnel and sales or production subsidiaries 9. To explore franchising, licensing, and other channels

10. To analyse the process of evaluating, recruiting, and managing the international sales representatives and the mechanism involved in selling into department stores and hypermarkets

This will be achieved by:

1. Examining the distribution options available to the exporter

(51)

EENI

3. Introducing strategies that can be implemented for consumer and/or industrial

products

4. Examining the characteristics of a sales representative

5. Outlining the most important functions of a sales representative 6. Analysing the process of recruiting a sales representative

7. Detailing how best to manage the work of the sales representative Subject: International Segmentation, Brand Strategy, and Positioning. Syllabus:

This subject “International segmentation, brand and positioning” consists of three parts: 1- International Market Segmentation

1. The importance of the segmentation of the international markets 2. Criteria for a market segmentation

3. Steps of a process of the international segmentation 4. Niche markets

5. Worldwide segmentation strategy 6. Targeting strategies:

1. Concentrated 2. Differentiated

3. Product Specialisation 4. Market Specialisation 5. Full Market Coverage 7. Case Study:

1. Segmentation strategy of the Volkswagen Group 2. Matsushita Electric (Panasonic)

3. United Airlines

4. BECEL/FLORA (Unilever) 5. VALS reports

2- Global Brand Strategy

(52)

EENI

2. Brand value

3. Brand strategies in the foreign markets 4. Global, regional, and local brands 5. Building an international brand 6. Case Study:

1. Top global brands 2. Unilever

3. Wrigley Company 4. ACER

5. Gucci Group 6. Nutrexpa 7. Mitsubishi

3- Positioning in the International Markets

1. Introduction to the positioning in the international markets 2. Stages of the international positioning

3. Strategies of the global positioning 4. Global brand positioning

5. The Twenty-two Immutable Laws of Marketing 6. Case Study:

1. United Biscuits 2. Ford Motor Company 3. Erste Bank

4. Positioning a new product in the Australian Market

The main objective of the subject “International segmentation, brand and positioning” is to learn about the International Market Segmentation, Brand, and Positioning and its importance in the international marketing strategies:

(53)

EENI

2. To know the targeting strategies: concentrated, differentiated, product specialisation,

market specialisation, and full market coverage

(54)

EENI

Subjects of the module - Internationalisation of Companies

1. Intercultural management 2. Internationalisation 3. Foreign direct investment

4. The UNCTAD and foreign direct investment (FDI) 5. Investments abroad

6. e-Business

Subject: Internationalisation of companies. International competitiveness. Syllabus:

1. Introduction to the internationalisation of companies

2. Competitive strategy and international competitiveness

3. Global strategy

4. Strategic audit

5. Five forces model

6. SWOT Analysis

7. PEST and value chain analysis

8. Cases of internationalisation

The objectives of the subject “Internationalisation of companies” are:

1. To understand the basics of international business strategy

2. To know how to design and implement an internationalisation strategy for export companies

3. To analyse success cases of internationalisation of companies

Subject: e-business and international trade. Syllabus:

1. Digitalisation and e-business

(55)

EENI

3. Business Models on the Web: B2B, B2C, B2A, B2E

4. E-Business Implementation

5. E-Processes (CRM, SCM, e-Procurement...)

6. E-Security (Digital Signature, SSL Protocol, Secure Electronic Transactions)

7. Case Study:

1. Teleworking and e-business

2. Amazon

3. Alibaba Group

4. Online Nigerian retail sites

The objectives of the subject “e-business” are the following:

1. To understand the concepts of e-business and digital business models that a company can deploy, as well as the importance of the strategy, marketing and technology in an e-business project

2. To analyse the concept of security in e-business and how to improve it through some security systems. The characteristics of digital signatures and encryption systems will be discussed in detail

3. To introduce the student to the basic tools for creating a web presence and learn how to use them

Subject: Intercultural Management. Cross-cultural Communication. Syllabus:

1. Introduction to the Intercultural Management

2. The culture and the global society

3. High and low context cultures (Edward Hall)

4. The Cultural dimension (Hofstede): Power distance, Individual, and Long-Term Orientation

(56)

EENI

6. The Cross-cultural communication and the International Marketing Plan

7. The Intercultural Management and international business

8. Cultural patterns and markets

9. Countries classification

10. Key strategies for dealing with new cultures

11. Case Study:

1. Ceramic tiles perception in different markets

2. Hofstede dimensions and World's Religions

12. How to negotiate successfully in...

13. Introduction to Religion and international business

The main objective of the subject “Intercultural Management” is to gain an understanding of the nature of different cultures and how to adapt the international marketing strategies to different countries.

In this subject, the student will learn about adapting the global marketing approach to different markets.

This will be achieved by:

1. Examining how the diversity of culture can influence the outcome of an International Marketing Plan

2. Outlining key strategies to dealing with new cultures

3. Detailing major theories on the subject

4. Highlighting critical errors to be avoided when dealing with different cultures

Subject: Foreign Direct Investment (FDI). Investments abroad. Syllabus:

The subject “Foreign Direct Investment” consists of three parts:

1- Foreign Direct Investment (FDI).

(57)

EENI

2. Global Investment Outlook

3. The World Trade Organisation and the foreign direct investment (FDI)

4. The Agreement on Trade-Related Investment Measures (TRIM)

5. The OECD and the foreign direct investment (FDI)

6. The European Union policy on the foreign direct investment (FDI)

7. The Multilateral Investment Guarantee Agency's (MIGA)

8. The Index of economic freedom (Heritage)

9. The FDI and the developing countries

2- The Conference on Trade and Development (UNCTAD) and the foreign direct investment

1. Introduction to the United Nations Conference on Trade and Development (UNCTAD) and the foreign direct investment (FDI)

2. The Index of Foreign Direct Investment (FDI)

3. Inward and outward Index. Methodology

4. The World Investment Report

3- Investments abroad

1. Establishing companies abroad: sales delegations, affiliated companies, branches, and joint ventures

2. Optimising the expropriation risks

3. Corporate governance

4. Investing in the Developing countries

5. Case: Reconstruction of industry in the former Soviet Republics

The objectives of the subject “Foreign Direct Investment” are the following:

(58)

EENI

2. To understand the role of the United Nations Conference on Trade and Development

(UNCTAD)

3. To learn the different strategies to establish a company abroad

4. To know how to analyse the foreign direct investment flows

On finishing this subject, the student will know:

1. The different strategies to follow to set up a company in an international market beyond merely the sale of products

2. The legal formulas that adapt better to investments, and we will analyse the decisions taken by a gift products company that established its commercial branch in the United States

(59)

EENI

Module 5- The State of the World. Introduction to civilisations, religions,

and regional economic integration.

The main objective of the module five of the Master Executive in International Business (MIB) is to know the state of the World: trade blocs, trends in regional economic integration, emerging countries (BRICS), or the emergence of the African continent.

EENI has developed a unique methodology of analysis of the State of the World based on the concept of “Civilisations, Religions, and Regional Economic Integration.” Despite the

phenomenon of the globalisation, businesses also tend to regionalisation.

Analysing the role of civilisations