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ERP, SCM and CRM Role in Greening The Enterprise.

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Abstract

Green Enterprise Resource Planning (ERP) is one of the method which is

made to improve organizations or companies in exploiting resources to work

on productions. The goals of this green ERP are to maintain environmental

stability, to avoid harmful green house effect caused by carbon footprints.

With the concern of every environmentalist and forceful government

regulation, every company, especially manufacturing will have to specify the

way of their consumption of resources and management of waste to make

them aligned. Several other modules are also adjusted to this green ERP

system such as Customer Relationship Management in case of greening

management customer satisfactory and Supply Chain Management as the

procurement and greening distribution system.

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Abstraksi

Green Enterprise Resource Planning (ERP) adalah salah satu metode yang

mana dibuat untuk meningkatkan suatu perusahaan dalam memanfaatkan

suatu sumber daya untuk menghasilkan suatu produk. Tujuan dari green

ERP adalah untuk mempertahankan kestabilan alam, untuk menghindari efek

rumah kaca yang sangat membahayakan yang disebabkan oleh gas carbon

dioksida. Dengan dorongan para ahli lingkungan dan hokum pemerintah yang

mengikat, setiap perusahaan, pada khususnya pabrik diharuskan

memperhatikan konsumsi sumber daya dan menyesuaikan manajemen

limbah. Beberapa modul green ERP lainnya seperti Customer Relationship

Management yang menangani kepuasan konsumen dengan konsep green

dan Supply Chain Management yang mengatur pengadaan barang dan

distribusi turut disesuaikan terhadap konsep green.

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Table of Content

LEMBAR PENGESAHAN TUGAS AKHIR ... 1

LEMBAR PERNYATAAN PERSETUJUAN PUBLIKASI LAPORAN TUGAS AKHIR UNTUK KEPERLUAN AKADEMIS ... 2

SURAT PERNYATAAN ORISINALITAS KARYA ... 3

Preface ... 4

Chapter II: Green Background ... 14

II.1. Enterprise Resource Planning (ERP) ... 15

II. 2. Supply Chain Management (SCM) ... 16

II. 3. Customer Relationship Management (CRM) ... 18

Chapter III: Implementation ... 21

III. 1. Green Business ... 22

III. 2. Energy Conservation ... 22

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Table of Picture

Picture 1. Supply Chain Management Scheme………...…...14

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Chapter I: Introduction

Global warming, nowadays this term keeps being mentioned

everywhere to make people realize and think about the consequence of its

existence on earth. People keep on living with using all the resources that

earth has provided for daily needs such as food, shelter, transportation, and

entertainment. The never ending life cycle of living beings on earth makes

people keep taking advantage and using resources of the earth, combustible

substance, chemical elements, crops, and many other things.

With the touch of technology, people process raw materials into

something useful for daily needs called products. However to create one type

of products it is necessary to process the raw materials. Many things are

required just to process one raw material into finished products, burned with

fire using fuel, froze using nitrogen, temper, blend, arrange using machines

that needs electricity, and lots of other processing methods to create

products. Manufacturing purpose is to create more value in each of the item

so people can use it for greater purposes. The goals of the production is

basically to supply demand and gain profits, nothing does really matter as

long as one organization or company gains profits from what it produces and

sells. There are 2 types of basic product that enterprises offer to sell,

concrete products, and service products. Resources are necessary no matter

what the product type is. However just because one company gets good

profits usually they are satisfied with their current process without knowing

that there is something more important than just gaining profits, it is the

environment.

ERP as the one major involvement in a business nowadays, provides

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decreasing costs and increase profits. However, in the first impression of

ERP technology, nothing is shown that this kind of technology is actually

caring about environment directly; this report will show how is this system

contributes to nature and society by greening the enterprise.

I. 1. Problems Occurred

Global warming as the current issue nowadays involves all living

being, especially humans as the main entity who always needs environment

for supporting life. Poisonous chemical substances are thrown out to the air,

land and water from daily activity destroying nature’s life itself. Carbon

footprint is the most obvious cause for increasing temperature of the earth.

Industries, organizations, and companies are some of the largest impact on

producing this harmful gas. Even all their objectives are to satisfy the

customers and gain profits; it was included in the output that everything

should go into process and the result is products and waste.

Environmental scientist has made this matter clear that carbon

footprint and the release of dangerous chemical substances need to be

pushed down every year to come; otherwise deadly consequences are

waiting for every living thing on earth. Government, environmental scientist

and large number of people insist that people need to start act green, means

conserve every resources. Industries were also included in this program

without doubt. Main concern that needs to be taken care is waste

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I. 2. Goals

minimize pollution output and manage it into more environmental friendly.

