95
Lampiran 1
Kuesioner Penelitian
Analisis Pengaruh Brand Loyalty (Loyalitas Merek), Brand Association
(Asosiasi Merek), Brand Awareness (Kesadaran Merek), dan Perceived
Quality(Persepsi Kualitas) terhadap Keputusan Pembelian Pelanggan dalam
menggunakan Jasa Gojek
Bersama dengan kuesioner ini saya meminta kesediaan saudara/i untuk
mengisi pernyataan yang saya ajukan. Informasi yang saudara/i berikan
merupakan bantuan yang sangat berarti bagi saya dalam menyelesaikan penelitian
ini. Atas kesedian saudara/i meluangkan waktu saya ucapkan terimakasih.
I.
Data Responden
1. Usia
:
2. Jenis Kelamin
: Laki-laki / Perempuan
3. Pekerjaan
:
II. Tanggapan Responden
Ket
: Saudara/i diminta untuk memberi tanda silang (X) atau ceklis (√)
Salah satu skala yang tersedia pada kolom disamping pernyataan,
keterangan skala tersebut sebagai berikut :
SS
= Sangat Setuju (skor 4)
S
= Setuju (Skor 3)
TS
= Tidak Setuju (Skor 2)
96
No
Pernyataan
SS
S
TS
STS
Loyalitas Merek (Brand Loyalty) (X1)
Tingkatan Loyalitas
1.
Saya lebih memilih menggunakan Jasa Gojek
dibanding dengan ojek online lain
2.
Meskipun harga Gojek lebih tinggi dari yang
lain, saya tetap menggunakan jasa Gojek
3.
Saya
menggunakan
Jasa
Gojek
untuk
mendukung aktifitas saya sehari-hari
4.
Saya merasa puas dengan pelayanan yang
diberikan oleh Gojek
5.
Saya
menyukai
variasi
layanan
yang
ditawarkan Gojek
6.
Saya akan merekomendasikan Gojek kepada
kerabat saya yang lain
Asosiasi Merek (Brand Association) (X2)
7.
Gojek merupakan ojek online dengan kualitas
layanan yang memuaskan
8.
Gojek memanfatkan perkembangan teknologi
dalam melakukan pemasarannya
9.
Gojek memberikan atribut lengkap sehingga
penumpang
merasa
nyaman
dalam
berkendara
10. Pelanggan merasa aman ketika menggunakan
jasa Gojek
11. Gojek merupakan transportasi umum dengan
harga yang murah
12. Gojek memiliki pesaing lain yang kompetititf
13. Gojek lebih unggul dibandingkan pesaing
97
No
Pernyataan
SS
S
TS
STS
Kesadaran Merek (Brand Awareness) (X3)
Tingkatan Kesadaran Merek
14. Saya menyadari keberadaan Gojek karena
Gojek mudah ditemui
15. Saya menyadari keberadaan Gojek karena
banyak iklan yang muncul di media
16. Saya mengenali Gojek hanya dengan melihat
atribut yang digunakan drivernya
17. Saya mengingat merek Gojek sebagai Ojek
online dengan layanan yang beragam
18. Saat menyebutkan merek ojek online, Gojek
adalah yang pertama muncul di benak saya
19. Saat akan menggunakan jasa ojek online,
Gojek merupakan pilihan pertama saya
Persepsi Kualitas (Perceived Quality) (X4)
20. Penampilan fisik driver Gojek menarik
dengan melihat atribut yang digunakannya
21. Dalam menjalankan tugas driver Gojek
memakai perlengkapan berkendara lengkap
22. Penampilan driver Gojek selalu terlihat rapih
23. Dalam menjalankan tugasnya driver Gojek
memiliki pengetahuan yang luas mengenai
rute jalan
24. Pelayanan
yang
diberikan
Gojek
mengesankan
25.
Informasi data yang disampaikan Gojek
akurat sesuai dengan yang tertera pada
aplikasi saat pemesanan
98
No
Pernyataan
SS
S
TS
STS
26. Saya yakin menggunakan Gojek atas kualitas
layanan yang diberikan
27. Driver Gojek mau membantu pelanggannya
dengan ramah
28. Gojek mampu menjawab keluhan pelanggan
dengan baik
29. Gojek selalu memberikan kelengkapan seperti
helm, masker, dsb tanpa diminta
30. Gojek memperhatikan keselamatan pelanggan
saat membawa penumpang
Keputusan Pembelian (Y)
31. Saya menggunakan jasa Gojek karena Gojek
transportasi yang dapat melewati kemacetan
32. Saya
menggunakan
jasa
Gojek
untuk
memudahkan kegiatan sehari-hari
33. Saya menggunakan jasa Gojek dengan
mencari tahu sendiri Informasi mengenai
Gojek
34. Saya menggunakan jasa Gojek karena
promosi yang diberikan
35. Saya menggunakan jasa Gojek karena kualitas
pelayanannya yang baik
36. Saya menggunakan jasa Gojek karena merek
Gojek terkenal
37. Saya berkeinginan menggunakan jasa yang
diberikan Gojek kembali secara berulang
p1
p2
p3
p4
p5
p6
p7
p8
p9 p10 p11 p12 p13 p14 p15 p16 p17 p18 p19 p20 p21 p22 p23 p24 p25 p26 p27 p28 p29 p30 p31 p32 p33 p34 p35 p36 p37
1
4
3
3
3
4
3
4
3
3
3
3
3
3
3
2
3
3
4
3
3
3
2
3
3
3
3
3
3
3
3
3
3
3
4
3
3
3
114
2
3
3
2
3
3
3
3
4
4
3
3
3
4
3
2
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
4
4
4
4
116
3
2
2
2
3
3
2
3
4
3
3
2
2
3
2
2
3
3
3
2
2
3
2
2
2
3
3
3
2
2
3
3
2
3
3
3
3
3
96
4
3
3
2
3
2
3
3
2
3
3
3
3
3
3
3
2
3
3
3
3
3
2
2
2
3
3
3
3
4
2
3
3
2
2
3
3
2
101
5
4
2
2
3
4
3
3
4
4
3
4
4
3
4
3
3
4
4
3
3
3
3
2
3
3
3
4
3
3
3
4
3
2
3
3
3
3
118
6
4
4
3
3
4
4
4
4
3
3
2
4
4
4
3
4
4
4
3
2
3
3
3
2
3
4
3
3
3
3
4
4
3
2
3
2
4
122
7
3
3
3
3
4
4
3
3
2
3
3
4
3
4
3
4
3
3
3
3
3
2
3
3
3
3
3
3
2
3
3
3
3
3
3
3
3
113
8
3
2
3
4
4
3
4
4
3
3
2
4
3
3
2
4
3
3
3
3
3
2
2
3
3
3
3
3
4
3
3
3
3
4
3
4
3
115
9
4
4
4
4
4
3
4
4
4
4
4
3
4
4
4
4
4
4
4
3
4
3
3
3
3
4
4
4
2
3
3
3
3
3
3
4
4
133
10
3
3
2
3
3
3
3
4
3
3
3
3
3
4
3
4
3
4
4
3
2
2
2
3
3
3
3
3
3
3
3
3
3
3
3
3
3
112
11
3
2
2
3
3
2
3
3
3
3
2
3
3
3
3
3
3
3
3
3
3
2
2
3
3
3
3
2
3
3
3
4
4
4
4
4
4
110
12
3
3
3
3
3
3
3
3
4
3
3
4
3
4
3
3
3
3
3
3
3
3
3
3
3
3
3
3
2
3
3
3
3
3
3
2
3
112
13
3
2
3
3
3
3
3
4
3
3
3
3
3
3
3
3
3
3
3
3
3
3
2
2
3
3
3
3
3
3
3
2
3
3
3
3
3
108
14
3
3
3
3
3
3
3
3
3
3
3
3
4
4
3
4
3
4
3
3
2
3
3
3
4
3
4
3
3
4
3
4
3
3
4
4
4
121
15
4
3
4
4
4
3
3
4
4
4
3
3
4
4
3
4
3
4
4
3
3
3
3
3
4
4
4
3
3
4
4
3
4
4
4
3
4
132
16
4
3
3
3
4
3
3
4
3
3
3
4
4
3
3
4
4
4
4
3
4
3
4
3
4
4
4
3
3
4
4
3
4
4
4
4
4
132
17
3
3
3
4
3
4
3
4
3
4
3
3
4
4
3
4
4
4
4
3
3
3
4
3
4
3
4
3
3
4
4
4
4
4
4
4
4
132
18
4
3
4
3
3
3
3
4
4
4
3
3
4
3
3
4
3
4
3
3
4
3
3
3
3
3
3
3
3
4
4
3
4
4
3
4
4
126
19
3
3
3
3
3
3
3
3
3
4
3
3
4
4
3
4
4
3
4
3
3
3
4
4
4
4
4
4
4
4
4
3
4
4
4
3
4
130
20
4
3
3
3
3
4
4
4
4
3
4
3
4
4
3
4
3
4
3
3
4
3
3
3
3
3
3
3
4
3
3
4
4
3
4
4
4
128
21
3
3
3
3
3
3
3
3
4
3
3
3
4
4
3
4
4
4
4
3
3
3
4
4
4
4
4
4
4
4
4
3
4
3
4
3
4
130
22
3
3
2
3
3
3
3
2
3
3
2
3
3
3
3
3
3
3
3
2
3
2
3
3
3
3
3
3
2
3
3
3
3
3
4
3
3
106
23
2
3
3
3
3
2
2
3
3
3
2
3
4
4
2
4
3
3
3
3
3
4
3
3
3
3
3
3
3
3
3
3
3
2
3
3
3
109
24
3
3
3
3
3
3
3
3
4
3
3
3
3
3
3
3
4
3
3
3
3
4
4
3
3
3
3
3
3
3
4
3
4
3
4
3
3
118
25
3
3
3
3
3
3
3
4
3
3
3
3
4
4
3
4
3
3
3
3
3
3
3
4
4
3
3
3
3
4
4
4
4
3
4
3
3
122
26
3
3
3
3
4
3
4
4
3
4
4
4
4
3
3
4
3
3
4
3
4
4
3
3
3
3
3
3
3
3
3
3