Green Customer Relationship Management (GCRM) will help

customer to get information as much as they want about the products, not to

mention GCRM will act greener because less paper usage, but also customer

satisfaction will increase gradually because of the fast response from the

company.

Green Supply Chain Management (GSCM) will be more adjusted

mainly on the distribution and packaging, because from that point, GSCM will

be able to track the carbon footprint output and more efficient on using the

resource for the packaging itself. Given that GSCM will surely able to

decrease emission since there will be less error happen on every order and

delivery.

The expected goals from this report and implementation of the systems:

• Efficiency in handling the resources,

• Better work process,

• Integrated system,

• Waste management,

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I. 3. Report Boundaries

This report was made for academic purpose of fulfilling the task that

given to the author as a student at Bond University. Author did not actually

experience using of the ERP software, nor do actual work and survey relating

to green activity results. This report is considered as research paper which

made by doing a research for information mainly through internet and

websites as references, and author’s knowledge.

Although this report was made, there are still some boundaries

available to the fact which the author explained:

- This report explains and describes how ERP, SCM, and CRM

contribute in helping people to reduce the carbon footprint.

- Although ERP, SCM, and CRM were implemented in a company, it is

not guaranteed one company will act greener than it used to be.

- Green ERP will not solve the problem green house effect entirely

which is caused by carbon footprint, its all depends on the people.

- Not every company who wants to be green has to implement ERP

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Chapter IV: Conclusion

Nowadays business is not just thinking about getting profits anymore,

society, government, and environment are asking for process that is

‘eco-friendly’. Global warming is the main concern about this matter because too

much CO2 emission in the air that resulting green house affect which is very

harmful to all living being. With the drive to being more environmentally

responsible, corporate management is setting initiatives to reduce carbon

emissions.

• Most important thing is efficient

By being green, companies are conserve energy usage and saving the

environment by using nature’s product efficiently. ERP, SCM, and CRM are

the major part in almost all business also contributes methods that are green.

Green ERP helps companies to know exactly what to do to reduce the carbon

footprint which is inefficient workload on shipping department. Green SCM

emphasize all efficiency on supply and distribution of the products to the

customer such as less packaging, correct amount of products which is need

to be delivered. Green CRM is how the company please the customer directly

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With better performance of the ERP, SCM, and CRM in the

companies, it is expected that the future of the environment is getting better

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References

1. TMCnet Special Guest Orcun Tezel, Technical Director, 3Com

September 05, 2008

http://green.tmcnet.com/topics/green/articles/38964-greening-enterprise.htm, retrieved 2008-11-15

2. Oracle website http://www.oracle.com/green/index.html, retrieved

2008-11-16

3. Integrated Decision Systems Consultancy Pte. Ltd

http://www.idsc.com.sg/services_logistics.htm, retrieved 2008-11-17

4. Cirko-Mes http://www.cirko-mes.com/Scm.html, retrieved 2008-11-18

5. Shigeki Umeda, Albert Jones, National Institute of Standards and

Technology http://www.mel.nist.gov/msidlibrary/doc/caracas.html

8. Melinda Nykamp, Nykamp Consulting Group

http://www.ecustomerserviceworld.com/earticlesstore_articles.asp?typ

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9. Thomas Wailgum

http://www.cio.com/article/40323/ERP_definition_and_solutions,

retrieved 2008-11-17

10. Tech-FAQ http://www.tech-faq.com/erp.shtml, retrieved 2008-11-20

11. Hitachi Data System, November 2007

http://www.hds.com/assets/pdf/eco-friendly-data-center.pdf, retrieved

2008-11-16

12. TMCnet Special Guest Orcun Tezel, Technical Director, 3Com

September 05, 2008

http://green.tmcnet.com/topics/green/articles/38964-greening-enterprise.htm, retrieved 2008-11-16

13. Administrator, October 11 2008

http://www.erpandmore.com/2008/10/11/green-erp, retrieved

2008-11-20

14. Oracle website

http://www.oracle.com/corporate/community/environment/index.html,

retrieved 2008-11-17

15. Oracle website

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17. Oracle website

http://www.oracle.com/applications/green/supply-chain.html, retrieved 2008-11-18

18. Oracle website

http://www.oracle.com/applications/supply-chain-management.html retrieved 2008-11-18

19. Oracle website

http://www.oracle.com/applications/green/green-customer-relationship-management.html retrieved 2008-11-20

20. Oracle website

Gambar

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