4
3
4
4
3
125
TOTAL
Lampiran 2. Tabulasi Pretest 30 Responden
27
3
3
3
3
3
3
4
3
3
3
3
3
3
4
2
4
4
3
3
3
3
3
3
3
4
3
4
4
3
4
3
3
4
4
3
4
4
122
28
4
4
3
4
4
3
4
4
4
4
3
3
4
3
2
4
3
3
4
3
3
3
4
3
3
3
3
3
3
3
4
3
3
3
3
3
3
123
29
4
4
3
3
3
3
3
3
4
4
3
4
3
4
3
3
3
4
3
3
3
3
3
3
3
3
4
3
3
3
3
3
3
3
3
3
3
119
Loyalit as Merek Loyalit as Merek Loyalit as Merek Loyalit as Merek Loyali tas Merek Loyali tas Merek Asosia si Merek Asosi asi Merek Asosi asi Merek Asosia si Merek Asosi asi Merek Asosia si Merek Asosi asi Merek Kesad aran Merek Kesad aran Merek Kesad aran Merek Kesad aran Merek Kesad aran Merek Kesad aran Merek Persep si Kualita s Persep si Kualita s Persep si Kualita s Persep si Kualita s Persep si Kualita s Persep si Kualita s Perse psi Kualit as Pers epsi Kualit as Perse psi Kualit as Perse psi Kualit as Perse psi Kualit as Keput usan Pemb elian Keput usan Pemb elian Keputu san Pembe lian Keputu san Pembel ian Keputu san Pembel ian Keputus an Pembeli an Keputusa n Pembelia n TOTAL Pearson Correlation 1 ,454* ,421* ,260 ,508** ,450* ,485** ,307 ,469** ,377* ,459* ,368* ,202 ,207 ,336 ,126 ,203 ,649** ,325 ,155 ,394* ,033 ,200 ,032 -,018 ,349 ,288 ,193 ,101 ,098 ,370* ,225 ,054 ,201 -,055 ,080 ,294 ,572** Sig. (2-tailed) ,012 ,021 ,165 ,004 ,013 ,007 ,099 ,009 ,040 ,011 ,046 ,285 ,273 ,069 ,507 ,282 ,000 ,079 ,413 ,031 ,861 ,288 ,866 ,927 ,059 ,123 ,307 ,597 ,605 ,044 ,231 ,775 ,286 ,774 ,674 ,115 ,001 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,454* 1 ,420* ,191 ,151 ,384* ,275 -,053 ,265 ,450* ,206 ,152 ,432* ,379* ,217 ,286 ,173 ,299 ,389* -,020 ,142 ,297 ,553** ,122 ,037 ,335 ,172 ,423* -,106 ,032 ,173 ,261 ,029 -,274 -,070 -,168 ,154 ,437* Sig. (2-tailed) ,012 ,021 ,312 ,427 ,036 ,142 ,783 ,158 ,013 ,276 ,423 ,017 ,039 ,249 ,125 ,361 ,108 ,034 ,915 ,454 ,111 ,002 ,520 ,847 ,070 ,362 ,020 ,579 ,868 ,361 ,164 ,881 ,143 ,714 ,375 ,416 ,016 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,421* ,420* 1 ,425* ,361 ,263 ,232 ,275 ,258 ,546** ,283 ,112 ,492** ,316 ,247 ,579** ,155 ,327 ,355 ,316 ,427* ,442* ,439* ,230 ,277 ,415* ,294 ,438*0,000 ,471** ,304 ,063 ,389* ,186 -,032 ,101 ,386* ,658** Sig. (2-tailed) ,021 ,021 ,019 ,050 ,161 ,218 ,141 ,169 ,002 ,130 ,557 ,006 ,089 ,187 ,001 ,412 ,077 ,054 ,088 ,019 ,015 ,015 ,222 ,138 ,022 ,115 ,015 1,000 ,009 ,103 ,739 ,034 ,324 ,867 ,597 ,035 ,000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,260 ,191 ,425* 1 ,425* ,155 ,331 ,386* ,222 ,539** ,052 -,030 ,239 ,079 ,030 ,323 ,098 ,150 ,466** ,149 ,095 -,026 ,159 ,031 ,135 ,224 ,253 ,135 0,000 ,116 ,217 ,060 ,070 ,266 -,030 ,237 ,162 ,398* Sig. (2-tailed) ,165 ,312 ,019 ,019 ,414 ,074 ,035 ,239 ,002 ,785 ,875 ,203 ,676 ,875 ,082 ,608 ,428 ,009 ,432 ,619 ,893 ,402 ,871 ,477 ,235 ,177 ,477 1,000 ,540 ,250 ,754 ,714 ,155 ,875 ,207 ,394 ,030 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,508** ,151 ,361 ,425* 1 ,224 ,499** ,492** ,000 ,229 ,177 ,499** ,152 ,056 ,013 ,412* ,180 ,269 ,322 -,021 ,282 ,054 ,125 ,039 -,057 ,349 ,134 ,057 -,220 ,074 ,224 -,025 ,030 ,196 -,115 ,060 ,160 ,394* Sig. (2-tailed) ,004 ,427 ,050 ,019 ,235 ,005 ,006 1,000 ,223 ,350 ,005 ,421 ,768 ,947 ,024 ,342 ,151 ,083 ,912 ,132 ,775 ,509 ,836 ,764 ,059 ,479 ,764 ,244 ,697 ,235 ,894 ,876 ,300 ,545 ,751 ,398 ,031 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,450* ,384* ,263 ,155 ,224 1 ,386* ,172 -,043 ,115 ,370* ,386* ,203 ,430* ,312 ,300 ,257 ,358 ,234 ,023 ,132 ,020 ,319 ,005 ,115 ,138 ,098 ,302 ,120 ,099 ,234 ,397* ,076 -,026 ,079 -,029 ,200 ,445* Sig. (2-tailed) ,013 ,036 ,161 ,414 ,235 ,035 ,365 ,822 ,546 ,044 ,035 ,281 ,018 ,094 ,108 ,171 ,052 ,213 ,904 ,488 ,917 ,086 ,980 ,546 ,466 ,607 ,104 ,528 ,603 ,212 ,030 ,691 ,891 ,678 ,878 ,290 ,014 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Asosiasi Merek Pearson Correlation ,485** ,275 ,232 ,331 ,499** ,386* 1 ,297 ,083 ,172 ,289 ,186 ,036 -,060 -,050 ,219 ,132 ,131 ,149 -,067 ,327 -,096 ,024 -,107 -,132 ,101 -,048 ,233 ,117 -,114 -,079 ,144 ,095 ,149 -,140 ,228 ,146 ,306 Sig. (2-tailed) ,007 ,142 ,218 ,074 ,005 ,035 ,110 ,661 ,362 ,121 ,326 ,850 ,754 ,794 ,246 ,486 ,489 ,432 ,724 ,077 ,613 ,900 ,574 ,487 ,596 ,803 ,215 ,540 ,549 ,678 ,448 ,619 ,431 ,460 ,225 ,442 ,100
Lampiran 3. Hasil Uji Validitas Pre Test 30 Responden
Loyalitas Merek Loyalitas Merek Loyalitas Merek Correlations Loyalitas Merek Loyalitas Merek Loyalitas Merek
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,307 -,053 ,275 ,386* ,492** ,172 ,297 1 ,234 ,276 ,276 ,080 ,382* 0,000 ,029 ,448* ,094 ,319 ,239 ,072 ,297 ,216 -,044 -,060 ,033 ,162 ,038 -,114 0,000 ,239 ,321 ,014 ,236 ,239 -,007 ,280 ,331 ,417* Sig. (2-tailed) ,099 ,783 ,141 ,035 ,006 ,365 ,110 ,213 ,139 ,140 ,675 ,037 1,000 ,879 ,013 ,621 ,086 ,204 ,706 ,111 ,251 ,818 ,754 ,865 ,393 ,841 ,549 1,000 ,204 ,084 ,940 ,210 ,203 ,970 ,134 ,074 ,022 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,469** ,265 ,258 ,222 ,000 -,043 ,083 ,234 1 ,327 ,397* -,042 ,207 ,110 ,167 -,112 ,135 ,334 ,161 ,207 ,262 ,391* ,220 ,172 -,093 ,155 ,219 ,187 ,107 ,040 ,300 -,041 ,097 ,067 ,083 ,033 ,224 ,370* Sig. (2-tailed) ,009 ,158 ,169 ,239 1,000 ,822 ,661 ,213 ,078 ,030 ,827 ,272 ,562 ,378 ,556 ,476 ,071 ,394 ,273 ,161 ,033 ,243 ,365 ,623 ,413 ,244 ,322 ,572 ,832 ,107 ,828 ,611 ,724 ,661 ,863 ,234 ,044 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,377* ,450* ,546** ,539** ,229 ,115 ,172 ,276 ,327 1 ,333 ,020 ,413* ,134 ,284 ,299 ,099 ,233 ,569** ,201 ,351 ,302 ,375* ,198 ,148 ,264 ,373* ,250 0,000 ,275 ,323 -,010 ,306 ,261 ,081 ,224 ,245 ,568** Sig. (2-tailed) ,040 ,013 ,002 ,002 ,223 ,546 ,362 ,139 ,078 ,072 ,915 ,023 ,480 ,128 ,108 ,604 ,215 ,001 ,287 ,057 ,105 ,041 ,294 ,436 ,159 ,042 ,183 1,000 ,142 ,081 ,958 ,100 ,163 ,670 ,235 ,192 ,001 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,459* ,206 ,283 ,052 ,177 ,370* ,289 ,276 ,397* ,333 1 ,172 ,241 ,310 ,414* ,126 ,203 ,336 ,401* ,542** ,394* ,366* ,171 ,233 ,070 ,058 ,329 ,412* ,101 ,061 ,088 ,031 ,054 ,044 ,102 ,234 ,084 ,505** Sig. (2-tailed) ,011 ,276 ,130 ,785 ,350 ,044 ,121 ,140 ,030 ,072 ,363 ,200 ,096 ,023 ,507 ,282 ,069 ,028 ,002 ,031 ,047 ,366 ,215 ,713 ,760 ,076 ,024 ,597 ,751 ,642 ,871 ,775 ,817 ,593 ,213 ,659 ,004 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,368* ,152 ,112 -,030 ,499** ,386* ,186 ,080 -,042 ,020 ,172 1 -,099 ,299 ,222 ,097 ,132 ,131 ,149 ,157 ,185 ,135 ,024 ,033 -,132 ,101 ,095 ,081 0,000 -,114 ,060 ,144 -,116 -,069 -,140 -,093 -,097 ,215 Sig. (2-tailed) ,046 ,423 ,557 ,875 ,005 ,035 ,326 ,675 ,827 ,915 ,363 ,603 ,109 ,239 ,609 ,486 ,489 ,432 ,407 ,328 ,478 ,900 ,864 ,487 ,596 ,617 ,670 1,000 ,549 ,751 ,448 ,543 ,716 ,460 ,626 ,609 ,255 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,202 ,432* ,492** ,239 ,152 ,203 ,036 ,382* ,207 ,413* ,241 -,099 1 ,237 ,099 ,652** ,175 ,279 ,487** ,134 ,339 ,536** ,562** ,351 ,413* ,468** ,236 ,292 ,231 ,487** ,434* ,384* ,334 ,029 ,413* ,184 ,555** ,664** Sig. (2-tailed) ,285 ,017 ,006 ,203 ,421 ,281 ,850 ,037 ,272 ,023 ,200 ,603 ,206 ,603 ,000 ,355 ,136 ,006 ,481 ,067 ,002 ,001 ,057 ,023 ,009 ,209 ,117 ,218 ,006 ,016 ,036 ,071 ,879 ,023 ,330 ,001 ,000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,207 ,379* ,316 ,079 ,056 ,430* -,060 0,000 ,110 ,134 ,310 ,299 ,237 1 ,418* ,428* ,323 ,418* ,347 ,296 -,188 ,254 ,225 ,430* ,402* ,296 ,503**,536** ,103 ,347 ,184 ,475** ,139 -,144 ,060 -,094 ,321 ,505** Sig. (2-tailed) ,273 ,039 ,089 ,676 ,768 ,018 ,754 1,000 ,562 ,480 ,096 ,109 ,206 ,021 ,018 ,082 ,021 ,060 ,112 ,320 ,175 ,231 ,018 ,028 ,112 ,005 ,002 ,590 ,060 ,329 ,008 ,465 ,447 ,754 ,621 ,084 ,004 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Kesadaran Merek Pearson Correlation ,336 ,217 ,247 ,030 ,013 ,312 -,050 ,029 ,167 ,284 ,414* ,222 ,099 ,418* 1 ,024 ,308 ,412* ,377* ,067 ,242 ,096 ,078 ,107 ,132 ,404* ,333 ,223 -,117 ,114 ,219 ,261 ,221 -,149 ,276 ,093 ,219 ,405* Asosiasi Merek Asosiasi Merek Asosiasi Merek Asosiasi Merek Asosiasi Merek Asosiasi Merek Kesadaran Merek
Sig. (2-tailed) ,069 ,249 ,187 ,875 ,947 ,094 ,794 ,879 ,378 ,128 ,023 ,239 ,603 ,021 ,899 ,097 ,024 ,040 ,724 ,198 ,613 ,680 ,574 ,487 ,027 ,072 ,236 ,540 ,549 ,246 ,164 ,241 ,431 ,140 ,626 ,246 ,027 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,126 ,286 ,579** ,323 ,412* ,300 ,219 ,448* -,112 ,299 ,126 ,097 ,652** ,428* ,024 1 ,210 ,267 ,494** ,161 ,153 ,310 ,421* ,450* ,436* ,361* ,255 ,381* ,104 ,611** ,300 ,314 ,432* ,176 ,146 ,211 ,522** ,649** Sig. (2-tailed) ,507 ,125 ,001 ,082 ,024 ,108 ,246 ,013 ,556 ,108 ,507 ,609 ,000 ,018 ,899 ,265 ,153 ,006 ,397 ,420 ,095 ,020 ,013 ,016 ,050 ,173 ,038 ,584 ,000 ,108 ,091 ,017 ,352 ,442 ,264 ,003 ,000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Kesadaran Merek Pearson Correlation ,203 ,173 ,155 ,098 ,180 ,257 ,132 ,094 ,135 ,099 ,203 ,132 ,175 ,323 ,308 ,210 1 ,308 ,369* -,024 ,169 ,312 ,476** ,196 ,428* ,582** ,617** ,559** ,126 ,369* ,558** ,117 ,261 ,106 ,161 ,069 ,447* ,536** Sig. (2-tailed) ,282 ,361 ,412 ,608 ,342 ,171 ,486 ,621 ,476 ,604 ,282 ,486 ,355 ,082 ,097 ,265 ,097 ,045 ,899 ,371 ,093 ,008 ,299 ,018 ,001 ,000 ,001 ,507 ,045 ,001 ,539 ,163 ,576 ,394 ,716 ,013 ,002 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,649** ,299 ,327 ,150 ,269 ,358 ,131 ,319 ,334 ,233 ,336 ,131 ,279 ,418* ,412* ,267 ,308 1 ,333 ,067 ,100 ,019 ,147 ,060 ,233 ,404* ,523** ,172 ,117 ,333 ,312 ,306 ,116 ,106 ,050 ,164 ,462* ,552** Sig. (2-tailed) ,000 ,108 ,077 ,428 ,151 ,052 ,489 ,086 ,071 ,215 ,069 ,489 ,136 ,021 ,024 ,153 ,097 ,072 ,724 ,600 ,920 ,439 ,751 ,215 ,027 ,003 ,362 ,540 ,072 ,094 ,101 ,543 ,578 ,794 ,387 ,010 ,002 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,325 ,389* ,355 ,466** ,322 ,234 ,149 ,239 ,161 ,569** ,401* ,149 ,487** ,347 ,377* ,494** ,369* ,333 1 ,391* ,165 ,261 ,521** ,441* ,422* ,553** ,460* ,510** ,225 ,364* ,414* ,122 ,366* ,226 ,333 ,193 ,329 ,715** Sig. (2-tailed) ,079 ,034 ,054 ,009 ,083 ,213 ,432 ,204 ,394 ,001 ,028 ,432 ,006 ,060 ,040 ,006 ,045 ,072 ,033 ,383 ,164 ,003 ,015 ,020 ,002 ,010 ,004 ,231 ,048 ,023 ,521 ,047 ,231 ,072 ,306 ,076 ,000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,155 -,020 ,316 ,149 -,021 ,023 -,067 ,072 ,207 ,201 ,542** ,157 ,134 ,296 ,067 ,161 -,024 ,067 ,391* 1 ,071 ,286 ,152 ,438* ,201 -,111 ,236 ,302 ,385* ,174 ,023 ,089 ,156 ,307 ,067 ,318 ,040 ,366* Sig. (2-tailed) ,413 ,915 ,088 ,432 ,912 ,904 ,724 ,706 ,273 ,287 ,002 ,407 ,481 ,112 ,724 ,397 ,899 ,724 ,033 ,711 ,125 ,422 ,015 ,287 ,559 ,210 ,105 ,036 ,359 ,904 ,640 ,410 ,099 ,724 ,087 ,833 ,047 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,394* ,142 ,427* ,095 ,282 ,132 ,327 ,297 ,262 ,351 ,394* ,185 ,339 -,188 ,242 ,153 ,169 ,100 ,165 ,071 1 ,303 ,225 ,015 -,128 ,247 ,000 ,128 0,000 ,028 ,132 -,057 ,341 ,149 ,100 ,359 ,229 ,410* Sig. (2-tailed) ,031 ,454 ,019 ,619 ,132 ,488 ,077 ,111 ,161 ,057 ,031 ,328 ,067 ,320 ,198 ,420 ,371 ,600 ,383 ,711 ,104 ,231 ,939 ,502 ,188 #### ,502 1,000 ,885 ,488 ,767 ,065 ,432 ,600 ,051 ,223 ,025 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,033 ,297 ,442* -,026 ,054 ,020 -,096 ,216 ,391* ,302 ,366* ,135 ,536** ,254 ,096 ,310 ,312 ,019 ,261 ,286 ,303 1 ,508** ,218 ,173 ,143 ,202 ,302 ,099 ,261 ,337 ,077 ,313 -,171 ,250 ,030 ,207 ,464** Sig. (2-tailed) ,861 ,111 ,015 ,893 ,775 ,917 ,613 ,251 ,033 ,105 ,047 ,478 ,002 ,175 ,613 ,095 ,093 ,920 ,164 ,125 ,104 ,004 ,248 ,362 ,450 ,283 ,105 ,602 ,164 ,069 ,688 ,092 ,368 ,182 ,874 ,273 ,010 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Kesadaran Merek Kesadaran Merek Kesadaran Merek Persepsi Kualitas Persepsi Kualitas Persepsi Kualitas
Persepsi Kualitas Pearson Correlation ,200 ,553** ,439* ,159 ,125 ,319 ,024 -,044 ,220 ,375* ,171 ,024 ,562** ,225 ,078 ,421* ,476** ,147 ,521** ,152 ,225 ,508** 1 ,523** ,489** ,406* ,359 ,466** ,088 ,521** ,565** ,217 ,499** ,184 ,454* ,021 ,403* ,655** Sig. (2-tailed) ,288 ,002 ,015 ,402 ,509 ,086 ,900 ,818 ,243 ,041 ,366 ,900 ,001 ,231 ,680 ,020 ,008 ,439 ,003 ,422 ,231 ,004 ,003 ,006 ,026 ,052 ,009 ,644 ,003 ,001 ,250 ,005 ,330 ,012 ,910 ,027 ,000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,032 ,122 ,230 ,031 ,039 ,005 -,107 -,060 ,172 ,198 ,233 ,033 ,351 ,430* ,107 ,450* ,196 ,060 ,441* ,438* ,015 ,218 ,523** 1 ,511** ,208 ,342 ,480** ,240 ,576** ,340 ,296 ,465** ,363* ,479** ,139 ,300 ,532** Sig. (2-tailed) ,866 ,520 ,222 ,871 ,836 ,980 ,574 ,754 ,365 ,294 ,215 ,864 ,057 ,018 ,574 ,013 ,299 ,751 ,015 ,015 ,939 ,248 ,003 ,004 ,271 ,064 ,007 ,202 ,001 ,066 ,113 ,010 ,048 ,007 ,463 ,108 ,002 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation -,018 ,037 ,277 ,135 -,057 ,115 -,132 ,033 -,093 ,148 ,070 -,132 ,413* ,402* ,132 ,436* ,428* ,233 ,422* ,201 -,128 ,173 ,489** ,511** 1 ,452* ,693** ,420* ,261 ,864** ,480** ,292 ,542** ,384* ,537** ,224 ,517** ,576** Sig. (2-tailed) ,927 ,847 ,138 ,477 ,764 ,546 ,487 ,865 ,623 ,436 ,713 ,487 ,023 ,028 ,487 ,016 ,018 ,215 ,020 ,287 ,502 ,362 ,006 ,004 ,012 ,000 ,021 ,163 ,000 ,007 ,117 ,002 ,036 ,002 ,235 ,003 ,001 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,349 ,335 ,415* ,224 ,349 ,138 ,101 ,162 ,155 ,264 ,058 ,101 ,468** ,296 ,404* ,361* ,582** ,404* ,553** -,111 ,247 ,143 ,406* ,208 ,452* 1 ,530** ,490** ,144 ,391* ,484** ,033 ,286 ,081 ,235 -,079 ,542** ,593** Sig. (2-tailed) ,059 ,070 ,022 ,235 ,059 ,466 ,596 ,393 ,413 ,159 ,760 ,596 ,009 ,112 ,027 ,050 ,001 ,027 ,002 ,559 ,188 ,450 ,026 ,271 ,012 ,003 ,006 ,447 ,033 ,007 ,861 ,125 ,670 ,210 ,676 ,002 ,001 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,288 ,172 ,294 ,253 ,134 ,098 -,048 ,038 ,219 ,373* ,329 ,095 ,236 ,503** ,333 ,255 ,617** ,523** ,460* ,236 ,000 ,202 ,359 ,342 ,693** ,530** 1 ,533** ,122 ,598** ,342 ,094 ,221 ,306 ,238 ,262 ,511** ,621** Sig. (2-tailed) ,123 ,362 ,115 ,177 ,479 ,607 ,803 ,841 ,244 ,042 ,076 ,617 ,209 ,005 ,072 ,173 ,000 ,003 ,010 ,210 1,000 ,283 ,052 ,064 ,000 ,003 ,002 ,519 ,000 ,064 ,619 ,241 ,100 ,206 ,161 ,004 ,000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,193 ,423* ,438* ,135 ,057 ,302 ,233 -,114 ,187 ,250 ,412* ,081 ,292 ,536** ,223 ,381* ,559** ,172 ,510** ,302 ,128 ,302 ,466** ,480** ,420* ,490** ,533** 1 ,261 ,363* ,198 -,040 ,165 ,065 ,020 ,056 ,299 ,568** Sig. (2-tailed) ,307 ,020 ,015 ,477 ,764 ,104 ,215 ,549 ,322 ,183 ,024 ,670 ,117 ,002 ,236 ,038 ,001 ,362 ,004 ,105 ,502 ,105 ,009 ,007 ,021 ,006 ,002 ,163 ,049 ,294 ,833 ,384 ,732 ,915 ,769 ,108 ,001 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,101 -,106 0,000 0,000 -,220 ,120 ,117 0,000 ,107 0,000 ,101 0,000 ,231 ,103 -,117 ,104 ,126 ,117 ,225 ,385* 0,000 ,099 ,088 ,240 ,261 ,144 ,122 ,261 1 ,113 ,240 ,231 ,180 ,094 ,233 ,184 ,104 ,266 Sig. (2-tailed) ,597 ,579 1,000 1,000 ,244 ,528 ,540 1,000 ,572 1,000 ,597 1,000 ,218 ,590 ,540 ,584 ,507 ,540 ,231 ,036 1,000 ,602 ,644 ,202 ,163 ,447 ,519 ,163 ,553 ,202 ,218 ,340 ,622 ,215 ,331 ,584 ,156 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,098 ,032 ,471** ,116 ,074 ,099 -,114 ,239 ,040 ,275 ,061 -,114 ,487** ,347 ,114 ,611** ,369* ,333 ,364* ,174 ,028 ,261 ,521** ,576** ,864** ,391* ,598** ,363* ,113 1 ,549** ,252 ,671** ,543** ,464** ,297 ,682** ,667** Sig. (2-tailed) ,605 ,868 ,009 ,540 ,697 ,603 ,549 ,204 ,832 ,142 ,751 ,549 ,006 ,060 ,549 ,000 ,045 ,072 ,048 ,359 ,885 ,164 ,003 ,001 ,000 ,033 ,000 ,049 ,553 ,002 ,179 ,000 ,002 ,010 ,111 ,000 ,000 Persepsi Kualitas Persepsi Kualitas Persepsi Kualitas Persepsi Kualitas Persepsi Kualitas Persepsi Kualitas Persepsi Kualitas
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Keputusan Pembelian Pearson Correlation ,370* ,173 ,304 ,217 ,224 ,234 -,079 ,321 ,300 ,323 ,088 ,060 ,434* ,184 ,219 ,300 ,558** ,312 ,414* ,023 ,132 ,337 ,565** ,340 ,480** ,484** ,342 ,198 ,240 ,549** 1 ,213 ,400* ,161 ,312 -,103 ,325 ,590** Sig. (2-tailed) ,044 ,361 ,103 ,250 ,235 ,212 ,678 ,084 ,107 ,081 ,642 ,751 ,016 ,329 ,246 ,108 ,001 ,094 ,023 ,904 ,488 ,069 ,001 ,066 ,007 ,007 ,064 ,294 ,202 ,002 ,259 ,029 ,395 ,094 ,589 ,080 ,001 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,225 ,261 ,063 ,060 -,025 ,397* ,144 ,014 -,041 -,010 ,031 ,144 ,384* ,475** ,261 ,314 ,117 ,306 ,122 ,089 -,057 ,077 ,217 ,296 ,292 ,033 ,094 -,040 ,231 ,252 ,213 1 ,292 ,007 ,440* ,205 ,410* ,398* Sig. (2-tailed) ,231 ,164 ,739 ,754 ,894 ,030 ,448 ,940 ,828 ,958 ,871 ,448 ,036 ,008 ,164 ,091 ,539 ,101 ,521 ,640 ,767 ,688 ,250 ,113 ,117 ,861 ,619 ,833 ,218 ,179 ,259 ,117 ,970 ,015 ,276 ,024 ,029 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,054 ,029 ,389* ,070 ,030 ,076 ,095 ,236 ,097 ,306 ,054 -,116 ,334 ,139 ,221 ,432* ,261 ,116 ,366* ,156 ,341 ,313 ,499** ,465** ,542** ,286 ,221 ,165 ,180 ,671** ,400* ,292 1 ,499** ,641** ,464** ,602** ,607** Sig. (2-tailed) ,775 ,881 ,034 ,714 ,876 ,691 ,619 ,210 ,611 ,100 ,775 ,543 ,071 ,465 ,241 ,017 ,163 ,543 ,047 ,410 ,065 ,092 ,005 ,010 ,002 ,125 ,241 ,384 ,340 ,000 ,029 ,117 ,005 ,000 ,010 ,000 ,000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,201 -,274 ,186 ,266 ,196 -,026 ,149 ,239 ,067 ,261 ,044 -,069 ,029 -,144 -,149 ,176 ,106 ,106 ,226 ,307 ,149 -,171 ,184 ,363* ,384* ,081 ,306 ,065 ,094 ,543** ,161 ,007 ,499** 1 ,324 ,528** ,509** ,382* Sig. (2-tailed) ,286 ,143 ,324 ,155 ,300 ,891 ,431 ,203 ,724 ,163 ,817 ,716 ,879 ,447 ,431 ,352 ,576 ,578 ,231 ,099 ,432 ,368 ,330 ,048 ,036 ,670 ,100 ,732 ,622 ,002 ,395 ,970 ,005 ,080 ,003 ,004 ,037 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation -,055 -,070 -,032 -,030 -,115 ,079 -,140 -,007 ,083 ,081 ,102 -,140 ,413* ,060 ,276 ,146 ,161 ,050 ,333 ,067 ,100 ,250 ,454* ,479** ,537** ,235 ,238 ,020 ,233 ,464** ,312 ,440* ,641** ,324 1 ,378* ,462* ,433* Sig. (2-tailed) ,774 ,714 ,867 ,875 ,545 ,678 ,460 ,970 ,661 ,670 ,593 ,460 ,023 ,754 ,140 ,442 ,394 ,794 ,072 ,724 ,600 ,182 ,012 ,007 ,002 ,210 ,206 ,915 ,215 ,010 ,094 ,015 ,000 ,080 ,039 ,010 ,017 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,080 -,168 ,101 ,237 ,060 -,029 ,228 ,280 ,033 ,224 ,234 -,093 ,184 -,094 ,093 ,211 ,069 ,164 ,193 ,318 ,359 ,030 ,021 ,139 ,224 -,079 ,262 ,056 ,184 ,297 -,103 ,205 ,464** ,528** ,378* 1 ,459* ,377* Sig. (2-tailed) ,674 ,375 ,597 ,207 ,751 ,878 ,225 ,134 ,863 ,235 ,213 ,626 ,330 ,621 ,626 ,264 ,716 ,387 ,306 ,087 ,051 ,874 ,910 ,463 ,235 ,676 ,161 ,769 ,331 ,111 ,589 ,276 ,010 ,003 ,039 ,011 ,040 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,294 ,154 ,386* ,162 ,160 ,200 ,146 ,331 ,224 ,245 ,084 -,097 ,555** ,321 ,219 ,522** ,447* ,462* ,329 ,040 ,229 ,207 ,403* ,300 ,517** ,542**,511** ,299 ,104 ,682** ,325 ,410* ,602** ,509** ,462* ,459* 1 ,699** Sig. (2-tailed) ,115 ,416 ,035 ,394 ,398 ,290 ,442 ,074 ,234 ,192 ,659 ,609 ,001 ,084 ,246 ,003 ,013 ,010 ,076 ,833 ,223 ,273 ,027 ,108 ,003 ,002 ,004 ,108 ,584 ,000 ,080 ,024 ,000 ,004 ,010 ,011 ,000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation ,572** ,437* ,658** ,398* ,394* ,445* ,306 ,417* ,370* ,568** ,505** ,215 ,664** ,505** ,405* ,649** ,536** ,552** ,715** ,366* ,410* ,464** ,655** ,532** ,576** ,593**,621**,568** ,266 ,667** ,590** ,398* ,607** ,382* ,433* ,377* ,699** 1 Keputusan Pembelian Keputusan Pembelian Keputusan Pembelian Keputusan Pembelian Keputusan Pembelian Keputusan Pembelian TOTAL
Sig. (2-tailed)
,001 ,016 ,000 ,030 ,031 ,014 ,100 ,022 ,044 ,001 ,004 ,255 ,000 ,004 ,027 ,000 ,002 ,002 ,000 ,047 ,025 ,010 ,000 ,002 ,001 ,001 ,000 ,001 ,156 ,000 ,001 ,029 ,000 ,037 ,017 ,040 ,000
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
**. Correlation is significant at the 0.01 level (2-tailed). *. Correlation is significant at the 0.05 level (2-tailed).
